50 Things I Learned In 50 Years

What does it mean to turn 50 if you can’t share what you have learned with your friends? The following are 50 things, from business to life, I have learned, experienced, or watched in 50 years on this planet. If you have a list please let us hear it. The 50 things are categorized but not ranked~

Business

1. “Your word is your reputation”: say what you’ll do, do what you say
2. “Learning requires heart”: if you don’t want it, it won’t happen
3. “People want to buy they don’t want to be sold”: help people get what they want then you get what you want
4. “Preparation starts at home”: show up to work ready to go
5. “Don’t lie to yourself, it’s unbecoming”: if you don’t believe in your work, you will never succeed
6. “Writing is your publication platform”: learn to blog, express your ideas, create your public record the first jewel in the triple crown of building you as a brand
7. “Under promise and over deliver”: if you positively surprise people they will always react positively
8. “Telephone cold calling is the most underrated business strategy”: the science meets art of selling
9. “Multi Level Marketing is rarely a Win-Win situation”: me first with a huge helping of pie in the sky
10. “Technology is the life blood of business”: things change for the better
11. “Networking is a contact activity”: working the room is NOT networking
12. “Everyone should have a manual labor job in their background”: lessons in humility one jackhammer blast at a time
13. “Education is the great equalizer”: don’t squander your opportunity
14. “You make your own breaks”: capitalize when the moment arrives
15. “Overconfidence is a weakness”: check your ego at the door it might save your deal
16. “Mentoring is a two way street”: whether you are giving or receiving it is a win-win situation
17. “Dress for success”: if you look good you feel good
18. “Never underestimate your opponent”: it may come back to haunt you
19. “Public speaking is crucial to a career”: this is the 2nd jewel in the trip crown of building you as a brand
20. “Leadership is a skill you can develop”: this is the 3rd jewel in the trip crown of building you as a brand
21. “Listening is the skill”: this separates the stars from the pack
22. “Fear is contageous”: if you are fearful in any business situation it shows
23. “Give respect”: recognize excellence
24. “Expectations are dangerous”: if you have to ask you have never had to live up to them
25. “Winning isn’t everything”: it’s the only thing

Life

1. “Your family is your rock”: if you are blessed with a solid family you must never forget them
2. “Travel early and often”: experiencing other places at a young page accellerates personal growth
3. “Live somewhere else”: leave your hometown and live somewhere far away
4. “Learn to adapt”: if you can adapt you can survive
5. “Living overseas”: Athens, Greece is amazing
6. “Follow your dreams”: if you fear trying you will miss out
7. “College is irreplaceable”: personal growth that continues to show up years later
8. Working in the music business: scouting bands while in college a dream job
9. Basketball: playing in front of 5,000+ wishing I could make it a career
10. Room mates: in college at UC Davis 1980 the brother of King Huesen of Jordan
11. Training: one training session with 1980’s Professional Kickboxing Association light heavyweight champion Dennis Alexio
12. Robin Williams: partying with the legendary “Mork” without ever knowing it was him
13. My father: the greatest teacher of humility, graciousness, and toughness
14. My mother: my heart and the person who challenged me to be kind and positive
15. Saving a life: helping a friend make a new start
16. “Losing to learn”: losing teaches you about yourself, winning is not the same teacher
17. “Watching your childhood friend play in the NFL”: Monday night football at the ‘Stick and my friend is on the field as a starting wide receiver for the Atlanta Falcons
18. “Moderation is everything”: if you allow anything to control you, you haven’t learned a thing
19. Jet skiing in Greece: the greatest adventure in my life riding behind a 25 story cruise ship, inside the wake funnel, jumping through the wake 5 miles outside the Mykanos harbor
20. Regrets: being invited to tryout for my college basketball team by the coach and declining for nothing more than the fear of rejection
21. Redemption: learning from this fear and accepting every challenge and opportunity with open arms
22. “First Kisses”: Kim in 5th grade changed my view of girls forever
23. Wine: so much more than a drink. It’s a lifestyle, appreciation for history, part of my cultural background
24. “Friendship”: they last only when you participate, work at it, and give
25. “Humor”: nearly everything is better with a laugh

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Six Principles of Influence: Create Change That Benefits Your Customer

Influence is one of the most important factors in any business from the one-off entrepreneur to the largest global corporations. To understand the power of influence and persuasion, you must first understand the definition of influence.

