Social Media Decision Tree Tips for Realtors and Brokers

brogan-pic

Chris Brogan President New Marketing Labs

Chris Brogan one of the best social media experts inspired me to write this article aimed at helping  Realtors and Brokers understand the social media decision tree. In Chris’s article “Social Media Decision Tree” he makes two very important points:

  1. “Coming up with a one-size fits all strategy for dragging companies into social media is just goofy.”
  2. “It’s not all about the conversation. It’s not a matter of whether you get it or don’t. Like all things, it’s finding what works, building from a foundation, measuring progress, and adapting to new situations.”

Takeaways:

  • There is NO one right way to utilize social media networks and tools. There is only what’s right for you
  • Experiment and find what works best for you. Experiment by listening first

Realtor-Broker Social Media Decision Tree: Yes or No

Q: Should you or your company blog?

A: Yes! I believe that all Realtors and Brokers should blog considering the fact that anywhere from 60%+ of consumers begin their search for real estate or real estate related service online by searching on Google.

A: No! If you do not have a plan and strategy then blogging is useless and in some cases detrimental.

Q: Should you be on Activerain.com?

A: Yes! ActiveRain.com is the most robust social media site specifically built for the real estate community. If you are not networking, communicating, collaborating, and educating your peers and consumers on Active Rain you are missing a huge opportunity.

A: No! If you are a superstar like Olivia Hsu Decker or you are so busy writing offers that you would neglect your work in establishing your brand on this social site then don’t bother to try to fake it.

Q: Should you be using Twitter?

A: Yes! Major global companies, brands, entrepreneurs, and mass media agencies are flocking to Twitter to engage, move information, collaborate, and network. If you want to learn it is also an incredible research resource.

A: No! If you plan on hammering your audience with listing notices, sales pitches, and a constant stream of me-me-me do NOT join Twitter. Many Realtors and Brokers think that the strategy behind Twitter is that of a “job board” where they slam their property listing up like a resume with absolutely no value attached.

Conclusion:

Facebook, Plaxo, and all the rest of the social media networks or Web 2.0 tools are only worth the time investment and hard work if you are passionate, believe in their effectiveness, and you are willing to be patient. Understanding the strategy of “giving first” is the very pillar that will determine success or failure.

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Entrepreneur’s Ultimate Twitter Guide to Applications

Twitter is one of the most important social media tools for entrepreneurs, job seekers, small businesses, and large companies. The multiple roles this tool plays in my business for Inner Architect are as research resource, broadcast mechanism, customer service pathway, and most importantly direct pipeline to new trends.

In addition to all this functionality and value, Twitter has a huge legion of fans dedicated to creating open source (free) applications to be used along with Twitter. The following list is a fantastic resource provided by blendingthemix.com. Thank you goes to my new friend, and essential read, Paul the creator of Blending the Mix–I owe you!

The Top 100 List

Ok, so the title is a little sensationalist, but I had to get you here somehow so you could see the most bookmarked web-based Twitter applications of the moment!! Note that these has been put together on the basis of the number of saved bookmarks on delicious and clearly not THE definitive list based on registered users or traffic.

