10 Simple Ingredients to Utilizing Social Media

Understanding how to leverage social media is like learning to cook. No matter how sophisticated your skills become, the best way to “cook” is to stick to the simple ingredients. Keep it simple stupid aka KISS rule is the most effective advice I can give any of the late adopters just beginning to understand social media. What does it mean to stick to the simple ingredients?

10 Simple Ingredients to Utilizing Social Media


  1. Plan: you must have a master plan for your Social Media efforts
  2. Objective: identify your goals and business objectives in utilizing Social Media
  3. Networks: identify which network(s) you will utilize.
  4. Audience: where are your customers/prospects? Which social networks are they using?
  5. Tools: identify which tool(s), third party applications, that will help you automate and save time in executing your plan
  6. Measurement: how will you measure your Social Media efforts? Without measurement strategy, you will never know how effective you are or can become
  7. Honesty: be true to your style, your company mantra, stay within your philosophies. Don’t be something you are not
  8. Communication Mix: do not spam a network with hard sell messages. Ensure your communication mix is giving value 70% and serving your sales needs 30% of the time
  9. Avatar: use pictures of people, or you, as often as possible when branding your social network profile
  10. Commitment: if you are going to utilize a social network then you must be present, communicate, and engage consistently. This is not a part time endeavor!

Solutions: The Key to Connecting With People

When you are out at a networking event or meeting new people how do you answer the question: “What do you do?” If you are like most people you begin to dust off your elevator pitch in an attempt to dazzle and wow the questioner. Unfortunately your efforts to impress people with your “standard” elevator pitch is often the very reason why you do not connect. Eric Tsai’s “Creating the unforgettable elevator pitch” is a fantastic strategy that will improve your ability to connect and create business relationships.

Are you a Macro or Micro?

Most people when presenting their case for others to connect with them regurgitate two types of answers to the question: “What do you do?”

Micro: a micro pitch  describes a person’s daily tasks, the mechanics of their job or business

Macro: a macro pitch describes the industry a person works within

Using either the Micro or Macro pitch is a mistake because, in most cases, neither pitch provides solutions to the problem(s) the person asking you what you do really wants to hear.

How can you help people?

The way to connect with people when they ask the question “What do you do?” is to “focus in on how you help people- specifically, the problem(s) that you solve.” As Tasai states “The ugly truth is nobody really cares about what you do; it’s about how you do it.”

Conclusion

If you and your business provide solutions to the problems your targeted prospect is experiencing in their business, you should use your  pitch to describe those solution(s). By being succinct and direct with your answer, you will begin to connect and create a curiosity in your prospective networking partner.

Handwritten Thank You Notes: The New Social

When is the last time your company decided to thank customers? Normally this occurs after a sale, holiday, or conference you both attended. Do you make a practice of planning your outreach “thank you” efforts? If you do plan this type of campaign throughout the year, do you measure the results of your efforts? Do you know if your customers were “wowed” by your thank you? Without a plan or a method to measure your strategy, how can you move your business forward?

How do you thank your customers, affiliates, and peers for their support in the age of social media? If you are like me you tweet your gratitude, post thanks via a wall post or message on Facebook, or contact them on their favorite social network. The result is a nice response in return. But how memorable are these outreaches when they are so common?

Go Postal: How Do You Do That?

Do you want to make a memorable impression on your customers? One that creates the “wow” factor? Sit down and write a thank you note and send it via old fashion “snail mail” Here are a few tips to remember:

  • Card Stock: buy simple, clean notes made of quality (heavy) card stock
  • Content: include a story or shared experience in your thank you note
  • Handwriting: write legibly
  • Business Card: place your business card inside the envelope

Social Can Be Offline

We mailed 40  Thank You cards to customers, affiliates, and industry peers in December. The response has been overwhelmingly positive and warm. We have received phone calls expressing gratitude and surprise, Twitter messages with pictures of our card, and face to face handshakes and hugs. Without a doubt going “old school” is, in today’s world, considered going the extra mile.

TweetaJob.com: Powerful Twitter Service For Your Job Search

“300-500 jobs are posted on Twitter per minute. . . Although there is quite a bit of “job pollution”. . . nonetheless the jobs are there.” Carmen Hudson CEO Tweetajob.com

Twitter third-party applications come in all shapes and sizes for all sorts of different needs. Finally an application has been built which filters through the “job pollution” and sends relevent tweets to prospective job seekers. Tweetajob.com describes themselves as:

“Tweetajob is a web based platform that interacts with Twitter, allowing recruiters to efficiently tweet jobs. Because our site allows jobseekers to specify location and career interest, you only receive those job tweets that interest you. Jobseekers can elect to receive job postings via Twitter feed, through the Tweetajob search engine or via mobile devices, according to personal preferences. Recruiters pay to post their jobs to Tweetajob.”

How do Job Seekers Use Tweetajob?

  • Open a Twitter account
  • Complete a Tweetajob profile
  • Choose the format you wish to receive job postings via Twitter feed, Tweetajob search engine or your mobile phone

Benefits of Tweetajob.com

  • Tweetajob.com only shares information with their contributing network of recruiters and employers
  • Job Seeker’s information is secure
  • Job Seekers receive relevant job listings via recruiters-employers based on the job seeker’s specific set of criteria most importantly including location based tweets