Kidney Donor Found! Young Girl Saved Via Blogosphere & Social Media “Global Conversation”

http://thedomesticdiva.files.wordpress.com/2008/11/amazing2.jpg

Courtesy New York Presbyterian Hospital

Chicago Sun-Times newspaper published this deansguide article November 26, 2008

The evidence that we are living in one of the most amazing times in human history for communication and connectivity was again validated today. Marielle, the young girl from the Philadelphia area, who was facing certain death without an immediate kidney transplant has found a perfect donor.

Our Global Conversation

There is a global conversation being supported by bloggers, social media sites, and the many free community tools that make up our new Web 2.0 social media construct. In this case, within a 24 hour period, Marielle’s story was supported and viral spread on a world wide basis.

Events Unfolding: The Power of Citizen Journalism and Social Media

Here is a description of the events by Marielle’s mom

“It ends up friends and friends of friends posted about my search for a kidney donor to Marielle on Twitter, Facebook, web sites, and blogs–it made the news (special thanks to Courtney on Fox News!). . . and now we have more possible donors than we could have ever wished for! Thank you to EVERYONE who sent in donor forms, called, blogged, twittered, and helped spread the word. . . But WE DO NOT NEED ANY ADDITIONAL DONORS AT THIS TIME.”

“I am amazed by the power of the web and the hearts of those who helped make a difference.” —thedomesticdiva Marielle’s Mom


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Tag Cloud Blog Experiment: Netflix Case Study

http://www.bigberries.com/category/digital/page/3/

Courtesy bigberries.com

How do bloggers measure their writing, article effectiveness, viral marketing power, and popularity with readers? Comments from readers and blog traffic can only provide a margin of insight into your effectiveness. Clive Thompson’s great New York Times article “If You Liked This, Your Sure to Love That” describes an interesting contest hosted by online movie rental company Netflix.

Netflix Offer

Netflix is offering anyone the opportunity to win a $1,000,000 prize. The challenge is to increase Netflix’s Cinematch it’s recommendation search engine. The engine suggests movie titles to consumers based on what they have chosen in the past. Netflix will pay out the cash prize to anyone who can increase their search accuracy by 10%. The leaders in this contest and their progress.

Netflix Problem

Statistical analysis and algorithms do not account for a genre of movies that have been described as quirky or unpredictable. The effect is called the “Napoleon Dynamite Problem” because it is said that this type of movie is either loved or hated by it’s viewers. Very little middle ground exists or gray area of preference.

Blogger’s Measurement Experiment: Posit for Answers

According to the article, Netflix is considering the following experiment:

“. . . hiring cinephiles to watch all 100,000 movies in the Netflix library and write up, by hand, pages of adjectives describing each movie, a cloud of tags that would offer a subjective view of what makes films similar or dissimilar. It might imbue Cinematch with more unpredictable, humanlike intelligence.”

Posit: How We May Learn

1. Bloggers set up a tag cloud for each individual blog article rather than for an entire blog’s library

2. If that can be done, the next step would be to ask readers to provide 3-5 adjectives that describe the blog article they just read.

3. Tag Cloud information would give bloggers an idea how readers perceived the value of their article and provide the following benefits:

3 Measurements Benefiting Bloggers

1. If a blog reader likes one article what other articles in your blog library would they enjoy?

2. Internal blog linking and construct could be improved if the blogger understood synergy between their articles

3. Don’t just rely on Categories as predictors for synergy between articles

Final Analysis and Acknowledgements

Netflix realizes that their best method to answers is to measure a social network: “It might imbue Cinematch with more unpredictable, humanlike intelligence.”

VijayKrishna

Thanks go to Vijay Krishna who alerted me to this information on Twitter.com: a fantastic social media site that provides 80% of my research data. You can find solid information by following Vijay on Twitter . Thanks also go to New York Times writer Clive Thompson for his insightful and wonderful piece on this challenge. Thank you Clive!

Realtor’s #1 Tool: Twitter The Social Media Broadcasting Tool With Power

Twitter.com

Reuters.com published this deansguide article October 21, 2008

FoxBusiness.com published this deansguide article October 21, 2008

The newest and most exciting strategy for Realtors who do not want to blog, refuse to blog, or feel they will never be able to handle the work schedule of a blogger have an alternative: leveraging Social Media sites. The #1 tool for exposure in Web 2.0 and for your business is establishing your writing platform via a blog. Yet the barrier to entry is often too high for people who don’t wish to keep up with the technology curve, research curve, avalanche of reading, and writing articles.

