LinkedIn.com: Authenticity Protocol and Referral Machine

Reuters.com published this deansguide article September 30, 2008

FoxBusiness.com published this deansguide article September 30, 2008

Sasha Strauss, Managing Director of Innovation Protocol a brand strategy consulting firm, makes a very compelling case for utilizing LinkedIn as a source of referrals. Referrals can be the lifeblood of a business and LinkedIn is the tool Sasha utilized to grow his business.

Innovation Protocol’s Story

1. Innovation Protocol has been in business 1 year and 5 months

2. Company is profitable

3. Hiring one new employee every single month

4. Sasha claims they are now turning away business

5. Never placed an advertisement in order to generate business

6. All their business is through referrals

7. Most of their referrals are from LinkedIn

8. LinkedIn profiles provide the robust information as well as recommendations that qualify potential clients according to Sasha

Advertisements

Blogburst.com: Create Your Writing Platform On a Global Scale

The example below provides information on Blogburst.com, what a published post looks like when placed on a mass media site, how to apply for membership, the value of the service, the benefits to bloggers, the benefits to your marketing efforts, and the benefits associated with building your writing platform for your business.

Reuters.com’s Finance and Business section has published the latest deansguide article describing the ongoing Ed Okun 1031 Tax Group scandal “Ed Okun Tax Group Scandal Reaching Climax: Is Recover of Monies in The Cards?”: article

Blogburst.com

If you have a stand alone blog not connected to Active Rain, if your stand alone blog has traffic numbers that measure up, and if you want more exposure for your writing and your business consider submitting your application for membership to Blogburst.

Blogburst Overview

This overview is a 10,000 foot view of how the site works and how it works with your blog. It is very benefitial as this section provides you with the reasons why this is such a fun and powerful membership for your blogging efforts

How Does it Work?

1. Guidelines: go here to learn about what Blogburst looks for in their member blogs. Information about the type of content, the news agencies that are looking at the content, timely content, fair and ethical content that does not jeopardize the publishers, and more information that will help you to determine your chances of membership

2. Tips and Selection: this criteria list is very important and it should be reviewed closely. Give yourself the best chance for inclusion by following this advice

3. Technical Criteria: this is simple and basic criteria like having a RSS feed on your blog. Make sure you have all your ducks in a row and review this section

FAQ

The FAQ section is where most of your questions will be answered as others have had the same concerns or curiousities.

Mass Media Syndication

The following is an example of some of the mass media partner sites with US and global reach:

Chicago Sun-Times

Customers include:

Networking Skills Workshop CSIX Connect September 30: Learn How To Market Yourself Through Networking

Communicate your need.
State your goals.
Improve your networking skills.
eXchange Job leads.

CSIX’s mantra

Tuesday September 30 I will be facilitating a workshop “How to Market Yourself Through Networking” for CSIX Connect employment group at the iRestaurant in Cupertino, CA. The meeting begins at 10:30 and runs until 1:00. The admission is $12 which includes a wonderful lunch, networking opportunities with a group of experienced and expert Silicon Valley job seekers, and information on real world networking.

For my friends and the friends I have just not met yet on Active Rain: If you like this workshop or any of the individual subjects covered, I am more than willing to provide links. If you have questions please contact me at dean@innerarchitect.com or call me at (415) 410-7524

The Program Will Cover

Definition What does Networking Mean?

1. The #1 Biggest Mistake in Networking: The Hard Sell

2. The #1 Method For Networking Success: Giving

3. The 5 Benefits of Giving: Referrals, Relationships, Evangelists for you, Reference Point, Mentor

4. Exercise: The “Give” How to identify your value give aways and outline a plan on how and where to deliver this value

5. 8 Tips to Engage: How to Make a Connection

6. Listening Is a Skill That Requires Strategy

7. Procrastination: 5 Tips to Help You Follow Through

8. 10 Reasons Why You Should Maintain An Ongoing Networking Campaign During Your Career

9. Etiquette Do’s and Don’ts of Networking

10. The Secret of Networking Success: Get Your Connections to Benefit First

11. 5 Tips to Branding “You”

This program is designed to be a two hour program. I am going to blast through this program in one hour with the promise of providing more information to those people interested.

