Transition and Revolution: Cloud Computing Ushering In Web 3.0? published this deansguide article July 17, 2008

Christopher Barnatt is the author of and Associate Professor of Computing and Organizations in Nottingham University Business School. His series explaining computers, Web 2.0, and Cloud Computing allow both novice learners and experts the opportunity to add information to their own knowledge base. Barnatt’s style of delivering his messages is unpretentious, completely thorough, and very approachable.

What Is Cloud Computing?

Cloud computing according to Christopher is where “data, software applications, or computer processing power are accessed from a “cloud” of online resources.”

1. Cloud Computing permits individual users to access their data and applications from any device.

2. Businesses can reduce their “capital” costs by purchasing software and hardware as a “utility” service rather than buying the technologies outright

SaaS aka Software As A Service

“Cloud computing is closely associated with Web 2.0 and a key element of both trends is the emergence of online applications aka SaaS.” SaaS allows small businesses to access the same computing power and applications as large corporations without having to spend giant sums of money to own these technologies

HaaS aka Hardware As A Service

Hardware as a service allows businesses to purchase “computer processing capacity” over the web.

Amazon’s Elastic Compute Cloud” service allows users to pick and choose from a ala carte menu the services and storage products necessary for them to perform their tasks online at the highest cost savings available

Google’sApp Engine” service allows developers to run web applications on Google’s infrastructure

HaaS Advantages Amazon EC2 aka Elastic Compute Cloud

1. Elastic: allows users to increase or decrease their hardware requirements within minutes

2. Flexible: because each user can choose the specification of each “individual instance” of computing power purchased

3. Inexpensive: no capital investment (purchasing outright technologies) is required

4. Reliable: EC2 uses Amazon’s “proven data centers” and “network infrastructure

Trend For Cloud Computing

The trend of Cloud Computing has been compared, according to Christopher, to the “development of the electricity network 100 years ago.” At that time companies stopped having to create their own electricity and were able to “plug into a national electricity grid.”

Cloud Computing represents the same model as individuals and business organizations can connect to a Cloud of computing resources.

Utility Computing aka Cloud Computing

No software installations are necessary. No hardware installations are necessary. No capital expenditures.

Cloud Computing Devices: What are they and what are the benefits?

1. Low Power, Low Cost

2. “Cloud Book” a device that has been dubbed a “computing appliance”

a.) Easy to use, easy to learn, ready to use

What Does This All Represent?

1. Return to Centralization: An age where “data, applications, and processing power are largely remote from the user interface device.”

Analysis: This levels the playing field between small and large business, creates less drain on user assets, and it signals a collaboration of assets and knowledge on a world wide scale

2. Centralized resources could spell “doom” for the Microsoft business model where licensing and software products are pushed out to individual boxes. The era of loading software to an individual machine, maintaining the most current software operating systems, purchasing upgrades, and being forced to make expenditures on new software when the old software was still highly serviceable are going to be over


Microsoft’s Subscription Model: Signal That Software License Gouging May Be Over Or Death Knell To A Business Model?

Ziff Davis Enterprise “Microsoft Watch” writer Joe Wilcox published this deansguide article July 4, 2008 published this deansguide article July 4, 2008

In the face of the free-ware generation, copyright infringing masses, Microsoft corporation, the monolith of the 1980’s, and leader of the software licensing business model announced today that they are launching a subscription based model. This news begs the question:

Has the software industry, primarily Microsoft, seen the last days of price gouging through software licensing? Is this the death of the Microsoft business model?


As a former national account manager for a software reseller, I managed the software utilization for one of America’s largest banks-Wells Fargo. In my experience within this niche, two things came to my mind immediately in 2001:

1. Rip Off: Companies were buying licenses and being ripped off by licensing requirements, lack of understanding of the price matrix, and the forced obsolecence of perfectly fine operating systems.

Note: Microsoft’s cash cow was based on planned obsolecence and they milked that bad boy to the hilt–killing the golden goose in the process

2. Sharing: rogue companies were already burning software, hacking packages, and attempting to proliferate their resources without having to pay exorbenant fees for the licensing of what they felt was their own property

Final Final

It is a new age with the onset of Web 2.0 readying the approach of Web 3.0. Transparency in business practices, shared intellectual properties, value based giving, and citizen journalism through the phenomenon called blogging has changed our business world forever–and for the better.

