A Job Seeker’s Day In The World of Social Media

Chicago Sun-Times published this deansguide article 2-08-09

In my post “Job Seekers How Do You Organize Your Day?” I ask the reader to identify whether they were making 10 mistakes  in their job search. As a follow up to this article I want to outline a day in the life of a job seeker who utilizes social media for their job search efforts. No resumes are sent in the making of this day-just value.

Daily Structure for Job Seekers Utilizing Social Media

1. 8:00am Check email:

2. 8:30am Check Google Reader:  Job Seekers should have their feed reader filled with the following resources:

a.) Blogs authored by companies that are on your company target list
b.) Linkedin Q&A, where you can follow relevant information to your targeted niche
c.) Blogs authored by associations or networking blogs within your field of interest
d.) Twitter feeds from recruiters, career strategists, and your local job market news agencies

3. 9:30am Linkedin: Create a new message in the “What are you working on” tool on your home page. This tool provides exposure of your activities to your entire network:

deans-linkedin-twitter-box

4.  9:45am Linkedin: Ask or Answer a Question to demonstrate your expertise

5.  10:30am Blog:  Check your blog stats, answer any comments, monitor traffic for each blog article within the last week, check keyword and Referrers sections

6.  11:00am Write Article: Choose a subject from the research you performed in your Google Reader and email check.

7.  11:45am Lunch-Twitter: Broadcast your new article & mine for article resources

8.  12:45pm Social Media Networking: Deliver your value by leaving link(s) to your article(s) on your targeted company’s blog(s), mass media blogs, industry association sites, and influential blogs comment sections. Ex below Ryan Phillipenko left a link (in red) to his blog .

deans-comment-ex

9.  2:00pm Check Email-Twitter: Return all messages and reach out to one new contact

10. 2:30pm Research Networking: Look for offline networking meetings, events, meetups, tweetups, and charity events

11.  3:30pm Cold Calls: Call your network and offer your value. Offer to volunteer, provide free services, or offer any breaking news or resources that will help your networking partners

12.  4:00pm Twitter: Tweet your latest article, leave at least 5 new messages with valuable resource links, connect via conversation with at least 3 new people

13. 4:45pm Review Monster.com & Careerbuilder.com: stay connected to these sites

14. 5:15pm  Linkedin Answer Follow up: Look for follow up to questions that are niche specific to your job search.

15. 5:45pm  Read One Social Media Blog: Read at least one current article from social media experts Chris Brogan, Guy Kawasaki, Peter Kim, Pat Kitano, or InnerArchitect

Job Seekers and Entrepreneurs: Deliver Your Value First Through Social Media Revolution

Susan and I presented our workshop “Web 2.0’s Impact on Job Seekers: The Changing Roles of the Resume, Job Search, and Job Seeker” at CSIX this past Tuesday to a packed house of over 110 hopeful job seekers. As we settled into facilitating this workshop, we realized that for the first time we were about to present our complete thesis and theme.

Step 1

The most important step for job seekers and entrepreneurs is the understanding that you must deliver your value first, deliver it often, and deliver it to your strategically targeted audience.

“Hiring managers are using the Internet to get a more well-rounded view of job candidates in terms of their skills, accomplishments, and overall fit within the company”Rosemary Haefner Vice President of Human Resource Careerbuilder.com

We have been supporting blogging as a more powerful and proactive “living” resume since June of 2008. Yet Tuesday was our first opportunity to evangelize the emergence of a paradigm shift, where social media tools and Web 2.0 strategies replaced the resume, as a job seeker’s main marketing tool.

Web 2.0 Paradigm Shift in Communications

The decades of mass media dominance and stranglehold over the control and flow of information is waning. Today is the greatest time in human history for communication, connectivity, collaboration, networking, and delivering your message of value, expertise, and experience to your strategicially targeted hiring managers and companies.

There is a global conversation going on between bloggers, people networking and finding opportunities on Linkedin, resources and messages being broadcast on Twitter, and companies searching for human capital talent throughout the social media stratosphere.