If you are interested in this information, consider the fact that I have written about every subject here on Active Rain on this blog. You can simply go back and “mine” my archive of posts to find ea article that matches the subject matter. If I can be of assistence, please do not hesitate to contact me!

Ed Okun Tax Group Scandal Reaching Climax: Is Recovery of Monies in The Cards?

Reuters.com published this deansguide article September 26, 2008

United States Trustee Gerald McHale’s 9th newsletter briefing of the status of the Ed Okun 1031 Tax Group case highlights the difficulty and frustration of trying to “get blood from a stone.” The proverbial stone being Okun and the assets which seem to either be non existent or hiding.

Highlights or Lowlights?

The people waiting for some type of settlement must be getting very restless and asking questions non stop. I am sure Mr. McHale is doing his best to get as much money back as possible but the following plea says it all:

McHale in an open plea to the “Train Wreck Victims”

“Trust me when I say that it goes against my open nature and I know how frustrating it must be not to have your questions answered in detail. . . “

Major Points

1. Supplemental Proof of Loss was filed by McHale July 30, 2008 “containing extensive analysis”

Analysis: What effect this supplement will have on recovery is anyone’s guess. At least McHale is working as much information into the mix as possible in regards to proving further damages and seeking compensation. The frustration for victims is they are often kept in the dark

2. JPS Capital, our old friends (Mr. Shapiro) who decided to set the record straight with deansguide but never delivered on that promise, are now a target of litigation or as McHale so clinically puts it “we have commenced an action against JPS and other parties asserting an interest in the New Hampshire lakeside mansion.” The goal is to recover $5.1 million in debtor monies

3. Richard Simring and David Field Plead guilty. For more information see Julie Kay’s article in it’s entirety on McHale’s site here

4. Ed Okun and Laura Coleman trial dates set for January of 2009

The saga continues as more money is being recovered, fewer players are left standing, and the victims remain holding the bag!

Okun promises
Monies disappear

Mystery caller

Emily Chang’s eHub: Tool For Bloggers, Web 2.0 News

Emily Chang, MIT graduate, award-winning web and interaction designer, technology strategist and co-founder of Ideacodes, a design and web consultancy in San Francisco has a very cool tool for you to keep up with new applications at her blog: emilychang.com. This tool announces new Web 2.0 applications and provides a short description as well as reviews.

eHub

eHub is a listing within EmilyChang.com that is a stream of fresh news about the latest and greatest applications to come out of the minds of entrepreneurs. Why is this so important to bloggers?

1. Great content ideas provide constant information valuable to your readers

2. Great tools to help you in your business

3. Features and Reviews

4. Cutting edge and timely information on Web 2.0

5. Interviews with entrepreneurs and industry superstars

6. Submit a Site allows you to send your site or your favorite new tool for exposure

7. Tech Events and News

Example of Great Content

Project 10 to the 100th: According to the latest post on eHub this project is a very important event that anyone can become involved in:

“A call for ideas to change the world by helping as many people as possible. “Here’s how to join in. 1. Send us your idea by October 20th. 2. Voting on ideas begins on January 27th. We’ll post a selection of one hundred ideas and ask you, the public, to choose twenty semi-finalists. Then an advisory board will select up to five final ideas. 3. We’ll help bring these ideas to life. We’re committing $10 million to implement these projects, and our goal is to help as many people as possible. So remember, money may provide a jumpstart, but the idea is the thing.”

Follow Emily on twitter

profile image twittering: finishing up a style guide. it’s cool to be working with someone again that i worked with ten years ago.

Blogger’s Guide to Expertise: Lorelle VanFossen’s “Blogging Tips: What Bloggers Won’t Tell You About Blogging”

Reuters.com published this deansguide article September 24, 2008

I never push my readers to read or subscribe to someone’s blog or website. I feel it is their choice, their time, and their preferences that are most important. But I am going to break that rule this one time. If you are about to establish a blog, a beginning blogger, an intermediate blogger, an experienced blogger, or if you think you know everything about blogging–you MUST check out Lorelle VanFossen.

Why Lorelle VanFossen?

Complex strategies made simple, hands on help made easy, effective and valuable guidelines made accessible, and the energy to continuously deliver fresh valuable content without asking for anything in return. Lorelle is an incredible resource.

