Golden Gate Computer Society Presents Tony Stubblebine of Crowdvine

The Golden Gate Computer Society is a fantastic group designed to help educate people, provide networking opportunities, and create a forum for new ideas and trends in the computer industry. Keeping with it’s long standing practice of presenting important speakers and information, tonight’s event, at the Four Points Sheraton Hotel in San Rafael, showcases Tony Stubblebine of Crowdvine. Watch the video to learn more about Tony and his innovative company:

Realtor’s Demographics Tool: iCityData.com US City Statistic Machine

iCityData

The following tool was featured on emily chang’s excellent site eHub. eHub is a fantastic tool for bloggers in search of content, Web 2.0 entrepreneurs looking to stay up on the latest business models, and for anyone interested in new tools that make our lives easier. Thanks go to you Emily!

Rapid access to accurate information that comes from valid sources is the key to Realtor’s staying in tuned with their market, concerns facing buyers and sellers, and proving themselves valuable resources of information. One very simple, speedy tool that delivers instant city statistical information is the site icitydata.com.

What is icitydata’s value

According to icitydata: “Overall, iCityData strives to give the common person a simple yet effective database of accurate city information.”

How Does it Work?

You can search for city information categories:

1. Demographics

2. Social

3. Economic

4. housing

5. Zip codes

6. Area Codes

7. City Maps

Realtor Tip: City Comparisons

Visitors can also compare two cities based on the city name, zip code, or area code – a feature that proves useful for real estate agents, families looking to move, anyone planning a vacation, and more.

LinkedIn Case Study Success: The Weather Channel

In a very compelling case study answering the question why businesses and entrepreneurs must utilize LinkedIn.com to it’s fullest potential, The Weather Channel recently closed a deal to acquire sites Lakerentals.com and Coastrentals.com. The WeatherChannel.com is one of the top 20 websites (traffic-visitors) in the United States outperforming Facebook, CNN.com, and the New York Times.

Case Study in Effectiveness

Steve Hassett, Vice President of New Ventures, describes the deal. Steve was contacted by the entrepreneur and owner of Lake Rentals and Coast Rentals via an Inmail. As a result of the entrepreneur’s inquiry, “we reached out and contacted him and it resulted in a successful deal” according to Hassett.

Josh Schoenberg, Director of Corporate Development, concurred: “We received the email in June and closed the deal in late August, about three months”

Linkedin Take Aways

1. Opportunity: According to Hassett “I don’t know if we would have been aware of the opportunity if I didn’t have a profile on Linkedin.”

Benefit: Awareness and opportunity are key but the other hidden benefit is the fact that Steve Hassett, by virtue of his profile placement, is networking within our Web 2.0 world.

2. Profile Building: Hassett adds “As a result of that success, I rewrote my profile to make it more of a billboard for what we are trying to do”

Benefit: A robust profile with prior experience, expertise, and job history is the beginning support. The real effectiveness comes in building the rest of your profile to reflect your role in your business, your businesses’ goals, and the type of opportunities of collaboration available with you.

3. Visibility: “LinkedIn makes professional connections visible” that is a tagline that is very important. The concept that we often can not see beyond our own connections the people and opportunities that exist is the biggest problem in networking. LinkedIn helps solve this problem by making you and your company visible to those you are unaware exist. At the same time, you have the opportunity to investigate those same connections so that you can discover the “hidden opportunities” of your network and beyond.

Tequila: A Lesson In Marketing And Brand Identity

TGIF and watch this tour of Jose Cuervo Factory

Reuters.com published this deansguide article September 13, 2008

Tequila the official party liquor, the daddy of the fiesta, the king of the shot, and the emperor of margarita madness is actually an amazing marketing story. What makes an often, horrible smelling, difficult to describe taste that can make the eyes water and throat wretch with a gag reflex similar to food posioning the #1 fastest growing category of liquor in America according to the 2005 Adams Handbook Advance the industry standard.

Granted the premium tequila brands like Patron produce incredibly rich and smooth tasting liquors, but the majority of the tequila sales, 40% plus, are Jose Cuervo tequila of the ilk described above–rotten eggs on sandpaper.

Marketing Strategy

1. Association: Tequila is the party liquor associated with fiestas, parties, food, and music. No other drink symbolizes fun, good times, beaches, and the tropics like a tequila margarita

2. Heritage: Tequila has a long history and heritage of proud producers from a passionate country, Mexico, that crafts the best tequila products in the world

3. Perception: Tequila, like the country of Mexico, symbolizes macho, hot, spicy, and power. It is perceived, and rightfully so, as the drink that is dangerous. For many people it is a brand that signifies their toughness much like a football fan who supports the Oakland Raiders. If you can hang at a Raider game, think of San Quentin at a picnic, then you are tough enough to drink tequila

4. Reputation: Everyone, at least those that drink, have a tequila story. The stories are never pretty, they are usually warning shots to friends, and yet they are told with pride. There is a legend a lore attached to this brand that people want to associate despite the taste and horrific results the drink can produce

Networking Mistake #2 Procrastination Ruins Relationship Building

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Matrix courtesy of projectsidewalk.com/blog

If you are allowing obstacles in your mind to get in the way of performing tasks and making progress then you are suffering from procrastination problems. In networking the biggest problem to creating a networking connection is an individual’s misconception that networking is hard selling themselves, their business, products, and services.

