Basic Google Analytics Guide for Small Business

builtvisible“Google Analytics is a digital analytics solution that collects data about your digital presence. How does it do this? Well at a high level you need to add the small snippet of code that contains your Unique ID pertaining to your specific GA property (UA-XXXXXX-X) on all your pages. This code collects information and sends it to the Analytics servers by attaching parameters to a single-pixel GIF image request.” –Kaitlin Ziessler

Google Analytics is a vital piece to understanding the data that represents your digital presence. If you are a beginner or interested in a refresher course on Google Analytics, I have a solid resource for you. In “Google Analytics Resource Guide of Epic Proportions” , author Kaitlin Ziessler of BuiltVisible.com presents a thorough but approachable guide. The guide is long but chock full of very useful information.

Learning Google Analytics

The following is the outline of subject matter covered in Ms. Ziessler’s work:

Types of Google Analytics Tracking

Basic Setup

What Are We Tracking?

Improving Google Analytics

Frequent Issues with Google Analytics

Help Yourself

Conclusion

There is a lot to absorb but it will be worth the effort. If you are grappling with understand where your traffic is originating, how it impacts your website statistics, and how to lead visitors to the land of conversion then this guide is for you.

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Why Does Google Provide Free Products? Welcome to deansguide’s 5 Year Anniversary

Introduction

Special acknowledgment must be made to two very important people in my life. The first is my inspiration to begin blogging and the man that introduced me and inspired me in becoming a social media consultant: Patrick Kitano. Pat, my former business associate at Domus Consulting Group and close friend, is truly a thought leader in the social media space and one of the original first adopters of Twitter and Facebook.

The second hero in my rise into blogging and social media is my current business partner Susan Hanshaw, A former Vice President in a large direct marketing firm and marketing expert, it was Susan who helped me believe in my abilities and was instrumental in launching my public speaking career. She means the world to me.

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Dateline March 31, 2012

Today is my 5 year anniversary as a blogger. Although my instincts say write a post about my accomplishments and experiences as a blogger, my judgment says that’s too self serving. Instead, I will dedicate this short post, #718 to my thoughts on Google and why they have provided free products to the masses.

Google’s Premise

Long before consumers had privacy issues with Google, Google understood the “social graph” and how the information we provide to them, through all of their free product offerings, could impact their ability to deliver target specific advertising that works.

Today, Google understands that Google+ is the “glue” that binds together their product offerings. They have rewarded consumers and brands that have adopted Google+ with SEO benefits. Any free product that Google offers is done, first and foremost, to capture your personal information, your habits, your favorite things-people-places. Eventually all of this social graph intelligence will help them continue to build better advertising product offerings and in the future truly build a real-time search engine that prominently includes “social signals” and not just questionably link stuffed websites.

Conclusion: Citizen Journalist Power to the People!

Blogging is the lynchpin driving force behind Web 2.0. We  have finally gained control over our own information. We now are “citizen journalist” with the power that blogging has represented in the democratization of content, news, and personal information. We are in control and own our destiny like no other time in history. We have wrestled this control from the greedy, over confident, and monopolistic print and television media that had a stranglehold over us for over a century.

It’s a new day, a new era. Are you taking advantage of your rights? Join me in standing together forever for the rights and freedoms that every person enjoys to take control of their story and present it to the world.  .  . long live citizen journalism, blogging, Google, and the spirit of discovery!

3 Steps To Foster Business Evangelists: Beat Your Competition Silly

Ali knockoutIt is one thing to understand the vitally important benefits of consumer evangelists for your business. It is quite another to understand how to give recognition and nourish these business assets. The biggest mistake being made by corporate America is simple: they are not listening or participating in social media. How do you recognize and nourish your consumer evangelists when you are not there (within social networks like blogging, Facebook, Twitter, LinkedIn etc.) to hear them describe their positive experiences with your product? You don’t and as a result companies nationwide are missing an opportunity to grow their businesses and survive this economy

How Do You Recognize Your Evangelists?

Step 1: Show Up

Step 2: Go Where Your Evangelists Go

  • Join Groups on Linkedin and Facebook
  • Ask and Answer Questions on Linkedin
  • Participate in #FollowFriday and other hastag discussions on Twitter
  • Become Friends or Fans of your evangelists on Facebook

Step 3: Speak to Your Evangelists

  • Thank them personally, by using their name, and publicly
  • Showcase their own business by sharing a link to your evangelist’s blog, website, or profile
  • Offer them a perk for their constant support

Step 3

Twist: Twitter Tool Identifies Trends, Conversations, ROI

twist-twitter-trends

FoxBusiness.com published this deansguide article 3-28-09

Twist is a tool that allows users to search for trends related to keywords used in Twitter “Tweets.” The compilation of the statistics are presented in graphs and based on what Twitter users are tweeting about during a specific time period over a week or a month. These keywords can include products, services, and companies which make this tool a very solid research tool.

