Chris Brogan’s Two Tips To Public Speaking: What’s In It For Me?

FoxBusiness.com published this deansguide article 11-20-08

Do you want to learn two hugely important tips to become a better public speaker, more connected with your audience, and a method to provide your audience with an actionable next step? If the answer is yes then please read Chris Brogan’s fantastic article “Two Important Speaking Tips.”

Courtesy of (CC) Brian Solis, www.briansolis.com and bub.blicio.us.

Chris Brogan, one of this generation’s true social media superstars states: WIIFM aka “What Is In It For Me?” Before you can understand how to provide the audience with the answer to WIIFM, let’s examine one of the most common mistakes speakers make–me included.

Our Introduction Rarely Connects Us to the Audience

According to Chris: “We have a tendency to clear our autobiographical throats before we dig into educating an audience. Then, we end with no real sense of what comes next. This means we leave people excited, but with nothing to do.”

Analysis: Often times I rely upon building my credentials first before getting to WIIFM. Do you find yourself moving your own value message forward before connecting with the audience’s need to CARE about your message?

2 Tips to Help Your Public Speaking

1. WIIFM: Ask Your Audience a Question- According to Chris you want to ask your audience a question “that sounds like it came right out of their head.”

Example: If you are giving a session on the merits of blogging as a tool for job seekers in their job search you might ask:

“Do you think people REALLY believe blogging will change the process of searching for a job?”

Benefits: By asking this type of question, you are relating to the audience’s need to care and understand what is in it for me.

Second benefit is what Chris refers to as taking away their “sword”:

“This means start by making sure your audience (especially if they’re skeptics) knows that you’re on their side.

2. Takeaways: these are very important for a speaker to include in their presentation. They are the next step actions and things people can do to apply the tips-information you have provided during your presentation. As Chris states, and I can vouch for this myself, takeaways are “the whole “next steps” stuff that people seem to crave at events.”

The Takeaways you provide should be “very actionable.” When I finished my workshop on Blogging to Employment, I gave my audience a homework assignment that included research, writing their initial blog article, and formulation of a target list.

Benefit of Takeaways Keeps You Connected: you remain connected and have a solid reason to collaborate with your audience as a resource and coach for their next step actionable items.

Organizational Structure: people need and want structure and organization. By giving Takeaways and “homework” you are helping your audience to be more organized in their quest for new information and solutions.

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Create A Workshop As A Strategy For Conquering Fear of Public Speaking

A modern day speaker addressing an audience through microphones

Courtesy Public Speaking Wiki: This young man looks a bit uncomfortable?

What is the #1 fear Americans try to avoid everyday? It is not flying, not going to the dentist, not heights, nor is it reaching 30 without a wedding ring. The #1 fear for Americans is public speaking. We hate to stand up and voice our opinions in front of people. This is odd considering the “loud Americans” tag we carry throughout Europe when people think of our countrymen.

The following information will provide a strategy for overcoming the fear of public speaking and it will illustrate the benefits of creating a workshop.

Workshops: A Strategy for Beginning Public Speakers

A great strategy to overcoming your fear of public speaking is to create your own workshop. A workshop allows the creator a far easier path as a beginning foray into public speaking:

Benefits of Workshops for Creating Confidence in Your Public Speaking

1. Participation: The majority of a workshop is speaker-audience participation. This allows the audience to interact and create content for the speaker. In turn this takes some of the pressure off the speaker

2. Memorization: Unlike keynote speeches or seminars which require large blocks of information memorization, workshops only really require that an introduction and setup be memorized

3. Notes: It is perfectly acceptable for the workshop facilitator to browse and refer to their notes while presenting their material.

Workshops are a creation of your own which become a tool for both you and your audience. The original idea is to create a tool which will deliver your “value” give. The Randy Pausch “head fake learning” value is that you learn about yourself, your ability to overcome obstacles, and your willingness to put yourself “out there.”

Benefits of Creating Your Workshop

1. Research makes you smarter. When you create a workshop you usually perform research

2. Writing your workshop becomes content for your blog or newsletter

3. Establish your public speaking platform

4. Instant exposure for you and your message

5. Opportunity to receive testimonials

7. Opportunity to receive Linkedin.com recommendations

5 Strategies to Branding “You”: Realtor’s Guide To Career Success

Branding "You" to be memorable

Branding

Reuters.com published this deansguide article September 2, 2008

What exactly is the definition for the word “branding”? We are talking about creating an aura, a perception, and a truth about a person, service, or product that allows people to identify and recognize them instantly.

Branding according to Whatis.techtarget.com definition

Branding “You” What Are You Waiting For?

You spend a lifetime promoting your employer, their products, and their services. You derive your substance factor from your experiences. Is it not about time you tell the world about you and why you are special?

