Twitter Lists: Twitter’s #1 Advantage Over All Social Networks

Twitter lists help businesses from small to global segment, track, monitor, engage, and recognize their target audience. Whether you are monitoring competitors, establishing a new account, or creating campaigns for specific audiences, Twitter’s list feature is the best feature available in social media today.

In order to take advantage of the list feature, you must first know your targeted audience. One of the best ways to find brands and important niche specific people on Twitter is through Mashable.com’s Twitter List Directory.

Twitter List Directory: Mashable’s Top 5 Lists

There are thousands of lists on Mashable in dozens of categories- here are the top 5 lists on Mashable:

Top 5 Lists Links

1. @Mashable/Mashable

2. @Mashable/SocialMedia

3. @Mashable/Marketing

4. @Mashable/Tech

5. @Mashable/Media

Mashable’s “Web Faceoff”: Foursquare vs. Facebook Places

Mashable.com, the leading social media news source site, has instituted Web Faceoff an “ongoing series comparing technology apps or ideas.” In this week’s Web Faceoff, Mashable asked their readers “which location-based service  do you prefer: Facebook Places or Foursquare?”

Foursquare vs. Facebook Places: The Winner is Foursquare

Mashable’s readers responded overwhelmingly in favor of Foursquare- a complete blowout!

  • 57.11% of the vote (1,611 votes), Foursquare remained the king of geolocation
  • 18.86% of respondents voted for Facebook Places
  • 7.73% (218 votes) said it was a tie between the two
  • 16.31% of you (460 votes) said that you preferred another location-based service

Visual Results: Mashable’s Poll:

Slideshare: How to Share Your Presentation Content

Slideshare is a slick, easy to use,  tool for the masses to “upload and share Powerpoint  presentations and documents.” Whether you are a blogger, entrepreneur, own a small business or a large company, Slideshare will provide you with a platform for training materials, communications of ideas, or sales presentation visuals. The following is a short tutorial on Slideshare:

Top 11 Twitter Social Media Resources

Don’t end up like the Fail Whale! Are you are an aspiring social media marketer, looking to learn and leverage social networks, and interested in enriching your knowledge base? If you are utilizing Twitter as the information engine it has evolved into, following  the best social media people and companies is a great place to begin your education.

11 Top Twitter Social Media Resources

  • Mashable: incredibly rich source of social media information
  • Jeremiah Owyang: the former Forrester analyst “fire” starter is one of the most important voices in social media
  • Brian Solis: another stalwart in social media with an anthropologists mind and gunslingers reflexes
  • Hubspot: creators of Twittergrader and tools for social media strategists; include Mike Volpe in your follow
  • Pat Kitano: social media strategist, former Wall St. investment banker, thought leader behind Domus Breaking News Project
  • Tim O’Reilly: true thought leader of Web 2.0 movement, social media maverick
  • Peter Kim: Peter Kim’s blog is full of incredible resources and ideas
  • David Armano: a big part of Dachis success and a true pioneer in social circles
  • Kevin Marks: Oxford educated Google’s expert in emerging technologies and their cultural impact
  • Robert Scoble:  self deprecating passionate blog pioneer and technology social media strategist
  • Tech Crunch: I am not a Michael Arrington fan but I am a fan of his site’s relevance and breaking news power

What is your take? Did we miss anyone? Is there a less than worthy person on the list? Give us your feedback

5 Reasons to Use PicApp Free Images on Your Blog

Bloggers are constantly faced with finding media, specifically pictures, that will both draw the attention of their audience and entertain. One of the biggest challenges is finding pictures that are not copyright protected. Beyond mining the Wikipedia’s of the world for your photo content, the best picture resource is PicApp.com.

5 Reasons to Use PicApp

  • Free: the images are free to use
  • Copyright: there is not copyright infringement possibilities as Pic App allows you to use their library of photos without legal ramifications
  • Ease of Use: it is very simple to cut and paste the embed code into any blog article
  • Search Engine Optimization: according to PicApp “All PicApp images include the right meta-data to assist search engines index the images and your posts better.”
  • More Traffic: high quality images improve your blog content, help to ensure people stay on your blog longer, and helps to facilitate return visits to your blog

Twitter Strategy: Rate Your Recommendations with Exclamation Marks on #FollowFriday

Twitter hashtag events like #WineWednesday and #FollowFriday are powerfully effective networking events that allow participants to recommend people or brands to follow. These events are integral part of any Twitter launch in order to attract new followers, raise awareness for a brand, or begin to create goodwill within the network with your targeted audience. One effective new strategy to raise awareness is the utilization of exclamation marks within a hashtag message.

Exclamation Marks: Rating your Recommendation

A way to differentiate your recommendations of people or brands during a hashtag event is to place an exclamation mark after the Twitter “handle”

In this example for #WineWednesday, I placed an exclamation mark after @leesgreenberg. The results? Lee messaged the brand that he received an exclamation mark and that he was being recognized as special.

Benefits of Exclamation Marks

  • Rating System: exclamation marks can be used as a rating system for your recommendations
  • Recognition: using an exclamation mark is a method of recognizing people-brands
  • Open Communication: because you are differentiating a Twitter from others this can act as an opening of the lines of communication in many cases
  • Differentiate Your Brand: by utilizing an exclamation mark rating system you are showing your network that you are interested in them and putting maximum effort into your messaging

Twitter is a creative direct marketing channel. With an anthropologists’ zeal for experimentation you can begin to leverage the network as a tool for more than just simple broadcasting needs.