Realtor’s Video Tool: Monkeysee.com How To Library For Exposure

Chicago Sun-Times paper the Post-Tribune published this deansguide article 10-31-08

FoxBusiness.com published this deansguide article 10-31-08

How many times have we said: “If I could only watch someone do it first, I could really get the hang of it much faster”? And when we think of the concept of learning through video tutorials we are usually looking through youtube, or another video site. We often find amateur video with a wide variety of opinions on how something should be done. Not with Monkeysee.com. Monkeysee bills itself as providing “The highest quality, most credible how-to videos on the web.”

Monkeysee.com Features

1. 17 Categories: Everything from Auto & Mechanical to Business to Sports & Leisure

2. Upload: Upload your own videos for possible inclusion, save your favorites for future use

3. Become an Expert: Submit your video to be considered for inclusion on Monkeysee.

Monkeysee.com Benefits

1. Huge Library: Great informational videos for your education

2. Opportunity: Featured Videos are on the home page for each category and become a huge opportunity for exposure: Newest, Most Viewed, Recommended, and Highest Rated

3. Expert Spotlight: Expert page is a fantastic spot to land if you can get accepted

4. Traffic: Monkeysee.com has huge traffic numbers and would provide you with networking and exposure opportunities

Realtors Branding Guide

1. Public Speaking: If you create a video that showcases your expertise, and it is chosen for inclusion, you will have the beginnings of your public speaking platform

2. Exposure: If your video is chosen you will have the opportunity to gain wide spread exposure to your message and your business. Monkeysee.com’s Alexa ranking is 24,545 worldwide and 6,736 U.S. which translates to huge traffic numbers

3. Content-Research: The site library has how to videos with rich content and resource potential for ideas and projects

Advertisements

Organize Your Job Search To Remain Motivated

FoxBusiness.com published this deansguide article 10-29-08

The most difficult job during our careers is not the first job out of college, the relocation across the country, or the start up position that pays stock options and nothing else. The job of creating and maintaining an employment campaign in order to find a new position is by far the toughest job people face during their careers. Why? Let’s count the reasons:

  1. Procrastination: People tend to take a “I’ll get to that soon” that leads them to get to things later.
  2. Organization: Many folks do not organize their day, structured like a business work day, in order to perform their job search like a job.
  3. Fear: When the procrastination habit takes hold, a person’s “plans” to organize fall apart. The guilt associated with a lack of progress manifests itself into fear as their funds dwindle and their actions remain at a stand still.

How do you overcome these challenges in your everyday “job” to find a job? Here are some tips to help you get the results you desire:

  1. Organization: Schedule your day just like you would in a paid job. Rise in the morning as if you are commuting to work, consider your time spent on “the job” an investment in your future, and organize the tasks you must complete in your job campaign.
  2. Time Management: create a schedule and place time limits for each project. Multi task, be productive, and measure your results aka ROTI (return on time investment).
  3. Lists: Help yourself get organized by making lists. The most prominent list should be your Top 10 companies to work for and your Top Industries to work within.
  4. Network: Research and identify real world networking events. Attend the events that give you the best chance to meet hiring managers, employed professionals, or industry specific mixers.
  5. Network Online: Create and maintain a blog. Write about your knowledge, experience, and expertise. Register with blog directories, comment on other blogs, and spend time monitoring your traffic levels
  6. Social Media Systems: Register and create profiles and a presence on business niche sites like Linkedin and Plaxo, Social sites like Facebook, Bookmark sites like delicious and Stumbleupon, and aggregator sites like Friendfeed. Create a twitter account for your free broadcasting system
  7. Employment Campaign: This is a concerted effort to manage the first 6 tips in this list in an ongoing, everyday plan to give your best in finding a new job.

There are no short cuts, no magic pills, and no excuses. Either you are performing this type of everyday plan or you are not. Do yourself a favor and ask yourself: “Am I working as hard as I can to find a job?” If this question is too difficult to ask or it raises doubts in your level of motivation, take stock in the fact you just took the first step in the right direction!

