Our social digital world, ever expanding growth through rapid adoption, continues to evolve as information is shared and created at a mind numbing rate. Whether you are a professional digital marketer, web journalist, or hobbyist, keeping up with the onslaught of news, new networks, applications, devices, strategies, and messages is a 24-7 proposition. The following list is my personal library of blogs, publications, and agencies I rely upon to keep informed and on point. Please let me know if you have a favorite.
Learning List (in no particular order)
- Mashable: up to the minute news, self help guides, massive volume
- Techcrunch: I miss Arrington, who would’ve ever thought. Up to the minute tech news, tell-it-like-it-is stories
- GigaOm: Om is not scared to say it and he has a staff of excellent writers. Great fresh takes
- RWW: up to the minute tech news, social media news, solid writing
- Gizmodo: Fantastic gadget posts, raw language, in your face don’t care attitude- awesome
- Compete: great articles packed with data
- ComScore: solid case studies with data
- Searchenginewatch: massive volume of important search engine optimization articles, case studies, strategies
- eMarketer: webinar offers, case studies, graphs, statistics, solid writing
- Webguild: a bit snarky but solid breaking tech news
- Fortune: traditional print giant with online magazine feature top business stories, case studies, social and tech news
- Forbes: more establishment than Fortune yet still able to return great value through consistent writing and research
- Time: once the most important news print magazine should have a place on this list
- Searchenginepeople: excellent social media, seo articles. Nice mix of guest contributors and subject matter
- Searchengineland: a very well written site packed with search engine optimization strategies
Giving back to your community can take on many looks, facets, and ideas. Whether you give money, time, charitable goods, or advice your effort is important. In our business at Inner Architect we are currently giving our time and expertise through free work shops to unemployed professionals in our home town. The following is an article written by Susan Hanshaw, CEO of Inner Architect, on our latest experience reaching out to our community.
Learning While Teaching
One of the ways we at Inner Architect give back to our community is by teaching job seekers how to use digital media to support job search. Earlier this week Dean and I gave our quarterly pro bono presentation at Marin Professionals, a support and networking organization for job seekers who are 40+ years old with college degrees.
Challenges with adoption
We started speaking at Marin Pro in the fall of 2008 with a program we called “Blogging to Employment” which we delivered to a very skeptical audience. Although the group seemed intrigued, they challenged us pretty hard about the power and practicality of the tool we said could be leveraged as a vehicle for standing apart as a job candidate. Faces in the audience were looking at us like we were a couple of early adopter geeks evangelizing a passing trend.
Over the last three years, the skepticism has waned, although the group has generally remained uninspired to adopt. I am thinking that perhaps we’ve begun to see the beginning of change in the group that sat in on our presentation earlier this week as a number of heads were nodding in agreement as we gave rationale about how social engagement can open doors.
Social engagement success story
I shared a story of how one particular fan of one of our law firm clients has gotten on the radar of the managing partner simply by liking or commenting on their Facebook page 2-3 times a week. I shared that this fan has never asked for a favor, but if she did we (the people behind the firm’s logo) would roll out the red carpet to help because we are so grateful for all her support.
One more reason to adopt
I do hope to see more of my friends at Marin Professionals adopting social networking and digital media. We’ve all heard the hard facts about finding a job if you’re 40, 50, or 60+. Don’t we all seem more youthful if we’re doing stuff that many people think is only for kids?