  1. twittervision (4282 overall)
  2. twitterfeed (3867 overall)
  3. twhirl (3319 overall)
  4. tweetscan (2655 overall)
  5. twistori (2631 overall)
  6. twitter-search (2500 overall)
  7. tweetdeck (2439 overall)
  8. twitpic (2244 overall)
  9. hellotxt (1979 overall)
  10. twitterrific (1729 overall)
  11. twitterholic (1612 overall)
  12. tweetstats (1549 overall)
  13. twellow (1527 overall)
  14. twitturly (1460 overall)
  15. twitter-grader (1431 overall)
  16. twitscoop (1410 overall)
  17. quotably (1334 overall)
  18. twitterlocal (1319 overall)
  19. monitter (1285 overall)
  20. twubble (1264 overall)
  21. twittearth (1191 overall)
  22. grouptweet (1180 overall)
  23. hashtags (1124 overall)
  24. tweetburner (1113 overall)
  25. twitbin (1093 overall)
  26. twittercounter (1081 overall)
  27. tweetlater (994 overall)
  28. terraminds-twitter-search (966 overall)
  29. tweetvolume (944 overall)
  30. qwitter (935 overall)
  31. friendorfollow (929 overall)
  32. twitthis (902 overall)
  33. twist (883 overall)
  34. twitter-karma (854 overall)
  35. xpenser (822 overall)
  36. twittermail (813 overall)
  37. twemes (803 overall)
  38. tweetbeep (803 overall)
  39. twitdir (770 overall)
  40. twitxr (767 overall)
  41. twitterfox (760 overall)
  42. hahlo (688 overall)
  43. twinfluence (654 overall)
  44. tweetmeme (652 overall)
  45. tweetwheel (647 overall)
  46. twuffer (636 overall)
  47. botanicalls-twitter-diy (631 overall)
  48. twittersnooze (629 overall)
  49. twtpoll (614 overall)
  50. mrtweet (609 overall)
  51. twittercal (605 overall)
  52. remember-the-milk-for-twitter (594 overall)
  53. snitter (593 overall)
  54. twitterpatterns (585 overall)
  55. strawpollnow (575 overall)
  56. twitterfone (547 overall)
  57. whoshouldifollow (539 overall)
  58. twitbacks (539 overall)
  59. tweetr (526 overall)
  60. twitdom (525 overall)
  61. tweetree (522 overall)
  62. favrd (520 overall)
  63. election.twitter (506 overall)
  64. peoplebrowsr (501 overall)
  65. tweetclouds (498 overall)
  66. pockettweets (498 overall)
  67. cursebird (488 overall)
  68. twistory (480 overall)
  69. twitterverse (470 overall)
  70. tweetgrid (470 overall)
  71. twittermap (466 overall)
  72. tweetag (458 overall)
  73. twilert (457 overall)
  74. twitterposter (456 overall)
  75. loudtwitter (443 overall)
  76. twitterfriends (439 overall)
  77. spaz (431 overall)
  78. be-a-magpie (421 overall)
  79. tweetake (420 overall)
  80. twitter-friends-network-browser (419 overall)
  81. matt (414 overall)
  82. twitter100 (411 overall)
  83. colorwar2008 (411 overall)
  84. twitteroo (408 overall)
  85. tweetrush (389 overall)
  86. fuelfrog (385 overall)
  87. twitter-blocks (383 overall)
  88. tweeterboard (375 overall)
  89. spy (373 overall)
  90. twerpscan (372 overall)
  91. splitweet (371 overall)
  92. twittergram (364 overall)
  93. twittgroups (362 overall)
  94. brightkit (361 overall)
  95. twitlinks (359 overall)
  96. twitternotes (358 overall)
  97. tweetwasters (354 overall)
  98. foodfeed (352 overall)
  99. twitterblacklist (348 overall)
  100. twitku (347 overall)

Thanks to MOMB for doing all the hard work.

Economist.com City Liveability Rankings: Vancouver, British Columbia #1

The well respected, if not sometimes controversial, economist.com came out with their Liveability rankings or what they describe as ” world’s most liveable city.” The findings provided by the “Economists Intelligence unit” rank 140 cities worldwide. The winner and #1 most liveable city in the world this year is Vancouver, British Columbia. Not one American city appeared in the top ten cities. It is interesting to note that three Canadian cities, Vancouver-Toronto-Calgary, were all ranked in the top 10 most liveable cities in the world.

Methodology

First the economist “quantifies the challenges” that might be presented to an individual’s lifestyle in 140 cities worldwide.They then score each city on 30 qualitative and quantitative factors over these 5 broad categories:

1. Stability

2. Health care

3. Culture and environment

4. Education

5. Infrastructure.

The Intelligence unit then assigned scores based on a 100 point system with a score of 100 being the most ideal, liveable city in the world and a 1 being the worst. The following are the rankings of the Best and Worst cities:

Courtesy of the economist.com Intelligence unit:

Realtor’s Virtual Sales Force: Leadvine-“The Community Is Your Sales Force”

LeadVine - The community is your sales force.

Courtesy Leadvine.com

FoxBusiness.com published this deansguide article 11-14-08

Crowdsourcing according to the wiki by the same name is a term that “has become popular with business authors and journalists as shorthand for the trend of leveraging the mass collaboration enabled by Web 2.0 technologies to achieve business goals.” A new service, based on crowdsourcing principles, Leadvine is the first service designed to make “the community your sales force.”

Realtors Create A New Lead Generator

1. Post Sales Leads on Leadvine: You post the sales leads your are searching for, list your referral fee that you will pay, and then “have the community act as your sales force.” The benefits:

  • Increase Sales
  • Outsource your Sales Process
  • Lower your Marketing, Recruiting, and Advertising costs
  • Leadvine is Free

This begins the process of helping Realtor’s find new customers

2. Search Sales Leads on Leadvine: ” Do you come across information that is not valuable to you but valuable to someone else? Get paid for information that is at your finger tips.”

  • Earn easy money
  • Leverage your existing network to help companies increase sales
  • Make money for information you have at your fingertips
  • Spend a minimal amount of time earning extra cash

Resources for Realtors

1. Leadvine’s Top 10 Ways to Use Leadvine

2. FAQ Section: Everything from What is Leadvine to How was Leadvine Started?

3. Leadvine’s Blog: Many strategies and tips to help find business and make more revenue

Networking Skills Workshop CSIX Connect September 30: Learn How To Market Yourself Through Networking

Communicate your need.
State your goals.
Improve your networking skills.
eXchange Job leads.

CSIX’s mantra

Tuesday September 30 I will be facilitating a workshop “How to Market Yourself Through Networking” for CSIX Connect employment group at the iRestaurant in Cupertino, CA. The meeting begins at 10:30 and runs until 1:00. The admission is $12 which includes a wonderful lunch, networking opportunities with a group of experienced and expert Silicon Valley job seekers, and information on real world networking.

