Do You Remember These Social Media Events?

Because it is fun and often revealing to look back into history, the following is a brief look at some interesting Social Media milestones. If you have other milestones not included in this lineup, via Mashable’s “The History of Social Media (InfoGraphic)”, give us a shout.  Here are some that stood out.

The First Email

How many people know this fact? We never thought it was this early in our evolution.

The Globe

Do you remember this social network? It was definitely a precursor of things to come in the Dot.Com meltdown.

Social Matrix: Is It Really This Big?

Conclusion

Friendster the grandfather of all social networks is still alive and well? It is interesting that few bloggers challenge the registered user statistics for all social networks. Twitter, a micro-blogging site, most likely mirrors blog attrition numbers yet nobody challenges them. Of the 190M+ registered users on Twitter, how many accounts are abandoned, run by bots, or the product of single users establishing multiple accounts? The same question for Facebook could reveal a much lower number of actual users. As we continue to see growth and adoption, what is the relevance of true registered user numbers in understanding the impact of each network? Only time will tell how far we have actually evolved.

Hubspot’s Free Guide to B2B Facebook Pages

Facebook now has over 500 million users and growing. With that level of engagement and traffic, do you understand how to market your business on Facebook? Our friends at Hubspot have a new, free guide to marketing your business to other businesses. Here is what you get:

  • Five B2B Facebook page tips
  • 15 examples of successful B2B Facebook pages
  • Links to more Facebook resources

Visual Guide to B2B Facebook Pages

3 Steps To Foster Business Evangelists: Beat Your Competition Silly

Ali knockoutIt is one thing to understand the vitally important benefits of consumer evangelists for your business. It is quite another to understand how to give recognition and nourish these business assets. The biggest mistake being made by corporate America is simple: they are not listening or participating in social media. How do you recognize and nourish your consumer evangelists when you are not there (within social networks like blogging, Facebook, Twitter, LinkedIn etc.) to hear them describe their positive experiences with your product? You don’t and as a result companies nationwide are missing an opportunity to grow their businesses and survive this economy

How Do You Recognize Your Evangelists?

Step 1: Show Up

Step 2: Go Where Your Evangelists Go

  • Join Groups on Linkedin and Facebook
  • Ask and Answer Questions on Linkedin
  • Participate in #FollowFriday and other hastag discussions on Twitter
  • Become Friends or Fans of your evangelists on Facebook

Step 3: Speak to Your Evangelists

  • Thank them personally, by using their name, and publicly
  • Showcase their own business by sharing a link to your evangelist’s blog, website, or profile
  • Offer them a perk for their constant support

Step 3

Social Media’s Connectivity and Evolution: Bruce Lee to The UFC

Carnac Johnny Carson

Courtesy Carnac the Magnificent Wiki

Johnny Carson’s Carnac the Magnificent could not have framed it better: “Social Media, Bruce Lee, the UFC.  .  . What’s a revolution, an institution, and a evolution.” Social Media is the revolutionary byproduct of Web 2.0 and blogging. It is a collaborative paradigm shift in communication and connectivity characterized, by Tim O’Reilly, as an “architecture of participation.” Yet what does it have in common with Mixed Martial Arts of the UFC and martial arts legend Bruce Lee? A: Connectivity and evolution.

Bruce Lee

Courtesy BruceLeeDivineWind.com

Bruce Lee and The UFC

Bruce Lee description of his fighting philosophy: “Be formless… shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle; it becomes the bottle. You put it into a teapot; it becomes the teapot. Water can flow, or it can crash. Be water, my friend…”  It was Bruce Lee’s creation of Jeet Kune Do that was the roots of Mixed Martial Arts. Jeet Kune Do relies upon multiple (mixed) styles no one more important than the other. Lee’s philosophy was that the opponent and circumstances dictated which discipline within Jeet Kune Do be used against an opponent. It is not fixed or rigidly patterned like traditional martial arts but rather it is a philosophy with guiding thoughts. Nearly 40 years later, the UFC represents the evolution of Jeet Kune Do by becoming the fastest growing sport on the planet.

Social Media and Blogging

Like Bruce Lee’s role in the creation of mixed martial arts,  blogging is the forefather or foundation on which Social Media was built. The connectivity that blogging brought to the masses is the basis for the Web 2.0 revolution that ushered in our current era where individuals have the power to create brands, mass media styled messages, and connect on a world wide basis with their targeted audience(s).

5 Things We Are Learning About Social Media

  1. Social Media was built upon blogging as a platform
  2. Social Media’s blogging platform is evolving with the explosion of micro-blogging
  3. Social Media’s evolution is based on philosophies that allow for the malleable change and growth of social networks
  4. Social Media’s evolution and continued growth relies upon adoption of social networks
  5. Social Media’s growth depends upon participation and contributions by new adopters within social networks

Twitter’s Conversational Search: The Search Google and Facebook Seek to Emulate?

FoxBusiness.com published this deansguide article 3- 18-09

The new buzzword in the world of search, and a concept being posited as the downfall of Google, is “conversational search.” The idea being that searching within Twitter, Linkedin, or other social media network search engines is a more robust and valuable search strategy than utilizing Google search. The thought is that the search results on Twitter could lead the searcher to conversation(s) that provide more targeted information, possibility of immediate communication, and feedback.

