Help People, Make New Friends, Create Opportunities: Become An Expert In Your Field By Networking “The Right” Way

Networking events are the lifeblood of business in many niches. Yet one of the greatest benefits of networking is the education you should receive while looking to connect. If you are networking the “Right Way” you will begin to do your due diligence, research your niche, offer your expertise in keynote-workshops, provide constant valuable information, and you will write about your experiences during your quest to be connected.

One of the best sources of contacts important to the author I represent, Susan Hanshaw, has been employment networking groups. The following is a look at how Realtors, one of my client groups I consult, should position themselves, how to understand value, how to give value, and how to become a trusted source of information and help–the rest will take care of itself!

Why Networking Groups for Employment?

Many folks are being forced out of jobs, lay offs being the first step, and need to reevaluate their financial positions. Many decide they want more from life and wish to become entrepreneurs in a field that is a passion for them–following their hearts. Others feel stressed by their expenses including a large mortgage that is a continual source of stress. What is the biggest purchase and sale in most people’s lives? People need your expertise so start ACTING like the expert YOU are already!

The Solution

Many people sell their homes or property to fund their dreams, sell their property to relieve their stress, or many will “trade” down aka sell their larger home for a more manageable mortgage and smaller property.

Realtors being transaction oriented, you can see the trend here.

Position Yourself as The Expert

Position yourself as the real estate expert for a particular region. Go to these meeting with information that will help these people to decide on a course of action. Help them with information and you will find new clients

Tone

DO NOT TRY TO SELL ANYONE ON YOU, YOUR LISTINGS, OR YOUR OBVIOUS GREATNESS AS A REALTOR! This is the fastest way to being asked to leave, being ignored, and turning your potential referral audience off–forever!

1. Instead position yourself as someone who is an expert or having expertise and can answer questions, for free no obligations, and consult with the group.

2. Bring handouts for other employment networking events, job fairs, or offer knowledge of businesses that are hiring. Be a source of employment yourself

3. Write articles on your blog, website, or newsletter highlighting your new “friends” and their goal of employment. Call it your Expert Section and use it as a tool to bring more exposure to these folks. Maybe highlight one member per week or month. Print out your article(s) and circulate amongst the group.

4. Build a List when you offer to include these folks in your blog post you will receive their contact information. Ask for permission to include them in your list. You then have the beginnings of your “Employment” list to send people to your newsletter, blog, or info on things you are doing in the community

5.Offer to speak about real estate in your groups region, alternatives, and the state of the market today

Where Do I Find These Groups?

1. Google the phrases employment education, employment networking groups, and any other combinations of phrases surrounding employment, job search, group, organization. Include the region, county, city you want to focus upon.

2. CSIX Connect is a fantastic example of employment networking. Go to http://www.csix.org/ for more information and an example of the type of group you should attend

Remember

Have fun when networking. Provide great value that people want. Be open and listen to learn. Connect and make lasting relationships. Don’t ask but instead ask how you may provide help–the rest will take care of itself

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Understanding Clues From Your Everday Life: Louise Hay Of Hayhouse–Inspiration In The Making

Reproduced with permission of Susan Hanshaw, inner architect media, the following is Susan’s experiences at the biggest Book Conference in America: Book Expo America. Susan’s honest insight provides a refreshingly forthright look into the building of a life started anew.

I have just returned from BookExpo America (BEA), the book industry’s annual event held this year at the Los Angeles Convention Center, where I went to promote the debut of my book, Inner Architect: How to Build the Life You Were Designed to Live. I expected the experience to be one of value, learning, and building relationships. What I didn’t expect was to discover what occurred to me while I mentally noted the highlights of the event during our final day. As I focused on these highlights, I saw a common thread that weaved throughout the launch of my book that would have totally bypassed my consciousness had I not stopped to casually review. I believe this common thread provides a direction for me that I would not have taken seriously had the energy of life not have shoved it in my face.

I’d like to share my clues and my perception of the guidance they provide, and then invite you to look at recent, or not so recent, events in your life where there might be direction sitting there for you.

Clue #1: My company, inner architect, published the book using a standard off-set printer who specializes in the book industry. Upon our request for production samples, the printer we ultimately chose sent us two books published by Hay House. I didn’t think anything more about this at the time than the printer wanted to promote that they had a well known, prestigious client.

Clue #2: Louise Hay author and founder of Hay House, happened to be autographing books in the Hay House booth at BEA while my partner, Dean and I walked by. Dean took my bashful arm and led me to stand next to him in the line to meet Louise. When it was our turn to greet her, Dean introduced me and thanked her for the inspiration she provided to us to launch our publishing company. Once again, I didn’t take this for anything more than shear luck of being in the right place at the right time to meet Louise Hay, a woman I respect and honor for her contribution to the human development movement.

