Realtor Marketing Meetings: The Most Important Networking Event You Can Attend

One of the most effective methods to market listings, meet like minded professionals, search for affiliates, hear industry news-updates, and build last relationships is the Realtor Marketing Meeting. Here in the San Francisco Bay Area, most counties have at least one weekly meeting; with many counties having 2 or 3 participating associations that hold separate meetings.

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In the last five years, I have attended hundreds of breakfast marketing meetings sponsored by Realtor Marketing Associations. My schedule was filled with four morning meetingsTuesday through Friday. After these meetings, the associations sponsored broker open house tours where we could caravan together and see upwards of 15 locations. It is a chance to network with other Realtors and see their properties.

My Favorite Meetings

1. Walnut Creek aka Contra Costa Association of Realtors: Tuesday mornings from 7:45 to 9:45. This is one of the most powerful meetings available with Realtors and affiliates coming from as far away as a 50 mile radius. The attendance level was 200-350. Many prominent Realtors, mortgage brokers, and independents attend this meeting faithfully. This meeting is held at the Concord Centre a old but huge meeting hall reminiscent of your high school auditorium.

2. Los Gatos aka Silicon Valley Association of Realtors: Wednesday mornings 8:00 to 9:30. This meeting is the best Association meeting in Silicon Valley (Penninsula) in my opinion. The power broker quotient is high with very prominent brokers and long time Realtor luminaries, like English royalty, dot the landscape. This meeting held at the Willow Street Pizza restaurant has, easily, the greatest breakfast spread of any meeting for only $5 and the most hilarious host in big Michael.

*Note: This meeting was where I received the tip, ahead of the press at the time, that the Ed Okun 1031 Tax Group scandal had just hit. 1031 Advance in San Jose had just closed it’s doors and my “contact” put me onto the story that day.

3. San Ramon aka Realtor’s Marketing Association: Thursday mornings from 8:30-9:45. This meeting is powerful like the Walnut Creek meeting but on a much smaller scale. Attendance runs between 50-85 but again there are a number of Real Estate broker owners, managers, and powerful agents. The beautiful people quotient at this meeting makes it look like a casting call from the 1980’s Dynasty series–fun people watching.

4. Pleasanton aka Valley Marketing Association: This meeting is held Fridays from 8:30-9:30 at Tommy T’s Comedy Club. The venue itself is special because it has a wonderful stage and the best tech gadgets for multi-media presentations. The attendance here is 80-150 with many luminaries coming from Livermore, Dublin, and farther outbound. Information is fresh and the speakers list in most cases is top shelf presenters. John Harper, he of theharperteam blog fame, is one of the long time attendees adding substance to this group. It is a fun meeting and a social event!

5. Fremont aka Tri-City Marketing Meeting: This meeting is held on Thursdays from 8:00-10:00 in a huge banquet room of the Golden Peacock Chinese restaurant a cavern of a space. The crowd is warm and diverse in cultural experiences. Attendance runs between 120-175 per meeting. One of the greatest drawings aka lottos of any meeting, I won the number in one meeting and walked out with $175. This is a more difficult meeting to break into as many Realtors and affiliates are long time partners and have their own cliques.

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Okun Criminal Trial Date Set October 20, 2008: Is This The Final Act?

IBS affiliate Winston-Salem, North Carolina published this deansguide article May 23, 2008

Please Read My Story and Follow The Links. . .

Over the course of the past two years the 1031 Exchange industry has been hit with two devastating and perception crushing scandals: Donald McGhan’s Southwest Exchange and Ed Okun’s 1031 Tax Group (see my 40+ articles on this disaster at deansguide).

I have followed Ed Okun and chronicled the devastation he wrought on so many investors. Since the beginning of this series in April of 2007, I was contacted by and consulted with Forbes magazine editor Mike Maiello, contacted by the US Trustee for the victims Gerald McHale, left sinister messages by the man I dubbed “my mystery caller” from Miami who made incredible predictions many which came true, contacted by over 20 of Okun’s victims and employees, was admonished by an attorney representing JPS Capital (read bottom of story in link!!!) whose principles have a very sleazy past and I have had 4 articles published by major media sources.

It’s been a long and crazy ride. But we may have seen the end of Ed Okun. After his appeal for bail was denied on May 9th in the Eastern District of Virginia, having lived in VA I will verify that they don’t mess around in the South, for what the judge termed “facts that point to Mr. Okun being a flight risk”, the Ed Okun saga may be over-maybe.

The Final Chapter?

Once prominent and now disgraced 1031 Tax Group swindler Ed Okun’s criminal trial date was set for October 20, 2008 in accordance with Eastern District of Virginia Judge Payne’s ruling. The date was announced during Okun’s failed attempt to persuade the court to grant him bail at his May 9th Bail hearing.

In US Trustee Gerald McHale’s “Trustee Newsletter #6”, McHale reported that the final pieces of jewelry had been recovered and were being readied for auction. In April according to McHale “the sales of the vehicles, boats, planes and water-craft (“Toys”) netted approximately $1.6 million for the bankruptcy estate.”

A mere pittance of the monies stolen or squandered. More galling is the fact that this represents roughly 1% of the total monies Okun stole during his retirement account plundering days. It isn’t nearly enough to compensate the professionals who are now standing first in line, ahead of the victims, to be paid for services meant to recover stolen assets (the victim’s retirement funds in many cases) for restitution.

To make matters worse, the official word, to my knowledge, has not come down yet as to how the IRS is going to handle each individual case. Will these victims be held accountable for tax bills on the money they had stolen from them?