Social Media sites provide Realtors with the ability to create a strategy where you connect your profiles, writing, and media together within the system. This method provides added exposure, helps to create a persona, produces lead generation opportunities, and allows you to network on a global scale.

Strategies for twitter.com

This is one of the best site to utilize in my personal branding, my system of delivering my message, and my quest to create my differentiating factor:

1. Create: A succinct profile aka bio. This is your billboard and what attracts people to follow you if they have never read one of your “tweets.”

2. Follow people: Go to your most trusted twitter connection and “mine” their “following” list located on the right sidebar. This is exactly like mining a blogroll on a popular blog

3. People Search: Perform a people search and follow people in your industry

4. Company Search: Perform a company search and follow companies that are in your industry, competitors, niches that work with your niche

5. Direct Message: Send a direct message to someone you wish to connect with on twitter. Offer value, ask for feedback, provide your feedback, interact and collaborate

6. twitter Blog: Read the twitter blog for more tips and strategies

Free, sound bite sized at 140 characters, broadcasting messages sent real time with impact. In addition twitter is fast becoming one of the most powerful search engine optimized sites on the internet. Utilize twitter as one site to help defend your reputation while locking up the top 20 positions on a Google search of your name.

DrudgeReport.com: Proof Outbound Link Strategy Keeps Readers Coming Back

Reuters.com published this deansguide article September 19, 2008

Scott Karp author of the blog Publishing 2.0 wrote a eye opening and somewhat startling report about the uber news site the drudgereport.com. In his article he is able to debunk aka discredit two major assumptions being pushed forward by marketing guru’s, website “experts”, and bloggers everyday: You should never send readers away from your news site by linking to third party content. Since we as bloggers are trying to deliver huge value, news, and new tips, the following is very important in your strategy.

Assumption #1

“You shouldn’t send people away or else they won’t come back to your site.”

Assumption #2

“A page with links that sends people away has low engagement, which doesn’t serve advertisers well.”

As Scott states, I support his statement 100%,: “But if you actually look at the data, both of these assumptions are completely wrong.”

Newspaper Association of America: Top 30 News Sites Ranked by Sessions per Person (May 2008)

Top News sites Ranked by Time per Person: Source CyberJournalist.net

The Results: Just the Facts

1. The top site has 2x as many sessions per person

2. The top site has almost twice as much time spent per person

Biggest Take Away of All

According to Scott and his logic is clearly supported here: But the most important difference between the top site and all the other sites, is that this top site — Drudge — has nothing but LINKS.”

That’s right folks the Drudge Report is essentially a giant blog built on links to other sites with a little content thrown in for direction. Drudge beats every fresh content news site by a 2 to 1 margin.

Analysis

More SEO gurus around the country are beginning to rethink the idea that fresh content is no longer king. Content in many ways is still king. What is important to understand is that it is better to send your readers away IF you provide them such great value that they will return to your site as a starting point for the quest for answers to their questions.

Note: Realtors need to understand that they can link to more successful agents, bigger companies, and experts in the field without fear of losing their readership–if they are providing great content even if it is pointing to other bloggers.

Scott’s Update to Objectors

Commenter’s objection “Drudge’s session numbers are worthless. Unlike every site on the list, Drudge has an artificially high auto-refresh rate of something under 3 minutes, I think it might even be as low as 2 minutes. The conclusions are fairly obvious– every person who leaves Drudge’s page open in a new tab, or leaves their desk for lunch created dozens or even hundreds of “new” sessions.”

Scott’s Retort

“I find it ironic that most of these commenters came here from Techmeme, a site that has nothing but links and that auto-refreshes. Techmeme, like Drudge, is INDISPENSIBLE for its users, something any news site should want to claim. And Techmeme has found the key to unlokcing value for advertisiers (hint: it’s not display ads) — sponsorships in the form of content links, just like Techeme’s editorial content.

And really, what news site wouldn’t want to be open in a reader’s browser being refreshed all day, instead of hoping for drive-by referrals from aggregators?”

In my opinion, there is almost always a hidden agenda or motivation behind many objections. Before analyzing and supporting objections, it’s always best to understand who benefits and why. I believe Scott did a fantastic job here.