Lorelle Van Fossen was a presenter at WordPress’s Word Camp 2008 in San Francisco and she made a huge impression on the audience. She is an expert on WordPress, how to stretch that platform to it’s limits, and everything blogging. On top of those facts, Lorelle is very giving of her time and energy to help people–she’s one of the good ones.

Authority and Substance Factor

Lorelle VanFossen is one of the leading experts on WordPress software, techniques, strategies, and writing. Her blog Lorelle.wordpress.com is a massive treasure chest full of help and answers. Lorelle’s blog mantra:

“Helping You Learn More About Blogging and WordPress Every Day With Help, Tips, Advice, and Techniques For Blogging and Using WordPress, and WordPress.com. The Blogging Help You Need. Now”

Must Read For Any Blogger

Although it is a beginner’s guide to blogging, “Blogging Tips” has many very valuable tips and strategies for the intermediate and advanced blogger. Yes all of the type of information Lorelle has outlined exists for free online–if you are willing to research each author’s reputation, compile the information, and then organize it from ground zero to advanced techniques. For a sample chapter and the chance to see what I am raving about go here for your free chapter

Why This Book?

1. It is organized extremely well leaving out nothing for chance

2. The text is simple and easy to digest

3. Bullet points, well thought out examples, and commentary lead the reader at their own pace on a learning expedition

4. Lorelle addresses your motivation. Do you blog for fun, to write, or for business. She approaches each with strategy and useful advice

5. Succinct style as this book is 92 power packed pages

6. SEO tactics

7. Blogger Rights section with copyright information

8. Community Building strategies

9. Blog Management and Administration

10. Work-Book Size and Index section make this an easy book to cross reference

Analysis

People are curious animals in that many of us do not want to take the time to buy a book. If it’s free we can find it online. Yet when push comes to shove, we don’t always find the right information. We don’t spend the time to investigate, and we don’t make the learning process a priority.

Suggestion: The Best $12.95 You Will Ever Invest

Invest in yourself, your blogging, and your education. Buy Lorelle’s book as it is the best $12.95 I have spent in years! At the very least subscribe to Lorelle’s blog and begin to reap the benefits!

Lie Detector For Bloggers or Another Guesstimate: urlmetrix.com

Looney Tunes opening title from mid-1950s.

Courtesy Looney Tunes Wiki

Chicago Sun-Times published this deansguide article September 23, 2008

The challenge: finding a traffic measurement tool that will allow a person to accurately analyze a blogger’s traffic or company website’s traffic.

The reason: Bloggers and companies make outlandish, blatant, and false claims of traffic (page views and uniques) that just do not pass the smell test. When a person is attempting to control their budgetary expenses when attending networking events, one of the best methods is to perform due diligence on a blogger, SEO expert, or someone claiming to have lots of traffic.

Urlmetrix.com is a fun and handy tool, powered by Google App engine, that provides measurement for many statistics for your blog. By simply placing your url into the search box, urlmetrix.com retreives 15 site statistics that provide a blogger with information vital to their efforts.

Warning

Many of the sites in this measurement tool utilize statistics derived from toolbar downloads, extrapilated projections, and statistical sampling. No tool to my knowledge gives precise statistical information on blogs. If anyone has a set of better tools please let us know. One of the most difficult problems is verifying a sites traffic when they make claims of page views and uniques that seem far from realistic.

urlmetrix.com’s Returned Results (for my outside blog) deansguide:

1. Title: deansguide

2. Alexa Rank: 346,275

3. Compete Rank: 38

4. Quantcast Rank: 266,768

5. Technorati Rank: 433,097 Authority 16/ Google 80

6. Google Indexed: 991

7. Yahoo Indexed: 1,720

8. Google Back Links: 132

9. Yahoo Back Links: 4,100

10. delicious book marks: 2

11. Wikipedia External Links: 1

12. DMOZ Links: 0

13. Google Blog Search Links: 80

14. Technorati Blog Reactions: 72

Analysis

urlmetrix is a quick tool that gives a blogger measurement, pinpoints areas that need work, helps bloggers discover their strengths and weaknesses, and it allows bloggers to compile this information in seconds without having to download any one toolbar for access.