Consumers Buy & Recommend Brands Engaged On Facebook & Twitter

[picapp align=”right” wrap=”true” link=”term=storefront&iid=233656″ src=”0230/7d64cdda-af88-4e49-9e83-9fe5eec13b10.jpg?adImageId=11728351&imageId=233656″ width=”380″ height=”253″ /]A new study by Chadwick Martin Bailey, a Honomichl Top 50 ranked, custom market research and consulting firm has found that consumers engaged and participating in social networks are more likely to buy and recommend products by a brand they follow or fan. The implications are enormous for huge corporations down to the smallest businesses: if you are not on Facebook or Twitter you are losing to your competition.

About The Study

  • Data was collected from 1,504 adults (aged 18 and over) via a nationally representative online survey questionnaire within the United States.
  • iModerate Research Technologies conducted one-on-one discussions to more fully contextualize their social media behaviors.

Key Findings

  • 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower.
  • 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of.

CMB: 4 Decisive Reasons Your Company Must Be Engaged on Facebook & Twitter

  • “It’s  that a company have some digital face – whether it’s on FB or Twitter I don’t know – but they need a strong electronic presence or you doubt their relevance in today’s marketplace.” Female 50-54
  • “Either they are not interested in the demographic that frequents Facebook and Twitter or they are unaware of the opportunity to get more exposure in a more interactive method.” Male 35-39
  • “It shows they are not really with it or in tune with the new ways to communicate with customers.” Female 18-24.
  • “If they’re not on Facebook or Twitter, then they aren’t in touch with the “electronic” people.” Female 55-59

4 Steps in the Emerging Trend of Real Time Social Networking

We believe that the evolution of social media will be the real-time breaking news revolution. Pat Kitano, leading authority on breaking news and new thought leader in social media, has long espoused the virtues of businesses communicating with their consumers and prospects in the moment within a social network. The emerging trends:

  • Engagement: companies listen to and engage with consumers in real time
  • Monitoring: companies begin to monitor foursquare, geo-location tool for iPhone users, and Twitter in search of consumers within proximity of their brick and mortar locations
  • Offer: companies then reach out to consumers closest to their location with messages containing keycoded offers
  • Results: consumers begin to leave traditional Google search and “old stale” news sources for the breaking news, real time messaging

Do You Know How to Integrate Your Traditional Sales-Marketing Channels Into The New Social Media Channels?

The time for integration of your traditional sales and marketing channels with social media has arrived. The new social media channels of Facebook and Twitter are the next pieces to marketing success. The key is integration of old into new, measuring all channels, and understanding where your customers prefer to receive their information about you.

Traditional Sales & Marketing Channels

Facebook and Twitter: Begin the Integration

  • Identify your customers who are on Facebook and Twitter
  • Identify your customers who are Facebook fans and Twitter followers
  • Engage with your customers, on Facebook and Twitter, who are not fans or followers
  • Formulate a strategy to get your non fans and non followers to adopt you

Realtor Excuses: Don’t Worry Your Competition Might Not Know This- Yet

AnswerBag published this deansguide article 3-6-10

Chicago Sun-Times published this deansguide article 3-6-10

Realtors have the opportunity to stop using the old traditional sales and marketing channels of printed want ads, magazines, and other antiquated forms of lead generation and prospecting. Yet the vast majority still do not have a Facebook page (fan), Twitter presence, or a blog. Don’t worry your competition will not do the following to you- yet.

Stop Making Excuses: C-O-P-O-U-T

  • Collect: collect every story and testimonial of how you helped people buy, sell, and list their properties
  • Outline: outline your experience, licenses, awards, and accomplishments by dollar amounts
  • Position: highlight the niche or specialty that you want to be known for in your area. If you are a listing agent then list the reasons why someone should list their property with you- position yourself
  • Optimize: optimize your messages on all of your social networks by understanding keywords, how your messages will be indexed by Google, and what you need to do to place your information so it can be found by your prospective targets
  • Utilize: utilize only those social networks that you will work, learn the etiquette, and participate within. Utilization sometimes means less is more
  • Teach: teach your prospects and customers about real estate, about you, about the region, and about the industry. Become such a valuable information source, that prospective clients would not consider looking anywhere else. Looking for an example? Just see Active Rain’s own Brad Andersohn.