Companies Adopting Web 2.0 and Blogs: Tools to Promote Business

Our friend and blogger Ray Schiel, of globalsocialmedianetwork.com, has produced a massive resource page that outlines the participation of 105 major corporations in blogging, 64 on Facebook pages, 12 podcasting, 12 crowdsourcing sites, and 100’s of companies microblogging on Twitter.

Job Seekers’ Tip: These social media tools are being used by major corporations to promote their products, services, and business practices. If you want to connect with your target company, and they utilize social media tools, then this is a major opportunity to connect as well as demonstrate your understanding of their efforts.

Companies Monitoring Web 2.0 and Social Media: Screening and Hiring Practices

Not only are major corporations utilizing these tools for their own business practices, they are using them to find new talent and perform due diligence on potential applicants. Computer World’s “One in Five Employers Uses Social Networks in Hiring Process” outlines a Careerbuilder.com survey of 31,000 employers. The results are very compelling:

1.  24% of hiring managers “found content on social networks that helped convince them to hire a candidate.” In addition hiring managers said that “profiles showing a professional image and solid references can boost a candidates chances for a job.”

2.  22% of the 31,000 employers said they “peruse social networks to screen candidates.”

3.  9% more of the 31,000 employers said they are planning to do so

4.  A total of 9,600 employers are going to search for candidates and perform due diligence rather than rely on resumes to tell a job seekers story

Deliver Your Value First

The conclusion is that job seekers must deliver their value first before attempting to deliver their resume. Social media and Web 2.0 are changing job search. The resume is no longer a job seeker’s marketing tool. It is up to job seekers, in this very rough job market, to utilize these tools in order to stand apart and become memorable.

Job Seekers and Entrepreneurs: Drive Your Competition Crazy

Reality Check

“If any of my competitors were drowning, I’d stick a hose in their mouth.” Ray Kroc

Harsh words no doubt but if you have ever read about McDonald’s founder Ray Kroc they fit his personality. Unlike Mr. Kroc’s take no prisoners attitude, Guy Kawasaki suggests that the best way drive your competition crazy is by “constantly innovating and serving your customers.”

If you are a entrepreneur or a job seeker go buy Guy Kawsaki’s latest book “Reality Check.” Begin on Chapter 66 with “The Art of Driving Your Competition Crazy” for the best practical advice on how to stand out, be memorable, and create your differentiating factor. Also check out the blog for more information. Although there are 8 important steps worth serious consideration, one stands out as the theme of Kawasaki’s advice: Focus on the Customer.

Focus on the Customer:  Entrepreneur

The irony here is that rather than trying to do something to your competitor(s), “the best way to drive your competition crazy is not to do anything to it.” The strategy to success is to focus on your customer by concentrating on great customer service, out-innovating the competition, and out-pricing them.

Focus on the Hiring Manager: Job Seeker

In the same respects there is an irony in this situation too. Instead of the job seeker attempting to out sell, out brag, or out maneuver his/her resume to be the best resume, the job seeker needs to concentrate on the hiring manager’s happiness.

This happiness can be achieved by creating value through a blog, a great Linkedin profile, and a social media broadcasting system. The goal for job seekers should be to remove the resume review process, time lost, costly hours wasted by a hiring manager who does not want to go through this process. By making a valuable case and delivering a message of value through target marketing, job seekers could completely remove this burden from the hiring manager.

internshipIn.com: Realtor’s Human Capital Resource

Thanks to Emily Chang and her eHub for outlining the following company.

internshipin-logo

How do you as a Realtor and entrepreneur leverage your expertise, knowledge, and experience as “commerce” in your quest to meet your human capital needs during one of the most challenging markets in recent memory? How do you cut the costs of hiring human capital? The solution may be the newly minted Internshipin.com. The brainchild of UC Berkeley students Arielle Patrice Scott, Jessica Mah, and Andy Su, Internshipin.com, Internshipin.com bills itself

“We know startups, especially early and mid-stage startups, have a difficult time recruiting at different universities. We also know students have a hard time finding internship opportunities at companies doing something important to them. We fill this connection gap with company profiles, university partnerships and more! In short, internshipIN plays matchmaker for students and startups!”

internshipIn is a resource, community, search engine, and job board rolled into one. It matches students to desired internships.

