Sausalito Art Festival 56 Years Of Eclectic Excellence, Opulent Art, And World Class Music

"Drive-Thru Gallery"

Sausalito 2008 Festival Poster “Drive-Thru Gallery” Thomas Barbey

The Sausalito Art Festival in beautiful Sausalitio, California is the premiere Art Festival in the United States. As usual 2008 will be a banner year for music, entertainment, and artwork from a world class group of artist. Although I have been many times and seen talent like Santana, Los Lobos, War, Journey, the Starship, Sammy Hagar, Todd Rundgren, Jerry Garcia, Phil Lesch, Marshall Tucker Band, and the Doobie Brothers to name a few.

When: Labor Day Weekend Saturday Aug 30 9-6pm; Sunday Aug 31 9-6pm; and Monday Sept 1 9-5pm

Artists and Exhibitors: page

Musical Entertainment: page

One of my favorite performances from Sausalito 2007 was turned and burned in by Quicksilver Messenger Service:

Best Bet

This year the music is happening Sunday with Al Stewart, of “Year of the Cat” fame and 1970s pop icon, opening with Commander Cody, and headliner the Neville Brothers.

The following video is a tribute to my favorite cartoonist Phil Frank the creator of “Farley”; Phil passed away but remains the heart and soul of Sausalito to this day

5 Steps To Discovering Your Value Give Away For Networking Success

Hard sales tactics adopted and utilized by most people in their strategies to network online and in the real world fall decidedly flat in an effort to create business relationships that lead to referral business. The 30 second elevator pitch, the blatant sales pitch, the product and services feature-benefit dump, a lack of listening skills, and the “work the room” mentality are giving way to a new much more effective strategy: giving value. Below is an example of the “work the room” business card treasure hunt modeled after a bad speed dating session seen on “Sex and the City.”

Before you can give away something that others value, give it often, give it continuously, and give it without asking for anything in return, you must first understand how to identify what you have to offer. The following should help you get started in identifying your value to others:

5 Tips To Finding Your Value “Give”

1. Make a List of Your Accomplishments: don’t be shy in this exercise. Give a full list with details

2. Make a List of Your Contacts of Influence: prioritize this list by who you know best and who KNOWs you

3. List Your Skill Sets: again do not be shy. Provide everything that is important to building your career

4. From the First Three Lists: analyze and choose what you believe to be the most valuable things you can give to your potential networking partners

5. Create a Plan on How To Deliver: will you utilize a blog or begin a public speaking platform to help benefit your potential networking partners? Identify all of the channels in which you can deliver your value

Countrychasehomes.com Splog Site Has Been Reported To Google Spam-Black Hat SEO Department For “De-Indexing”

One of the best hyper local bloggers in the country, sent me what could be the solution to my splogger problem with countrychasehomes.com. The solution is a link to Google to report not only spammers but Black Hat SEO and rip off artists alike.

Here is the link to Google’s Spam Report: form. If anybody is plagerizing, outright stealing, spamming, utilizing cloaking, Black Hat SEO, or sending you fake traffic from a traffic generating software you can report these activities to the one place that matters the most–Google.

Let’s see how stupid these guys really are when it comes to monitoring countrychasehomes.com. They already placed my article announcing they are a splog. Let’s see if they place this article on their site announcing my attempts to have them de-indexed aka declassified and removed from Google search engine placement.

Bodega Bay Seafood, Art & Wine Festival 2008 The Greatest Entertainment Value of The Summer

Chicago Sun-Times and Beacon News published this deansguide article August 23, 2008

The good people at winecountryfestivals.com bring you the 2008 Bodega Bay Seafood, Art, and Wine Festival from beautiful-rustic Bodega Bay, California beginning August 23-24. This is without a doubt the best family value in summer entertainment in California. To make this possible, the festival has a number of great sponsors including Comcast, PG&E, and Kleenex. The sponsors page

The beneficiaries of this event are the Bodega Bay Volunteer Fire Department and non-profit Stewards of the Coast and Redwoods an organization that works inconjunction with the Parks Department.