Realtor’s #1 Tool To Expertise: Economic Research Institute

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The best source for Realtors to find free “calculator” tools and research, to help people decide the best cities in the US to live, are provided by the Economic Research Institute. The best page to find these valuable tools is the ERI “Career and Cost of Living Comparison” page. In addition a number of valuable reports are available for purchase.

Understanding Your Niche and Choices

As a Realtor or broker, you can elevate your perception with consumers as well as become more knowledgeable, if you are willing to research. Some of the best research available on cost of living, relocation, and economic conditions can be found at the Economic Research Institute. The information is global in scale and very detailed nature.

2 Career Cost of Living Comparison Tools

1. Salary Potential 2023: This tool “reports the estimated annual mean salary potential for 5,634 positions in the Year 2023.”

2. Cost of Living: This tool is a fantastic point of reference. It calculates cost of living for cities around the world and in some cases neighborhoods within the cities.

In my example I found the following information about San Francisco’s Pacific Heights neighborhood: “Student Cost of Living for Consumables as a percentage of the U.S. National Norm: 125%”

There are many more detailed reports comparing cities globally and nationally, cost of living conversion rates and economic condition calculators. Although these reports are not free, the descriptions of the reports can give you a starting point to becoming an expert.

Newsflash: Ed Okun’s Bond Hearing Postponed To May 9

This just in from the Department of Justice and one of our train wreck friends Elizabeth, Ed Okun’s bond hearing scheduled for today (April 29) was canceled. The new date for Okun’s bond hearing is Friday May 9 at 2pm. The reason for the postponement? Okun’s appointed public defender asked for the postponement so your guess is as good as mine: preparation issues?

How do you represent a criminal like Okun to a court of law in hopes of gaining his freedom-even if it is a short lived freedom?

Here are the challenges Okun’s attorney faces

1. Ed is reportedly flat broke
2. Ed may have hidden funds offshore
3. Ed is definitely a flight risk
4. Ed has embezzled, without recovery to victims, at least $132million
5. Ed’s credibility and word are worthless

Against All Odds: Cases That Attorneys Represented the “Unrepresentable”

1. The OJ Case–Simpson walked to the amazement of the world
2. The “Nightstalker”— Richard Ramirez sits on death row the best he could have ever gotten
3. Polly KlausRichard Allen Davis how could anyone represent this piece of _hit?
4. Scott Peterson–Did anyone and I mean anyone ever believe this punk?
5. Rodney King’s Cops–just change the venue and everything goes bye-bye

Test Marketing Your Real Estate Marketing: 15 Methods Publishers Test Market Books

Take the guesswork out of your marketing plan, your image as it is perceived by consumers, and your branding by utilizing Michael Larsen-Elizabeth Pomada’s “Taking the Guesswork Out of Publishing: 15 Ways to Test-Market Your Books to Guarantee Their Success.”

1. Network Feedback: Ask your networking partners and organizations for feedback

2. Speak In Public: Create a free keynote series designed after your business focus and provide free speeches to consumers

3. Test Your Identity: ensure you are perceived as authentic, original, flexible, salable, and relevant

4. Goals: establish business and financial goals that motivate you to promote your work and follow your business plan

5. Promote by Sharing: share your promotional campaigns with like minded professionals and networking partners

6. Involve Consumers: send your promotional tools to consumers and ask for their opinions on your campaign

7. Associations: associate with successful people in your niche and ask for their opinions

8. Mini Business Plan: produce a mini business plan and offer it to your network for inspection

9. Affiliates: provide your affiliates with your mini business plan and promotional materials

10. Media: Ask for media feedback from industry print, electronic, and online sources

11. Independence: consider becoming an independent broker

12. Timeline of Action: create a timeline schedule for contacts and feedback on your plans

13. Small Scale: pick a neighborhood as a test market “hyper-local” study to test the waters

14. Big Picture: integrate your findings from the small scale into your promotion plans

15. Commitment: If you want your business to grow, you must remain committed to making your business successful through tireless work and constant measurement of your efforts

Hearst Mansion: “Nation’s Most Expensive Residential Listing-$165,000,000 and The Godfather Too!”

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Newspaper Magnate William Randolph Hearst’s Beverly Hills mansion was listed for sale on Monday for the record (American Residential property) price of $165,000,000. The mansion gained national fame as the digs for Hearst and Marion Davies. According to Jeff Hyland, author of “The Estates of Beverly Hills“, the compound sits on 6 1/2 acres and includes four houses, an apartment, a cottage for staff, 3 swimming pools, a disco, and a state of the art movie theater. Charles County Cafe has a fantastic picture of the grounds from ground level and an equally interesting article on this property!

According to the Los Angeles Times reporter Annette Haddad the seller is attorney Leonard M. Ross. Ultimate Homes Magazine publisher Rick Goodwin reports that “six U.S. residences have come on the market with nine-digit price tags in the past year.” The Hearst mansion price tag surpasses the asking price of $155,000,000 being sought by a group for their Montana based estate and the $135,000,000 price tag of an Aspen compound being sold by Saudi Arabian Prince Bandar bin Sultan.

And if this is not enough cache, the final coup de grace is the fact that this property was the setting for the movie mogal scene in the original Godfather movie. The beautiful grounds with reflecting pool, gardens, and swimming pools remain intact. The only thing missing is the horse’s head. . . as Michael Corleone said “Keep your friends close and your enemies closer.”