FAQ for Students

1. Q: Are students required to submit a resume? A: No students can communicate directly with employers

2. Q: How much does this service cost? A: It is a free service to students

3. Q: Are internships available at internshipIn.com? A: Yes

FAQ for Employers

1. Q: What kinds of internships can we post on internshipIn? A: Whatever internships you have available paid or unpaid. The only requirement is that companies consult the US Department of Labor Fair Labor Act before developing their internships.

2. Q: How much does it cost to get started on internshipIn? A: It is free to setup your company profile. Right now it is free to post internship listings.

Solution

If you have plenty of experience and knowledge in your niche. If you can trade on this knowledge and you are willing to mentor a student; then consider the win-win situation of saving human capital costs while helping to develop new skill sets and launch a career for a student.

WordPress App For Linkedin: Blogging Legitimized As Powerful Tool To Employment

The partnership between WordPress and Linkedin on a WordPress Application for Linkedin signals another turning point for the adoption of blogging in America. Linkedin is the #1 business networking site in the world right now with 28 million registered users and counting. The fact that Linkedin now supports a WordPress application places WordPress, and blogging, at the forefront in the public eye.

WordPress-Linkedin App

This tool allows you “to sync your WordPress.com blog posts with your LinkedIn profile, keeping everyone you know in the know.” Your blog articles have a place in your public profile and provide you a delivery system for your value.

The Benefits

1. Deliver your value directly to 28+million Linkedin.com Membership

2. Demonstrate your knowledge and expertise directly to consumers, investors, and competitors

3. Create your writing platform and branding campaign that supports your business

4. Differentiate yourself from Realtors competing for the same limited customer base

Blog Your Way to Employment, Branding, and Your Differentiating Factor With Inner Architect

Susan Dean

I am very happy to announce the first of two Inner Architect workshops titled “Blogging to Employment” November 18 and 19. The workshop is a detailed basic course on how to create an employment campaign utilizing your blog as the delivery system for your message. The goal is to provide people a plan on how to create their differentiating factor in order to stand apart from the estimated 1.1 million Americans who will lose their job in 2008.

Call to Action: If you know anyone who is unemployed, and I know I do at this time, please consider informing them of this valuable workshop.

Benefits for Attendees

1. Your own Blog: We will help you register and set up your first blog

2. Employment Campaign: Learn how to action plan an employment campaign so that you can answer the age old hiring manager’s question “So Bob what have you been doing the past 6 months to find a job?”

3. New Skill Sets: You will add to your skill sets-blogging, navigating blog software, Web 2.0 tools, and networking

Workshop 1:

Date: Tuesday November 18, 2008

Place: Silicon Valley Holiday Inn Express San Jose Airport

Time: 6:30-9:00pm

Workshop Fee: $75

Workshop 2:

Date: November 19, 2008

Place: San Rafael, CA Ace Conference Room

Time: 6:30-9:00pm

Workshop Fee: $75

Value Comparison: Blog Set-Up fees, as advertised on the internet, run from $200-$300 which only covers the registration and setup without any coaching. Blog Coaching and Training fees run from $70 to as much as $500 per hour

Class Size: We will limit classes to 20 so that each student is provided hands on personalized instruction.

Come find out why you need to establish your brand, discover your differentiating factor, and add to your skill sets the latest Web 2.0 information.

Networking Skills Workshop CSIX Connect September 30: Learn How To Market Yourself Through Networking

Communicate your need.
State your goals.
Improve your networking skills.
eXchange Job leads.

CSIX’s mantra

Tuesday September 30 I will be facilitating a workshop “How to Market Yourself Through Networking” for CSIX Connect employment group at the iRestaurant in Cupertino, CA. The meeting begins at 10:30 and runs until 1:00. The admission is $12 which includes a wonderful lunch, networking opportunities with a group of experienced and expert Silicon Valley job seekers, and information on real world networking.

For my friends and the friends I have just not met yet on Active Rain: If you like this workshop or any of the individual subjects covered, I am more than willing to provide links. If you have questions please contact me at dean@innerarchitect.com or call me at (415) 410-7524

The Program Will Cover

Definition What does Networking Mean?

