[picapp align=”right” wrap=”true” link=”term=Gamble&iid=5065726″ src=”e/f/b/0/Man_leaning_on_b23a.jpg?adImageId=10664733&imageId=5065726″ width=”234″ height=”312″ /]It was just announced on Mashable.com, within the hour, that Yahoo and Twitter have struck a partnership deal. According to Ben Parr’s post “Details: The Yahoo-Twitter Partnership” the deal between Yahoo and Twitter “would be comprehensive and more encompassing than Twitter’s search partnerships with Google and Bing.”The following is Parr’s description of the 3 major components of the deal our our “take” on each one.
3 Components of The Yahoo-Twitter Deal
Access to Your Twitter Feed on Yahoo: you will now be able to access your twitter feed via Yahoo Mail and other yahoo properties dg: This could be a significant development for Yahoo in their fight to remain relevant in the face of Google’s continued attempts to enter the social market with their own offering ie. Wave & Buzz.
Status Updates from Yahoo: you will now be able to update your status from “multiple locations” on Yahoo with Yahoo “becoming a Twitter client” according to Ben there is no word yet if this access will be via widgets or other methods dg: Being able to update your status directly from your Yahoo page or within one of Yahoo’s “properties” will keep more people from bouncing away from the site- but will it have a significant impact on “time on site” remains to be seen
Yahoo Search & Media Integration “Real Time”: “This brings Yahoo Search in line with its competitors in terms of real-time data.” dg: This may be the most critical piece as Real Time search will eventually and completely replace the “Web” search indexing Google has built it’s empire upon. Google is the leader in Real Time search and Yahoo has no choice but to follow
[picapp align=”right” wrap=”true” link=”term=disguise&iid=198089″ src=”0194/152cd289-d4d6-4a6d-80d6-50b139397d7d.jpg?adImageId=10589941&imageId=198089″ width=”380″ height=”363″ /]What’s in a name? For human beings names often lead to derision, ridicule, or jokes. If you were a young boy named “Sue” your name, as Johnny Cash said, could lead you into fights. Or it could be worse for “Sue”: he would never be taken seriously. In the case of microblogging sensation “Twitter” what’s in a name may have created a perception they never wanted.
“Twitter” is one of the most vibrant “new media” Sales and Marketing channels available today
Twitter: What’s in a Name and the Perception it Creates?
Webster’s defines the word “Twitter”as “to talk in a ‘chattering’ fashion” or “to utter successive chirping noises”
“Twitter” the name creates a perception of a social network that is more toy than major business tool
Twitter’s micro-blogging platform of short 140 text like messages lends the perception it is designed for Gen Y Millennials
Twitter’s micro-blogging platform of short 140 character messages lends the perception it does not provide enough space for detailed communications
Twitter’s micro-blogging platform lends to the perception that it is ultra fast which in turn creates the perception that it is more frivolous communications than relevant business communications tool
Twitter’s Favorites section is a fantastic repository for you to save valuable research links, commentary from people you follow, proof that your efforts are working, or as a space to hold all relevant testimonials for your product or service. With all of this value that the Favorites section has to offer there is a dark side– a very dark side.
Beware of these Favorites Problems
Favorites can not be hidden or locked
Favorites can be accessed by the public like your tweets
Favorites can be mined and scrutinized by your competitors
Favorites can, if you favorite the “right” information, give your competition hints to your future plans
Favorites can showcase your prospects or current customers
Favorites can reveal the types of research you are examining
Until Twitter provides privacy or a locking option for your Favorites section, beware that what you place there can be used to evaluate your efforts.
Who is Dave Winer? Dave Winer is an expert technologist and one of the most important blogging Web 2.0 pioneers in history. He is also the man who takes on Google in “Google did something seriously wrong” a scathing report on Google’s rollout of Buzz and subsequent privacy breach. The following are excerpts, questions, and assertions from Dave that are difficult to ignore.
Google Buzz: What Happened?
“When Google rolled out Buzz last week they activated an unknown number of users and chose people for them to follow automatically based on who they email most frequently with. Presumably these people had to also be on Gmail. And the list of people you follow is public.” What does this mean?