Kurt Vonnegut’s 8 Basics Of Creative Writing: Tips For Marketing Your Business

The real estate industry, any business for that matter, could take note when searching for marketing ideas and strategies. American author and icon Kurt Vonnegut’s “8 Basics of Creative Writing” provides a few nuggets of wisdom that carry over nicely from his intended target-book readers to consumers.

Kurt Vonnegut’s Marketing Advice

1. Use the time of a total stranger in such a way that he or she will not feel the time was wasted
KV: Give consumers value for free, often, and consistently with blogs, keynotes, and workshops

2. Give the reader at least one character he or she can root for.
KV: Be sympathetic to your audience by being likable, honest, and authentic

3. Every character should want something, even if it is only a glass of water.
KV: Your marketing plan should have a goal that is measurable

4. Every sentence must do one of two things—reveal character or advance the action.
KV: Your writing must reveal your character or advance the reader’s knowledge

5. Start as close to the end as possible.
KV: Make your messages short with impact; do not waste your audience’s time

6. Be a sadist. No matter how sweet and innocent your leading characters, make awful things happen to them—in order that the reader may see what they are made of.
KV: Challenge the status quo. Be willing to take a stand no matter how unpopular with your peers

7. Write to please just one person. If you open a window and make love to the world, so to speak, your story will get pneumonia.
KV: If you do not stay interested in your message how will anyone else

8. Give your readers as much information as possible as soon as possible. To heck with suspense. Readers should have such complete understanding of what is going on, where and why, that they could finish the story themselves, should cockroaches eat the last few pages.
KV: Make your message one of “Radical Transparency” allow all to see everything to build credability

American News Media and Real Estate Industry: Your Business Models Are Changing Are You Ready To Survive? published this article March 17, 2008 

In a bombshell report on the “state of the news media 2008” the Project for Excellence in Journalism, a “non partisan-non ideological-non political” research organization reports some astute if not astonishing findings that show eerie parallels between mass media and the real estate industry:

The Original Posit

1. Critics Wrong?: The posit here is that critics tended, myself included, to seetechnology democratizing the media and traditional journalism in decline.” Audiences are “fragmenting across new information sources (blogs-social media sites) breaking the grip of the media elites.” That was our posit and stance.

2. Long Tail Theory: the idea that the millions of niche markets could be bigger in aggregate than the “old mass market dominated by large companies and producers.”


These points would lead to the perception that mass news media is losing it’s audience to bloggers, losing it’s readership, and battling a losing war of attrition to “citizen journalism.”

Reality #1

The truth according to Project for Excellence in Journalism is “even with so many new sources, more people now consume what old media newsrooms produce, particularly from print, than before.” Traditional news media is more popular than ever before but how?

Reality #2

Although the fact that news media popularity remains high, with readers clamoring to read their product, the problem remains that there are less advertising dollars leading to layoffs and staff cuts as a way to reduce costs. According to Joe Garofoli’s well organized article on this report “. . . the latest (example) is 157 Media News employees in the Bay Area were let go over the past few weeks.”

Outlook for American News Media and Real Estate Industry a Parallel

The crisis in journalism, in other words, may not strictly be loss of audience. It may, more fundamentally, be the decoupling of news and advertising. . .”

News people see as their basic challenge: somehow they must reinvent their profession and their business model at the same time they are cutting back on their reporting and resources.”

Real Estate Industry Challenge and Analysis

Like journalism, the market for buyers and sellers is still out there but the rules of engagement have changed drastically. The business model for brokers going forward will be to provide free unlimited information that is constantly refreshed, monitored, and provides real time engagement with it’s audience.

The Change

Real Estate broker-owners in the past could rely upon exclusivity of the mls information as the “secret formula” or carrot on a stick business driver. Broker’s had control of this information and the public was forced to engage with brokers in order to gain access to what they wanted to explore.

Today that old business model is gone and doomed to failure. The new model is total transparency in business, in information, and in practices and processes.

Mechanisms for Success and Survival

For Realtor broker owners the mechanisms for Success and Survival:

1. Incorporate blogging as the marketing tool
2. Search engine optimization tool
3. Advertising tool
4. Information-Value provider to the public

Killer Application

Within this strategy is the blog network which is a first adopter advantage that guarantees a broker the survival of his/ her business, search engine optimization that becomes the “killer” lead generation application of the future and the tool which can and will lock your competition out of Google searches pertaining to your keywords, phrase based on your location and niche market.