Twitter Strategies: First Step To Build Your Customer List On Twitter

ComputerShopper published this deansguide article 4-24-10
[picapp align=”right” wrap=”true” link=”term=list&iid=291492″ src=”0288/1d697eb4-f627-4976-a189-87f1a7a66086.jpg?adImageId=12644042&imageId=291492″ width=”234″ height=”324″ /]One of the greatest, untapped, benefits of Twitter is the list building feature. Segmentation and advanced R-F-M analysis can only begin when you build a list. Considering the fact that Twitter is quickly becoming a sales and marketing channel the equal of traditional channels like postal-email-phone, it is time for businesses to capture their prospective and current consumers by building their Twitter lists.

Step 1: Identify Your Customers on Twitter

• Database: list the email addresses of your clients from your client database or segmented lists
• Data Search: use Google or Twitter Search input keywords or name of customer. Example: Google search “Dean Guadagni on Twitter” or “Dean Guadagni: Twitter.com”
• Data Append: hire Inner Architect to produce a data append of the social media information ie. Facebook, Twitter, LinkedIn urls. This provides a new touch point for companies to launch a campaign to engage with current customers and prospects

Step 2: Build Consumer List

If you are an entrepreneur, small business, mid sized company, or multi national corporation then you must first begin building a list of your current consumer-customers that use Twitter:

• Customer List: build a main list with the customers you currently service. Lock this list for your eyes only so that no competitor can view the list
• Segment: from the master “Customer List” segment your customers into different lists based on location, most recent purchase, last contact, and so on until you have multiple lists
• Notify: send a thank you tweet to your customer-consumers bundled around an offer to entice them to follow your Twitter account if they are not following and to thank them for their patronage

Twitter Strategies: Favorites Feature “Testimonial” Bank

In past posts we have described strategies for utilizing the Twitter “Favorites” feature. From a repository for research links to a placeholder for prospective clients, the Twitter Favorites feature is a very useful tool. We have found one more use that may be one of the best ways to leverage this feature: testimonials.

Favorites: Twitter Testimonials

Use your Favorites section to hold all your personal or company testimonials:

• Showcase: the Favorites section can showcase testimonials about you or your company
• Document: by saving testimonials to your favorites section, you are creating a record
• RT Resource: after saving your testimonials, you can schedule a time to RT the testimonial later
• Thank You: once you have saved the testimonial, you can rely upon your Favorites section as a reminder to Thank the writer of the testimonial

Are You Ready For Twitter Hashtag Event #FacebookFri?

Hashtag events on Twitter like #FollowFriday and niche hashtag events have provided participants with exposure, viral marketing power, new followers, and recognition. The next step in hashtags should be the creation of an event I will name #FacebookFri. Inner Architect and deansguide will announce #FacebookFri with the intention of creating a new hashtag event with the same benefits and viral power of the fantastic #FollowFri.

#FacebookFri: How Does It Work?

Based on the same premise as #FollowFriday, #FacebookFri would provide Twitter users a day where they could recommend their favorite Facebook business pages to their Twitter following and other Twitter users:

• Day: obviously this would be a Friday hashtag event
• Tweet: include in your tweet the hashtag #FacebookFri
• Link: capture the url address of the Facebook page you wish to recommend and include it in your tweet

#FacebookFri Benefits

• Exposure: by naming your favorite Facebook pages you are providing exposure for that page
• Friendsourcing: friendsourcing, known by many other names, works like this: by naming your favorite Facebook pages you are providing your stamp of approval. Friends have a greater tendency to adopt other friend’s recommendations
• Links: when you recommend a Facebook page you are moving the link for that page into the Twitter stream of your followers and possible new followers
• Networking: #FacebookFri would help other Facebook page owners meet their peers, connect, network, and form possible alliances
• Lead Generation: #FacebookFri would be a prime activity to generate more traffic to your Facebook page enhancing the possibility of new leads for a business owner