The list of people you email with most frequently is now public
Google is trying to “close this hole as quickly as possible but the damage is done”
What Should Google Do Now?
Apologize: this requires a “CEO-level apology and statement of contrition”
Policy: “an explanation of what policies he’s (CEO) putting in place to be sure this never happens again
What if it were Google CEO Eric Schmidt’s privacy?
Does Schmidt use Gmail?
If Schmidt uses Gmail, did Google publicly reveal who he most frequently emails?
Ramifications of Google’s Privacy Ignorance
Revealing who Eric Schmidt and the average person emails most frequently could cause problems with:
In business or in our personal life, people examining the list of people we most often email might get the wrong idea. “Or they might get the right idea.” Who we email could be very damaging to our business if examined by our competition
Dave Winer: Does Google Read My Email?
“Sometimes as I’m entering a message into Gmail, I wonder if the ethics of Google prohibit them from reading the mail. Sometimes I email with execs at companies that compete with Google. I think “They’d probably like to know this.” I wonder if they look?”
“If Microsoft released Buzz the way Google did, the lawsuits would have already started”
We all have those kinds of concerns. People might get the wrong idea if they saw the list of people I email most frequently. Or they might get the right idea. Sometimes as I’m entering a message into Gmail, I wonder if the ethics of Google prohibit them from reading the mail. Sometimes I email with execs at companies that compete with Google. I think “They’d probably like to know this.” I wonder if they look.
[picapp align=”right” wrap=”true” link=”term=Swiss+Army+Knife&iid=5157499″ src=”0/4/4/d/toned_shot_of_d60a.jpg?adImageId=10241377&imageId=5157499″ width=”413″ height=”413″ /]What can you do with Twitter in your business? Many people think Twitter is simply a fad that will fade away. I am here to tell you that even if Twitter fades away, it would be replaced by a social network with the same simplicity, usability, and benefits. The following is a list of the ways we leverage Twitter for our clients. Before you can learn the benefits you must learn Twitter’s functionality.
Prospecting for new clients
Lead generation from dissatisfied competitor’s clients
Broadcasting local news
Announcing information about your business
Networking within your niche
Feed new people to your Facebook Business page (fans)
We are performing all of these activities, using Twitter, for our clients. The results have been increased direct to consumer sales, increased traffic to websites and blogs, new sales from past clients, and the creation of a social media system (blog+Facebook page+Twitter account) that provides a footprint in the new sales and marketing channels of today
[picapp align=”right” wrap=”true” link=”term=playground&iid=178818″ src=”0175/262ce8d7-0daa-471b-9143-d6ad7dcc1b6a.jpg?adImageId=10211886&imageId=178818″ width=”380″ height=”250″ /]Social Media networks are like a grammar school playground. There is a culture, different players, multiple personalities, all trying to have fun, meet people or stay relevant. Has your company ventured onto this playground without any idea of the rules or people they will meet? Is there a disconnect going on between what your goals on this “playground” and how you will benefit from being there? Before you can begin you should know the players.
Who’s Who on the “Playground”
Wallflowers: the shy companies and entrepreneurs unwilling to listen or participate
Bullies: the companies or entrepreneurs that know how to search, find, and steal your clients if you are not there in a network. They will also talk about you and your products in less than flattering ways.
Chatty Cathys: the companies or entrepreneurs who chatter away about nothing, with no strategies or goals, and wonder why they accomplish little within a network
Eggheads: the social media savvy companies and entrepreneurs who have strategies and measurable goals for their social media efforts
Know it Alls: the companies and entrepreneurs that think they know it all, refer to themselves as the “experts” in their field- yet they really don’t understand social media or the strategies involved in leveraging a social network
Shy Guys: the companies or entrepreneurs that are too shy to write a blog or participate in a social network yet they know enough to listen to the conversations about their brand~ even if they don’t have a tool to respond
Yard Teachers: these are the social networks like Facebook and Twitter. These guys make the rules, enforce the rules, and change the rules at their discretion. If you don’t get to know the Yard Teacher you are destine to never get along well on the playground
Your Homework Assignment
Give yourself a “grade” of Very Good, Satisfactory, Average, or Below Average when comparing your company or personal social media playground “personalities” to the above menu. Do you know who you are