Clue #3: Later that day at BEA we stopped to talk with a man promoting international distribution services. We proudly showed him our new book and he responded with a comment about it being along the lines of what Hay House publishes. He went on to tell us that a company that had recently lost the Hay House account would likely welcome something to replace it. I felt encouraged by his comment, yet didn’t see the meaning in this exchange until I put all three of these clues together.

My interpretation of these clues: I was led to look at a woman who I deeply admire as a model for my own work in a way that I had never considered on my own.

What to take away from my experience:

  1. Look at the events that unfold in your life as having meaningful messages for you.
  2. Take the messages that you interpret seriously, even if they seem grander than visions you’ve created for yourself.
  3. Trust that these messages are meant to lead you in the direction where you will find the most fulfillment.
  4. Believe that you are capable in carrying out these messages and commit to doing the steps that will see it through.

Newsflash: San Francisco Left Wing Liberal Talk Show Host Bernie Ward Changing Plea In Child Pornography Case

Disgraced and fired Former San Francisco Talk Show host, liberal left wing proponent, Bernie Ward, charged in December 2007 with distributing and receiving child pornography via the internet, plans to change his innocent plea Thursday according to federal court records.

In breaking news tonight via San Francisco Chronicle writer Henry Lee, Ward a former Catholic priest is withdrawing his innocent plea one month prior to his trial. Ward’s attorney Doron Weinberg was unavailable for comment.

The suspicious “no comment” coming from a hired “mouthpiece” is telling. The government or prosecutors must have mined more evidence of wrong doing leaving Ward in a precarious position.

The Warm Up

Ward’s basis for his innocent plea was his assertion that he was conducting research for an upcoming book. The activity according to Ward, “consisted only of role playing as part of a book he was researching on hypocrisy.”

The “role playing” in question began “when he engaged in sex chats with an online dominatrix and allegedly sent her pictures of children engaged in sexual activity, according to a police report.

The Spin

Attorney Weinberg and Ward, according to the Chronicle story, “sought a ruling from the judge that would allow him to present a defense that he received and distributed “the charged contraband” for legitimate First Amendment purposes, namely to research and comment upon “social mores.”

The Gavel

That is *&%$#@) laughable and federal prosecutors agreed. In court papers prosecutors opposed any such ruling stating:

“. . .First Amendment defenses “would invite every defendant charged with child pornography crimes to suddenly become a legitimate researcher educating the masses via their Web log.”

I don’t know about you but my blog aka weblog has NOTHING to do with Bernie Ward’s weblog and I trust your’s doesn’t either!

NIN’s Trent Reznor’s Direct Marketing Approach: How Realtor’s Can Understand The Power Of Value

Trent Reznor is a hard core rock n roll singer who looks the part and acts the part. He is the centerpiece of a very successful band: Nine Inch Nails. What can Realtors learn from a screaming rock God?

Marketing direct to the consumer is all about giving away what your target audience values, continuously giving value to your audience, and giving away value without asking or demanding anything in return.

Reznor’s Plan A Purple Cow?

Seth Godin author of “The Purple Cow” and marketing guru for the ages suggests many of the concepts Reznor has adopted in his approach to marketing his music.

Value Prop #1: Giving Away “The Slip” As An Introduction

In a great article by Eliot Van Buskirk of Wired.com NIN’s latest album “The Slip” is being offered online for free to any fans who wish to download the music to MP3, lossless (FLAC or Apple) or 24-bit, 96-kHz WAV files. The album-CD goes on sale in July so this is a free introduction to fans

Realtors: What can you provide your audience for free that is of value and makes you a valued expert in the eyes of your audience? Blogs written with expert advice, sources, tools, and tips would fill this order

Value Prop #2: Selling Tickets Direct To Fans

In an effort to remove the inflated ticket prices that come with widespread “scalping”, Reznor now sells concert tickets directly, through their website, to fans. Each ticket is printed with the fan’s name on it; the supply is controlled giving the perception of exclusivity while keeping the average fan coming out due to ticket affordability

Realtors: How can you help a consumer save money, avoid dishonest deals, or help them understand the changing real estate landscape? Educate your audience on deceptive lending practices, on proper home inspection, or provide them information on avoiding PMI

Value Prop #3: Staying In Direct Contact With Your Audience

nin.com provides their audience with Official NIN news, discography, tour dates, video clips, and answers to submitted questions. Fans can subscribe to the site feed and everything is free. In addition Reznor and the band communicates directly with their audience by posting articles and answering fan questions

Realtors: If you believe that staying in touch with today’s buyer or seller entails placing a listing print ad in a local rag, commenting to a real estate columnist in a local rag, sending out email announcements aka Spam, or writing a 1x per month newsletters you are mired in Web Zero and in need of a Web 2.0 makeover.

