The focus of every entrepreneur and job seeker should begin and end with the concept that in today’s world you must become a go-to source of information for your target audience. If you provide valuable information, provide it continuously, and provide that information without asking for anything in return you will be very successful. The first step to becoming a go to source of information? Utilize Linkedin.com to it’s fullest capabilities.
Box.net is a free application that you can load onto your Linkedin profile. The application allows you to upload pdf files, videos, articles, or links into one neat storage area. Your files are then made available to anyone interested in accessing them.
Strategy of a Go-To Source of Information
The idea is for entrepreneurs and job seekers to give valuable information while they build their network. By creating your mini resource library on Linkedin, utilizing Box.net application, you will do the following for your career:
Establish your networking presence online
Attract new networking partners due to the fresh information you provide
Help others with challenges in their business
Create a reason for people to view your profile by giving value first
Utilize “What are you doing now” message to alert your network of new content you will share
Create opportunities for exposure, stay top of mind, with Linkedin updates every time you add to your application(s)
Drop the url to your profile in comment sections on blogs inviting people to download the free valuable information in your Box.net library
Increase traffic to your profile
These are just a handful of the benefits that the Box.net application will provide you and your network in your strategy to become a go-to source of information. Linkedin is the key vehicle to drive your message. It is up to you to find the resources of value and deliver.
Twitter is one of the most important social media tools for entrepreneurs, job seekers, small businesses, and large companies. The multiple roles this tool plays in my business for Inner Architect are as research resource, broadcast mechanism, customer service pathway, and most importantly direct pipeline to new trends.
In addition to all this functionality and value, Twitter has a huge legion of fans dedicated to creating open source (free) applications to be used along with Twitter. The following list is a fantastic resource provided by blendingthemix.com. Thank you goes to my new friend, and essential read, Paul the creator of Blending the Mix–I owe you!
The Top 100 List
Ok, so the title is a little sensationalist, but I had to get you here somehow so you could see the most bookmarked web-based Twitter applications of the moment!! Note that these has been put together on the basis of the number of saved bookmarks on delicious and clearly not THE definitive list based on registered users or traffic.
The Golden Gate Computer Society is a fantastic group designed to help educate people, provide networking opportunities, and create a forum for new ideas and trends in the computer industry. Keeping with it’s long standing practice of presenting important speakers and information, tonight’s event, at the Four Points Sheraton Hotel in San Rafael, showcases Tony Stubblebine of Crowdvine. Watch the video to learn more about Tony and his innovative company:
One of the best tools for measuring your commitment and understanding of the micro-blogging power Twitter.com comes from social media marketing superstar Rohit Bhargava the inventor of Social Media Optimization. In his article “The 5 Stages of Twitter Acceptance” Rohit has brilliantly and accurately outlined the evolution of many Twitter users. The graphic clearly highlights each stage and it acts as a measuring tool to those who have progressed forward in their acceptance.
1. Denial: One of my first blog posts of the summer of 2007 was to challenge Twitter’s validity as a tool-I instead described it ” Twitter becomes the equivilent of your well meaning but very nosy “Italian Grandmother.”
2.Presence: I simply went through the motions
3. Dumping: I inundated twitter with MY BLOG POSTS only a big no-no on any social networking site
4. Conversing: I reached the conversing stage 6 weeks ago as I really began to understand Twitter’s power 4 months ago. In this stage I knew I was progressing but I also knew something was missing-I was not a go-to objective source of information
5. Microblogging: I am now authentically building relationships 1×1, I am bringing in valuable information to the mix for other twitterers to ponder, and I am far more objective and willing to support the community
Twitter.comis quickly becoming one of the most useful, fastest growing social media tools available today. Anyone from entrepreneurs to large corporations can utilize twitter to gain exposure, push out their message of value, research, learn, and network. Yet a large number of twitter advocates are making the most basic mistake in social media which is costing them valuable opportunities and slowing their desired results.
#1 Mistake to Avoid:Collecting Numbers
Stop collecting and start connecting! Too many people view twitter as a place to collect followers or create impressive numbers. This syndrome is not exclusive to twitter as many people make the same mistake on Linkedin. The collection of connections has no depth, no meaning, and no value unless you create communication leading to relationships.
