Silicon Valley Code Camp: Incredible Developer’s Event Nov 8-9

Head Shot

Peter Kellner Silicon Valley Code Camp organizer

Reuters.com published this deansguide article 11-2-08

The 3rd Annual Silicon Valley Code Camp is one of the most intriguing and value filled events in the Valley. It is a free boot camp style event which runs November 8-9 in Los Altos Hills, California. Billed as “Put together by software developers for software developers, the Silicon Valley Code Camp is a great opportunity to learn, share, and connect”, the camp is a fantastic example of what is possible when people decide to give value and give it often.

Date-Time & Location

November 8-9 Saturday 8:00am to 8:00pm and Sunday 9:15am to 4:00pm
Foothill College, 12345 El Monte Road (Parking Lot 5), Los Altos Hills

Conference Subjects

1. Software Development: in many languages and many platforms

2. Cutting Edge Technologies: sessions include the “hottest technologies in the industry from top vendors ton sessions introducing people to introductory concepts and languages.”

3. Open Source and Proprietary: products from Google, Microsoft, Oracle, and Sun Microsystems

Cost and Networking

The event is free and organized by volunteers. Lunch is provided both event days with a Saturday night Barbeque so that attendees and volunteers can network

Camp Schedule and Curriculum

Code Camp will offer over 100 sessions for attendees. For a list of sessions

Volunteers-Opportunity

For the opportunity to give back and actively network with the staff consider volunteering for this great event

Code Camp Manifesto: 6 Points

1. Code Camp is by and for the developer community

2. Free, always free

3. It is community developed material

4. No fluff – only code

5. Community ownership

6. Code Camp will never occur during working hours.

For More Information

Go to organizer Peter Kellner’s blog PeterKellner.net

Email: peter@peterkellner.net

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Meetways.com: Realtor’s Meeting Mapping Tool

Chicago Sun-Times published this deansguide article October 23, 2008

Emily Chang and her ehub site are one of the most valuable tools a blogger can utilize. Due to her constant stream of reviews on the latest and greatest new Web 2.0 sites available, I am able to deliver new tool information to the real estate community. The latest fun and easy to use tool is Meetways.com.

Ever have a tough time finding a place to meet clients that is in the middle or half way between your location and theirs? Now you have a fun little tool that will map out all of your choice and pinpoint the midway point between you and your clients: MeetWays.com.

“Meet Me in the Middle”: The Utility

Meetways.com plots halfway points aka a point of interest between two addresses.

Powered by Google Maps

Meetways provides a map that identifies restaurants, coffee shops, meeting office space locations

Business Tool

According to MeetWays you can support your business with this tool:

1. Setting up a Conference or Regional Meeting

2. Managing Sales Reps on the road

3. Managing Mileage and Fuel costs

4. Meeting clients for business

MeetWays supports their tool with an informative blog and special deals through partner companies offering internet services, travel, food and drink, hotels, car rentals, and even traffic school.

Realtor’s #1 Tool: Twitter The Social Media Broadcasting Tool With Power

Twitter.com

Reuters.com published this deansguide article October 21, 2008

FoxBusiness.com published this deansguide article October 21, 2008

The newest and most exciting strategy for Realtors who do not want to blog, refuse to blog, or feel they will never be able to handle the work schedule of a blogger have an alternative: leveraging Social Media sites. The #1 tool for exposure in Web 2.0 and for your business is establishing your writing platform via a blog. Yet the barrier to entry is often too high for people who don’t wish to keep up with the technology curve, research curve, avalanche of reading, and writing articles.

Social Media sites provide Realtors with the ability to create a strategy where you connect your profiles, writing, and media together within the system. This method provides added exposure, helps to create a persona, produces lead generation opportunities, and allows you to network on a global scale.

Strategies for twitter.com

This is one of the best site to utilize in my personal branding, my system of delivering my message, and my quest to create my differentiating factor:

1. Create: A succinct profile aka bio. This is your billboard and what attracts people to follow you if they have never read one of your “tweets.”

2. Follow people: Go to your most trusted twitter connection and “mine” their “following” list located on the right sidebar. This is exactly like mining a blogroll on a popular blog

3. People Search: Perform a people search and follow people in your industry

4. Company Search: Perform a company search and follow companies that are in your industry, competitors, niches that work with your niche

5. Direct Message: Send a direct message to someone you wish to connect with on twitter. Offer value, ask for feedback, provide your feedback, interact and collaborate

6. twitter Blog: Read the twitter blog for more tips and strategies

Free, sound bite sized at 140 characters, broadcasting messages sent real time with impact. In addition twitter is fast becoming one of the most powerful search engine optimized sites on the internet. Utilize twitter as one site to help defend your reputation while locking up the top 20 positions on a Google search of your name.

Yahoo Advertising Campaign Like Their Search Capabilities: Misguided At Best

Jerry Yang this past spring turned down what may have been the sweetest deal in negotiating a sales price for Yahoo during the Microsoft “take over” bid. In that scenario, as it has played out to date, Yang refused to sell Yahoo believing that the company was worth more than the nearly 50 billion being offered. In this case, Yang made an egregious error and his stockholders are now suffering the consequences with Yahoo stock price plunging to an alarming $12 per share.