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Where: Watts Ranch 16855 Bodega Highway in Bodega Bay, California

Times: 10:00am-6:00pm Saturday and 10:00-5:00pm Sunday

Admission: Adults $12; Seniors over 60 (I’m not there yet) $10; Ages 12-16 $8 and under 12 is Free

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Featured Artist page includes jewelry, dolls, painting, sculpture, and photography

Food Vendors list and here is a taste of their awesome menu:

Barbequed Oysters; Fish Tacos; Crab Cakes; Coconut Shrimp; Salmon Cakes and you get the idea!

Entertainment Main Stage on Saturday includes 4 bands with the headliner The Tommy Castro Band

Tommy Castro

Sunday’s Headliner Mitch Woods and His Rocket 88’s

And of course because it’s California there is going to be a whole lotta this: Smiling Faces

Two women enjoying a glass of wine.

Changing Careers-Laying Your Foundation Workshop To Transition and Success

Many people in a variety of business niches are constantly searching for answers to obstacles that plague their professional development, business success, and overall happiness and well being. Susan Hanshaw’s upcoming workshop “Changing Careers: Laying Your Foundation” provides 6 Steps with a goal and a proven formula for achieving each goal.

Q: “What Do You Get In This Workshop? Why Should I Attend?”

A: “Together we will walk through 6 steps each with a goal and a proven formula for achieving each goal:

Step 1

Goal: Stop feeling stuck in a career that no longer fits

How: Become aware of your choices

Step 2

Goal: Give yourself permission to experience your ideal work life

How: Identify the beliefs that are holding you back and learn how to let go of them

Step 3

Goal: Stop second guessing your desire for change

How: Recognize how your values have changed

Step 4

Goal: Believe in your ability to successfully create a career change

How: Learn the 7 Steps to successfully create change

Step 5

Goal: Discover your passions and purpose

How: Learn how and where to look for clues

Step 6

Goal: Believe you can turn your passions into a financially rewarding career

How: Identify the various ways you can generate income from your passions

Please consider joining us for Changing Careers: Laying Your Foundation

susan hanshaw

Susan Hanshaw
Workshop Facilitator

Changing Careers:
Laying Your Foundation

Saturday, Sept 6, 2008
10am – 4pm

Quadrus Conference Center
2400 Sand Hill Road, Menlo Park, CA

“One of the most beautiful conference centers I’ve ever been to.”— Al Gore

8 Networking Tips To Engaging Business Relationships

The new and most misunderstood skill set that employers are demanding today is the ability for their employees, new hires, and prospective hires to network effectively. Employers are looking for people who can engage, connect, and create business relationships. People are engaging online in social media networking sites as well as through offline real world channels.

Let’s examine the most difficult piece to networking–engagement.

We have discussed what Networking is Not: the Hard Sell. We have talked about what Networking Is: Giving Value. Now it’s time to talk about how to approach people when you arrive at your networking meeting or event: How to Engage.

What Does Networking Mean?

1. Networking means that you are willing to listen and create an open discussion.

2. It means you are acting authentically and genuine in your interest for another person and their business.

3. It means you want to create a connection and engage

Tips To Engage

Note: I will assume that you will dress according to the event you are attending, support good habits of hygene, and present yourself with your best foot forward

1. “Let’s Make New Friends” begin your event with a positive attitude that you will meet and engage

2. Name Introduction then Re-Focus means introduce yourself but do NOT launch into your elevator pitch. Instead politely re-focus the attention-recognition on the potential connection with a Question:

“My name is Dean Guadagni and you are? . . . tell me about yourself (name) and your business”

3. Shut Up and Listen

4. Concentrate and Focus so you may comprehend their message

Very Important: The biggest pitfall I face in networking is constantly analyzing a conversation, searching for connections with other people, our synergy, or strategies we may have in common. When I do this stream of conscious analyzation, I miss much of the message from my potential networking partner!