Realtor’s Marketing Strategy #5: Media List Power To Connections

Realtors and brokers should consider purchasing “Guerrilla Publicity”,a joint effort by Jay Levinson, Rick Frishman, and Jill Lublin, a comprehensive guide to ” Hundreds of sure-fire tactics to get maximum sales for minimum dollars.” One of the most powerful tactics is GP’s guide to compiling Media Lists.

7 Media List Tactics

1. Now not Later: Begin creating your list. Compile names of media people and interesting people and how they may help you

2. Habits that Win: Form the habit of making notes, collecting names, and recording ideas. Carry a pen, notebook, laptop, or any device you can utilize to record information–everywhere at anytime

3. Sphere of Influence: List the names of everyone you know who might remotely help: writers, reporters, editors, radio, and TV producers. Be industry specific

4. Your People: Ask friends, family, or business colleagues for contacts to add to your list

5. Local Angle: Call or email local radio shows, television stations, newspapers, and blogs who cover your niche

6. Business Cards: Always request a card from everyone you meet

7. Organization Time: Create a specific time slot in your schedule to update and add all new contacts you collect over the course of a week

Realtor’s Marketing Strategy #4: Top 10 Reasons Why Consumers Should “Buy” You

FoxBusiness.com published this deansguide article on April 23, 2008

In deansguide’s series on strategies for Realtors we have utilized the marketing ideas of book publishing houses and best selling authors. Staying with this theme, strategy #4 utilizes Jon Kremer’s, author and best selling book marketing strategist, idea of identifying the “Why Someone Should Buy Your Book:Pros and Cons” as a platform for Realtors. We will apply author Susan Hanshaw’s “Inner Architect: How To Build The Life You Were Designed To Live” as an example you can follow with your own real estate practice.

Top 10 Reasons To Buy My Book or Services

1. You need to find courage to acknowledge your pain and dissatisfaction with your work-life
Realtor: I am an expert in the real estate niche___

2. You want to embrace awareness of your ability to change but you don’t know where to begin
Realtor: I can help identify your needs and we can create an action plan together

3. You need a method to identify what lies between you and change
Realtor: Let me show you new ways to make progress toward your real estate goals

4. You want a Step by Step guide to changing your career and life
Realtor: I can show you how I have helped families just like yours create their dreams

5. How to Discover your passions and purpose
Realtor: I can provide numerous choices that you may not even be aware exist in the market

6. Help in giving yourself permission to believe in you
Realtor: No market is without challenges; let me show you how we can navigate them together

7. How to Identify and break the Cycle of Fear
Realtor: We can review solutions to any problem and find the answers that best fit your needs

8. Learn how to create an Action plan of change from someone who has walked the path of change
Realtor: I have _ years of experience lets put a plan together that addresses the challenges we face

9. Understand the Power of your Words and Thoughts
Realtor: If we remain positive we together may find the solution that is available in this market

10. How to Mentally Claim your New Life
Realtor: Within every challenge is a key to opportunity–lets find our key together

Realtor’s Marketing Strategy #3: The Product Is You-Would You Buy You?

Realtors often fail to understand that in consultative sales of any product or service people-buy-people. Unless you are representing a low-price strategy business model, the actual product you are selling is you.

Question: Would You Buy You?

If you believe that believing in yourself is a choice then you must understand how to begin the process. The first characteristic that shapes our reality is our self confidence. But how do you feel confident when you have never done something that feels difficult or foreign to your experience?

How Do I Build My Confidence?

1. Increase Your Knowledge and Expertise:

Enroll in classes from your state association of Realtors, NAR, adult education curriculum, or hire a specific expert coach to provide strategies

Read trade magazines, blogs, and periodicals related to your location

Being an “expert” is defined by Websters as “skill or knowledge representing mastery of a particular subject.” Life experience and a willingness to learn will help you become an expert

2. Practice Your Craft:

Repetition and critiquing your performances are the mainstays of any effort to improve. By seriously practicing, being mindful of quality, and relentlessly striving to improve you will become an expert and build your confidence in the process

3. Offer Your Work For Free:

Give free workshops, tutoring, mentoring, or offer your resources to businesses. The key to offering your work for free is the priceless feedback and experience you gain from this activity

4. Find a Mentor:

Look for someone who is successful in your niche. Surround yourself with positive people. Allow their positive habits to rub off on you. Make the commitment to expand your base of friends and acquintances