Equally stupid, in my opinion, is the marketing campaign being pushed on Northern California radio by the mind trust at Yahoo. It seems in the information rich, human capital intelligent, internet savvy Silicon Valley, Yahoo is clueless to it’s audience. Why?

A Train wreck Marketing Philosophy: “Don’t get lost in all the links”

1. Taking on Google’s algorythim by hinting that Google confuses people by offering to much information in their search queries

2. Assuming the Public is too stupid to understand the basics of great search results offered by Google

3. “Ah Shucks” tone of innocence in attempting to sway the less than informed public

4. Bad Advertising ploy where Yahoo follows the old Madison Ave tactic where producing a very bad ad so enrages the public they talk about the product

5. “Less is More” in this case less is not more it is less information, less value, suspect results

Rule of Thumb

Don’t bring a knife to a gunfight. If you are going to take on the biggest advertising company in the world, you better have something to say that is worthy of the task. Trying to be Sarah Palin “folksie” only makes Yahoo look stupid and stupid doesn’t play in the Valley

Technology and Networking in 1978: My 30 Year High School Reunion a Reminder

Can you guess which one is me?

Excuses are like long term personal contracts that freeze a person’s ability to make change, take action, move forward. One of the worst excuses I often hear people expound upon is the fact that blogging and social media networking is just too time consuming, not effective enough, or over their heads technologically. Bull_hit! It is all about your willingness to learn, expand your knowledge base, dedicate yourself to the task, and remain steadfast on course through dedication.

Back in 1978, there was very little technology that allowed a person or business to network themselves and build their brand. How did I arrive at this subject?

My 30 year high school reunion, Terra Linda High School in San Rafael, CA, is being held tonight and it sparks many memories. One of the biggest memories is how our world used to be and how technology has changed what we can do, where we can go, and who we can ultimately become due to the advances.

In order to appreciate the Web 2.0 world of Social Networking tools, blogging, and the global conversation that is inspiring a seachange in the media and information industry, lets take a look back at where we used to reside: 1978.

You have NO excuse not to network, connect, and utilize the tools of blogging and Web 2.0 to your advantage. Here is what you would have faced 30 years ago:

Technology in 1978: Or what I used to do, what I could not do, and what I never knew I wanted to do

1. Remote Control: I was my father’s remote as I sat by the TV while he pointed and “clicked”

2. Cable TV: We had 4 channels 2-4-5-7; ESPN did not exist, cable TV did not exist

3. VCR-Video: VCR’s were invented but not in the market in my area, Video stores did not exist

4. No MTV: Music videos did not exist

5. Microwave Ovens: no microwaves, no Hotpockets!

6. “Partyline”: no not some 900 number. My grandparents phone service was a party line where 6 families shared the same phone line!

7. No Internet: ?????????????

8. No Personal Computers

9. No Video games: Pong was just around the corner

10. No Cellphones

11. No Answering machines: if you missed the call you were left wondering

12. No Voicemail: same thing but now you could screen calls without screwing up!

13. No Social Media Networking: Facebook, twitter

14. No Niche Media Networking: Linkedin, Plaxo

15. No PDA

16. No Video Cameras: none that were small and affordable only the mass media behemoths

17. Microcomponents: Sterio components and speakers were HUGE

18. CB Radios: They were a national phenom and since technology have gone back to their intended use

19. Ham Radio: Same thing Hamm Operators are a dying breed with the internet, skype, and other technologies

20. Networking: Back in 1978 it was through your family, Chamber of Commerce, Barbershop, or the local rag newspaper

21. Sadly No Active Rain: Are there words to express my gratitude?

Where can you find me if not in the picture above:

1. Active Rain profile

2. Innerarchitect.com/about

3. Linkedin.com profile

4. Facebook.com profile

5. Collegeplanningspecialist.wordpress.com author

6. Plaxo.com me

7. twitter.com deansguide

If you can’t get find me to network with me–you ain’t tryin!

The Peak Email Device: Slow, Expensive, Limited Functionality

Disclaimer: KXLY’s Johnny the Tech Guy in the above video claims that the Peak email device requires 5 minutes to send and roughly 5 minutes to receive email. We have not tested this device but rather are accepting the testing of the device by KXLY’s reviewer.

Sometimes simplicity has it’s place as our tech world spins at warp speeds with iPhones, blackberry’s, mobile computing, Wifi, and other gadgets that keep us connected. Many people do not like contracts, do not want to learn yet another operating system, and become Web 2.0 “fatigued” with all of the choices.

If you are not tech savvy, if you do not like technology curves that seem to always place you at the bottom looking up, maybe the following product is something to consider for your mobile email purposes: the peak

The Peak

Peak bills itself as “a super thin and stylish device that lets you take your email with you and stay connected.”

Analysis: This little pitch seems to be more concerned with the device’s compatibility with your wardrobe rather than the use it was designed to fulfill. But that’s the fun, or sometimes what’s wrong, with our sound bite Hollywood world of today.

