Networking Skills Workshop CSIX Connect September 30: Learn How To Market Yourself Through Networking

Communicate your need.
State your goals.
Improve your networking skills.
eXchange Job leads.

CSIX’s mantra

Tuesday September 30 I will be facilitating a workshop “How to Market Yourself Through Networking” for CSIX Connect employment group at the iRestaurant in Cupertino, CA. The meeting begins at 10:30 and runs until 1:00. The admission is $12 which includes a wonderful lunch, networking opportunities with a group of experienced and expert Silicon Valley job seekers, and information on real world networking.

For my friends and the friends I have just not met yet on Active Rain: If you like this workshop or any of the individual subjects covered, I am more than willing to provide links. If you have questions please contact me at dean@innerarchitect.com or call me at (415) 410-7524

The Program Will Cover

Definition What does Networking Mean?

1. The #1 Biggest Mistake in Networking: The Hard Sell

2. The #1 Method For Networking Success: Giving

3. The 5 Benefits of Giving: Referrals, Relationships, Evangelists for you, Reference Point, Mentor

4. Exercise: The “Give” How to identify your value give aways and outline a plan on how and where to deliver this value

5. 8 Tips to Engage: How to Make a Connection

6. Listening Is a Skill That Requires Strategy

7. Procrastination: 5 Tips to Help You Follow Through

8. 10 Reasons Why You Should Maintain An Ongoing Networking Campaign During Your Career

9. Etiquette Do’s and Don’ts of Networking

10. The Secret of Networking Success: Get Your Connections to Benefit First

11. 5 Tips to Branding “You”

This program is designed to be a two hour program. I am going to blast through this program in one hour with the promise of providing more information to those people interested.

If you are interested in this information, consider the fact that I have written about every subject here on Active Rain on this blog. You can simply go back and “mine” my archive of posts to find ea article that matches the subject matter. If I can be of assistence, please do not hesitate to contact me!

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Networking Mistake #2 Procrastination Ruins Relationship Building

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Matrix courtesy of projectsidewalk.com/blog

If you are allowing obstacles in your mind to get in the way of performing tasks and making progress then you are suffering from procrastination problems. In networking the biggest problem to creating a networking connection is an individual’s misconception that networking is hard selling themselves, their business, products, and services.

The bridge to a business relationship will fail if the person procrastinates in their follow through after the event. Connecting and forming a business relationship is time sensitive when you begin the process. If you do not follow through with promised information in a timely manner (immediately is best), then you lose.

What’s at Stake?

  1. Lost Opportunity: You most likely will not get a second chance to engage and connect with your intended networking partner.
  2. Reputation: If you do not follow through on your word, your reputation is at stake with your intended networking partner and their circle of friends.
  3. Viral Marketing: If you do not follow through to connect then your inaction may be reported via word of mouth to your industry niche audience.

Tips to Help You Follow Through

  1. To Do List: Note what you promised to deliver your intended networking partner.
  2. Point of Reference: Note what stood out in your conversation that you know your intended networking partner would remember.
  3. Response Habit: Utilizing your point of reference, email or call your intended networking partner as soon as possible (within reason) thanking them for their time.
  4. Set the Next Step: end your email or phone call with a next step. Examples would be to ask for a meeting, set a time to deliver your value as you promised, or invite them to an industry event. Be creative here.
  5. Document: Document your initial efforts to build your connection into a business relationship. Measure what worked, what did not work, and the process involved.

Networking The Right Way: Superman vs Batman The Super Hero Syndrome

Networking Keynote Notes

Intro: How many speakers have you listened to who have begun their presentations with a joke? The obligatory, in their mind, joke. The joke meant to build rapport with the audience while providing a human element to the otherwise stiff speaker–that joke.

I AM NOT GOING TO TELL YOU A JOKE. I am a bad joke teller but I can tell a story

Instead I am going to help you network the right way by:

1. Describing the #1 biggest mistake most people make when networking

2. Offering the best method to win new networking relationships

3. Saving you time by helping you measure your aptitude

But first I will offer you a yarn to contemplate. . .

Superman vs Batman: The Story of Two Super Heroes

Intro: Imagine you are at a networking event in hopes of meeting a great connection and suddenly Superman walks up and launches into his pitch:

SM: “Hi, I’m Superman I own a Security Firm”

* “I’m faster than a speeding bullet”

* “More powerful than a locamotive”

* “Able to leap tall buildings in a single bound”

“Here’s my card, my cd, my dvd, my newsletter, and the number to my agent–when will you be calling?”

You: (Meanwhile you are thinking to yourself) “My Security firm is ‘Batman’ ”

“My guy has an employee- Robin, Customer Support Rep- Alfred, and a Call Center–the Bat Phone”

“My guy drives a really cool car, flys the Bat Copter, and he even has a boat!”

“With Batman I don’t have to deal with Jokers, Riddlers, or Cats!”

“And Batman has a beautiful home office–the stately Wayne Manner”

“This other guy is HOMELESS he even has to dress in a phone booth!”

“Why would I even consider changing firms? Especially considering that Kryptonite problem!”

—————————————

There you have it in a nutshell: networking is NOT launching into a hard sell sales promotional piece about you.

Stay tuned tomorrow as our fragile business networker describes the #1 Method To Networking Relationship Success

Same Bat Time, Same Bat Station!