U.S. Trustee McHale “Continuation of Bankruptcy-Criminal Proceedings Collectively Serving The Interests of Justice”

United States Trustee Gerald McHale recently brought suit against Wachovia Bank, and affiliates, for the recovery of “$43 million of conveyances allegedly made to Wachovia in the form of cash and mortgage liens, and the imposition of equitable liens and constructive trusts on several properties in which Wachovia continues to hold liens, or the proceeds therefrom.” Allegations abound that Wachovia not only helped Ed Okun in his scheme but perpetuated it’s continuation despite their (Wachovia’s) knowledge that Okun was violating many banking laws in his business practices.

Today Gerald McHale announced that he has filed a “Statement of Position and Response” to judge Payne’s order in the Ed Okun criminal case. The statement was filed in regards “to the effect of the pending bankruptcy cases of the 1031 Debtors on the likely availability of funds for the purpose of restitution in the criminal case.” The statement was filed October 15, 2008.

3 Key Points

1. McHale agrees “concurs” with the presentation set forth in the Government Statement filed September 12, 2008. See US vs Okun (Government Position) pdf bottom of article.

2. McHale submits that the continuation of the bankruptcy proceedings and the criminal proceedings “are collectively serving the interests of justice and judiciary effciency.”

3. McHale asserts that “Victims of the criminal case are better served by the bankruptcy process which is well underway and has already resulted in the liquidation of many tangible assets and other recoveries.”

Sad But True

The saddest but most likely true statement is the one McHale uttered at the end of his announcement:

“Victims could see some recovery through the bankruptcy process sooner than the time that would be required for the defendant’s convictions in the criminal case will be final.”

Blogging Realtor’s New Content Tip: Blog Article “Mashup” Provides Variety and Measurement

The mashup content post is a concept that combines 3 subjects, in tip or list format, in one blog article. Today’s first edition will provide 3 tips on 3 different subject categories: Anchor Text, Social Media Construct, and Focus and your plan.

Mashup Article Benefits:

1. Variety for the writer and reader

2. Measure your reader’s enthusiasm for each subject with traffic analytics

3. Valuable information in multiple areas

Tip #1 Anchor Text:

Anchor text is according to Wikipedia “is the visible, clickable text in a hyperlink.” According to Marilyn at Seoshootout.com you will “Improve your SEO and build relevant anchor text by using an important keyword as the hyperlink – preferably linking it to another, relevant page on your site or linked to an external site that is relevant.”

Ex: SEO Shootout is the premeire SEO blog in the blogosphere

Tip #2 Social Media Construct: Chris Brogan-Darren Rowse featured by James Helm’s todaysbesttools.com

Here is a great description of the construct for Soc Media sites

a.) Blog is Home where all sites should point and all readers funneled

b.) Outposts (Darren Rowse) “are third party sites where he creates “Relationships, ideas, traffic, resources, partnerships, community and much more emerge from the outposts” Darren’s idea is a powerful method to multiple points of exposure for the blogger

c.) Frontiers (Kyle Lacy) feels these are “a website or service you have a presence on but rarely go.”

Tip #3 Focus

According to James Helms the best method to stave off burnout and feelings of overwhelming angst over the massive crush of available social media sites and tools is to consider the following:

“When it comes to social media don’t focus on the tools before the goals within your strategy. Said another way, first focus on your campaign and then leverage available tools that help you meet your goals.”

Great advice and very important to remember–your efforts to leverage tools is useless if you don’t stay connected to your planned campaign

Courtesy of James Helm’s todaysbesttools.com and inspired by Chris Brogan, Darren Rowse, Kyle Lacy and James Helms

Realtor’s Hyper Local Investigation Tool: Local Perspective Through Experience

Placeblogger.com is a fantastic local and hyper local site that lists local blogs for the express purpose of creating news and information about places that may be ignored by the local media due to their tiny size or stature. To further understand the site, you must consider their definition of a placeblog:

Placeblogs: are sometimes called “hyperlocal sites” because some of them focus on news events and items that cover a particular neighborhood in great detail — and in particular, places that might be too physically small or sparsely populated to attract much traditional media coverage. Because of this, many people have associated them with the term “citizen journalism,” or journalism done by non-journalists.”