Mainstream Media’s New Source For News, Opinion, And Content Is The Blogosphere

Blogburst blog contributor Daysha gets all the credit for writing a very compelling article on how the relationship between bloggers and the mainstream media is an ever changing landscape. Her fine piece “Blogger’s Influence on Print Media” was the impetus for this snapshot into the evolution of the blogosphere

Daysha’s research was based on a report by Cision billed as the “leading global provider of media monitoring, research, distribution, and evaluation services for PR professionals” released an article July 17 that “demonstrates the growing influence of blogs in the mainstream print media.”

The findings support the premise that mainstream media organizations and their writers mention and utilize blogs for their own stories and content generation. Simply put “we” are viable and important, and in many cases, more relevent than many mainstream media organizations

Discovery

1. “The Top 20 national magazines and newspapers mentioned blogs and bloggers 13,066 times in the one-year period ending June 30, 2008, according to Cision”

2. 2004 total year long mentions of “blogs” and “bloggers” totaled 795 times

3. 2005 total year long mentions of “blogs” and “bloggers” totaled 2,179 times

Mainstream Media Importance

“The stunning growth in blogger influence magnifies the importance of employing common sense when contacting bloggers”, according to Cision Executive V.P. Peter Granat

1. PR firm Brodeur Partners reported that in a January 2008 Survey the following results:

*Of 178 journalist contacted “57 percent said they read blogs at least two to three times per week”

*18% of journalist said “they spend at least one hour per day reading them (blogs)”

Ultimate EyeOpener

1. PRWeek/PR Newswire Media Survey revealed:

*40% of participating journalists employ blogs to find content topics for stories

Analysis

The mainstream media and it’s writers are recognizing the value of blogs as viable research tools, sources of new information, places to immediately measure reader opinion, and as a testing ground for their own opinions

What this means to bloggers:

1. Credibility with public and media

2. Media related exposure to mainstream media writers and editors

3. Possible mainstream media collaboration with writers

4. Recognition by public and professionals

5. Solidify Web 2.0 collaboration as the media platform for now and the future

6. Global Reach to a world wide audience

7. Instant measurability

8. Advertising monetization platform

9. Business marketing platform

10. Joint Branding opportunities

“Search engines like Google get you lost in all the links, but not Yahoo search”: How Not To Take On Your Market’s ‘Goliath’

Yahoo’s new radio campaign is both ridiculous and an obvious attempt at propping up what can and is being perceived as a sinking ship takeover target. David beat Goliath because he had a slingshot and guts. But Yahoo’s attempt at disparaging Google’s search model, a far superior and accurate model, is like Charles Manson winning his parole–it just doesn’t make sense. . . unless

Yahoo’s tactic may be the time tested “this bad ad” where an advertisement is deliberately created to sound stupid, bad, or completely out of touch. This is done solely as a tactic to help consumers remember the ad so they virally (talk) spread the word.

The following is from seoroundtable.com’s solid article “Will Yahoo’s Radio Commercials Help Take Market Share From Google?”

Yahoo’s radio campaign tagline:

“Search engines like Google get you lost in all the links, but not Yahoo search. . . You won’t find that on your Google page!”

Reactions about Yahoo from the Blogosphere via Webmasterworld.com’s forum:

“Dead medium for a dead search engine. Pretty appropriate.”

“I’ve seen Google Adsense ads for Yahoo on my website. Sad. . . they must be really desperate for traffic.”

“Oh dear. . . looks like their marketing department or (ad) agency has gone a bit crazy.

“If Yahoo concentrated on their search engine a bit more, they might have something to shout about.”

Why Google is Superior and Yahoo Does Not Get It

1. Consumer Choices: Google’s vast listing of links provides answers for consumers whether the answers come from a blog, website, or paid advertisement does not matter. We have the choice to click or to not click

2. Blogger Links: We bloggers are looking for links, authority which bolsters our Google “juice” moving us up the rankings on each page. Exposure leads to readership and readership leads to business, monetary gain, and recognition

3. Business Listings: Google is simply the future’s answer to the Yellow Pages. Businesses that do not have Google placement and search-ability are destined to remain hard to find, lose credibility with consumers, and lose revenue

The old trick of naming your business AAA or beginning your listing with the letter A so as to place at the top of the Yellow Pages listings is being played out everyday on Google. In today’s version of that tactic, businesses that blog have the ability to move up the rankings, lockout their competitors, answer their critics, defend their reputation, and further their company message.

As one blogger proclaimed “Yahoo should have waited until the Microsoft takeover and  new search capabilities were ready for market. . . why trumpet an old second place model?”