Tips To Branding “You”

1. Recognize: You are a brand. You have recognizable qualities and you must consider yourself special in order to promote your unique qualities

2. Begin the Shift: Recognize you are worthy of brand recognition and begin to shift the emphasis to your qualities and differentiating factors that make you unique. Why are you so effective? How can you deliver value? Begin to market you as the source

3. Education to Expertise: in order to become a brand, you must be knowledgeable in your niche. Gain confidence and expertise by studying and learning about your business from mentors, online resources, workshops, seminars, and books. Building your knowledge base builds confidence in you as well as your potential clients

4. Writing Platform: create a writing platform with the goal of establishing your own blog within a 3-6 month period. The following are places to start:

a.) Submit articles to ezinearticles.com

b.) Create a newsletter

c.) Become a contributor to a blog

d.) Ask to contribute to a newsletter or local newspaper

5. Public Speaking Platform: Create a workshop or speech aimed at providing value to your audience.

a.) Ask to represent your company at local meetings or conferences. Work up to bigger venues

b.) Ask to speak at your Kiwanis Club, Rotary, or Chamber of Commerce

c.) Create a Free workshop for you affiliate partners

d.) Join a industry organization and submit your request to speak

Results

The best strategy to support your career as an entrepreneur or as an employee of a company is to create the brand of “You.” In so doing, you become recognizable to both potential clients and potential employers.

Your entrepreneurial business is positively effected when potential clients know you, like your brand (You), and understand the value you bring to the table

Your employer’s business is positively effected when customers know you, trust you as their “brand”, and understand the value you bring to the organization you are working for with the client’s best interests in mind

Brand “You” By Establishing Your Writing and Public Speaking Platforms

“People who are effective speakers come across as more comfortable with themselves, more confident, and more attractive to be around. Being able to speak effectively means you can sell anything-products, of course, but also ideas, ideologies, and worldviews.” -Dustin Wax Lifehack

Throughout your business career if you have worked for a corporation or small company you have probably “towed the company line.” That is to say you learn the products, services, and culture inside out and you are able to repeat the benefits and features of your employer to anyone interested in listening-or not.

How Do I Brand Me?

“The good news — and it is largely good news — is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark.”-Tom Peters “The Brand Called You” Fastcompany.com

1. Differentiating Factors: what is your Differentiating Factor? Do you have great experience in your niche, well known company experience, negotiating success, or any other accomplishments that help you stand out from the crowd?

What Do I Do To Brand Me?

“Politicians brand you. So do marketers-and your boss and co-workers. If you don’t take control of your brand, you’ll forever be stuck with how the world judges you.” -Diane Brady BusinessWeek

1. Writing: create a writing platform within your business. Whether you are an employee of a large firm or an agent in a brokerage begin writing.

a.) How To: write step by step guides on how to do things

b.) Lists: write top 10 lists or 5 things that will help people. . .

c.) Profiles: write about other industry professionals, your clients, or your niche

d.) Analysis: analyze your industry, a new product or service, or anything in the news about your industry

2. Vehicle to Deliver: establish a blog. This is the best method to deliver your message. If you will not write a blog then produce a weekly newsletter for email distribution as well as hard copy distribution. Trade magazines or ezines, prominent bloggers in your niche who will allow you to become a contributor

3. Public Speaking: create a public speaking-workshop platform within your business.

a.) How To: utilize your writing platform for scripts or workshop content for your speaking platform

b.) Research: your niche for effective speakers; evaluate their topics, create a list of workshops of value

4. Approach Organizations: offer your keynote or workshop for free. Speak at Rotary, Lions Clubs, industry meetings, your company, affiliates, career fairs, employment groups, schools, womens organizations, networking groups, or on a soap box in the parking lot of your local 7-11. JUST SPEAK! Get out and do it. Your practice will lead to confort and exposure

Results

1. Writing provides a constant flow of information about you, about your expertise, and it becomes your moving “living” resume. It demonstrates your ability to communicate on a level most people will appreciate. Your helpful writing give people the perception you are there to help

2. Speaking provides quick exposure and viral marketing word of mouth opportunities. Do a good job and your audience becomes your instant “commercial” to their friends and family.

10 Chracteristics Of A Great Realtor: If You Don’t Have These Skills You Are “Selling” Yourself Short

FoxBusiness.com published this deansguide article July 7, 2008

Please read this article then refer to this fantastic historical blast through Web 1.0 to Web 2.0 by Mike Wesch

What do you do if you are ready to address a new prospect and the first thing out of their mouth is: “I don’t know if I really need a Realtor”? Are you prepared for that statement or have you comforted yourself with the idea that 99.99999% of the consumers at large understand the value of a Realtor during a real estate transaction?

The Idea Simply put you should think of your job as:

1st an educator

2nd a sales person

Sales Perspective #1

NEVER ASSUME anything. Consider the idea that you should have the attitude that you need to sell your prospective client on the benefits of representation. Do not think that just because they found you, they are sold on paying you thousands of dollars for the priviledge of doing business with you

Help them understand the safeguards YOU bring to the table in these shaky economic times and era of mortgage meltdowns

Safeguards?