Challenges

• Competing on the same day as the well established #FollowFri
• Initial adoption of this event to an eventual tipping point and standard operating procedure status

Twitter List Strategy: Create Lists For Twitter User’s Facebook Pages

ComputerShopper.com published this deansguide article 4-7-10
[picapp align=”right” wrap=”true” link=”term=stock+ticker&iid=87642″ src=”0084/7d4dcd29-6388-4187-82e1-140399da74c3.jpg?adImageId=12172707&imageId=87642″ width=”234″ height=”351″ /]Twitter Lists are an important part of a business strategy if you want to build a viral marketing army, network, give back to your following, or monitor a person or brand. I believe this is a long overdue and over looked method of using Twitter lists: The Facebook strategy

Premise: Twitter Lists for Facebook

The premise here is to build a list(s) that showcases Twitter users that have Facebook business pages.

Twitter List for Facebook: Strategy

• Announce: broadcast you have a great Facebook page and ask your followers if they have a Facebook page they would like to share
• Collect: collect and record the Facebook urls people provide to their business page
• Segmentation: separate and segment your Facebook lists by industry, niche, customer, consumer, prosect, affiliated business, geographic, associations and other filters pertinent to your business
• Gratitude: build your lists much like the gratitude lists that keep popping up, a list that showcases Facebook page urls provide value
• List Message: when naming your list fill in added description box with the instructions-“Tweet ur Facebook page url for followers to see”
• Requirement: only list those people or businesses that have a Facebook page and require that person or company to tweet their Facebook page url at least 1x per week

Twitter List For Facebook: Benefits

• Resource: a list of Facebook page owners available to your following
• Networking: list to help others become fans and connect with other Facebook business pages
• Research: another place to find Facebook pages that contain research information
• Monitor: help people or companies monitor other brands
• Eliminate DM: if enough people adopted this strategy, it could render the useless spam DM announcing a Facebook page url
• #FacebookFri: adopt a new hashtag event that allows people to recommend their favorite Facebook business pages- more on this tomorrow

50 Things I Learned In 50 Years

What does it mean to turn 50 if you can’t share what you have learned with your friends? The following are 50 things, from business to life, I have learned, experienced, or watched in 50 years on this planet. If you have a list please let us hear it. The 50 things are categorized but not ranked~

Business

1. “Your word is your reputation”: say what you’ll do, do what you say
2. “Learning requires heart”: if you don’t want it, it won’t happen
3. “People want to buy they don’t want to be sold”: help people get what they want then you get what you want
4. “Preparation starts at home”: show up to work ready to go
5. “Don’t lie to yourself, it’s unbecoming”: if you don’t believe in your work, you will never succeed
6. “Writing is your publication platform”: learn to blog, express your ideas, create your public record the first jewel in the triple crown of building you as a brand
7. “Under promise and over deliver”: if you positively surprise people they will always react positively
8. “Telephone cold calling is the most underrated business strategy”: the science meets art of selling
9. “Multi Level Marketing is rarely a Win-Win situation”: me first with a huge helping of pie in the sky
10. “Technology is the life blood of business”: things change for the better
11. “Networking is a contact activity”: working the room is NOT networking
12. “Everyone should have a manual labor job in their background”: lessons in humility one jackhammer blast at a time
13. “Education is the great equalizer”: don’t squander your opportunity
14. “You make your own breaks”: capitalize when the moment arrives
15. “Overconfidence is a weakness”: check your ego at the door it might save your deal
16. “Mentoring is a two way street”: whether you are giving or receiving it is a win-win situation
17. “Dress for success”: if you look good you feel good
18. “Never underestimate your opponent”: it may come back to haunt you
19. “Public speaking is crucial to a career”: this is the 2nd jewel in the trip crown of building you as a brand
20. “Leadership is a skill you can develop”: this is the 3rd jewel in the trip crown of building you as a brand
21. “Listening is the skill”: this separates the stars from the pack
22. “Fear is contageous”: if you are fearful in any business situation it shows
23. “Give respect”: recognize excellence
24. “Expectations are dangerous”: if you have to ask you have never had to live up to them
25. “Winning isn’t everything”: it’s the only thing