The bridge to a business relationship will fail if the person procrastinates in their follow through after the event. Connecting and forming a business relationship is time sensitive when you begin the process. If you do not follow through with promised information in a timely manner (immediately is best), then you lose.

What’s at Stake?

  1. Lost Opportunity: You most likely will not get a second chance to engage and connect with your intended networking partner.
  2. Reputation: If you do not follow through on your word, your reputation is at stake with your intended networking partner and their circle of friends.
  3. Viral Marketing: If you do not follow through to connect then your inaction may be reported via word of mouth to your industry niche audience.

Tips to Help You Follow Through

  1. To Do List: Note what you promised to deliver your intended networking partner.
  2. Point of Reference: Note what stood out in your conversation that you know your intended networking partner would remember.
  3. Response Habit: Utilizing your point of reference, email or call your intended networking partner as soon as possible (within reason) thanking them for their time.
  4. Set the Next Step: end your email or phone call with a next step. Examples would be to ask for a meeting, set a time to deliver your value as you promised, or invite them to an industry event. Be creative here.
  5. Document: Document your initial efforts to build your connection into a business relationship. Measure what worked, what did not work, and the process involved.

Ziff Davis Enterprises’ Joe Wilcox Of “Microsoft Watch” Fame Takes Up The Splogger Fight For deansguide

eWeek Microsoft Watch

Ziff Davis Enterprise published this deansguide article August 25, 2008

Apparently my words have not fallen on deaf ears in my ongoing fight to have countrychasehomes.com de-indexed and removed from Google Search forever. Joe Wilcox respected journalist for Ziff Davis Enterprises and the columnist for “Microsoft Watch” decided to print my article announcing my plans to attempt to have countrychasehomes removed from Google. See article here

In the meantime my last three articles on networking and the Sausalito Art Festival have been scraped and placed on the splog site-with no end in sight to their continual robbery.

Actions Taken

1. Reported splogger to their host

2. Completing DMCA form for submission to host

3. Reported splogger to Google’s Spam Department

4. Written 5 articles, 3 here on AR, 2 on deansguide denouncing splogger; one article now being run by global mass media site

5. Reported splogger to WordPress.com as a warning to other WordPress users

Sausalito Art Festival 56 Years Of Eclectic Excellence, Opulent Art, And World Class Music

"Drive-Thru Gallery"

Sausalito 2008 Festival Poster “Drive-Thru Gallery” Thomas Barbey

The Sausalito Art Festival in beautiful Sausalitio, California is the premiere Art Festival in the United States. As usual 2008 will be a banner year for music, entertainment, and artwork from a world class group of artist. Although I have been many times and seen talent like Santana, Los Lobos, War, Journey, the Starship, Sammy Hagar, Todd Rundgren, Jerry Garcia, Phil Lesch, Marshall Tucker Band, and the Doobie Brothers to name a few.

When: Labor Day Weekend Saturday Aug 30 9-6pm; Sunday Aug 31 9-6pm; and Monday Sept 1 9-5pm

Artists and Exhibitors: page

Musical Entertainment: page

One of my favorite performances from Sausalito 2007 was turned and burned in by Quicksilver Messenger Service:

Best Bet

This year the music is happening Sunday with Al Stewart, of “Year of the Cat” fame and 1970s pop icon, opening with Commander Cody, and headliner the Neville Brothers.

The following video is a tribute to my favorite cartoonist Phil Frank the creator of “Farley”; Phil passed away but remains the heart and soul of Sausalito to this day

5 Steps To Discovering Your Value Give Away For Networking Success

Hard sales tactics adopted and utilized by most people in their strategies to network online and in the real world fall decidedly flat in an effort to create business relationships that lead to referral business. The 30 second elevator pitch, the blatant sales pitch, the product and services feature-benefit dump, a lack of listening skills, and the “work the room” mentality are giving way to a new much more effective strategy: giving value. Below is an example of the “work the room” business card treasure hunt modeled after a bad speed dating session seen on “Sex and the City.”