1. You are an expert at contracts, interpreting contracts, and explaining all aspects of the contract to clients

2. You are the informational expert for your county, city, town, region, or neighborhood

3. Although you do NOT have to be, you are an EXPERT in mortgages, appraisals, and credit issues. If need be you could perform your affiliates job with ease

4. You understand home inspections and their importance

5. You have a “team” of affiliates who have the same “educator-expert-sales” approach

6. You are a technologist and understand the marketing importance of blogging, Google search, and viral marketing tools for maximum exposure

7. Your broker supports your efforts 110% with real world marketing-ads in local, regional, and national publications (when necessary)

8. You are AVAILABLE to answer questions

9. You have connectivity aka you are networked into the communities political structure, industry hierarchy, and familial community outlets

10. Your reputation is your calling card. “It’s who knows you-NOT who you know” that counts

Smashing Review For Inner Architect: “She Is Writing This So I Can Be My Own Life Coach!”

Author Susan Hanshaw left a successful 20 year corporate career that culminated in a position as Vice President and second in command of her direct marketing firm. During her transition she learned how to step into her current life as author, keynote speaker, and Founder of personal development firm Inner Architect.

The following is a smashing debut review for her latest workInner Architect: How To Build The Life You Were Designed To Live.Reviewer Lori Hoeck of the blog spaceagesage.com succinctly and accurately analyzes Susan’s work; with a honest and impacting style, Hoeck captures the true essence behind this book and the meaningful messages contained within. For further information and to order “Inner Architect: How To Build The Life You Were Designed To Live”

List price: $14.95
innerarchitect.com price: $11.95 (save 20%)
Also available at Amazon.

———-

Lori Hoeck:

“When I started reading Inner Architect by Susan Hanshaw, I was perplexed. Other books I have read on self-help or personal growth immediately delve into meaty matters of mind, body, and soul, such as “Here’s your problem, here’s every reason behind your problem, and here’s the answer to your problem.”

I assumed Hanshaw would follow this pattern in the typical parental or professorial or counselor-type writing style. She does not. After a few more pages, it suddenly struck me. She is writing this so I can be my own life coach! I expected this book to give me just a few new insights here and there. Instead, it gives me the right tools for me to kick my own life into gear.

Her writing style isn’t for the reader to passively ingest words and ideas. Instead:

  • It is about taking action.
  • It is about taking action right now.
  • It is about cutting through the hype and hyperventilation we often use to avoid change.

Her approach challenges the reader to actively progress through change in the form of over 30 fill-in-the-blank exercises. None of the exercises can be completed with superficial thought. For example in the section on Personal Obstacles, one asks, “What frightens you most about making this change?”

Her book is subtitled “How to Build the Life You Were Designed to Live.” Hanshaw uses the metaphors of designing, clearing obstacles for, constructing, and even moving into that life. I liked her stair-step process of beginning from the earliest point of considering a change to embracing, claiming, and enjoying a new life resulting from that change.

As I read more, I could easily imagine a life coach sitting across from me motivating me to think through all the steps. For example, in the finding purpose section, she helps readers find their passion by listing these “Clues:”

  • Activities that cause you to lose track of time
  • Unique talents and characteristics
  • Yearnings and dreams that don’t go away
  • Section in a bookstore you are most drawn to
  • Classes you enjoy taking
  • Complements you often get
  • Roles that you naturally take on with family and friends
  • Someone whose life you admire and wish you could be doing the same

Because of the straight-forward nature of the book and the mental work involved, readers may shy away from this type of life coaching in a book. If, however, you are ready to make changes and need a guidebook to your new life, Inner Architect will get you moving and thinking in more clearly defined, step-by-step, and motivational ways.”

Kurt Vonnegut’s 8 Basics Of Creative Writing: Tips For Marketing Your Business

The real estate industry, any business for that matter, could take note when searching for marketing ideas and strategies. American author and icon Kurt Vonnegut’s “8 Basics of Creative Writing” provides a few nuggets of wisdom that carry over nicely from his intended target-book readers to consumers.

Kurt Vonnegut’s Marketing Advice

1. Use the time of a total stranger in such a way that he or she will not feel the time was wasted
KV: Give consumers value for free, often, and consistently with blogs, keynotes, and workshops

2. Give the reader at least one character he or she can root for.
KV: Be sympathetic to your audience by being likable, honest, and authentic

3. Every character should want something, even if it is only a glass of water.
KV: Your marketing plan should have a goal that is measurable

4. Every sentence must do one of two things—reveal character or advance the action.
KV: Your writing must reveal your character or advance the reader’s knowledge

5. Start as close to the end as possible.
KV: Make your messages short with impact; do not waste your audience’s time

6. Be a sadist. No matter how sweet and innocent your leading characters, make awful things happen to them—in order that the reader may see what they are made of.
KV: Challenge the status quo. Be willing to take a stand no matter how unpopular with your peers

7. Write to please just one person. If you open a window and make love to the world, so to speak, your story will get pneumonia.
KV: If you do not stay interested in your message how will anyone else

8. Give your readers as much information as possible as soon as possible. To heck with suspense. Readers should have such complete understanding of what is going on, where and why, that they could finish the story themselves, should cockroaches eat the last few pages.
KV: Make your message one of “Radical Transparency” allow all to see everything to build credability