Twitter List Strategy: Create Lists For Twitter User’s Facebook Pages

ComputerShopper.com published this deansguide article 4-7-10
[picapp align=”right” wrap=”true” link=”term=stock+ticker&iid=87642″ src=”0084/7d4dcd29-6388-4187-82e1-140399da74c3.jpg?adImageId=12172707&imageId=87642″ width=”234″ height=”351″ /]Twitter Lists are an important part of a business strategy if you want to build a viral marketing army, network, give back to your following, or monitor a person or brand. I believe this is a long overdue and over looked method of using Twitter lists: The Facebook strategy

Premise: Twitter Lists for Facebook

The premise here is to build a list(s) that showcases Twitter users that have Facebook business pages.

Twitter List for Facebook: Strategy

  • Announce: broadcast you have a great Facebook page and ask your followers if they have a Facebook page they would like to share
  • Collect: collect and record the Facebook urls people provide to their business page
  • Segmentation: separate and segment your Facebook lists by industry, niche, customer, consumer, prosect, affiliated business, geographic, associations and other filters pertinent to your business
  • Gratitude: build your lists much like the gratitude lists that keep popping up, a list that showcases Facebook page urls provide value
  • List Message: when naming your list fill in added description box with the instructions-“Tweet ur Facebook page url for followers to see”
  • Requirement: only list those people or businesses that have a Facebook page and require that person or company to tweet their Facebook page url at least 1x per week

Twitter List For Facebook: Benefits

  • Resource: a list of Facebook page owners available to your following
  • Networking: list to help others become fans and connect with other Facebook business pages
  • Research: another place to find Facebook pages that contain research information
  • Monitor: help people or companies monitor other brands
  • Eliminate DM: if enough people adopted this strategy, it could render the useless spam DM announcing a Facebook page url
  • #FacebookFri: adopt a new hashtag event that allows people to recommend their favorite Facebook business pages- more on this tomorrow

Twitter List Strategy: Monitor Without Following

[picapp align=”right” wrap=”true” link=”term=James+Bond&iid=4182020″ src=”4/4/e/4/Sean_Connery_745a.jpg?adImageId=12101624&imageId=4182020″ width=”234″ height=”326″ /]Twitter lists are an important strategic tool that allows users to completely leverage the power of the most influential lead generating social network available today. The following is an outline of one of my Twitter list strategies.

Twitter List Strategy: Monitor

Prerequisite: In the Monitor strategy, the Twitter user should already have built a number of lists that segment the people and companies they follow. These lists would include prospects, industry peers, organizations, affiliate business partners, networking partners, and customers.

Monitor Strategy: Premise

The idea or premise behind the Monitor strategy is to set up a number of lists, or parts of current lists, that provide an effective monitoring tool for the user. The key to this strategy is the fact that Twitter users are NOT required to follow the people or companies they are listing.

Monitor Strategy: Benefits

  • Monitor: Twitter users may monitor a person or company by placing them on a list without the requirement of following them in return
  • Follow to Follower Ratios: without the requirement of following, Twitter users can keep their Follow vs Follower ratios 1:1
  • Perception: with your Twitter Follow vs Follower ratios near 1:1 you or your company will NOT be perceived as MLM spamming or hard sell sales pitching
  • Research: monitor competitors, industry leaders, consumers, customers, or breaking news agencies to learn and document your niche
  • Stealth: by NOT following your monitoring target, you do NOT show up on their radar helping to remain private in your observations
  • Cloak: Twitter users can hide or cloak lists by “locking” them. Locking your list will keep it private to you and away from your competitors’ prying eyes