1. The #1 Biggest Mistake in Networking: The Hard Sell

2. The #1 Method For Networking Success: Giving

3. The 5 Benefits of Giving: Referrals, Relationships, Evangelists for you, Reference Point, Mentor

4. Exercise: The “Give” How to identify your value give aways and outline a plan on how and where to deliver this value

5. 8 Tips to Engage: How to Make a Connection

6. Listening Is a Skill That Requires Strategy

7. Procrastination: 5 Tips to Help You Follow Through

8. 10 Reasons Why You Should Maintain An Ongoing Networking Campaign During Your Career

9. Etiquette Do’s and Don’ts of Networking

10. The Secret of Networking Success: Get Your Connections to Benefit First

11. 5 Tips to Branding “You”

This program is designed to be a two hour program. I am going to blast through this program in one hour with the promise of providing more information to those people interested.

If you are interested in this information, consider the fact that I have written about every subject here on Active Rain on this blog. You can simply go back and “mine” my archive of posts to find ea article that matches the subject matter. If I can be of assistence, please do not hesitate to contact me!

9 Tips On How To Become An Expert While Protecting Your Job Security

Wachovia plans to cut 600 more jobs than previously expected; total now 11,350″ -Yahoo.com August 11, 2008

Looming job cuts march on-report: The number of job cuts announced in July jumps 26%. Airlines and financial firms top the list, according to monthly study” -CNNMoney.com August 4, 2008

Deepening Cycle of Job Loss Seen Lasting Into ’09” -New York Times July 2, 2008

FoxBusiness.com published this deansguide-innerarchitect blog article August 17, 2008

Where and when does it end? The speculation over recession, the mortgage meltdown, the banking crisis brought on by greed, and the worries that accompany these problems permeate the national consciousness.

Economic change and political transition are everywhere in America right now. Looming layoffs, election hopes, and uncertainty of our country’s direction have produced a paranoia amongst American’s for the health and welfare of their futures.

Make Yourself Invaluable

1. Your work ethic is the best way to keep your job, if you really enjoy your work, by making yourself an asset that your company can not live without. Be invaluable

2. Be versatile to the point where you can do your job with a high level of expertise as well as other valuable jobs within your organization. If layoffs come, the person with the largest skill set is often in the best position to remain unscathed

3. Ask for more responsibility, more work, and do it now. Make sure your positive attitude is seen as a benefit to the organization–don’t remain undercover instead be your own PR person

Increase Your Expertise

4. Read cover to cover your industry trade publications, online resources, and niche blogs within your industry

5. Read as many books possible about related subjects

6. Take classes and workshops for hands on training and comprehension

7. Utilize the internet search engines for extensive research

8. Attend trade shows and industry conferences

9. Join organizations, professional associations, and niche specific networking groups

6 Key Transition Questions To Ask Yourself In Between Jobs

Reuters.com published this deansguide article August 9, 2008

The following is content from author Susan Hanshaw and her new book “Inner Architect: How To Build The Life You Were Designed To Live” a self help book that enables “you to become your own life coach.” Debra Costner’s Bay Area Business Woman newspaper, Backdoorjobs.com, and the Modernwomansdivorceguide.com have all contributed excellent reviews for Susan Hanshaw’s work:

Being in between jobs doesn’t have to be experienced like the kiss of death. I know that it is natural to feel very vulnerable, yet that is what being in transition is all about. It’s the very point that you are temporarily unattached to a job that provides you with a rare freedom to ask yourself what you really want from your next adventure.

Key Questions to Ask Yourself In Between Jobs

1. How Soon Do I Really Have to Land a Job?

2. Can I afford some time to step back and evaluate what I really want from my career?

Now is the time I may have the freedom and time to prepare for it

Note: Sure, it’s no fun watching your life savings take a downward climb, but is your time here really about the money?

3. Am I at a point in my life where I can afford to spend some time being selective about my next step or preparing for a new path?

Think of your career choices now as investments in your quality of life.

4. Would the jobs I am now searching for be my top choices if I were just starting out?

You spend a majority of your waking hours at your job. Consider it like you would a romantic relationship. Are you willing to settle for second best just to be committed?

5. Is it possible to support myself financially doing what I love?

Make a list of all the different ways you can generate income by doing what you love. Your financial support does not have to come from one income stream. Maybe one single role can’t generate enough money, but adding other roles that express your passions might make the necessary difference.