Life

1. “Your family is your rock”: if you are blessed with a solid family you must never forget them
2. “Travel early and often”: experiencing other places at a young page accellerates personal growth
3. “Live somewhere else”: leave your hometown and live somewhere far away
4. “Learn to adapt”: if you can adapt you can survive
5. “Living overseas”: Athens, Greece is amazing
6. “Follow your dreams”: if you fear trying you will miss out
7. “College is irreplaceable”: personal growth that continues to show up years later
8. Working in the music business: scouting bands while in college a dream job
9. Basketball: playing in front of 5,000+ wishing I could make it a career
10. Room mates: in college at UC Davis 1980 the brother of King Huesen of Jordan
11. Training: one training session with 1980’s Professional Kickboxing Association light heavyweight champion Dennis Alexio
12. Robin Williams: partying with the legendary “Mork” without ever knowing it was him
13. My father: the greatest teacher of humility, graciousness, and toughness
14. My mother: my heart and the person who challenged me to be kind and positive
15. Saving a life: helping a friend make a new start
16. “Losing to learn”: losing teaches you about yourself, winning is not the same teacher
17. “Watching your childhood friend play in the NFL”: Monday night football at the ‘Stick and my friend is on the field as a starting wide receiver for the Atlanta Falcons
18. “Moderation is everything”: if you allow anything to control you, you haven’t learned a thing
19. Jet skiing in Greece: the greatest adventure in my life riding behind a 25 story cruise ship, inside the wake funnel, jumping through the wake 5 miles outside the Mykanos harbor
20. Regrets: being invited to tryout for my college basketball team by the coach and declining for nothing more than the fear of rejection
21. Redemption: learning from this fear and accepting every challenge and opportunity with open arms
22. “First Kisses”: Kim in 5th grade changed my view of girls forever
23. Wine: so much more than a drink. It’s a lifestyle, appreciation for history, part of my cultural background
24. “Friendship”: they last only when you participate, work at it, and give
25. “Humor”: nearly everything is better with a laugh

Twitter List Strategy: Monitor Without Following

[picapp align=”right” wrap=”true” link=”term=James+Bond&iid=4182020″ src=”4/4/e/4/Sean_Connery_745a.jpg?adImageId=12101624&imageId=4182020″ width=”234″ height=”326″ /]Twitter lists are an important strategic tool that allows users to completely leverage the power of the most influential lead generating social network available today. The following is an outline of one of my Twitter list strategies.

Twitter List Strategy: Monitor

Prerequisite: In the Monitor strategy, the Twitter user should already have built a number of lists that segment the people and companies they follow. These lists would include prospects, industry peers, organizations, affiliate business partners, networking partners, and customers.

Monitor Strategy: Premise

The idea or premise behind the Monitor strategy is to set up a number of lists, or parts of current lists, that provide an effective monitoring tool for the user. The key to this strategy is the fact that Twitter users are NOT required to follow the people or companies they are listing.

Monitor Strategy: Benefits

• Monitor: Twitter users may monitor a person or company by placing them on a list without the requirement of following them in return
• Follow to Follower Ratios: without the requirement of following, Twitter users can keep their Follow vs Follower ratios 1:1
• Perception: with your Twitter Follow vs Follower ratios near 1:1 you or your company will NOT be perceived as MLM spamming or hard sell sales pitching
• Research: monitor competitors, industry leaders, consumers, customers, or breaking news agencies to learn and document your niche
• Stealth: by NOT following your monitoring target, you do NOT show up on their radar helping to remain private in your observations
• Cloak: Twitter users can hide or cloak lists by “locking” them. Locking your list will keep it private to you and away from your competitors’ prying eyes

Twitter Strategies: 5 Ways To Create Your Viral Marketing Army

Creating a viral marketing army on Twitter, of people willing to RT your links and talk about your business, can be done in a number of short steps. The key to this strategy is an ongoing, consistent, and timely effort in executing the steps.

