LinkedIn.com: Authenticity Protocol and Referral Machine

Reuters.com published this deansguide article September 30, 2008

FoxBusiness.com published this deansguide article September 30, 2008

Sasha Strauss, Managing Director of Innovation Protocol a brand strategy consulting firm, makes a very compelling case for utilizing LinkedIn as a source of referrals. Referrals can be the lifeblood of a business and LinkedIn is the tool Sasha utilized to grow his business.

Innovation Protocol’s Story

1. Innovation Protocol has been in business 1 year and 5 months

2. Company is profitable

3. Hiring one new employee every single month

4. Sasha claims they are now turning away business

5. Never placed an advertisement in order to generate business

6. All their business is through referrals

7. Most of their referrals are from LinkedIn

8. LinkedIn profiles provide the robust information as well as recommendations that qualify potential clients according to Sasha

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