Placeblogger’s Differentiating Factor

Without a doubt this site takes on a hyper hyper local flavor and one that is built on the experiences of people who have lived in the places they write posts for and about:

According to placeblogger: “They’re about the lived experience of a place. That experience may be news, or it may simply be about that part of our lives that isn’t news but creates the texture of our daily lives. . . “

Find a Location: This is a search engine for placeblogs

Add Places: This is a method to add your blog to the directory and gain more exposure

Founder-Editor and Advisors: A solid list of bright people in which to entrust your research with confidence

Placeblogger’s Value

This site is supported and produced by the Center for Citizen Media a grassroots organization that promotes and sustains citizen journalism at every level possible. This is the type of organization that provides the help and guidance for bloggers to continue to propagate hyper local messages, prosper as self contained journalistic entities, and create community amongst the masses.

Principles of Citizen Journalists

1. Principles of Citizen Journalism

2. Accuracy

3. Throughness

4. Fairness

5. Transparency

6. Independence

7. Resources

Meetways.com: Realtor’s Meeting Mapping Tool

Chicago Sun-Times published this deansguide article October 23, 2008

Emily Chang and her ehub site are one of the most valuable tools a blogger can utilize. Due to her constant stream of reviews on the latest and greatest new Web 2.0 sites available, I am able to deliver new tool information to the real estate community. The latest fun and easy to use tool is Meetways.com.

Ever have a tough time finding a place to meet clients that is in the middle or half way between your location and theirs? Now you have a fun little tool that will map out all of your choice and pinpoint the midway point between you and your clients: MeetWays.com.

“Meet Me in the Middle”: The Utility

Meetways.com plots halfway points aka a point of interest between two addresses.

Powered by Google Maps

Meetways provides a map that identifies restaurants, coffee shops, meeting office space locations

Business Tool

According to MeetWays you can support your business with this tool:

1. Setting up a Conference or Regional Meeting

2. Managing Sales Reps on the road

3. Managing Mileage and Fuel costs

4. Meeting clients for business

MeetWays supports their tool with an informative blog and special deals through partner companies offering internet services, travel, food and drink, hotels, car rentals, and even traffic school.

Realtor’s #1 Tool: Twitter The Social Media Broadcasting Tool With Power

Twitter.com

Reuters.com published this deansguide article October 21, 2008

FoxBusiness.com published this deansguide article October 21, 2008

The newest and most exciting strategy for Realtors who do not want to blog, refuse to blog, or feel they will never be able to handle the work schedule of a blogger have an alternative: leveraging Social Media sites. The #1 tool for exposure in Web 2.0 and for your business is establishing your writing platform via a blog. Yet the barrier to entry is often too high for people who don’t wish to keep up with the technology curve, research curve, avalanche of reading, and writing articles.

Social Media sites provide Realtors with the ability to create a strategy where you connect your profiles, writing, and media together within the system. This method provides added exposure, helps to create a persona, produces lead generation opportunities, and allows you to network on a global scale.

Strategies for twitter.com

This is one of the best site to utilize in my personal branding, my system of delivering my message, and my quest to create my differentiating factor:

1. Create: A succinct profile aka bio. This is your billboard and what attracts people to follow you if they have never read one of your “tweets.”

2. Follow people: Go to your most trusted twitter connection and “mine” their “following” list located on the right sidebar. This is exactly like mining a blogroll on a popular blog

3. People Search: Perform a people search and follow people in your industry

4. Company Search: Perform a company search and follow companies that are in your industry, competitors, niches that work with your niche

5. Direct Message: Send a direct message to someone you wish to connect with on twitter. Offer value, ask for feedback, provide your feedback, interact and collaborate

6. twitter Blog: Read the twitter blog for more tips and strategies

Free, sound bite sized at 140 characters, broadcasting messages sent real time with impact. In addition twitter is fast becoming one of the most powerful search engine optimized sites on the internet. Utilize twitter as one site to help defend your reputation while locking up the top 20 positions on a Google search of your name.