5 Ways to Create Your Viral Marketing Army

1. Targeting: follow people and companies you wish to sell to and do business with in the future
2. Lists: Create lists for your followers segmented by industry, niche, and logistics to your business. Example: prospect X is a lead, prospect Y is an affiliate business, prospect Z is a possible networking partner
3. #FollowFriday: use this to recognize valuable resources, attract new followers, recruit new fans who will take an interest in moving forward your messages to their audience
4. RT: retweet your prospects, your consumers, audience members and networking partners links. Help them move their information
5. Hashtags: find a specific hashtag event focusing on your niche and show up. Our focus is the wine industry and we are avid participants in #WineWednesday

3 Year deansguide Anniversary: Blogging a Life Changing Platform

Dean Guadagni Business Director Inner Architect

Today, March 31, 2010, marks the 3 year anniversary of blogging for me aka deansguide. My initial idea was to create a publication platform to support my real estate related business, provide valuable information on the San Francisco Bay Area, and publish content that would help others adopt blogging.

Evolution

With the revolution of Web 2.0 social media, my blogging has taken on a more diverse scope of content. From my initial beginnings as a real estate blog, I moved the focus to a more broad based do it yourself- how to format.

$160,000,000 Ed Okun 1031 Tax Group Embezzlement

Every blogger hopes for a break, that untold story, the one chance to make a difference. My break came with the Ed Okun 1031 Tax Group case. My contact at a well known title insurance company in San Jose tipped me to a local 1031 provider who stole investor monies and ran out of town. This initial tip resulted in:

• #1 ranked blog on Ed Okun in the blogosphere (2008-2009)
• Only blogger authorized by the Department of Justice to publish breaking news information on the Ed Okun case
• Developed source in Miami with Okun inner circle
• Received death threat as a result of articles published about Okun and his legal council

BlogBurst Publishing Platform to Mass Media

My thanks go to Blogburst my syndicated publishing partner that has placed 233 deansguide articles on such prominent media site as:

• Reuters.com with 205,685 page views
• Nielsen.com
• Chicago Sun-Times and Chicago Sun-Times News Group
• Ziff Davis Enterprise
• Computer Shopper
• IBC
• FoxNews
• AnswerBag 2010
• Livestrong
• BBQ Report
• AnswerBag

Total Page Views

Total page views from deansguide articles, published articles, innerarchitect blog, guest posts, & 2 unrelated blogging assignments: 752,320

Thanks and Acknowledgements

My thanks and heart felt gratitude goes to my mentor Pat Kitano. Pat, principle at Domus Consulting Group LLC, was the inspiration behind me beginning to blog and the first person to make the assertion: “Dean you need to start a blog.” Pat is one of the brightest new thought leaders in the social media breaking news space. A former Wall St. Investment banking executive, Kitano brings the analytical intelligence of a financial principle infused with the future casting foresight of a Tim O’Reilly. I am truly blessed to have been mentored by this man.

My thanks and heart felt gratitude goes to my business partner and life partner, Inner Architect Founder and CEO, Susan Hanshaw. Susan was a critical part of my development as a blogger, as a social media consultant, and as an effective writer seeking a voice and audience. I appreciate her dominant skills as a writer, direct marketer, analyst, strategist, and mentor.

Finally a huge thank you to WordPress.com for hosting this blog, providing an instant audience, for providing a free plug n play platform for publishing my writing. Thank You!

To all who have read, commented, criticized, complemented, and made your feelings know here on this blog~ I thank you from the bottom of my heart. I only hope you can feel the exhileration and excitement of publishing solid thoughts, helpful content, and worthwhile efforts everyday. Thank you all!