Changing Careers-Laying Your Foundation Workshop To Transition and Success

Many people in a variety of business niches are constantly searching for answers to obstacles that plague their professional development, business success, and overall happiness and well being. Susan Hanshaw’s upcoming workshop “Changing Careers: Laying Your Foundation” provides 6 Steps with a goal and a proven formula for achieving each goal.

Q: “What Do You Get In This Workshop? Why Should I Attend?”

A: “Together we will walk through 6 steps each with a goal and a proven formula for achieving each goal:

Step 1

Goal: Stop feeling stuck in a career that no longer fits

How: Become aware of your choices

Step 2

Goal: Give yourself permission to experience your ideal work life

How: Identify the beliefs that are holding you back and learn how to let go of them

Step 3

Goal: Stop second guessing your desire for change

How: Recognize how your values have changed

Step 4

Goal: Believe in your ability to successfully create a career change

How: Learn the 7 Steps to successfully create change

Step 5

Goal: Discover your passions and purpose

How: Learn how and where to look for clues

Step 6

Goal: Believe you can turn your passions into a financially rewarding career

How: Identify the various ways you can generate income from your passions

Please consider joining us for Changing Careers: Laying Your Foundation

susan hanshaw

Susan Hanshaw
Workshop Facilitator

Changing Careers:
Laying Your Foundation

Saturday, Sept 6, 2008
10am – 4pm

Quadrus Conference Center
2400 Sand Hill Road, Menlo Park, CA

“One of the most beautiful conference centers I’ve ever been to.”— Al Gore

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7 Steps To Help You Plan Your Future: Susan Hanshaw’s Action Planning Outline

The following “how to” article was written by my business partner and author Susan Hanshaw of personal development firm Inner Architect and publishing firm Inner Architect Media. Please consider these steps as a check list action plan to begin your journey of change and discovery. Her new book “Inner Architect: How To Build The Life You Were Designed To Live” made it’s debut in June to wonderful reviews such as the review written by Tom Royce of http://therealestatebloggers

photo of susan hanshaw

Susan Hanshaw

Is there something that you wish to achieve or create in your life, yet you lack the confidence in yourself to follow through? Here are some tips for staying relentlessly focused on your goal.

  1. Break your goal into executable steps.
  2. Recognize that the key to achieving your goals is following through with the necessary steps.
  3. Assign a schedule for each step and commit it to your calendar.
  4. Use your calendar as your “to do” list. If you can’t get to a step on the scheduled date, reschedule it. Keep the step on your calendar until its completion.
  5. If you are feeling resistance to following through with a particular step, get in touch with the belief that is in your way.
  6. Replace the limiting belief with an idea that empowers you to move forward. Get inspired from someone who believes in you.
  7. Hold yourself responsible for the life you create. Don’t allow room for regrets!

Realtor’s Marketing Strategy #4: Top 10 Reasons Why Consumers Should “Buy” You

FoxBusiness.com published this deansguide article on April 23, 2008

In deansguide’s series on strategies for Realtors we have utilized the marketing ideas of book publishing houses and best selling authors. Staying with this theme, strategy #4 utilizes Jon Kremer’s, author and best selling book marketing strategist, idea of identifying the “Why Someone Should Buy Your Book:Pros and Cons” as a platform for Realtors. We will apply author Susan Hanshaw’s “Inner Architect: How To Build The Life You Were Designed To Live” as an example you can follow with your own real estate practice.

Top 10 Reasons To Buy My Book or Services

1. You need to find courage to acknowledge your pain and dissatisfaction with your work-life
Realtor: I am an expert in the real estate niche___

2. You want to embrace awareness of your ability to change but you don’t know where to begin
Realtor: I can help identify your needs and we can create an action plan together

3. You need a method to identify what lies between you and change
Realtor: Let me show you new ways to make progress toward your real estate goals

4. You want a Step by Step guide to changing your career and life
Realtor: I can show you how I have helped families just like yours create their dreams

5. How to Discover your passions and purpose
Realtor: I can provide numerous choices that you may not even be aware exist in the market

6. Help in giving yourself permission to believe in you
Realtor: No market is without challenges; let me show you how we can navigate them together

7. How to Identify and break the Cycle of Fear
Realtor: We can review solutions to any problem and find the answers that best fit your needs

8. Learn how to create an Action plan of change from someone who has walked the path of change
Realtor: I have _ years of experience lets put a plan together that addresses the challenges we face

9. Understand the Power of your Words and Thoughts
Realtor: If we remain positive we together may find the solution that is available in this market

10. How to Mentally Claim your New Life
Realtor: Within every challenge is a key to opportunity–lets find our key together

Mr. & Mrs. Realtor: 5 Networking Mistakes You Make That Hurt Your Business

One of the most unproductive time wasting traps that Realtors can, and do, fall into is attending networking events without a plan, without a clue to who they wish to meet, and without qualifying the event’s effectiveness. Networking is the lifeblood of a Realtor’s business but in many cases this important function of lead generation and business synergy is relegated to low level status. Here are 5 common errors to avoid in networking:

1. “ROE”: Return on Effort aka Is this event worth the effort and time expenditure vs the return? Qualify each event to answer this question. Very few Realtors, I have met at networking meetings, have researched the events they attend every week.

