List Building: begin your strategy by writing down the different categories of people and brands you wish to list on Twitter. Examples for the wine industry: “Napa Wineries” “Wine Sommeliers” “Tasting Room Customers” “Foodies-Restaurants”
Segmentation: each category you turn into a list must segment (divide) your “paper” list relevant to your business. Examples: “Prospects” would be different than “Wine Club members” which would differ from “Affiliate partners.”
Data Service: hire a company to perform a database enrichment where your list of current customers, who may be on Twitter-Facebook or 25 other social networks, can be identified through their email address.
Once you have built your Twitter lists, segmented them according to category, and identified your best customers who are on Twitter or Facebook, you are ready to build a targeted following as well as follow your targeted prospects.
Twitterlists help businesses from small to global segment, track, monitor, engage, and recognize their target audience. Whether you are monitoring competitors, establishing a new account, or creating campaigns for specific audiences, Twitter’s list feature is the best feature available in social media today.
In order to take advantage of the list feature, you must first know your targeted audience. One of the best ways to find brands and important niche specific people on Twitter is through Mashable.com’s Twitter List Directory.
Twitter List Directory: Mashable’s Top 5 Lists
There are thousands of lists on Mashable in dozens of categories- here are the top 5 lists on Mashable:
Mashable.com, the leading social media news source site, has instituted Web Faceoff an “ongoing series comparing technology apps or ideas.” In this week’s Web Faceoff, Mashable asked their readers “which location-based service do you prefer: Facebook Places or Foursquare?”
Foursquare vs. Facebook Places: The Winner is Foursquare
Mashable’s readers responded overwhelmingly in favor of Foursquare- a complete blowout!
57.11% of the vote (1,611 votes), Foursquare remained the king of geolocation
18.86% of respondents voted for Facebook Places
7.73% (218 votes) said it was a tie between the two
16.31% of you (460 votes) said that you preferred another location-based service
Slideshare is a slick, easy to use, tool for the masses to “upload and share Powerpoint presentations and documents.” Whether you are a blogger, entrepreneur, own a small business or a large company, Slideshare will provide you with a platform for training materials, communications of ideas, or sales presentation visuals. The following is a short tutorial on Slideshare:
Don’t end up like the Fail Whale! Are you are an aspiring social media marketer, looking to learn and leverage social networks, and interested in enriching your knowledge base? If you are utilizing Twitter as the information engine it has evolved into, following the best social media people and companies is a great place to begin your education.
11 Top Twitter Social Media Resources
Mashable: incredibly rich source of social media information
Jeremiah Owyang: the former Forrester analyst “fire” starter is one of the most important voices in social media
Brian Solis: another stalwart in social media with an anthropologists mind and gunslingers reflexes
Hubspot: creators of Twittergrader and tools for social media strategists; include Mike Volpe in your follow
Bloggers are constantly faced with finding media, specifically pictures, that will both draw the attention of their audience and entertain. One of the biggest challenges is finding pictures that are not copyright protected. Beyond mining the Wikipedia’s of the world for your photo content, the best picture resource is PicApp.com.
5 Reasons to Use PicApp
Free: the images are free to use
Copyright: there is not copyright infringement possibilities as Pic App allows you to use their library of photos without legal ramifications
Ease of Use: it is very simple to cut and paste the embed code into any blog article
Search Engine Optimization: according to PicApp “All PicApp images include the right meta-data to assist search engines index the images and your posts better.”
More Traffic: high quality images improve your blog content, help to ensure people stay on your blog longer, and helps to facilitate return visits to your blog
Twitter hashtag events like #WineWednesday and #FollowFriday are powerfully effective networking events that allow participants to recommend people or brands to follow. These events are integral part of any Twitter launch in order to attract new followers, raise awareness for a brand, or begin to create goodwill within the network with your targeted audience. One effective new strategy to raise awareness is the utilization of exclamation marks within a hashtag message.
Exclamation Marks: Rating your Recommendation
A way to differentiate your recommendations of people or brands during a hashtag event is to place an exclamation mark after the Twitter “handle”
In this example for #WineWednesday, I placed an exclamation mark after @leesgreenberg. The results? Lee messaged the brand that he received an exclamation mark and that he was being recognized as special.
Benefits of Exclamation Marks
Rating System: exclamation marks can be used as a rating system for your recommendations
Recognition: using an exclamation mark is a method of recognizing people-brands
Open Communication: because you are differentiating a Twitter from others this can act as an opening of the lines of communication in many cases
Differentiate Your Brand: by utilizing an exclamation mark rating system you are showing your network that you are interested in them and putting maximum effort into your messaging
Twitter is a creative direct marketing channel. With an anthropologists’ zeal for experimentation you can begin to leverage the network as a tool for more than just simple broadcasting needs.