Do you have family and friends visiting you this Holiday Season? With the crush of travelers around this time of year, flight plans often get delayed or even canceled due to a number of issues. The ability to follow your family’s flight in real time, without the hassle of an airline 800 phone automated prompting system, can be a relief.
One of the greatest tools to follow your friends and family’s airline travel progress is the Flight Tracker by myrateplan.com. This is a quick tool that tracks flights in real time providing a map of the plane’s location, departure times, any delay information, and estimiated time of arrival.
Time management around the holidays can be a challenge. With the Flight Tracking system, you can check one more task off your list.
Reuters.compublished this deansguide article on 11-27-08
The AFI akaAmerican Film Institute is a rich and storied institution that provides a fantastic look at the American film industry. One of the best things about their site is the many top 10 and top 100 lists available for the true film fans.
Holiday movie fans will be especially happy with “AFI’s 100 Years 100 Cheers” a list of the Top 100 list of what AFI dubs “America’s Most Inspiring Movies.”
Reuters.com published this deansguide and innerarchitect.com article October 6, 2008
Brandingand marketing your brand’s message is all about perception, believability, and credibility. It is also something that requires a hard look at what will resonate with a particular targeted population of customers you want to accept and embrace your brand. If there was ever a case study on how notto brand a product, it is the recent season ticket sales radio advertising campaign by the San Francisco 49ers.
Qualifications: I am a native San Franciscan, a 38 year fan of the Niners, and a former season ticket holder from 1996 to 2006. I am a fan of this team but not a blindly “Faithful” drone as they seem to want to create. My assertions about fan demographics, fan behavior, and message viability is based on my experience with the sport. Since 1972 I have attended over 200 NFL games, 5 NFL playoff games, and one Super Bowl. In addition I have attended another 100+ college football games-I have experienced many crowds in my long journey as a sports fan.
The Radio Branding Message
Setting: A father gives his preteen son and daughter a lesson on being a 49er fan aka one of the “faithful.”
Message: the father is training his children to be 49er fans, faithful 49er fans, and nothing else.
Branding Message: Being a 49er fan is about blindly following, supporting, and being proud of your team.
The Reality: A Branding Message Gone Bad
1. Being a 49er “Faithful”: is a very old marketing messagethat was established in the 1970’s. It has very little impact upon the buying public as it does not address image, invoke faithful behavior, or inspire people to buy season tickets.
Case Study of Excellence:The Oakland Raiders, although enduring hard times for many years without excellence on the field, continue to invoke and inspire fan participation. Why? Being a Raider fan holds the connotation that you are a tough guy, hard scrabble, pure violence loving fan of a very violent game–the Raiders tell it like it is and embrace the brand they have created for themselves
2. Association with Baseball’s Message: The 49er’s attempt to utilize the messagemajor league baseball has been extremely successful using does not work. Baseball is associated with family, apple pie, and America. It is a tradition of heritage passed down from generation to generation; something a father can share with a son or daughter. And baseball is an affordable family outing for everyone to enjoy.
3. The 49er’s Branding Strategy: to sell season tickets, is to create a following of blindly faithful fans. By describing a pep talk between a father and his children, you are left with the perception that the ticket buying fan base that attends games is a demographic closely inline with baseball’s fan demographic-that is ridiculous!
Football is a very violent sport. The fans at games are often unruly, drunk, and misbehave. The atmosphere at a professional football game has nothing in common with the gentile atmosphere at most major league baseball games. The age of the NFL fan base is older. The number of preteen and teenage fans at professional football games is far fewer than what you would see at a Major League baseball affair.
Results: A Complete Misfire
What the radio listening public is left with is a NFL team that is attempting to sell season tickets by invoking faith in the team. Their method of invoking faith is to “start em young” and bring up little 49er fans that will grow into season ticket buying 49er fans. Their brand is be faithful-be a 49er fan. This is very ineffective and completely ignorant of the brilliant marketing and branding message the team could create from their storied heritage. Why is a franchise with 5 Super Bowl wins, voted the team of the decade in the 1980’s, completely ignoring their brand strength?
The good people atwinecountryfestivals.com bring you the 2008 Bodega Bay Seafood, Art, and Wine Festival from beautiful-rustic Bodega Bay, California beginning August 23-24. This is without a doubt the best family value in summer entertainment in California. To make this possible, the festival has a number of great sponsors including Comcast, PG&E, and Kleenex. The sponsors page
Reuters.compublished this deansguide article July 26, 2008
Why is Randy Pausch one of the most important people you could ever listen to in your life? He is the essence of living your dream, deconstructing and obliterating obstacles, and if there was a picture next to the word “courage” in the dictionary it would be Randy’s picture. I never knew the man personally but I feel like he is my friend–just a friend I had not met yet.
Randy Paush was a life pioneer, an inner architect of the truest sense, who valued and coveted his time here like nobody I have ever witnessed. You can not help but be touched or greatly effected by Randy Pausch. If you watch his greatest triumph the last lecture the youtube video of his final lecture “Achieving Your Childhood Dreams” performed September 18, 2007 before a packed house at Carnegie Mellon University, you begin to understand the message: live life embrace your obstacles and triumph through your will
Words can not express our sorrow and sympathy for the Pausch family and Randy’s friends. Stay strong Randy would want that from every one of you.
Is your heart calling you to make a career or personal change, yet you lack the structure, focus or support to get started? Whether you know what you want to move into or need guidance getting clarity, this workshop will assist you in stepping onto the new path with the understandings you need to stay the course and build a life you love.
Whether you know what you want to move into or you are looking for clarity and transition, this workshop goes beyond career goals. It is a workshop that will provide the attendee with the following tools from Phase 1 and Phase 2 of Susan Hanshaw’s latest book“Inner Architect: How To Build The Life You Were Designed To Live” see Ray Davisreview from his blog theaffirmationspot.wordpress.com.
What You Will Learn
Recognize your choices and identify the choice you want to make
Common obstacles to creating work you love and their solutions
Identify your personal obstacles and define their solutions
Understand your beliefs about your future possibilities and make necessary adjustment
Create a vision of your best life possible
Learn the key to fulfilling work
5 steps to discovering your purpose
Where to look for clues about your passions and purpose
Recognize clues to your unique purpose
Identify ways to express your purpose and generate income
Recognize which role excites you the most
6 steps for experimenting with your role
Date:Saturday, Sept 6, 2008
Time: 10am – 4pm
Location: The beautiful Quadrus Center Menlo Park, CA