5. Note Interesting Points for follow up questions

6. Be Attentive make and hold eye contact, nod and give body language which signals to the speaker that you are listening and engaged.

Note: NEVER make the “Bar” mistake. What’s that you say-the bar mistake? You men know this one–the act of looking beyond the speaker over their shoulder scanning the room. NEVER EVER do that even if you are waiting for somebody to arrive. This is the kiss of death to any connection and it is interpreted as very disrespectful even if you did not mean to be disrespectful

7. Have Fun. I have worked as a janitor, run a jackhammer, laid asphalt, moved furniture, day laborer, door to door salesman, and a number of other horrific jobs while getting established in life.

Networking is NOT so bad especially if you think back to your worst jobs and tasks.

Consider the fact that you may just meet a new friend!

8. Recognition is so important. If you give people recognition by listening, asking genuine questions, showing interest, and connecting you will make networking what it is meant to be–new partnerships. Give people recognition, make them feel special because everyone has something special that they do, help people feel supported

SEO Mistakes Bloggers Make Presentation Highlights WordCamp 2008

FoxBusiness.com published this deansguide article August 19, 2008

WordPress WordCamp 2008 in San Francisco was broken down into two separate programs one for users (User Track) and one for developers (Developer Track). Since the only code I have written was on a old “Get Smart” decoder ring, I was upstairs with the users. The programs were broken up into 20-30-60 minute sessions; the first significant session was Stephan Spencer’s “SEO Mistakes Most Bloggers Make.”

The following is a very abbreviated version of the ppt presentation provided for you. Take your time and absorb as much as possible using this post as an “appetizer” to the main course

SEO Mistakes Most Bloggers Make by Stephan Spencer

With the fondest of memories, Stephan Spencer’s session was a full blast steam roller of terminology, technical strategies, and examples. It was like trying to follow that once famous T.V. pitchman the “Fast Talker” through the backroom of the SEO underworld. Spencer is obviously a brilliant man with expertise at the highest level in the SEO world–no arguing the source, this guy is a Babe Ruth in his field

The full ppt of Stephan’s presentation is here for those who are looking for incredible detail and great strategies.

A Few Mistakes Not To Make

1. Allowing Title Tags to be “auto-generated” by your blogging software is a mistake

Solution: Handcraft your title tags and never allow your blog’s name to be attached to the beginning of your post title or category tag

2. Multiple Homes for your blog is a huge mistake

Solution: You do not want to your pages attached to multiple urls-only one url. Make sure each page has one url that the search engines recognize as the place to go for that particular page or you will be fragmenting your SEO power for that page

3. Date Based Archive reliance hurts your SEO and most blog platform software organizes your pages by date

Solution: Internal organization of your blog content into categories as well as “implementing tagging and tag clouds across your blog is a much more search engine optimal approach.”

4. Only One RSS Feed for your blog and it is not optimized

Solution: Each category on your blog should have it’s own RSS feed so that people only interested in a certain topic can subscribe to that topic and get only the information they want rather than the entire blog. If you utilize tag pages then you should have an RSS tag specific feeds

5. Placing Your Blog url or RSS Feed url on a blog domain you do not own. This one is especially painful because I am on a wordpress.com subdomain rather than my own domain I own. Eventually I will have to abandon my deansguide.wordpress.com so that I can control my adsense or advertising revenue

Solution: Bite the bullet and start a stand alone blog with a domain you own. Anything less means you don’t control your possible income or rules of engagement

For a complete list of the mistakes and fixes, please reference Stephan’s ppt presentation

9 Tips On How To Become An Expert While Protecting Your Job Security

Wachovia plans to cut 600 more jobs than previously expected; total now 11,350″ -Yahoo.com August 11, 2008

Looming job cuts march on-report: The number of job cuts announced in July jumps 26%. Airlines and financial firms top the list, according to monthly study” -CNNMoney.com August 4, 2008

Deepening Cycle of Job Loss Seen Lasting Into ’09” -New York Times July 2, 2008

FoxBusiness.com published this deansguide-innerarchitect blog article August 17, 2008

Where and when does it end? The speculation over recession, the mortgage meltdown, the banking crisis brought on by greed, and the worries that accompany these problems permeate the national consciousness.

