Real Time Airline Flight Tracking System: Holiday Time Management Tool

Do you have family and friends visiting you this Holiday Season? With the crush of travelers around this time of year, flight plans often get delayed or even canceled due to a number of issues. The ability to follow your family’s flight in real time, without the hassle of an airline 800 phone automated prompting system, can be a relief.

One of the greatest tools to follow your friends and  family’s airline travel progress is the Flight Tracker by myrateplan.com. This is a quick tool that tracks flights in real time providing a map of the plane’s location, departure times, any delay information, and estimiated time of arrival.

Time management around the holidays can be a challenge. With the Flight Tracking system, you can check one more task off your list.

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American Film Institute’s 100 Most Inspirational Movies: Holiday Films For The Family

FoxBusiness.com published this deansguide article on 11-27-08

Reuters.com published this deansguide article on 11-27-08

The AFI aka American Film Institute is a rich and storied institution that provides a fantastic look at the American film industry. One of the best things about their site is the many top 10 and top 100 lists available for the true film fans.

Holiday movie fans will be especially happy with “AFI’s 100 Years 100 Cheers” a list of the Top 100 list of what AFI dubs “America’s Most Inspiring Movies.”

Cheers Top 10

1. It’s A Wonderful Life: Is anyone better than Jimmy Stewart for gratitude?

2. To Kill A Mockingbird: A curious choice due to it’s serious subject matter but brilliant none the less.

3. Shindler’s List: A true epic in every sense of the word

4. Rocky: Awesome period piece with a message that never gets old: believe and overcome.

5. Mr. Smith Goes To Washington: I am sorry but this one is out of place for me

6. E.T. The Extra-Terrestrial: Family fun and a reminder we can love no matter the form.

7. The Grapes of Wrath: Sorrow & suffering but Henry Fonda’s performance should be mandatory viewing

8. Breaking Away: Rocky for bicycling enthusiasts

9. Miracle on 34th Street: Fantastic Santa story for the little ones and the big ones too!

10. Saving Private Ryan: It made me cry and it made me care all within the tapestry of WW II

The One(s) That Got Away

1. Hoosiers: There is NO excuse for this movie to not be in the top 10. It is the ultimate learning experience

2. The Shawshank Redemption: In my all time top 3 movies and most likely the greatest acting effort by Morgan Freeman.

3. Field of Dreams: This one’s for my dad who I love very much and the American dream fathers and sons share from generation to generation.

Poor Branding Strategy Mirrors On Field Ineptitude: San Francisco 49ers Misfire

Reuters.com published this deansguide and innerarchitect.com article October 6, 2008

Branding and marketing your brand’s message is all about perception, believability, and credibility. It is also something that requires a hard look at what will resonate with a particular targeted population of customers you want to accept and embrace your brand. If there was ever a case study on how not to brand a product, it is the recent season ticket sales radio advertising campaign by the San Francisco 49ers.

Qualifications: I am a native San Franciscan, a 38 year fan of the Niners, and a former season ticket holder from 1996 to 2006. I am a fan of this team but not a blindly “Faithful” drone as they seem to want to create. My assertions about fan demographics, fan behavior, and message viability is based on my experience with the sport. Since 1972 I have attended over 200 NFL games, 5 NFL playoff games, and one Super Bowl. In addition I have attended another 100+ college football games-I have experienced many crowds in my long journey as a sports fan.

The Radio Branding Message

Setting: A father gives his preteen son and daughter a lesson on being a 49er fan aka one of the “faithful.”

Message: the father is training his children to be 49er fans, faithful 49er fans, and nothing else.

Branding Message: Being a 49er fan is about blindly following, supporting, and being proud of your team.

The Reality: A Branding Message Gone Bad

1. Being a 49er “Faithful”: is a very old marketing message that was established in the 1970’s. It has very little impact upon the buying public as it does not address image, invoke faithful behavior, or inspire people to buy season tickets.

Case Study of Excellence: The Oakland Raiders, although enduring hard times for many years without excellence on the field, continue to invoke and inspire fan participation. Why? Being a Raider fan holds the connotation that you are a tough guy, hard scrabble, pure violence loving fan of a very violent game–the Raiders tell it like it is and embrace the brand they have created for themselves

2. Association with Baseball’s Message: The 49er’s attempt to utilize the message major league baseball has been extremely successful using does not work. Baseball is associated with family, apple pie, and America. It is a tradition of heritage passed down from generation to generation; something a father can share with a son or daughter. And baseball is an affordable family outing for everyone to enjoy.

3. The 49er’s Branding Strategy: to sell season tickets, is to create a following of blindly faithful fans. By describing a pep talk between a father and his children, you are left with the perception that the ticket buying fan base that attends games is a demographic closely inline with baseball’s fan demographic-that is ridiculous!

Football is a very violent sport. The fans at games are often unruly, drunk, and misbehave. The atmosphere at a professional football game has nothing in common with the gentile atmosphere at most major league baseball games. The age of the NFL fan base is older. The number of preteen and teenage fans at professional football games is far fewer than what you would see at a Major League baseball affair.

Results: A Complete Misfire

What the radio listening public is left with is a NFL team that is attempting to sell season tickets by invoking faith in the team. Their method of invoking faith is to “start em young” and bring up little 49er fans that will grow into season ticket buying 49er fans. Their brand is be faithful-be a 49er fan. This is very ineffective and completely ignorant of the brilliant marketing and branding message the team could create from their storied heritage. Why is a franchise with 5 Super Bowl wins, voted the team of the decade in the 1980’s, completely ignoring their brand strength?

