The real estate industry, any business for that matter, could take note when searching for marketing ideas and strategies. American author and icon Kurt Vonnegut’s “8 Basics of Creative Writing” provides a few nuggets of wisdom that carry over nicely from his intended target-book readers to consumers.
Kurt Vonnegut’s Marketing Advice
1. Use the time of a total stranger in such a way that he or she will not feel the time was wasted
KV: Give consumers value for free, often, and consistently with blogs, keynotes, and workshops
2. Give the reader at least one character he or she can root for.
KV: Be sympathetic to your audience by being likable, honest, and authentic
3. Every character should want something, even if it is only a glass of water.
KV: Your marketing plan should have a goal that is measurable
4. Every sentence must do one of two things—reveal character or advance the action.
KV: Your writing must reveal your character or advance the reader’s knowledge
5. Start as close to the end as possible.
KV: Make your messages short with impact; do not waste your audience’s time
6. Be a sadist. No matter how sweet and innocent your leading characters, make awful things happen to them—in order that the reader may see what they are made of.
KV: Challenge the status quo. Be willing to take a stand no matter how unpopular with your peers
7. Write to please just one person. If you open a window and make love to the world, so to speak, your story will get pneumonia.
KV: If you do not stay interested in your message how will anyone else
8. Give your readers as much information as possible as soon as possible. To heck with suspense. Readers should have such complete understanding of what is going on, where and why, that they could finish the story themselves, should cockroaches eat the last few pages.
KV: Make your message one of “Radical Transparency” allow all to see everything to build credability