Consumer confidence often hinges on perception. The perception of competence, expertise, and professionalism are vital to a Realtor. If your consumer targets do not believe you have any of the above you will lose every opportunity to remain in business.
The Real Estate industry, primarily agents, faces an uphill battle everyday to prove that they are technology savvy, progressive, and willing to provide the most up to date information to their clients. The perception remains, even though their are more tech savvy Realtors, that this industry is far behind.
An interview with 2007 NAR President Pat Combs, as featured on therealestatebloggers, does nothing to dispel this perception. Unfortunately it perpetuates it. The trouble begins at the 2:05 mark of the following video when a fax, copy machine, scanner, and typewriter are featured tools and uttered in the same breath as the word technology:
This just in from the Department of Justice and one of our train wreck friends Elizabeth, Ed Okun’s bond hearing scheduled for today (April 29) was canceled. The new date for Okun’s bond hearing is Friday May 9 at 2pm. The reason for the postponement? Okun’s appointed public defender asked for the postponement so your guess is as good as mine: preparation issues?
How do you represent a criminal like Okun to a court of law in hopes of gaining his freedom-even if it is a short lived freedom?
Here are the challenges Okun’s attorney faces
1. Ed is reportedly flat broke
2. Ed may have hidden funds offshore
3. Ed is definitely a flight risk
4. Ed has embezzled, without recovery to victims, at least $132million
5. Ed’s credibility and word are worthless
Against All Odds: Cases That Attorneys Represented the “Unrepresentable”
In a request from the Department of Justice, deansguide has been approved as one of 3 sites that will be allowed to present contact information, to the victims of Ed Okun’s 1031 Tax Group rip off. The reason this contact information is so important to victims is that the DOJ wants to make sure they have all of the victims accounted for in this nightmare.
If you were a victim of an Ed Okun 1031 exchange and If you want to attempt to collect any type of recovery this is the contact information you need:
Kim Ulmet Victim/Witness Specialist
United States Attorney’s Office
Toll Free (866) 287-5410
Email Kim at USAVAE.VAR@usdoj.gov
Realtors and brokers should consider purchasing“Guerrilla Publicity”,a joint effort by Jay Levinson, Rick Frishman, and Jill Lublin, a comprehensive guide to ” Hundreds of sure-fire tactics to get maximum sales for minimum dollars.” One of the most powerful tactics is GP’s guide to compiling Media Lists.
7 Media List Tactics
1. Now not Later: Begin creating your list. Compile names of media people and interesting people and how they may help you
2. Habits that Win: Form the habit of making notes, collecting names, and recording ideas. Carry a pen, notebook, laptop, or any device you can utilize to record information–everywhere at anytime
3. Sphere of Influence: List the names of everyone you know who might remotely help: writers, reporters, editors, radio, and TV producers. Be industry specific
4. Your People: Ask friends, family, or business colleagues for contacts to add to your list
5. Local Angle: Call or email local radio shows, television stations, newspapers, and blogs who cover your niche
6. Business Cards: Always request a card from everyone you meet
7. Organization Time: Create a specific time slot in your schedule to update and add all new contacts you collect over the course of a week
How often do you perform a diagnostic test on your business, it’s processes, and the overall health of your organization? Now might be a great time to take on this task; the results may surprise you as well as provide areas to improve upon. When learning the English language one of the first concepts was your vowels. Borrowing from this lesson, try applying the “A-E-I-O-U and sometimes Y” diagnostic test to your business.
A-E-I-O-U And Sometimes Y
A- Alternatives: How often do you research different solutions (alternatives) that could be applied to your business processes or mission that would improve what you already do well?
E-Education: Do you seek to educate yourself, your staff, and your customers with the most up to date, cutting edge industry specific information on an ongoing basis?
I-Intelligence: I am not referring to your intelligence or smarts but rather industry information about trends, competitors, products, services, or changes that will effect your business and the consumer
O-Observation: Observation testing according toact.org “measures the skill people use when they pay attention to and remember work-related instructions, demonstrations, and procedures.” Do you pay attention and more importantly do you pay attention to detail within your business?
U-Understanding: Don Clark’s“Continuum of Understanding” has a great quote: The greater one understands the subject matter, the more one is able to weave past experiences (context) into new knowledge by absorbing, doing, interacting, and reflecting. Total Awareness of your business!
Sometimes Y-You: You and only You are the difference between your accomplishments and your failures. Your thoughts and your ability to dismantle doubt are the most important part of this exercise. If you feel intimidated then you will be but if you feel open to success then success will follow you
The real estate industry, any business for that matter, could take note when searching for marketing ideas and strategies. American author and icon Kurt Vonnegut’s“8 Basics of Creative Writing” provides a few nuggets of wisdom that carry over nicely from his intended target-book readers to consumers.
Kurt Vonnegut’s Marketing Advice
1. Use the time of a total stranger in such a way that he or she will not feel the time was wasted KV: Give consumers value for free, often, and consistently with blogs, keynotes, and workshops
2. Give the reader at least one character he or she can root for. KV:Be sympathetic to your audience by being likable, honest, and authentic
3. Every character should want something, even if it is only a glass of water. KV: Your marketing plan should have a goal that is measurable
4. Every sentence must do one of two things—reveal character or advance the action. KV: Your writing must reveal your character or advance the reader’s knowledge
5. Start as close to the end as possible. KV: Make your messages short with impact; do not waste your audience’s time
6. Be a sadist. No matter how sweet and innocent your leading characters, make awful things happen to them—in order that the reader may see what they are made of. KV: Challenge the status quo. Be willing to take a stand no matter how unpopular with your peers
7. Write to please just one person. If you open a window and make love to the world, so to speak, your story will get pneumonia. KV: If you do not stay interested in your message how will anyone else
8. Give your readers as much information as possible as soon as possible. To heck with suspense. Readers should have such complete understanding of what is going on, where and why, that they could finish the story themselves, should cockroaches eat the last few pages. KV: Make your message one of “Radical Transparency” allow all to see everything to build credability