2. Homework: I have asked many Realtors at networking events this simple question “So who are you here to meet?” The answer 60% of the time is “I don’t know who is here yet.” If it’s a first meeting that is true but if the meet is an ongoing event this should never happen. Have a plan to meet specific impact business people!

Tip-Make a roster of the attendees you want to meet, research their web or blog sites, understand their businesses. Then seek these people out and begin your dialog.

3. Networking Is NOT: Just showing up to an event; talking non stop; standing off to the side with no intentions; trying to sell your product or service with every breath you take. How can you understand what to do when you don’t understand what you are doing?

4. First Principle in Networking: Stop selling yourself, your product, or your services. Before you can receive you must first give something of value to your “targeted” partner, something they will find valuable, and you must give it for free with no strings attached. It is that simple yet very FEW people get it.

5. Follow Through: Not follow up but follow through. Lip service is so often the order of the day. Why is it that when you work to meet people, they agree that you should continue an ongoing conversation, and you exchange information you do not make the initial contact? The excuses of time, forgetfulness, or any other reasons are unnecessary.

Tip-If you tell someone you are going to call your reputation is on the line. If someone contacts you and you do not respond your reputation is on the line. If you spent the time to attend an event, with the goal of meeting people for business, and you do not follow through on your collected contacts what does that say about you?

How To Engage A Home Buyer Task #1: Perception Is Your Best Weapon and Your Worst Enemy:

US News & World Report, a very well respected media source, staff writer Marty Nemko authored “Overrated Career: Real Estate Agent.” The report has such perception crushing lines like:

“Because it’s an easy field to get into, there’s a real estate agent on every corner.” This idea challenges the reality of the “professional Realtor” a person dedicated to the industry with valuable experience and even better connections to the market–exactly what every consumer wants when they are making the biggest transaction of their lives.

Perception: the majority of Realtors are know nothing bored housewives or worse yet “trophy” wives, retirees with nothing to do, or part time entrepreneurs who figure they can wing it and make a few bucks.

“And demand for agents is declining, since the Internet makes it possible to buy and sell property with little or no help from a professional.” This is simply false and stupid information. Unless you are an attorney or former agent, you best not try to go it alone and buy or sell property, without consultation, online to save money.

If you are a Realtor and reading this you SHOULD be outraged! In fact you should be ready to challenge these perceptions. But sadly the majority of Realtors and their brokers do not have a blog that would help them defend their reputation, defend the perception of their industry ie job description, or provide rebuttal commentary thwarting the continued misconceptions that are being falsely ingrained in the public consciousness one media article at a time.

Task #1 Perception Is Your Best Weapon and Your Worst Enemy

Timing and Opportunity: Today’s housing market crisis is the greatest single opportunity for outstanding professional Realtors to ONCE AND FOR ALL distinguish themselves while locking out their competition–forever. By staying in business, selling homes, representing clients, and continuing to practice at the highest ethical levels you will set in stone your reputation and create the perception that is reality.

Substance Factor: Create a completely transparent profile of your business practices as a Realtor, your educational background, your complete career track record of sales, your involvement within the community(s) you sell or represent, and list any awards or honors you have received for your work both professionally and volunteer. You do volunteer within your community right?

Tone: Advertising in newspapers, radio spots, or even television is perceived as “a blatant sales pitch” something consumers will scrutinize rather than evaluate. The “tone” Realtors use is akin to a used car salesman’s pitch and so outdated it can be painful to watch. Stop selling yourself as the most reputable, most experienced, most intelligent, hardest working, or best of everything! Nobody believes these self ingratiating claims because they are coming from you the Realtor–they have no credibility with someone who has never met you.

Your mantra should involve GIVING AWAY VALUE WITHOUT ASKING FOR ANYTHING IN RETURN.

Action Plan Perception to Reality

1. Start blogging today and write about your community, schools, small businesses, market, weather, and everything that makes up the areas you serve.

2. Speak in front of every civic group, rotary, grassroots organization, Kiwanis Club, association, and consumer lead groups you can convince to have you present. GIVE them valuable information with NO sales pitches–just information each group can use.

“State of Your Market” free weekly Town Hall meetings where you present and then allow the community to give feedback live.

3. Newsletter circulation begins with exposure so write about your State of the Market address, recent helpful homeowner tip, speaking engagements and groups you addressed, or a new development within the industry. Keep people informed and they will consider you an expert and perceive you as a professional Realtor.