Content Writing for the Non Writer

Writing ContentGoogle’s move away from old school link building as the cornerstone of search engine optimization, to a more content friendly algorithm, places the importance of content creation front and center for many companies. If you are a marketing consultant, work in a marketing department, or own a small business you must understand how to create the types of content that your clients will benefit from and continue to support. Here are some ideas that may help you.

Where do I start?

Blogging: Before you begin formulating your content, you must have a publishing platform that matches your goals. For people tasked with writing for their brand, a well positioned blog sitting on your website’s domain is the ultimate place to begin. Blogging software, most notably WordPress, provides marketers with the platform to begin creating messages (posts) that will support your product(s) and service(s).

Where do I create my content?

Setting: Many people will disagree with this statement but the fact is there is no correct setting, place, library, office, or dungeon that fits every person. If you need total silence and privacy you know a place that works best for you. On the other hand, if you thrive on social noise and chaos a local coffee house may suit your needs. Think about the most comfortable place you enjoy thinking; that may be your spot.

How do I get my ideas?

Dreaming: One of the best places I find ideas for content is while dreaming during a restful night’s sleep. I have  dreamed about writing ideas and acted upon them the next day. If you are passionate about your company, sleep is the perfect launching pad for ideas. An important tip is to keep a pad of paper and pen on your nightstand. If you awaken with an idea write down notes documenting your ideas.

Niche: Another place to research is your business niche. What is the latest news? Who are the most influential players? Why has the niche moved in a certain direction? Where is the next trend coming from in your niche? Look for evidence of something new or developing.

Experience: Detail your experience(s) that have an impact on your business. Tell a customer story that illustrates the impact your product or service plays in their life. Testimonials are great but you don’t necessarily need a testimonial to write a great piece of content

Social Media: Twitter is my leading idea engine! The shear volume of content I can tap into at any given moment is amazing. Whether mining my real time stream, my lists containing tweets from niche specific accounts, competitor’s lists, trending subjects, or hashtags, Twitter is the mainstay of fresh breaking news and information.

Events: Networking events, conferences, lunch and learns, business trips, and client meetings are some of the live in-person events you attend each year. Look for great stories to tell from your experiences.

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The Most Basic and Powerful Steps to Launch Your Social Media Marketing Efforts

KnifeIf you are just beginning to invest in social media for your marketing efforts then you are in the due diligence phase of adoption. Although you may have had great reasons for not adopting earlier, the fact of the matter is your organization is playing a desperate game of catch up with the competition. Here are three tools you need to establish: a publishing platform for your marketing messages, a distribution network to spread the word, and a professional networking engine.

Blogging

The most important piece of your social media marketing plan is a publishing platform. Blogs provide the publishing mechanism that allows small, medium, and global firms to publish their story, vital statistics, and ongoing activities. The most successful companies understand that their blog provides consumers with a look inside the organization, a place to learn, and a place to communicate and interact with the firm. The benefits of search engine optimization and brand awareness are ancillary byproducts of the firm’s efforts to provide the most compelling content on their products, services, and people.

Twitter

Although there are many social networks available to individuals and companies, the most powerful distribution network that supports a firm’s ability to reach consumers on a massive scale with lightening speed is Twitter. With 200 million active users, Twitter is a ultra rich environment for many firm’s to find, listen to, and engage with their consumers and prospective customers.

Linkedin

Considered the business network for job seekers, Linkedin is an important solution for connecting. Whether your sales reps are looking for prospects, you are proving your expertise, networking, or distributing blog articles about your company’s offerings, Linkedin can play an important role in any organization.

In 2013 there are many new social networks and tools to support your organization’s marketing efforts. Before you begin, explore the new networks like Google+ and  Pinterest. Understand your goals and research what networks your customers are utilizing on a consistent basis.

Dean head shotDean Guadagni is Inner Architect’s chief communications strategist with 20+ years of business development, sales management, and national account management experience. Dean is the author of a nationally recognized self-help business guide whose articles have been published by Reuters.com, Nielsen.com, FoxBusiness.com, Ziff Davis Enterprise’s “Microsoft Watch”, Computer Shopper, and the Chicago Sun-Times. Prior to joining Inner Architect, Dean worked with management consulting firm Domus Consulting Group, whose mission was to help real estate brokerages and affiliates develop technology marketing strategies in real estate.

Dean is a frequent public speaker and workshop facilitator on social media strategies, blogging, and networking. He is a graduate of San Francisco State University with a BA degree in Speech Communications.