For my friends and the friends I have just not met yet on Active Rain: If you like this workshop or any of the individual subjects covered, I am more than willing to provide links. If you have questions please contact me at dean@innerarchitect.com or call me at (415) 410-7524

The Program Will Cover

Definition What does Networking Mean?

1. The #1 Biggest Mistake in Networking: The Hard Sell

2. The #1 Method For Networking Success: Giving

3. The 5 Benefits of Giving: Referrals, Relationships, Evangelists for you, Reference Point, Mentor

4. Exercise: The “Give” How to identify your value give aways and outline a plan on how and where to deliver this value

5. 8 Tips to Engage: How to Make a Connection

6. Listening Is a Skill That Requires Strategy

7. Procrastination: 5 Tips to Help You Follow Through

8. 10 Reasons Why You Should Maintain An Ongoing Networking Campaign During Your Career

9. Etiquette Do’s and Don’ts of Networking

10. The Secret of Networking Success: Get Your Connections to Benefit First

11. 5 Tips to Branding “You”

This program is designed to be a two hour program. I am going to blast through this program in one hour with the promise of providing more information to those people interested.

If you are interested in this information, consider the fact that I have written about every subject here on Active Rain on this blog. You can simply go back and “mine” my archive of posts to find ea article that matches the subject matter. If I can be of assistence, please do not hesitate to contact me!

5 Steps To Discovering Your Value Give Away For Networking Success

Hard sales tactics adopted and utilized by most people in their strategies to network online and in the real world fall decidedly flat in an effort to create business relationships that lead to referral business. The 30 second elevator pitch, the blatant sales pitch, the product and services feature-benefit dump, a lack of listening skills, and the “work the room” mentality are giving way to a new much more effective strategy: giving value. Below is an example of the “work the room” business card treasure hunt modeled after a bad speed dating session seen on “Sex and the City.”

Before you can give away something that others value, give it often, give it continuously, and give it without asking for anything in return, you must first understand how to identify what you have to offer. The following should help you get started in identifying your value to others:

5 Tips To Finding Your Value “Give”

1. Make a List of Your Accomplishments: don’t be shy in this exercise. Give a full list with details

2. Make a List of Your Contacts of Influence: prioritize this list by who you know best and who KNOWs you

3. List Your Skill Sets: again do not be shy. Provide everything that is important to building your career

4. From the First Three Lists: analyze and choose what you believe to be the most valuable things you can give to your potential networking partners

5. Create a Plan on How To Deliver: will you utilize a blog or begin a public speaking platform to help benefit your potential networking partners? Identify all of the channels in which you can deliver your value

Networking The Right Way Part 2: #1 Method to Networking Success

In our last adventure our fragile business networker was accosted by the unseamly hardsell tactics of Superman during a networking event. Superman was the epitome of the hardsell, offer nothing, talking to much, and in general acting like the blowhard we all try to avoid.

Don’t Be A Joker!

Director Tim Burton specifically refers to this image as "the duel of the freaks".

Courtesy Jack Nicholson Wiki

#1 Method To Networking Success

“Give something that others Value, give it often, and give it WITHOUT asking for anything in return” –Jeffrey Gitomer

If you give people what they value, continuously give it to them, without asking for something in return or trying to sell them–you will have mastered the method to networking success: The Give

The Ann Tardy Story: A Case Study for Giving

Ann Tardy left a successful law practice as well as her CPA business to establish Lifemoxie.com. Ann is a powerful keynote and workshop facilitator. I attended her workshop “20 Ideas To Relentlessly Self Promote You and Your Business.

The Approach: It’s All About Giving

Shortly upon the conclusion of Ann’s workshop I met her face to face and offered:

1. To give my feedback on her presentation

2. To write an article praising her work for my blog

3. To provide her a free consultation on blogging, blog marketing, and social media networking

The Rest of The Story

After staying in contact with Ann, and many communications and networking referrals, we finally had the opportunity to meet for lunch 2 months after our initial conversation at her presentation. We were pleasantly surprised with the story Ann related to us:

“I was in New York City last week as a guest presenter at a Women Entrepreneur’s Conference. An audience member approached me after my keynote to tell me that she attended the workshop because of a review she read from a blogger. That blogger turned out to be you dean and your deansguide review. As a result of your wonderful review this woman attended and brought a friend with her.”

The Result of Giving

1. Referral-Gifts: Ann has provided our Inner Architect business with 17 amazing contacts which have led to 12 speaking engagements for author Susan Hanshaw

2. Relationship: Ann has become a trusted friend and source of business

3. Evangelist: Ann is now an “evangelist” for our company and Susan’s work. She spreads the word aka viral marketing helping people understand our work

4. Reference Point: Ann is a well respected national keynote speaker with incredible name recognition. Her willingness to validate our business mission lends added credibility to our reputation and public perception

5. Mentor: Ann is walking the path we intend to walk. Her mentorship and direction have been an integral part of our business growth and expansion