The Zen of Presentations: Guy Kawasaki, Garr Reynolds, & The Health Brothers

FoxBusiness.com published this deansguide article 12-23-08

Guy Kawasaki’s new book “Reality Check” has many brilliant, thought provoking, and important ideas to share. One of those ideas is from Garr Reynolds and it is called the Zen of Presentations. Presentation Zen “is about restraint, simplicity, and a natural approach to presentations that is appropriate for an age in which design thinking, story-telling, and right brain thinking are crucial complements to analysis, logic, and argument.

Reynolds goes on to identify PowerPoint as a crutch rather than a tool for presentations. My feeling is that powerpoint hinders the speakers ability to connect with the audience if used incorrectly; unfortunately the majority use it incorrectly.

The following from Marty Neumeier sums up my feelings quite well:

“PowerPoint has become a full-blown epidemic. Tragically, the victims are company values such as collaboration, innovation, passion, vision, and clarity. If you want smart buy-in, give PowerPoint a rest. Substitute more engaging techniques such as stories, demonstrations, drawings, prototypes, and brainstorming exercises. If a business is a decision factory, then the presentations that inform those decisions determine their quality: garbage in, garbage out.”

What makes a good presentation stick? According to the Health brothers, Chip and Dan, in their book “Made to Stick” sticky aka memorable messages share 6 common attributes:

1. Simplicity

2. Unexpectedness

3. Concreteness

4. Credibility

5. Emotions

6. Stories

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Social Media Networking Strategy #1: Be a Social Media Anthropologist

My Photo

Brian Solis Principle of “Future Works” and Social Media expert

Anthropology is the study of humanity. Within this discipline lurks the often maligned and always second guessed social anthropologist. Social anthropologist examine cultures, dissect cultures within cultures, and attempt to posit and theorize answers to why a society or people live within a structure of their making.

Brian Solis’s, no nonsense Social Media expert, article “Will the Real Social Media Expert Please Stand Up” is an in depth valuable assessment of social media systems landscape. According to Solis:

“Social media is about sociology and the understanding that with the new social tools available to us, we can more effectively observe the cultures of online communities and listen to and respond directly to people within the communities.”

Strategy to Engage

1. Stop pushing your sales pitch, thoughts, or agenda at people

2. Start listening to the conversation within a Social Media community

3. Contribute and talk to people within the Social Media community you wish to engage

4. Assess what the conversation involves, how to contribute, and what to listen to within the community

5. Give your value, contribute this value to the conversation

6. Monitor the conversation and watch for acceptance and response to your value give

7. Respect, honesty, and support will lead to trust within the community for you and your contributions

8. Become a Sociologist. Understand the group aka community. According to Solis “everything they (community) do is reflective of those they want to engage and embrace”

Create A Workshop As A Strategy For Conquering Fear of Public Speaking

A modern day speaker addressing an audience through microphones

Courtesy Public Speaking Wiki: This young man looks a bit uncomfortable?

What is the #1 fear Americans try to avoid everyday? It is not flying, not going to the dentist, not heights, nor is it reaching 30 without a wedding ring. The #1 fear for Americans is public speaking. We hate to stand up and voice our opinions in front of people. This is odd considering the “loud Americans” tag we carry throughout Europe when people think of our countrymen.

The following information will provide a strategy for overcoming the fear of public speaking and it will illustrate the benefits of creating a workshop.

Workshops: A Strategy for Beginning Public Speakers

A great strategy to overcoming your fear of public speaking is to create your own workshop. A workshop allows the creator a far easier path as a beginning foray into public speaking:

Benefits of Workshops for Creating Confidence in Your Public Speaking

1. Participation: The majority of a workshop is speaker-audience participation. This allows the audience to interact and create content for the speaker. In turn this takes some of the pressure off the speaker

2. Memorization: Unlike keynote speeches or seminars which require large blocks of information memorization, workshops only really require that an introduction and setup be memorized

3. Notes: It is perfectly acceptable for the workshop facilitator to browse and refer to their notes while presenting their material.

