Do you have Twitter Sol? If you do then you are utilizing and leveraging Twitter for all it is worth. You are making friends, networking, and making a difference. If you don’t have Twitter Sol you are not being heard, you have not opened lines of communication, you are not leveraging the network, and you are not making a difference- you are just there.
Twitter Status Quo
Most people and companies do not take the time to learn all of the features, functions, and strategies the network has to offer. After a frustrating time trying to blast spam or Noise messages of sales, the final chapter is an abandoned account which creates problems:
Perception: that the company or person did not take the time to learn or engage on Twitter could tarnish the brand in their consumer’s eyes
Listening: that the company or person no longer cares about the consumer’s concerns, stories of using the brand, or problems with the product or service
Communication: even if the company or person listens to the network they no longer have a tool they are willing to use to engage these consumers. Instead they will allow anything and every opportunity to pass all because they established a Twitter account before creating a strategy
Strategy: Do you understand how to leverage Twitter to perform
Prospecting for new clients
Monitoring your brand
Defending your reputation
Measuring ROI via keycodes
Creating a “viral army” of people or companies that will carry your messages forward
Recognizing people and companies via messages
Copywriting hashtag events
Replying directly to your prospects
Follow vs. Follower ratios 1:1
Attract a targeted Following
Segment through list building
Find “Real Time” conversations
Monitor multiple keywords
Engage with prospects
Network with industry-niche Associations, companies, people
Ask for guest post on blogs
Set up meetings
Contact from prospect
Recognition by your industry or prospects
Timing of offer or communication
Right place at the right time
Engage with prospect who do not communicate via email, postal, telephone or traditional channels
Find employees, partners, contractors
Discovered by online media, mass media, different countries or cultures
AnswerBagpublished this deansguide article 5-21-10
[picapp align=”left” wrap=”true” link=”term=Victor+Mature&iid=4182086″ src=”e/3/9/4/Kiss_Of_Death_63df.jpg?adImageId=12930660&imageId=4182086″ width=”234″ height=”178″ /]Twitter Hashtag events are strategic opportunities to network, communicate, recognize, and launch your brand. If done strategically and properly, your efforts will result in benefits for your brand. But beware. . . there are many mistakes and pitfalls of laziness. We have identified the biggest mistake and the best solution to fix this mistake.
Biggest Hashtag Event Mistake
The biggest mistake made during a #FollowFriday or industry-niche hashtag event is the simple listing of people or companies being recommended:
Best Hashtag Event Solution: Write Compelling Copy
Titles: create titles for people. Wine industry example- “Purple Elixer Fanatics”; “Grape Groupies”; “Bodyguards to the Vine” By creating a catchy title with personality, you embody what people want to be known for on Twitter
Reasons: create copy that describes the reason someone should follow. Wine industry example- “Vine Pro’s Prose” aka a great wine journalist or blogger; “Wine Ambassadors”; “Vine knowledge & patience”
Single Recommendations: the most powerful strategy is to create a recommendation for one vital and important contact you wish to make. Wine industry example- “@ChefChiarello innovative and rustic cuisine that makes a statement, sets the tone, satisfies the soul #FollowFriday (link)”
[picapp align=”left” wrap=”true” link=”term=high+steel&iid=8394566″ src=”b/9/9/6/Tanker_passing_under_b8d8.jpg?adImageId=12897537&imageId=8394566″ width=”234″ height=”156″ /]The best and easiest method to search for prospects on Twitter, in the past, was to utilize WeFollow.com, Twellow.com or any other Twitter user directory. Although these are fine directories, they have challenges in the way they rank or list people as well as the tags they utilize. There is a better way to find prospects and you can do it in two easy steps.
Step 1: Mine Users Follows
Target users you are competing against, users in your industry, users you network with or wish to network with in the future, as well as significant users you respect that are in your niche within your industry.
Ex: @ChefBen Follows a number of chefs around the world. If you are targeting celebrity chefs, world class cities, cuisines, or unknown but prominent chefs, Chef Ben’s list of people he follows is a great resource
Step 2: Mine the User’s List(s)
An even more successful strategy for finding prospects is to check the lists that users (you trust) have created.