Bodega Bay Seafood, Art & Wine Festival 2008 The Greatest Entertainment Value of The Summer

Chicago Sun-Times and Beacon News published this deansguide article August 23, 2008

The good people at winecountryfestivals.com bring you the 2008 Bodega Bay Seafood, Art, and Wine Festival from beautiful-rustic Bodega Bay, California beginning August 23-24. This is without a doubt the best family value in summer entertainment in California. To make this possible, the festival has a number of great sponsors including Comcast, PG&E, and Kleenex. The sponsors page

The beneficiaries of this event are the Bodega Bay Volunteer Fire Department and non-profit Stewards of the Coast and Redwoods an organization that works inconjunction with the Parks Department.

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Where: Watts Ranch 16855 Bodega Highway in Bodega Bay, California

Times: 10:00am-6:00pm Saturday and 10:00-5:00pm Sunday

Admission: Adults $12; Seniors over 60 (I’m not there yet) $10; Ages 12-16 $8 and under 12 is Free

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Featured Artist page includes jewelry, dolls, painting, sculpture, and photography

Food Vendors list and here is a taste of their awesome menu:

Barbequed Oysters; Fish Tacos; Crab Cakes; Coconut Shrimp; Salmon Cakes and you get the idea!

Entertainment Main Stage on Saturday includes 4 bands with the headliner The Tommy Castro Band

Tommy Castro

Sunday’s Headliner Mitch Woods and His Rocket 88’s

And of course because it’s California there is going to be a whole lotta this: Smiling Faces

Two women enjoying a glass of wine.

Inner Architect And Life Pioneer Randy Pausch Gone But Never Forgotten

Reuters.com published this deansguide article July 26, 2008

Why is Randy Pausch one of the most important people you could ever listen to in your life? He is the essence of living your dream, deconstructing and obliterating obstacles, and if there was a picture next to the word “courage” in the dictionary it would be Randy’s picture. I never knew the man personally but I feel like he is my friend–just a friend I had not met yet.

Life Pioneer

Randy Paush was a life pioneer, an inner architect of the truest sense, who valued and coveted his time here like nobody I have ever witnessed. You can not help but be touched or greatly effected by Randy Pausch. If you watch his greatest triumph the last lecture the youtube video of his final lecture “Achieving Your Childhood Dreams” performed September 18, 2007 before a packed house at Carnegie Mellon University, you begin to understand the message: live life embrace your obstacles and triumph through your will

Words can not express our sorrow and sympathy for the Pausch family and Randy’s friends. Stay strong Randy would want that from every one of you.

Barack Obama, Oprah, and America Are Talking About It: Change and Transition Workshop For Life

susan hanshaw photo

Event:

“Changing Careers: Laying Your Foundation”

Is your heart calling you to make a career or personal change, yet you lack the structure, focus or support to get started? Whether you know what you want to move into or need guidance getting clarity, this workshop will assist you in stepping onto the new path with the understandings you need to stay the course and build a life you love.

Substance Factor

Whether you know what you want to move into or you are looking for clarity and transition, this workshop goes beyond career goals. It is a workshop that will provide the attendee with the following tools from Phase 1 and Phase 2 of Susan Hanshaw’s latest book “Inner Architect: How To Build The Life You Were Designed To Live” see Ray Davis review from his blog theaffirmationspot.wordpress.com.

What You Will Learn

  • Recognize your choices and identify the choice you want to make
  • Common obstacles to creating work you love and their solutions
  • Identify your personal obstacles and define their solutions
  • Understand your beliefs about your future possibilities and make necessary adjustment
  • Create a vision of your best life possible
  • Learn the key to fulfilling work
  • 5 steps to discovering your purpose
  • Where to look for clues about your passions and purpose
  • Recognize clues to your unique purpose
  • Identify ways to express your purpose and generate income
  • Recognize which role excites you the most
  • 6 steps for experimenting with your role

Logistics

Date: Saturday, Sept 6, 2008

Time: 10am – 4pm

Location: The beautiful Quadrus Center Menlo Park, CA

Prices: TBA

Reuters.com Publishes Inner Architect Book Review: “She Is Writing This So I Can Be My Own Life Coach”


inner architect book cover

Awareness continues to build for author Susan Hanshaw’s new work “Inner Architect: How To Build The Life You Were Designed To Live” with global media giant Reuters.com publishing Lori Hoeck’s amazing review July 3, 2008 at Spaceagesage.com blog.

The original story was published on June 24, 2008 as a deansguide article: “Smashing Review For Inner Architect: She Is Writing This So I Can Be My Own Life Coach.” Reuters.com syndicated the story for their News and Environment sections at Reuters.com

Live Workshops and Keynotes For Inner Architect

1. Mill Valley Rotary Club July 22, 2008

2. Sausalito Rotary Club July 24, 2008

3. Cupertino CSIX Connect Employment July 29, 2008

4. Fremont ProNet Employment August 15, 2008

5. San Francisco pow.wow networking August 19, 2008

6. Menlo Park Job Train Graduation September 5, 2008

7. Menlo Park Workshop: “Changing Careers: Laying Your Foundation”

Date: Saturday, Sept 6, 2008
Time: 10am – 4pm
Location
: Menlo Park, CA
Workshop price before Aug 6: $85
Workshop price after Aug 6: $95