Economic change and political transition are everywhere in America right now. Looming layoffs, election hopes, and uncertainty of our country’s direction have produced a paranoia amongst American’s for the health and welfare of their futures.

Make Yourself Invaluable

1. Your work ethic is the best way to keep your job, if you really enjoy your work, by making yourself an asset that your company can not live without. Be invaluable

2. Be versatile to the point where you can do your job with a high level of expertise as well as other valuable jobs within your organization. If layoffs come, the person with the largest skill set is often in the best position to remain unscathed

3. Ask for more responsibility, more work, and do it now. Make sure your positive attitude is seen as a benefit to the organization–don’t remain undercover instead be your own PR person

Increase Your Expertise

4. Read cover to cover your industry trade publications, online resources, and niche blogs within your industry

5. Read as many books possible about related subjects

6. Take classes and workshops for hands on training and comprehension

7. Utilize the internet search engines for extensive research

8. Attend trade shows and industry conferences

9. Join organizations, professional associations, and niche specific networking groups

Networking The Right Way Part 2: #1 Method to Networking Success

In our last adventure our fragile business networker was accosted by the unseamly hardsell tactics of Superman during a networking event. Superman was the epitome of the hardsell, offer nothing, talking to much, and in general acting like the blowhard we all try to avoid.

Don’t Be A Joker!

Director Tim Burton specifically refers to this image as "the duel of the freaks".

Courtesy Jack Nicholson Wiki

#1 Method To Networking Success

“Give something that others Value, give it often, and give it WITHOUT asking for anything in return” –Jeffrey Gitomer

If you give people what they value, continuously give it to them, without asking for something in return or trying to sell them–you will have mastered the method to networking success: The Give

The Ann Tardy Story: A Case Study for Giving

Ann Tardy left a successful law practice as well as her CPA business to establish Lifemoxie.com. Ann is a powerful keynote and workshop facilitator. I attended her workshop “20 Ideas To Relentlessly Self Promote You and Your Business.

The Approach: It’s All About Giving

Shortly upon the conclusion of Ann’s workshop I met her face to face and offered:

1. To give my feedback on her presentation

2. To write an article praising her work for my blog

3. To provide her a free consultation on blogging, blog marketing, and social media networking

The Rest of The Story

After staying in contact with Ann, and many communications and networking referrals, we finally had the opportunity to meet for lunch 2 months after our initial conversation at her presentation. We were pleasantly surprised with the story Ann related to us:

“I was in New York City last week as a guest presenter at a Women Entrepreneur’s Conference. An audience member approached me after my keynote to tell me that she attended the workshop because of a review she read from a blogger. That blogger turned out to be you dean and your deansguide review. As a result of your wonderful review this woman attended and brought a friend with her.”

The Result of Giving

1. Referral-Gifts: Ann has provided our Inner Architect business with 17 amazing contacts which have led to 12 speaking engagements for author Susan Hanshaw

2. Relationship: Ann has become a trusted friend and source of business

3. Evangelist: Ann is now an “evangelist” for our company and Susan’s work. She spreads the word aka viral marketing helping people understand our work

4. Reference Point: Ann is a well respected national keynote speaker with incredible name recognition. Her willingness to validate our business mission lends added credibility to our reputation and public perception

5. Mentor: Ann is walking the path we intend to walk. Her mentorship and direction have been an integral part of our business growth and expansion