6. Are credentials getting in my way of going for jobs I really want?

Ask yourself if you are truly lacking what is necessary, or if credentials are a convenient excuse to protect you from risk or rejection. Research the kinds of credentials that others doing similar work have. If you don’t have what it takes, identify sources that can provide the appropriate credentials. Don’t make assumptions without checking the facts about the true requirements to do the work.

www.innerarchitect.com

Silicon Valley’s Most Prominent Connection CSIX Connect: It’s The People

Today’s CSIX Silicon Valley networking meeting was another example of why I am willing to drive 65 miles through three counties, 60+ minutes of mayhem similar to LA style freeway traffic in order to attend: it’s the “touches.” The personal nature of this meeting is it’s strength as people are given the opportunity to really meet, build relationships, and foster the ultimate connection-friendship.

Hamid Saadat, the sparkling presence with MC qualities and charismatic flair, provided much needed reminders of the importance of a clean-updated resume. He gave away 3 timely handouts: Top 10 Guidelines-Resume; The Eight Worst Things to Say in an Interview; and Networking, what not to do. This dovetailed perfectly with impromptu presenter Pamela Livingston of M Shift.

Pamela a woman of obvious boundless energy, provided what was the best most succinct tips of the day. She spoke of the importance of networking, the idea that nearly every waking moment of the day is an opportunity to network, and most important of all–give value and give often.

As the Vice President of Business Development for M Shift, Pamela related stories of her own employment history, her strategy in becoming more valuable to an organization, and a general approach to life that has a lets get it done together feeling.

Attendees with Expertise

1. Barbod Varjavandi– An irrepressible charismatic man with fantastic communication skills, Barbod’s expertise includes: Engineering Operations; Software Engineering; Product Management; Release Engineering; Information Technology. Barbod is the type of person every organization should have in order to prosper. Contact Barbod at barbod@varjavandi.com and 408 802-9120

2. Nobuko Isomata– Nobuko is such a joyful intelligent woman. She is fluent in English and Japanese and her background specialty is Asian Market Entry and Product Launch. Her consulting services, Market Entry Experts, provides a full array of market to market management and strategy. Contact Nobuko at nobuko@marketentryexperts.com and (650) 922-1786 or 240-0460

3. Joyce Phillips-Joyce is a Human Resources expert with a focus on H.R. Management and Business Partnership. She is looking for an opportunity with a large company. Joyce has the savvy and warm intelligence to relate to any situation as well as substance factor. With companies facing an ongoing battle for human capital “assets”, Joyce would be key acquisition for any organization. Contact Joyce at jelp444@gmail.com

4. Susan Siegel-Susan is an intelligent communicator who I only had a moment to connect with at our meeting. She impressed me as well spoken and hard working in her approach to business and networking. Susan can be contacted at smsiegel1@aol.com or (415) 602-1120

5. Bill Gascoyne-A man of substance he is an ASIC Engineer, a corporate technical trainer, and an amateur Physics lover. Bill is the type of guy who can train and relate to an audience of experts, hold their attention, and most important of all–be effective communicating complex theory in the most effective manner. Contact Bill at bill@billgascoyne.name and 408 497-5682

6. David Strom-David is a Technical Writer with expertise in API, software, and digital video. David’s strength is not only his substance factor but as an effective communicator through both the spoken and written word. Contact David at davestrom@mac.com and www.davestrom.com

7. Barb Kinnune-Barb is a Career Consultant with experience as a Personal Coach. Barb’s focus is talent management, career mapping, resume building, and networking. With experience in Silicon Valley, Barb would be an asset in order to move employees forward with a plan for success. Contact Barb at bkinn_1@yahoo.com

Finally me, Dean Guadagni, I have 23 years of business development experience. I am utilizing my substance factor as a blog consultant, free lance writer, and agent to author Susan Hanshaw. I am the Business Director of Inner Architect and Inner Architect Media. I represent Susan Hanshaw’s newly released book “Inner Architect: How To Build The Life You Were Designed To Live” our workshops, keynote speeches, and products are aimed at providing the platform for you to become your own life coach, identify your passions, and plot a new destiny built upon your passionate interests.