As the Business Director for Inner Architect, a social media marketing, strategy, and consulting firm, I am always searching for tools that will provide further evidence of ROI for social networks and tools. Susan Hanshaw, Founder and CEO of Inner Architect, comes from the direct marketing field where ROI is a constant and measurement is the standard and norm

Lead Generation Tool

  • Identify trends in user behavior for your products or services
  • Identify conversations around customer dissatisfaction of your products or services
  • Identify trends in user behavior for competitions’ products or services
  • Identify trends in conversations around dissatisfaction of competition’s products or services
  • Identify “Buzz” surrounding your industry, niche, or breaking news

Lead Generation Applications

  • Measure user “behavior” for your products and services to determine if your products and services need changes or if they are being received positively. If changes are needed this allows a company or entrepreneur to contact conversation participants
  • Seek out dissatisfied customers and offer them something of value, create a solution, and create the opportunity for retention and future sales
  • Identify who is using your competitors products and services as a list of prospects
  • Dissatisfied customers of your competition become the “low hanging fruit” in your efforts to convert them to your products or services
  • If “Buzz” is evident and aimed at your product, service, industry, or niche consider it a time to strike while the iron is hot. Whether the trend leads you to lead gen, customer service, or spin control opportunities, it’s best to know what is being said and why

Twitter Strategies and Tips for Beginning “Twitterers”

twitter-logo-search

Chicago Sun-Times published this deansguide article 3-24-09

Post Tribune published this deansguide article 3-24-09


Twitter is a sensational social network tool for entrepreneurs, job seekers, and companies. Twitter is being used as a research resource, marketing tool, measurement source, messaging utility, networking facilitator, and broadcasting system. The following are some tips and basic strategies:

Strategies:

  1. Identify: Choose how you want to use Twitter: research, marketing, networking, creating audience, customer service and so on.
  2. Following: Avoid following hundreds of people or companies immediately as this tactic gives the impression you are spamming people with sales propaganda

Tips:

  1. Who: Identify people in the industry, business, niche, or company you wish to follow
  2. Keywords: Make a list of keywords that will help you find the conversations you wish to follow. Example: “San Jose jobs”; “Company names”;“Your job and Company name”; “Industry organizations, groups, or associations”
  3. Search: Input in your keywords or names into the internal search engine to tap into the conversations you wish to follow
  4. RSS Subscription: When you find a conversation that is important, use the RSS feed to subscribe to that conversation and set up in either your email or a Google Reader
  5. Auto-Follow Service: Perform your due diligence before following someone. Do not sign up for an auto-follow service
  6. Vary Message: For every 10 “Tweets” you write make sure 7 give “outside” value and 3 are about your products, services, or events
  7. Signal to Noise: Within your 7 value messages leave links to your resources
  8. Tiny Url: Utilize this super valuable site to shrink the size of your links so they fit within Twitter’s 140 character limit
  9. RT: “RT” stands for Re-Tweet. This is a form of recognition and the best strategy for networking. When you want to recognize someone’s Tweet content you simply place RT and then copy their Tweet. This provides your network with the valuable information and opens up a line of communication with that person
  10. @: This is another form of recognition. If you @person or company you can ask them a question as well as publicly recognize them for their writing

Twitter’s Conversational Search: The Search Google and Facebook Seek to Emulate?

FoxBusiness.com published this deansguide article 3- 18-09

The new buzzword in the world of search, and a concept being posited as the downfall of Google, is “conversational search.” The idea being that searching within Twitter, Linkedin, or other social media network search engines is a more robust and valuable search strategy than utilizing Google search. The thought is that the search results on Twitter could lead the searcher to conversation(s) that provide more targeted information, possibility of immediate communication, and feedback.

The following is a retrospective look at our original Twitter case study that highlighted David Murray’s successful job search utilizing Twitter.com as his main tool. Within Dave’s strategy were 5 major tips that any job seeker can use to begin the process of delivering their value to their strategically targeted audience(s). This is a fantastic case study for the value of conversational search: injecting yourself into your desired conversation resulting in an opportunity.

The case study of David Murray written by David Meerman Scott is a powerful example of how to utilize Twitter in your employment campaign. The article “How David Murray Found a New Job via Twitter” provides 5 advanced tips that are very important to consider—if you plan to utilize this free broadcasting tool:

  1. Use Twitter: This sounds easy but the first step is to recognize that if you want to stand apart, you need to begin to utilize social media tools your competitors may not be using–yet.
  2. Create Keyword List: List all of the keywords for the company, industry, people, and niche you wish to “follow” on Twitter. An example of David’s keyword list: “Social media jobs”, “Online Community Manager”, “Blogging jobs”, “Hiring social media”, and other keywords that fit his job search criteria.
  3. Twitter Search: Twitter Search is an internal search engine that you will input your keywords into to find conversations by people who are connected to the industry, jobs, companies, and niches you wish to contact.
  4. Google Reader: David then pulled the RSS feeds of his keyword conversations into Google Reader and “made it a habit to check these first thing in the morning every day.”
  5. Introduce Yourself: David found conversations related to his job interests and he “took the liberty of introducing himself via Twitter.”

The Results: David was hired as “Assistant Webmaster, Client Services for The Bivings Group.” And as David states “Many times when inquiring about the open positions, the jobs had not been officially posted” and “How cool that on Twitter you can express interest in a job opportunity that hasn’t even been announced yet?”