Leverage Twitter “Favorites” Like Brian Solis

Are you strategically utilizing Twitter? Would you like to identify, understand, and successfully utilize the same strategy that thought leader and social expert Brian Solis uses? If your answer is yes, then the following post will help you take the first step. This post was complimented by Brian and received 173 retweets, 75 Facebook likes, 71 Linkedin shares, and 17 Google+ +1s. Consider the following post a road map into how Brian has successfully taken one feature on Twitter and made it his own recommendation channel.

Twitter’s most underutilized, outside of lists, and most valuable opportunity is the “Favorites” feature.You all know how it works but do you understand how to strategically utilize favorites? Do you use Favorites for anything other than to “bookmark” important tweets for research and future reading?

Brian Solis is a formidable thought leader in the digital space, author, and genuinely willing participant who engages with many who seek his help. Brian’s use of the Favorites feature is the reason for this post- it’s simple and simply brilliant.

How Does Brian Solis Utilize the Twitter Favorites Feature?

Granted, the vast majority of us, me included, do not have the name recognition, authority, and influence of a Brian Solis in the digital marketing space. But that doesn’t mean we can not utilize Brian’s strategy. Brian’s strategy is to Favorite the wide array of compliments, positive references to his work, and referrals he receives on Twitter. Like many websites that provide customer referrals, in quotes, Brian is leveraging his deserved popularity with people on Twitter.

References to Brian Solis’s Expertise

An example of people’s perception of Brian’s expertise:

Referrals to Brian Solis’s Work

An example of people’s referrals to Brian’s work, books, speaking engagements

People Quote Brian Solis

In what has to be the most flattering and effective use of Favorites is the collection of people quoting you, your book, or your speaking engagements. Here are some examples of people’s reaction to Brian Solis:

3 Ideas How You Can Utilize Twitter Favorites

  1. Showcase Retweets: every time you receive a RT that is about your work, favorite (save) that tweet. People who thank you for your work including writing, speaking engagements, or opinions sought should also be Favorited. This stream will provide prospective followers with reasons to follow you
  2. Tweet Your Favorites: as you begin to build your Favorites “bank” of goodwill, start tweeting the link to this section. Promote what people are saying about you
  3. Tweet Other Users Favorites: help recognize people’s work by tweeting the link to their Favorites section as I did above with Brian Solis. This will also place you on the map as a person willing to share content and help other users. In addition, you might catch the eye of a user by promoting their work

Social Media Networking Strategy #1: Be a Social Media Anthropologist

My Photo

Brian Solis Principle of “Future Works” and Social Media expert

Anthropology is the study of humanity. Within this discipline lurks the often maligned and always second guessed social anthropologist. Social anthropologist examine cultures, dissect cultures within cultures, and attempt to posit and theorize answers to why a society or people live within a structure of their making.

Brian Solis’s, no nonsense Social Media expert, article “Will the Real Social Media Expert Please Stand Up” is an in depth valuable assessment of social media systems landscape. According to Solis:

“Social media is about sociology and the understanding that with the new social tools available to us, we can more effectively observe the cultures of online communities and listen to and respond directly to people within the communities.”

Strategy to Engage

1. Stop pushing your sales pitch, thoughts, or agenda at people

2. Start listening to the conversation within a Social Media community

3. Contribute and talk to people within the Social Media community you wish to engage

4. Assess what the conversation involves, how to contribute, and what to listen to within the community

5. Give your value, contribute this value to the conversation

6. Monitor the conversation and watch for acceptance and response to your value give

7. Respect, honesty, and support will lead to trust within the community for you and your contributions

8. Become a Sociologist. Understand the group aka community. According to Solis “everything they (community) do is reflective of those they want to engage and embrace”