Peak’s Benefits

1. No contracts-ever

2. Inexpensive costs at $99.95 per Peak

3. Nationwide coverage take it anywhere

4. Easy set up enter your email, register and go!

5. Available everywhere at Target stores

Peak’s Big Two

Peak’s big two benefits may just be enough

1. Stay in touch

2. Simplify your life

Hidden Benefit

1. Peak will save your cellphone battery

The Ugly?

1. Peak charges a $19.95 monthly service fee

2. Very limited functions, no bold, no underlines, no linking. Very dead if you want to write a blog post while on the road

3. Limited keyboard options

The Really Ugly: Why I Can Not Recommend Peak

According to the review video, the lag time for emails can be 5+ minutes to send and then another 5+ minutes to receive. This fact alone should motivate you to become just tech savvy enough to learn how to utilize a pda or cellphone with email capabilities!

CSIX Silicon Valley Employment Networking Group Invites Wanda Ross To Speak

CSIX Silicon Valley’s premiere resource for employment information and networking provided yet another information rich, talented speaker to their July 15 meeting: Wanda Ross. Ms Ross is an executive recruiter with many years of experience both in Silicon Valley and overseas. Her workshop “Marketing Yourself with a Powerful Resume-Top Ten Tips from an Executive Search Professional was packed with valuable advice. Thanks go to CSIX Founder Hamid Saadat, Barbod Varjavandi, and Nobuko Isomata!

Top 10 Tips

1. Your Resume is a Marketing Tool: 20 seconds to a good impression
2. Believe in Yourself: positive energy equals positive results
3. Be Honest But Be Wise: Always be honest
4. Have a Clear Focus: Clearly indicate what you are seeking, job title at top of resume
5. Emphasize Your Accomplishments: Highlight actions and quantify results with numbers
6. Keep it Simple and Succinct: only the most relevant data, use bullet points
7. Use Powerful Action Verbs: specific action verbs nothing vague
8. Provide Helpful Information: company descriptions
9. Create a Powerful Summary: How are you different from others?
10. Edit, edit, edit: remove all words that do not add value, check spelling

Attendees with Expertise

1. Barbod Varjavandi– An irrepressible charismatic man with fantastic communication skills, Barbod’s expertise includes: Engineering Operations; Software Engineering; Product Management; Release Engineering; Information Technology. Barbod is the type of person every organization should have in order to prosper. Contact Barbod at barbod@varjavandi.com and 408 802-9120

2. Nobuko Isomata– Nobuko is such a joyful intelligent woman. She is fluent in English and Japanese and her background specialty is Asian Market Entry and Product Launch. Her consulting services, Market Entry Experts, provides a full array of market to market management and strategy. Contact Nobuko at nobuko@marketentryexperts.com and (650) 922-1786 or 240-0460

3. David Markowitz- Artfoundry, David has extensive experience in 3D Character Design, Fine Art, and Game Design. David would be a valuable asset to any progressive firm. Contact David at dave@artfoundry.com

4. Say Soukammenth- A wonderful man with a background multiple subjects of expertise with 10 years of DOD Projects, 10 years of Web Technology, 4 years of Medical Devices experience, and management experience. Contact Say at SaySouk@hotmail.com

5. Cecilia Toy- Celcilia has 15 years of experience in Order Management, Material Planning and Control, as well as Inventory Management. She has a delightful smile and will work well in a supportive environment. Contact Cecilia at CeciliaSToy@gmail.com

6. James T. Fahey- James substance factor is as a Product Marketing Manager and Product Manager. For more information reference James Linkedin profile at linkedin.com/in/jamesfahey or jamestfahey@gmail.com

7. Susan Siegel-Susan is an intelligent communicator who I only had a moment to connect with at our meeting. She impressed me as well spoken and hard working in her approach to business and networking. Susan can be contacted at smsiegel1@aol.com or (415) 602-1120

8. Bill Gascoyne-A man of substance he is an ASIC Engineer, a corporate technical trainer, and an amateur Physics lover. Bill is the type of guy who can train and relate to an audience of experts, hold their attention, and most important of all–be effective communicating complex theory in the most effective manner. Contact Bill at bill@billgascoyne.name and 408 497-5682

9. David Strom-David is a Technical Writer with expertise in API, software, and digital video. David’s strength is not only his substance factor but as an effective communicator through both the spoken and written word. Contact David at davestrom@mac.com and www.davestrom.com

10. Oliver Barrett-Oliver has experience and substance factor as a Electro-Optical Test Engineer. He has 10+ years design/development experience, electronic and optical instrument programming, and test software methodology development. Email Oliver at orbs@triangulum.net

11. Linda Alejandro-Dumont-Linda has 10+ years Human Resources and Organizational Development experience in a large well known Silicon Valley firm. Email Linda at lindaadumont@gmail.com

12. Ken Weidner-Ken has 10+ years as a credit analyst in Silicon Valley. His experience would be a benefit to any firm looking for proven expertise. Email Ken at kaweid@pacbell.net

CSIX meetings are held every Tuesday from 10:30-1:30 at the iRestaurant at 20007 Stevens Creek Blvd in Cupertino