#2 Mistake to Avoid:Staying within Your Own“Tribe”
Many Realtors, from my observations on twitter, are guilty of staying within the “tribe.” Simply put many Realtors fail to communicate or investigate outside the sphere of real estate. Instead they tend to limit the majority (if not all) their communications to other brokers or Realtors.
Realtors have been trained, and ingrained, to push features and benefits with an ongoing hard sell sales strategy that has worked for decades–up to now. In today’s information rich, Web 2.0 savvy world, the hard sell is dead. Today’s most influential and successful Realtors understand that they must provide valuable information on an ongoing basis without a sales pitch attached. Instead of A-B-C tactics of “Always Be Closing” fame, today it is all about giving value.
What does this mean to Realtors on Twitter? A: If you only provide listing links and links about you, people will quickly begin to stop paying attention to your messages. Which brings us to the next challenge.
#4 Mistake to Avoid: Narrow Focus
This dovetails into #3 mistake to avoid because delivering the same narrow focussed message over and over is not compelling. If you are a Realtor and the only subject and strategy you employ is to leave links to your listings or to your website-blog people will begin to tune out.
Then What is the Strategy?
Like any social media community, twitter is most valuable when you engage other members in meaningful communication, provide valuable information to the community, and then collaborate when given the opportunity. Antidote to the 4 Mistakes:
1. Stop collecting numbers by communicating with people, show you care, and get involved.
2. Go outside your real estate community and make new connections with people from other career paths. Also consider people with similar hobbies and interests as viable networking partners.
3. Stop Hard Selling and become a provider of valuable information. By doing this people will perceive you as a valuable resource and somebody to be read and respected.
4. Widen your subject matter for a more well rounded approach to your messages. Personalize and humanize by providing information about things other than your business. Create value for your business connections as well as your networking partners who have no business ties to you.
Thanks to Emily Chang and her eHub for outlining the following company.
How do you as a Realtor and entrepreneur leverage your expertise, knowledge, and experience as “commerce” in your quest to meet your human capital needs during one of the most challenging markets in recent memory? How do you cut the costs of hiring human capital? The solution may be the newly minted Internshipin.com. The brainchild of UC Berkeley students Arielle Patrice Scott, Jessica Mah, and Andy Su, Internshipin.com, Internshipin.com bills itself
“We know startups, especially early and mid-stage startups, have a difficult time recruiting at different universities. We also know students have a hard time finding internship opportunities at companies doing something important to them. We fill this connection gap with company profiles, university partnerships and more! In short, internshipIN plays matchmaker for students and startups!”
internshipIn is a resource, community, search engine, and job board rolled into one. It matches students to desired internships.
1. Q: What kinds of internships can we post on internshipIn? A: Whatever internships you have available paid or unpaid. The only requirement is that companies consult the US Department of Labor Fair Labor Act before developing their internships.
2. Q: How much does it cost to get started on internshipIn? A: It is free to setup your company profile. Right now it is free to post internship listings.
If you have plenty of experience and knowledge in your niche. If you can trade on this knowledge and you are willing to mentor a student; then consider the win-win situation of saving human capital costs while helping to develop new skill sets and launch a career for a student.
The following tool was featured on emily chang’s excellent siteeHub. eHub is a fantastic tool for bloggers in search of content, Web 2.0 entrepreneurs looking to stay up on the latest business models, and for anyone interested in new tools that make our lives easier. Thanks go to you Emily!
Rapid access to accurate information that comes from valid sources is the key to Realtor’s staying in tuned with their market, concerns facing buyers and sellers, and proving themselves valuable resources of information. One very simple, speedy tool that delivers instant city statistical information is the site icitydata.com.
What is icitydata’s value
According to icitydata: “Overall, iCityData strives to give the common person a simple yet effective database of accurate city information.”
How Does it Work?
You can search for city information categories:
5. Zip codes
6. Area Codes
7. City Maps
Realtor Tip: City Comparisons
Visitors can also compare two cities based on the city name, zip code, or area code – a feature that proves useful for real estate agents, families looking to move, anyone planning a vacation, and more.