[picapp align=”left” wrap=”false” link=”term=winery+sign&iid=5202999″ src=”2/c/7/e/Rows_of_vines_a31c.jpg?adImageId=12867274&imageId=5202999″ width=”380″ height=”254″ /]One of the most important strategies, when establishing a Twitter account, is to make sure your Follow to Follower ratio is near 1:1. If you begin your account by following hundreds of people/companies your Follow count will far out number your Followers. This immediately creates the perception that you are spamming the Tweet stream with MLM or affiliate marketing get rich quick schemes. If you want to avoid this perception, utilize lists as a method to building your audience. We will use the example of building an audience for a winery
3 Steps to Build a Prospect List When Establishing Your TwitterAccount
Multiple Lists: Write a list of titles you wish to create for each Twitter list. Examples of lists- “CEO-Executives”; “Consumer-Friends”; “Industry Associations”; “Cuisine-Chefs-Restaurants”; “Wine Writers-Bloggers”
Search: utilize Twitter search to find wine drinkers, your consumers, Sommeliers, restauranteurs, and possible networking partners
Build Lists: after creating your list of prospects from your keyword searches, click on each prospect and add them to one of the list titles you wrote down in Step 1. Example-“Cuisine-Chefs-Restaurants” I began by going to @ChefChiarello & created the Cuisine-Chefs-Restaurants list
Benefits of Building Twitter Prospect Lists When Establishing Your Account
Follow to Follower Ratios: the biggest benefit to building prospect lists is it allows you identify who you will follow without following them immediately. This gives you time to build your Follower count before Following your prospects- this in turn will keep your ratios near 1:1 to avoid the perception that you are a spammer
Planning: building lists allows you to plan the flow that you will follow your prospects creating order where there is often no plan. Many new Twitter users simply begin by following dozens if not hundreds of people and ruin their reputation in the process
Recognition: creating lists provides you exposure to your prospects if they monitor their “Listed” count. If they check they will see you have listed them creating the first step in communication, converting them into followers, and producing goodwill within the Twitter community
Compete.com’s Top 50 Websites March 2010 provides a glimpse of the changing face of social media influence on web traffic. Most noteworthy is the changes that have happened within the Top 20. Facebook is catching Google for world wide traffic leader, AOL at #10 is still alive, and Microsoft’s Bing is exploding in growth with a massive gain of 25,337,988%!
Brian Clark the man behindCopyblogger.com one of the most compelling and successful blogs in the blogosphere is at it again. Brian is giving away a very compelling 28 page report “How to Create Compelling Content That Ranks Well In Search Engines.” This is a comprehensive report that is a fantastic how to first step in writing online content that will get indexed and ranked high in Google.
As Brian so succinctly states: “Put simply: If your content isn’t good enough to attract good, natural links, it doesn’t matter how “optimized” that content is. Here is your link and first step to copy “optimization.”
Compete.com is one of the leading social media statistic-analysis firms in the world. In an ongoing push for new clients, compete.com provides free “White Paper” studies helpful to businesses with website-blogs searching for competitive advantages. “Five Simple Steps To Online Marketing Success” is a solid basic checklist for your website strategy. Click the link below to access the White Paper:
The best example of customer service and support, utilizing social networking in their efforts, is Comcast. More precisely it is the Digital Care team run by Frank Eliason that shines the brightest light on how American corporations could and should be engaging their consumers on a daily basis. The following are excerpts of the interview Frank gave to Mashable.com for the article “How to Use Twitter to Support Customers.”
Mashable: Exactly how do you use Twitter? Frank E: We use Twitter to help customers. We simply search for “Comcast” and a few variations and respond by offering help. Mashable: What Twitter tools do you use? Frank E: If you are thinking of listening, you can easily start with Google Blogsearch, Twitter Search, and Facebook Search. For analysis we use Radian 6 and Nielsen Online, but for day-to-day work we do use many free tools Mashable: How many cases do you deal with every day? Frank E: We review about 6,000 blog posts each day with most not having anything to do with Comcast. Twitter has about 1,500 – 2,000 tweets a day or more. . . We reach out to 600 – 1,000 people, and we have conversations with about 200 – 300 a day. Mashable: Do you use ghosts or staff or is it pure Frank? Frank E: Every tweet from @ComcastCares is me, but I am not out there as much as I used to be. When we started on Twitter I was out there all hours of the day and night, usually seven days a week. Today we have ten different Twitter ID’s. Different than many companies, I believe that each ID should represent a person. I relate this to calls. You would never answer a phone, “XYZ company. What do you want?” so we have team members with ID’s like @Comcastbill and @Comcastbonnie responding to our customers
Comcast’s Differentiating Factor: Come Out From Behind The Logo
In our opinion, the very simple strategy of naming each Twitter account, coming out from behind the logo to create a human experience, is the very essence of what has made Frank’s program so successful. It is Comcast’s differentiating factor and a strategy very few American corporations are willing to try.
“The Growth of Social Media” by Erik Qualman is the latest in his über compelling series of videos on the growth and proliferation of social media throughout the world. Qualman delivers again, with an eery Fatboy Slim track accompanying, an almost mystical quality that brings viewers to one conclusion: Everything we know is changing at light speed. Enjoy!
One of the original victims of Ed Okun’s 1031 TaxGroup embezzlement ponzi scheme speaks out about her Victim’s Impact Statement and her gratitude for. . . us. Thank you and may the best possible outcome be realized~
Comment From An Okun Victim
“You said it all in a nutshell, about a nut. Thank you, Dean’s Guide. You’ve been a great resource for we victims of Okun, in that were it not for your website many of us wouldn’t have connected with one another and had each other’s support over the last three years.
Thankfully the US Attorney’s office flew several of us to Virginia to give our Victim’s Impact Statements at Okun’s sentencing hearing, which afforded a few of us the opportunity to meet one another. It haunts many of us to this day wondering how many victims out there may STILL be unaware of what’s transpired. They moved, they’re in retirement facilities, they died, whatever may have happened they were unreachable by the court system and therefore have only known their financial loss without answers.
We’ve yet to realize national press coverage of this horrendous white collar crime committed upon us non-investors, which could so easily happen to anyone else. A heed of warning to anyone considering utilizing the IRS’ 1031 Exchange rule…..don’t.