Blogger’s Guide to Expertise: Lorelle VanFossen’s “Blogging Tips: What Bloggers Won’t Tell You About Blogging”

Reuters.com published this deansguide article September 24, 2008

I never push my readers to read or subscribe to someone’s blog or website. I feel it is their choice, their time, and their preferences that are most important. But I am going to break that rule this one time. If you are about to establish a blog, a beginning blogger, an intermediate blogger, an experienced blogger, or if you think you know everything about blogging–you MUST check out Lorelle VanFossen.

Why Lorelle VanFossen?

Complex strategies made simple, hands on help made easy, effective and valuable guidelines made accessible, and the energy to continuously deliver fresh valuable content without asking for anything in return. Lorelle is an incredible resource.

Lorelle Van Fossen was a presenter at WordPress’s Word Camp 2008 in San Francisco and she made a huge impression on the audience. She is an expert on WordPress, how to stretch that platform to it’s limits, and everything blogging. On top of those facts, Lorelle is very giving of her time and energy to help people–she’s one of the good ones.

Authority and Substance Factor

Lorelle VanFossen is one of the leading experts on WordPress software, techniques, strategies, and writing. Her blog Lorelle.wordpress.com is a massive treasure chest full of help and answers. Lorelle’s blog mantra:

“Helping You Learn More About Blogging and WordPress Every Day With Help, Tips, Advice, and Techniques For Blogging and Using WordPress, and WordPress.com. The Blogging Help You Need. Now”

Must Read For Any Blogger

Although it is a beginner’s guide to blogging, “Blogging Tips” has many very valuable tips and strategies for the intermediate and advanced blogger. Yes all of the type of information Lorelle has outlined exists for free online–if you are willing to research each author’s reputation, compile the information, and then organize it from ground zero to advanced techniques. For a sample chapter and the chance to see what I am raving about go here for your free chapter

Why This Book?

1. It is organized extremely well leaving out nothing for chance

2. The text is simple and easy to digest

3. Bullet points, well thought out examples, and commentary lead the reader at their own pace on a learning expedition

4. Lorelle addresses your motivation. Do you blog for fun, to write, or for business. She approaches each with strategy and useful advice

5. Succinct style as this book is 92 power packed pages

6. SEO tactics

7. Blogger Rights section with copyright information

8. Community Building strategies

9. Blog Management and Administration

10. Work-Book Size and Index section make this an easy book to cross reference

Analysis

People are curious animals in that many of us do not want to take the time to buy a book. If it’s free we can find it online. Yet when push comes to shove, we don’t always find the right information. We don’t spend the time to investigate, and we don’t make the learning process a priority.

Suggestion: The Best $12.95 You Will Ever Invest

Invest in yourself, your blogging, and your education. Buy Lorelle’s book as it is the best $12.95 I have spent in years! At the very least subscribe to Lorelle’s blog and begin to reap the benefits!

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Brand “You” By Establishing Your Writing and Public Speaking Platforms

“People who are effective speakers come across as more comfortable with themselves, more confident, and more attractive to be around. Being able to speak effectively means you can sell anything-products, of course, but also ideas, ideologies, and worldviews.” -Dustin Wax Lifehack

Throughout your business career if you have worked for a corporation or small company you have probably “towed the company line.” That is to say you learn the products, services, and culture inside out and you are able to repeat the benefits and features of your employer to anyone interested in listening-or not.

How Do I Brand Me?

“The good news — and it is largely good news — is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark.”-Tom Peters “The Brand Called You” Fastcompany.com

1. Differentiating Factors: what is your Differentiating Factor? Do you have great experience in your niche, well known company experience, negotiating success, or any other accomplishments that help you stand out from the crowd?

What Do I Do To Brand Me?

“Politicians brand you. So do marketers-and your boss and co-workers. If you don’t take control of your brand, you’ll forever be stuck with how the world judges you.” -Diane Brady BusinessWeek

1. Writing: create a writing platform within your business. Whether you are an employee of a large firm or an agent in a brokerage begin writing.

a.) How To: write step by step guides on how to do things

b.) Lists: write top 10 lists or 5 things that will help people. . .

c.) Profiles: write about other industry professionals, your clients, or your niche

d.) Analysis: analyze your industry, a new product or service, or anything in the news about your industry

2. Vehicle to Deliver: establish a blog. This is the best method to deliver your message. If you will not write a blog then produce a weekly newsletter for email distribution as well as hard copy distribution. Trade magazines or ezines, prominent bloggers in your niche who will allow you to become a contributor

3. Public Speaking: create a public speaking-workshop platform within your business.

a.) How To: utilize your writing platform for scripts or workshop content for your speaking platform

b.) Research: your niche for effective speakers; evaluate their topics, create a list of workshops of value

4. Approach Organizations: offer your keynote or workshop for free. Speak at Rotary, Lions Clubs, industry meetings, your company, affiliates, career fairs, employment groups, schools, womens organizations, networking groups, or on a soap box in the parking lot of your local 7-11. JUST SPEAK! Get out and do it. Your practice will lead to confort and exposure

Results

1. Writing provides a constant flow of information about you, about your expertise, and it becomes your moving “living” resume. It demonstrates your ability to communicate on a level most people will appreciate. Your helpful writing give people the perception you are there to help

2. Speaking provides quick exposure and viral marketing word of mouth opportunities. Do a good job and your audience becomes your instant “commercial” to their friends and family.

Realtors Choose Your Blogging Platform By Performing Due Diligence: TopTenReviews.com

Reuters.com published this deansguide article August 3, 2008

Who is this man and how will he change your life? For the answer go to the bottom under “Recommendation”

The following is a blog services review with a rich variety of information reviewed so that you can evaluate which blogging platform is best for your blog. The review is done by TopTenreviews.com a site with massive traffic and the page views to it back up. I provide a quick Analysis and My Recommendation at the end of the article.

Top Ten Review’s Categories

1. Software

2. Electronics

3. Web Services

4. Movies

5. Music

6. Video Games

Top Ten Review’s Blogging Platform Review

Platforms: WordPress; Type Pad-Blogger; Yahoo 360; AOL Journals; Windows Live Spaces; Xanga; Live Journal; Vax; and Myspace

Reviewer Comments: In this section you can read user reviews good and bad

Rank: Gold, Silver, Bronze are awarded the top 3 Services

Block Rating System: Excellent = 4 blks; Very Good = 3 blks; Good = 2 blks; Fair = 1 blk; and Poor gets a 0

Note: The systems is similar to Consumer Reports with a matrix of features rated and benefits provided. It is very through and complete

Additional Information

As if this was not enough, Top Ten provides you with two sections to consider:

1. Why Blog?: A featured section on the benefits of blogging and why you should be doing it

2. What to Look for in a Blog Service: This is a great place to begin and is located at the bottom of the review page here

Analysis

This is one of the best formatted reviews I have seen of Blog Services aka Platforms. It addresses most everything you need to consider before establishing your blog.

Recommendation

I like WordPress and I would not use any other blog platform. I am also biased because I have utilized WordPress for nearly a year and a half. It is the simplest services to utilize in regards to the technology learning curve and it also supports rich back end traffic analytics for your blog

Question under the picture at the beginning of this article: Who is this man and how will he change your life?

Answer: WordPress creator Matt Mullenweg