Six Methods to Understanding Who Are Your Customers

Trail T CoveDo you want to understand how to connect with your current customer base, new prospective clients, and anyone looking for the products or services your firm offers? Seth Godin asks six questions in his post “Who are your customers?” that require us to connect with how in-touch we are with the people that help us thrive.

Seth Godin’s 6 Questions: Who Are Your Customers?

  • What do they believe?
  • Who do they trust?
  • What are they afraid of and who do they love?
  • What are they seeking?
  • Who are their friends?
  • What do they talk about?

If you can’t answer each question then some research is in order. Where do you begin to answer any of these questions?

6 Methods to Learn: Who Are Your Customers?

Finding answers is not always easy or an intuitive process. The following are some simple methods to get started in understanding who are your customers?

  • Survey: create a customer survey, add an incentive to increase your response rates, asking your customers the questions you need answered
  • Sales Department: poll your salesforce and provide incentives for everyone to ensure you receive the most accurate information. Concentrate on those employees in direct contact with your customers and customer service
  • Industry: attend industry conventions and events and listen for intelligence about your firm, product, and services
  • Offers: create a digital e-mailing, a post card campaign, or advertising campaign that provides value to your customer base for their intelligence about your brand in return
  • Monitor: identify and listen within the channels your customers use to talk about your products, services, and industry. Gather intelligence
  • Town Hall: provide a live town hall meeting where your customers can comfortably voice their feedback, solutions to possible problems, and opinions.

Essentially, the answers will come to the surface through your crowdsourcing efforts if you allow your customers and prospective customers to provide their feedback in an environment that encourages sharing.

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