Before you can give away something that others value, give it often, give it continuously, and give it without asking for anything in return, you must first understand how to identify what you have to offer. The following should help you get started in identifying your value to others:

5 Tips To Finding Your Value “Give”

1. Make a List of Your Accomplishments: don’t be shy in this exercise. Give a full list with details

2. Make a List of Your Contacts of Influence: prioritize this list by who you know best and who KNOWs you

3. List Your Skill Sets: again do not be shy. Provide everything that is important to building your career

4. From the First Three Lists: analyze and choose what you believe to be the most valuable things you can give to your potential networking partners

5. Create a Plan on How To Deliver: will you utilize a blog or begin a public speaking platform to help benefit your potential networking partners? Identify all of the channels in which you can deliver your value

Networking The Right Way Part 2: #1 Method to Networking Success

In our last adventure our fragile business networker was accosted by the unseamly hardsell tactics of Superman during a networking event. Superman was the epitome of the hardsell, offer nothing, talking to much, and in general acting like the blowhard we all try to avoid.

Don’t Be A Joker!

Director Tim Burton specifically refers to this image as "the duel of the freaks".

Courtesy Jack Nicholson Wiki

#1 Method To Networking Success

“Give something that others Value, give it often, and give it WITHOUT asking for anything in return” –Jeffrey Gitomer

If you give people what they value, continuously give it to them, without asking for something in return or trying to sell them–you will have mastered the method to networking success: The Give

The Ann Tardy Story: A Case Study for Giving

Ann Tardy left a successful law practice as well as her CPA business to establish Lifemoxie.com. Ann is a powerful keynote and workshop facilitator. I attended her workshop “20 Ideas To Relentlessly Self Promote You and Your Business.

The Approach: It’s All About Giving

Shortly upon the conclusion of Ann’s workshop I met her face to face and offered:

1. To give my feedback on her presentation

2. To write an article praising her work for my blog

3. To provide her a free consultation on blogging, blog marketing, and social media networking

The Rest of The Story

After staying in contact with Ann, and many communications and networking referrals, we finally had the opportunity to meet for lunch 2 months after our initial conversation at her presentation. We were pleasantly surprised with the story Ann related to us:

“I was in New York City last week as a guest presenter at a Women Entrepreneur’s Conference. An audience member approached me after my keynote to tell me that she attended the workshop because of a review she read from a blogger. That blogger turned out to be you dean and your deansguide review. As a result of your wonderful review this woman attended and brought a friend with her.”

The Result of Giving

1. Referral-Gifts: Ann has provided our Inner Architect business with 17 amazing contacts which have led to 12 speaking engagements for author Susan Hanshaw

2. Relationship: Ann has become a trusted friend and source of business

3. Evangelist: Ann is now an “evangelist” for our company and Susan’s work. She spreads the word aka viral marketing helping people understand our work

4. Reference Point: Ann is a well respected national keynote speaker with incredible name recognition. Her willingness to validate our business mission lends added credibility to our reputation and public perception

5. Mentor: Ann is walking the path we intend to walk. Her mentorship and direction have been an integral part of our business growth and expansion

Networking The Right Way: Superman vs Batman The Super Hero Syndrome

Networking Keynote Notes

Intro: How many speakers have you listened to who have begun their presentations with a joke? The obligatory, in their mind, joke. The joke meant to build rapport with the audience while providing a human element to the otherwise stiff speaker–that joke.

I AM NOT GOING TO TELL YOU A JOKE. I am a bad joke teller but I can tell a story

Instead I am going to help you network the right way by:

1. Describing the #1 biggest mistake most people make when networking

2. Offering the best method to win new networking relationships

3. Saving you time by helping you measure your aptitude

But first I will offer you a yarn to contemplate. . .

Superman vs Batman: The Story of Two Super Heroes

Intro: Imagine you are at a networking event in hopes of meeting a great connection and suddenly Superman walks up and launches into his pitch:

SM: “Hi, I’m Superman I own a Security Firm”

* “I’m faster than a speeding bullet”

* “More powerful than a locamotive”

* “Able to leap tall buildings in a single bound”

“Here’s my card, my cd, my dvd, my newsletter, and the number to my agent–when will you be calling?”

You: (Meanwhile you are thinking to yourself) “My Security firm is ‘Batman’ ”

“My guy has an employee- Robin, Customer Support Rep- Alfred, and a Call Center–the Bat Phone”

“My guy drives a really cool car, flys the Bat Copter, and he even has a boat!”

“With Batman I don’t have to deal with Jokers, Riddlers, or Cats!”

“And Batman has a beautiful home office–the stately Wayne Manner”

“This other guy is HOMELESS he even has to dress in a phone booth!”

“Why would I even consider changing firms? Especially considering that Kryptonite problem!”

—————————————

There you have it in a nutshell: networking is NOT launching into a hard sell sales promotional piece about you.

Stay tuned tomorrow as our fragile business networker describes the #1 Method To Networking Relationship Success

Same Bat Time, Same Bat Station!