Twitter Success: Do You Have Twitter SOL?

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Do you have Twitter Sol? If you do then you are utilizing and leveraging Twitter for all it is worth. You are making friends, networking, and making a difference. If you don’t have Twitter Sol you are not being heard, you have not opened lines of communication, you are not leveraging the network, and you are not making a difference- you are just there.

Twitter Status Quo

Most people and companies do not take the time to learn all of the features, functions, and strategies the network has to offer. After a frustrating time trying to blast spam or Noise messages of sales, the final chapter is an abandoned account which creates problems:

  • Perception: that the company or person did not take the time to learn or engage on Twitter could tarnish the brand in their consumer’s eyes
  • Listening: that the company or person no longer cares about the consumer’s concerns, stories of using the brand, or problems with the product or service
  • Communication: even if the company or person listens to the network they no longer have a tool they are willing to use to engage these consumers. Instead they will allow anything and every opportunity to pass all because they established a Twitter account before creating a strategy

Twitter SOL

Strategy: Do you understand how to leverage Twitter to perform

  • Keyword searches
  • Prospecting for new clients
  • Networking
  • Monitoring your brand
  • Defending your reputation
  • Creating offers
  • Measuring ROI via keycodes
  • Broadcasting
  • Announcements
  • Creating a “viral army” of people or companies that will carry your messages forward
  • Recognizing people and companies via messages
  • Copywriting hashtag events
  • Replying directly to your prospects
  • Privately messaging
  • Follow vs. Follower ratios 1:1
  • Attract a targeted Following
  • Segment through list building

Opportunity

  • Find “Real Time” conversations
  • Monitor multiple keywords
  • Engage with prospects
  • Create alliances
  • Network with industry-niche Associations, companies, people
  • Ask for guest post on blogs
  • Set up meetings

Luck

  • Contact from prospect
  • Recognition by your industry or prospects
  • Timing of offer or communication
  • Right place at the right time
  • Engage with prospect who do not communicate via email, postal, telephone or traditional channels
  • Find employees, partners, contractors
  • Discovered by online media, mass media, different countries or cultures
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Biggest Twitter Hashtag Mistake, Best Hashtag Strategic Solution

AnswerBag published this deansguide article 5-21-10

[picapp align=”left” wrap=”true” link=”term=Victor+Mature&iid=4182086″ src=”e/3/9/4/Kiss_Of_Death_63df.jpg?adImageId=12930660&imageId=4182086″ width=”234″ height=”178″ /]Twitter Hashtag events are strategic opportunities to network, communicate, recognize, and launch your brand. If done strategically and properly, your efforts will result in benefits for your brand. But beware. . . there are many mistakes and pitfalls of laziness. We have identified the biggest mistake and the best solution to fix this mistake.

Biggest Hashtag Event Mistake

The biggest mistake made during a #FollowFriday or industry-niche hashtag event is the simple listing of people or companies being recommended:

Best Hashtag Event Solution: Write Compelling Copy

  • Titles: create titles for people. Wine industry example- “Purple Elixer Fanatics”; “Grape Groupies”; “Bodyguards to the Vine” By creating a catchy title with personality, you embody what people want to be known for on Twitter
  • Reasons: create copy that describes the reason someone should follow. Wine industry example- “Vine Pro’s Prose” aka a great wine journalist or blogger; “Wine Ambassadors”; “Vine knowledge & patience”
  • Single Recommendations: the most powerful strategy is to create a recommendation for one vital and important contact you wish to make. Wine industry example- “@ChefChiarello innovative and rustic cuisine that makes a statement, sets the tone, satisfies the soul #FollowFriday (link)”

Twitter Strategies: 2 Super Effective Steps To Find Prospects On Twitter

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Step 1: Mine Users Follows

Target users you are competing against, users in your industry, users you network with or wish to network with in the future, as well as significant users you respect that are in your niche within your industry.

Ex: @ChefBen Follows a number of chefs around the world. If you are targeting celebrity chefs, world class cities, cuisines, or unknown but prominent chefs, Chef Ben’s list of people he follows is a great resource

Step 2: Mine the User’s List(s)

An even more successful strategy for finding prospects is to check the lists that users (you trust) have created.

Ex: Again Chef Ben is a great example with his http://twitter.com/chefben/celebrity-chefs list. This list gave me a head start in building a planned prospect list I wish to follow on a controlled basis.

Compete.com’s Top 50 Sites March 2010: Bing On A Tear

Compete.com’s Top 50 Websites March 2010 provides a glimpse of the changing face of social media influence on web traffic. Most noteworthy is the changes that have happened within the Top 20. Facebook is catching Google for world wide traffic leader, AOL at #10 is still alive, and Microsoft’s Bing is exploding in growth with a massive gain of 25,337,988%!

Can you find your website?
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Copyblogger’s Brian Clark: How to Create Compelling Content That Ranks Well In Search Engines

Brian Clark the man behind Copyblogger.com one of the most compelling and successful blogs in the blogosphere is at it again. Brian is giving away a very compelling 28 page report “How to Create Compelling Content That Ranks Well In Search Engines.”  This is a comprehensive report that is a fantastic how to first step in writing online content that will get indexed and ranked high in Google.

As Brian so succinctly states: “Put simply: If your content isn’t good enough to attract good, natural links, it doesn’t matter how “optimized” that content is. Here is your link and first step to copy “optimization.”

How to Create Compelling Content That Ranks Well In Search Engines

Compete.com White Paper: Five Simple Steps To Online Marketing Success

Compete.com is one of the leading social media statistic-analysis firms in the world. In an ongoing push for new clients, compete.com provides free “White Paper” studies helpful to businesses with website-blogs searching for competitive advantages. “Five Simple Steps To Online Marketing Success” is a solid basic checklist for your website strategy. Click the link below to access the White Paper:

CompeteWPMarketingSuccess