The best definition is offered by one of the world’s leading experts on influence, persuasion, and negotiation Dr. Robert Cialdini as told in his interview for Guy Kawasaki’s great book “Reality Check.” Dr. Chialdini, a psychology professor at Arizona State University and Phd defines influence:

“Influence means creating change in some way. Change can be in an attitude, it can be in a perception, or a behavior. But in all instances, we can’t lay claim to influence until we can demonstrate that we’ve changed someone.”

Six Universal Principles of Influence

1. Reciprocation: People give back and treat you the same way you treat them

2. Scarcity: People are motivated to “seize the opportunities” of a limited offer that you provide to them if they realize the supply of this offer is rare or in dwindling availability

3. Authority: The greater your knowledge and credibility on a subject is the easier it is to persuade people

4. Commitment: People will feel the need and obligation to “comply with your request” if it is consistent with what they have publicly agreed (committed) to in your presence

5. Liking: The degree to which people know and like you is the main factor in their preference to say “yes” to you

6. Consensus: People love company in most decisions. If you give them evidence that others, just like them, have said yes to you, they then “will be likely” to say yes to you more often than not

McKinsey Global Survey: Web 2.0 “Spurring Change” in Corporate Management and Organization

Web 2.0 tools are “spurring change” with corporate management and organization according to respected consulting giant McKinsey’s “Building the Web 2.0 Enterprise: McKinsey Global Survey Results.” The results of this report point to interesting trends that every corporation must analyze moving forward starting today. According to McKinsey “as Web 2.0 gains traction, it could transform the way companies organize and manage themselves, leading to what some have dubbed Enterprise 2.0.”

4 Reasons for Corporations to Consider Web 2.0 Tools:

1.  Interaction: 26% have reported Web 2.0 tools have “changed interactions with customers and suppliers”

2. Roles and Functions: 33% reported that new Web 2.0 technologies have “created new roles or functions inside their organizations”

3. Corporate Structure: 33% feel that Web 2.0 tools “are changing their corporate structure”

4.  Hiring and Talent Retention: 27% report Web 2.0 tools have changed the method that their company hires and retains employees.”

See Exhibit 6 “Spurring change”  for matrix

Realtor’s Virtual Sales Force: Leadvine-“The Community Is Your Sales Force”

LeadVine - The community is your sales force.

Courtesy Leadvine.com

FoxBusiness.com published this deansguide article 11-14-08

Crowdsourcing according to the wiki by the same name is a term that “has become popular with business authors and journalists as shorthand for the trend of leveraging the mass collaboration enabled by Web 2.0 technologies to achieve business goals.” A new service, based on crowdsourcing principles, Leadvine is the first service designed to make “the community your sales force.”

Realtors Create A New Lead Generator

1. Post Sales Leads on Leadvine: You post the sales leads your are searching for, list your referral fee that you will pay, and then “have the community act as your sales force.” The benefits:

  • Increase Sales
  • Outsource your Sales Process
  • Lower your Marketing, Recruiting, and Advertising costs
  • Leadvine is Free

This begins the process of helping Realtor’s find new customers

2. Search Sales Leads on Leadvine: ” Do you come across information that is not valuable to you but valuable to someone else? Get paid for information that is at your finger tips.”

  • Earn easy money
  • Leverage your existing network to help companies increase sales
  • Make money for information you have at your fingertips
  • Spend a minimal amount of time earning extra cash

Resources for Realtors

1. Leadvine’s Top 10 Ways to Use Leadvine

2. FAQ Section: Everything from What is Leadvine to How was Leadvine Started?

3. Leadvine’s Blog: Many strategies and tips to help find business and make more revenue

Meetways.com: Realtor’s Meeting Mapping Tool

Chicago Sun-Times published this deansguide article October 23, 2008

Emily Chang and her ehub site are one of the most valuable tools a blogger can utilize. Due to her constant stream of reviews on the latest and greatest new Web 2.0 sites available, I am able to deliver new tool information to the real estate community. The latest fun and easy to use tool is Meetways.com.

Ever have a tough time finding a place to meet clients that is in the middle or half way between your location and theirs? Now you have a fun little tool that will map out all of your choice and pinpoint the midway point between you and your clients: MeetWays.com.

“Meet Me in the Middle”: The Utility

Meetways.com plots halfway points aka a point of interest between two addresses.

