Social Media Networking Strategy #1: Be a Social Media Anthropologist

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Brian Solis Principle of “Future Works” and Social Media expert

Anthropology is the study of humanity. Within this discipline lurks the often maligned and always second guessed social anthropologist. Social anthropologist examine cultures, dissect cultures within cultures, and attempt to posit and theorize answers to why a society or people live within a structure of their making.

Brian Solis’s, no nonsense Social Media expert, article “Will the Real Social Media Expert Please Stand Up” is an in depth valuable assessment of social media systems landscape. According to Solis:

“Social media is about sociology and the understanding that with the new social tools available to us, we can more effectively observe the cultures of online communities and listen to and respond directly to people within the communities.”

Strategy to Engage

1. Stop pushing your sales pitch, thoughts, or agenda at people

2. Start listening to the conversation within a Social Media community

3. Contribute and talk to people within the Social Media community you wish to engage

4. Assess what the conversation involves, how to contribute, and what to listen to within the community

5. Give your value, contribute this value to the conversation

6. Monitor the conversation and watch for acceptance and response to your value give

7. Respect, honesty, and support will lead to trust within the community for you and your contributions

8. Become a Sociologist. Understand the group aka community. According to Solis “everything they (community) do is reflective of those they want to engage and embrace”

Life Transitioning Workshop: How One Presentation Can Change Your Thoughts And Life

As the Business Director for Inner Architect, Inner Architect Media, and author Susan Hanshaw it is my role to help raise awareness of Susan’s new book “Inner Architect: How To Build The Life You Were Designed To Live”, her personal development firm Inner Architect, and her upcoming events.

In support of her book and our community, Susan is performing pro-bono workshops for non profit groups, charities, and many employment organizations.

One of the most fulfilling experiences for Susan happened when she presented her workshop “The Secret To Success” June 20 for a group of 60 women at Job Train a Menlo Park based organization.

In her own words. . .

photo of susan hanshaw

I had one of my most fulfilling experiences on Friday June 20 when I was invited to speak at a nonprofit organization whose mission is to help those who are most in need to succeed. Sixty women who are enrolled in various vocational job training programs attended my workshop, “The Secret to Success”. Why was it so fulfilling? Because for at least our 90 minutes together, my ideas made a difference.

The breakthrough lesson was how our beliefs are all that holds us back from taking the steps to succeed. We did an exercise that first asked them to write answers to the following:

  • What fears do you have about your job future?
  • What ideas are limiting what you think you can achieve or become in your life?
  • What is holding you back from believing you can stay dedicated to doing the necessary work?

In the second part of the exercise, I asked them to go back and write down what new ideas they could replace the ones above with that would support them in taking action. After a few minutes, several shared how writing their thoughts down enabled them to get clarity they’d never had before.

We can help ourselves break through all our obstacles if only we look closely enough to see what they are.

Try the exercise yourself and see what you might learn.

The Sport of Kings Loses It’s King: Bobby Fischer United States’ Greatest Champion Dead


Brilliant, talented, eccentric, and controversial United States grand master chess champion and king of the sport Bobby Fischer died today at the age of 64. With Bobby’s passing goes a part of my life that I owe to this man and the game that is the “Sport of Kings” with all due respect to horse racing. It was chess and Bobby Fischer’s instructive book “Bobby Fischer Teaches Chess” that taught me lessons about life and helped save my life on one occasion.

My mother bought me the book as a 12 year old 6th grader, first published in 1966, in 1972. The lessons I learned from Bobby can be applied to life; at a time when many of my Realtor and broker friends are having troubles please consider the following:

1. Observe and Analyze: One of the first lessons Bobby taught me was to relax and analyze a situation. Observe your surroundings, circumstances, conditions, and situation. Pay attention!

2. Be Deliberate: Because your first reaction to a situation may be grounded in emotion, this decision could be a mistake. Once you observe and analyze–pause and allow your observations to “sink in” before moving forward.

3. Intuition is Your Friend: After a moment’s pause, analyze your observations. Use your intuition by formulating multiple scenarios/outcomes to the situation at hand.

My Story How Bobby Fischer May Have Saved My Life:

As a 18yr old kid, on a date in a town known for it’s redneck street level justice, in the late 1970’s I was thrust into a situation that could have had grave circumstances for me. Two men cut in front of a line of cars waiting to order at a Jack in the Box restaurant. The offending party then decided to get smart and flip off the angry occupants of the car behind them–a couple of older men who had the distinct look of a couple of newly released ex-cons.

After taunts were exchanged, the two older men left their car, dragged both of the offending men out of there car and began to smack them around. After a few punches, one of the “ex-cons” stabbed the driver in the abdomen 5 times with a hunting knife. Seeing this cutting, the driver’s friend ran away screaming.

My first reaction was to run to the scene to help the man that was stabbed and my girlfriend was yelling at me to “go help him-Dean!” But rather than acting before analyzing–I waited and gave myself a few moments to process. My decision was simply to button up and roll out of the parking lot with my life intact and my girlfriend safe.

Later I found out through a cop, friendly with my girlfriend’s family, that the man that had stabbed the driver was a Hell’s Angel who had skipped bail with nothing to lose.

Thanks Bobby! I hope somebody has your back.