Workshops are a creation of your own which become a tool for both you and your audience. The original idea is to create a tool which will deliver your “value” give. The Randy Pausch “head fake learning” value is that you learn about yourself, your ability to overcome obstacles, and your willingness to put yourself “out there.”

Benefits of Creating Your Workshop

1. Research makes you smarter. When you create a workshop you usually perform research

2. Writing your workshop becomes content for your blog or newsletter

3. Establish your public speaking platform

4. Instant exposure for you and your message

5. Opportunity to receive testimonials

7. Opportunity to receive Linkedin.com recommendations

Networking Newsletter Gold: Gitomer and Montana’s Gift To You

Scarfaceinthefall.jpg

Courtesy Scarfaceinthefall.jpg wiki

“My gift to you” was one of the famous, yet subtle, lines uttered by Al Pacino aka Tony Montana in 1983’s blockbuster hit “Scarface.” It’s a story about a small time refugee who makes it big as an “entrepreneur.” Tony was a relentless worker, a non-stop marketing genius-how can you not love that globe, and he understood brand recognition.

My Gift to You

My gift to you is a link to sign up for Jeffrey Gitomer’s newsletter “Sales Caffeine” Link

http://www.gitomer.com/sales-magazine/Sales-Caffeine.html

1. It’s free

2. It’s the best networking tips and concept available

3. It includes sales strategies based on creating a “connection” first

4. Each issue has a “Self Test for Success” poll

5. Each issue includes one youtube style video tip about sales, networking, engaging, influencing the influencer and a bundle of other subjects

Today’s Main Focus is on people of influence and how they are successful. Included in this are 7 characteristics of a influencer.

Reading this newsletter will make you smarter!

Changing Careers-Laying Your Foundation Workshop To Transition and Success

Many people in a variety of business niches are constantly searching for answers to obstacles that plague their professional development, business success, and overall happiness and well being. Susan Hanshaw’s upcoming workshop “Changing Careers: Laying Your Foundation” provides 6 Steps with a goal and a proven formula for achieving each goal.

Q: “What Do You Get In This Workshop? Why Should I Attend?”

A: “Together we will walk through 6 steps each with a goal and a proven formula for achieving each goal:

Step 1

Goal: Stop feeling stuck in a career that no longer fits

How: Become aware of your choices

Step 2

Goal: Give yourself permission to experience your ideal work life

How: Identify the beliefs that are holding you back and learn how to let go of them

Step 3

Goal: Stop second guessing your desire for change

How: Recognize how your values have changed

Step 4

Goal: Believe in your ability to successfully create a career change

How: Learn the 7 Steps to successfully create change

Step 5

Goal: Discover your passions and purpose

How: Learn how and where to look for clues

Step 6

Goal: Believe you can turn your passions into a financially rewarding career

How: Identify the various ways you can generate income from your passions

Please consider joining us for Changing Careers: Laying Your Foundation

susan hanshaw

Susan Hanshaw
Workshop Facilitator

Changing Careers:
Laying Your Foundation

Saturday, Sept 6, 2008
10am – 4pm

Quadrus Conference Center
2400 Sand Hill Road, Menlo Park, CA

“One of the most beautiful conference centers I’ve ever been to.”— Al Gore

Innerarchitect.WordPress.com Moves To Innerarchitect.com/Blog: Combining Our Website and Blog Transition In Action

The blog supporting Inner Architect personal development firm and author Susan Hanshaw has moved from it’s original wordpress subdomain, innerarchitect.wordpress.com, to it’s new platform innerarchitect.com/blog. The combining of website and blog will bring all the Inner Architect writing, products, and services under one roof.

The focus will remain to provide continuous valuable resources:

1. Tips: Maintaining Positive Energy

2. How to Guides: “The Most Important Steps Toward The Life You Want”

3. Services: Books and Reference articles

4. Workshops: Changing Careers: Laying Your Foundation

5. Our Friends: trusted friends, reviewers, bloggers, and entrepreneurs

6. Events: Speaking engagements, workshops, networking opportunities

7. Discoveries: Discover Your Passions And Purpose

8. Inspiration: The story of a street preacher with a heart

9. Book Review: a sample of two book reviews for Inner Architect

10. Workshops: Scheduled events