[picapp align=”right” wrap=”true” link=”term=lemonade+stand&iid=223662″ src=”0220/ff1ced9b-88eb-4995-a427-0a4f5159889b.jpg?adImageId=11734785&imageId=223662″ width=”380″ height=”253″ /]The future is now is an old saying but very appropriate today. With real time search via Foursquare and Twitter, today’s businesses have the unique opportunity to offer their consumers and prospects immediate value. This evolution in Web 2.0 is nothing short of remarkable and it will change the way business must engage with their audience.
4 Steps in the Emerging Trend of Real Time Social Networking
We believe that the evolution of social media will be the real-time breaking news revolution. Pat Kitano, leading authority on breaking news and new thought leader in social media, has long espoused the virtues of businesses communicating with their consumers and prospects in the moment within a social network. The emerging trends:
- Engagement: companies listen to and engage with consumers in real time
- Monitoring: companies begin to monitor foursquare, geo-location tool for iPhone users, and Twitter in search of consumers within proximity of their brick and mortar locations
- Offer: companies then reach out to consumers closest to their location with messages containing keycoded offers
- Results: consumers begin to leave traditional Google search and “old stale” news sources for the breaking news, real time messaging