Powered by Google Maps

Meetways provides a map that identifies restaurants, coffee shops, meeting office space locations

Business Tool

According to MeetWays you can support your business with this tool:

1. Setting up a Conference or Regional Meeting

2. Managing Sales Reps on the road

3. Managing Mileage and Fuel costs

4. Meeting clients for business

MeetWays supports their tool with an informative blog and special deals through partner companies offering internet services, travel, food and drink, hotels, car rentals, and even traffic school.

Poor Branding Strategy Mirrors On Field Ineptitude: San Francisco 49ers Misfire

Reuters.com published this deansguide and innerarchitect.com article October 6, 2008

Branding and marketing your brand’s message is all about perception, believability, and credibility. It is also something that requires a hard look at what will resonate with a particular targeted population of customers you want to accept and embrace your brand. If there was ever a case study on how not to brand a product, it is the recent season ticket sales radio advertising campaign by the San Francisco 49ers.

Qualifications: I am a native San Franciscan, a 38 year fan of the Niners, and a former season ticket holder from 1996 to 2006. I am a fan of this team but not a blindly “Faithful” drone as they seem to want to create. My assertions about fan demographics, fan behavior, and message viability is based on my experience with the sport. Since 1972 I have attended over 200 NFL games, 5 NFL playoff games, and one Super Bowl. In addition I have attended another 100+ college football games-I have experienced many crowds in my long journey as a sports fan.

The Radio Branding Message

Setting: A father gives his preteen son and daughter a lesson on being a 49er fan aka one of the “faithful.”

Message: the father is training his children to be 49er fans, faithful 49er fans, and nothing else.

Branding Message: Being a 49er fan is about blindly following, supporting, and being proud of your team.

The Reality: A Branding Message Gone Bad

1. Being a 49er “Faithful”: is a very old marketing message that was established in the 1970’s. It has very little impact upon the buying public as it does not address image, invoke faithful behavior, or inspire people to buy season tickets.

Case Study of Excellence: The Oakland Raiders, although enduring hard times for many years without excellence on the field, continue to invoke and inspire fan participation. Why? Being a Raider fan holds the connotation that you are a tough guy, hard scrabble, pure violence loving fan of a very violent game–the Raiders tell it like it is and embrace the brand they have created for themselves

2. Association with Baseball’s Message: The 49er’s attempt to utilize the message major league baseball has been extremely successful using does not work. Baseball is associated with family, apple pie, and America. It is a tradition of heritage passed down from generation to generation; something a father can share with a son or daughter. And baseball is an affordable family outing for everyone to enjoy.

3. The 49er’s Branding Strategy: to sell season tickets, is to create a following of blindly faithful fans. By describing a pep talk between a father and his children, you are left with the perception that the ticket buying fan base that attends games is a demographic closely inline with baseball’s fan demographic-that is ridiculous!

Football is a very violent sport. The fans at games are often unruly, drunk, and misbehave. The atmosphere at a professional football game has nothing in common with the gentile atmosphere at most major league baseball games. The age of the NFL fan base is older. The number of preteen and teenage fans at professional football games is far fewer than what you would see at a Major League baseball affair.

Results: A Complete Misfire

What the radio listening public is left with is a NFL team that is attempting to sell season tickets by invoking faith in the team. Their method of invoking faith is to “start em young” and bring up little 49er fans that will grow into season ticket buying 49er fans. Their brand is be faithful-be a 49er fan. This is very ineffective and completely ignorant of the brilliant marketing and branding message the team could create from their storied heritage. Why is a franchise with 5 Super Bowl wins, voted the team of the decade in the 1980’s, completely ignoring their brand strength?

LinkedIn.com: Authenticity Protocol and Referral Machine

Reuters.com published this deansguide article September 30, 2008

FoxBusiness.com published this deansguide article September 30, 2008

Sasha Strauss, Managing Director of Innovation Protocol a brand strategy consulting firm, makes a very compelling case for utilizing LinkedIn as a source of referrals. Referrals can be the lifeblood of a business and LinkedIn is the tool Sasha utilized to grow his business.

Innovation Protocol’s Story

1. Innovation Protocol has been in business 1 year and 5 months

2. Company is profitable

3. Hiring one new employee every single month

4. Sasha claims they are now turning away business

5. Never placed an advertisement in order to generate business

6. All their business is through referrals

7. Most of their referrals are from LinkedIn

8. LinkedIn profiles provide the robust information as well as recommendations that qualify potential clients according to Sasha