Lie Detector For Bloggers or Another Guesstimate: urlmetrix.com

Looney Tunes opening title from mid-1950s.

Courtesy Looney Tunes Wiki

Chicago Sun-Times published this deansguide article September 23, 2008

The challenge: finding a traffic measurement tool that will allow a person to accurately analyze a blogger’s traffic or company website’s traffic.

The reason: Bloggers and companies make outlandish, blatant, and false claims of traffic (page views and uniques) that just do not pass the smell test. When a person is attempting to control their budgetary expenses when attending networking events, one of the best methods is to perform due diligence on a blogger, SEO expert, or someone claiming to have lots of traffic.

Urlmetrix.com is a fun and handy tool, powered by Google App engine, that provides measurement for many statistics for your blog. By simply placing your url into the search box, urlmetrix.com retreives 15 site statistics that provide a blogger with information vital to their efforts.

Warning

Many of the sites in this measurement tool utilize statistics derived from toolbar downloads, extrapilated projections, and statistical sampling. No tool to my knowledge gives precise statistical information on blogs. If anyone has a set of better tools please let us know. One of the most difficult problems is verifying a sites traffic when they make claims of page views and uniques that seem far from realistic.

urlmetrix.com’s Returned Results (for my outside blog) deansguide:

1. Title: deansguide

2. Alexa Rank: 346,275

3. Compete Rank: 38

4. Quantcast Rank: 266,768

5. Technorati Rank: 433,097 Authority 16/ Google 80

6. Google Indexed: 991

7. Yahoo Indexed: 1,720

8. Google Back Links: 132

9. Yahoo Back Links: 4,100

10. delicious book marks: 2

11. Wikipedia External Links: 1

12. DMOZ Links: 0

13. Google Blog Search Links: 80

14. Technorati Blog Reactions: 72

Analysis

urlmetrix is a quick tool that gives a blogger measurement, pinpoints areas that need work, helps bloggers discover their strengths and weaknesses, and it allows bloggers to compile this information in seconds without having to download any one toolbar for access.

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