The following is a retrospective look at our original Twitter case study that highlighted David Murray’s successful job search utilizing Twitter.com as his main tool. Within Dave’s strategy were 5 major tips that any job seeker can use to begin the process of delivering their value to their strategically targeted audience(s). This is a fantastic case study for the value of conversational search: injecting yourself into your desired conversation resulting in an opportunity.

The case study of David Murray written by David Meerman Scott is a powerful example of how to utilize Twitter in your employment campaign. The article “How David Murray Found a New Job via Twitter” provides 5 advanced tips that are very important to consider—if you plan to utilize this free broadcasting tool:

  1. Use Twitter: This sounds easy but the first step is to recognize that if you want to stand apart, you need to begin to utilize social media tools your competitors may not be using–yet.
  2. Create Keyword List: List all of the keywords for the company, industry, people, and niche you wish to “follow” on Twitter. An example of David’s keyword list: “Social media jobs”, “Online Community Manager”, “Blogging jobs”, “Hiring social media”, and other keywords that fit his job search criteria.
  3. Twitter Search: Twitter Search is an internal search engine that you will input your keywords into to find conversations by people who are connected to the industry, jobs, companies, and niches you wish to contact.
  4. Google Reader: David then pulled the RSS feeds of his keyword conversations into Google Reader and “made it a habit to check these first thing in the morning every day.”
  5. Introduce Yourself: David found conversations related to his job interests and he “took the liberty of introducing himself via Twitter.”

The Results: David was hired as “Assistant Webmaster, Client Services for The Bivings Group.” And as David states “Many times when inquiring about the open positions, the jobs had not been officially posted” and “How cool that on Twitter you can express interest in a job opportunity that hasn’t even been announced yet?”

Win More Business: Tap Into Conversational Search Using Twitter

albert-einstein-pic

Courtesy Albert Einstein Wikiquote King of Observation

Chris Brogan’s latest post “How Hotels Can Win More Business Travel” is a look at how all social media marketers, social media consultants, entrepreneurs, and large companies should be looking at applying social media networks to their challenges. Implementing new processes in order to meet a business challenge is often a matter of observing and re-engineering. In Chris’s post, search is the main tool with an open mind to possibilities. Let’s take a look at 3 of Chris’s steps.

While Chris addresses hotels, I will plug in his first 3 Steps for restaurants:

1. Get Aggressive with Search: Chris utilized a Twitter search that found conversations surrounding lodging in Austin, Texas for the SXSW conference. He found folks who were having a problem finding accommodations.  Chris’s idea: “If I were an Austin, TX hotel property with open beds, I’d go after each and every one of them with a rate quote and an easy link to make the reservation.

Restaurant’s Strategy: (dg) If I were a Austin area restaurant, I would also tap into these travel conversations on Twitter. Here is how I would engage:

A.) Welcome each traveler to Austin

B.) Promote Hotel(s) that you wish to partner with by tweeting their facilities with a link to reservations with contact information

C.) Welcome them to my restaurant with an added incentive, give away, or special that makes them feel compelled to investigate

2. Improve Your Concierge Service: Chris’s idea here is simple yet few are doing it. He talks about chronicling and then databasing a travelers tendancies, wants, and needs. “How hard would it be to database your guests a little bit, and start to understand their recurring business travel needs? How difficult would it be to share them across properties?

Restaurant’s Strategy: (dg) Like inventory control when chef’s order their supplies, a customer’s preferences for dishes would be a database that could be very impressive to both local and business travelers.  With these tendencies, a restaurant could Tweet specials, special nights, or offers with confidence. Create a database of your customers.

Real Strategy to Connect: At the restaurant location, offer them the opportunity to actually login and sign up to be your fan on Facebook and connect on Twitter. This is the next generation version of those stale paper “How Did We Do” evaluation forms so many restaurants use.

3. Get Aggressive with Offers: CB “Right now, there’s no reason why not to build incentives into property loyalty. Hotels.com has a book 10 nights through them, get 1 night free (without any loyalty required to any particular chain). It’s a really clever offer. It could be countered easily and retain chain loyalty fairly easily.”

Restaurant’s Strategy: Due to the economic crisis we all face, eating out today is often a luxury for most people. Restaurant’s should consider leveraging their food as a commodity by offering special value items, menus, or incentives. Granted many restaurants offer value but do they do this strategically? Often the value offer is something that is seen as less value and more fluff. The free dessert, apertif, or side dish just isn’t going to get it in today’s world.

Restaurants must give something their customers actually want and give it to them with the idea that they can make up the costs in return visits, alcohol sales, and viral marketing word of mouth.

New Strain of Koobface Virus Hits Facebook: User Accounts Hijacked

facebook-logo

Facebook.com

I know the Koobface virus oh so well. Having a friend who is a video producer and editor, I often exchanged video clips via Facebook.com with my buddy. We used to trade trailers and enjoy each others critiques of our individual work. No more! Late last year, my “friend” sent me another trailer to review. Thinking nothing of it, I opened the video clip and it happened. My desktop was turned into the dreaded “zombie.”

What’s a Zombie?

My friend’s Facebook account was hijacked by hackers who sent a Koobface virus via a video clip. Once I clicked open the clip, the virus infected my desktop with the following results:

  1. Programs came to a screaching halt
  2. My computer was so slow nothing would open as if I was on some form of dial up but the dial up line was a string laced between two tin cans
  3. My computer was transformed into a “bot” that began to send out the Koobface virus to other computers

According to anti virus organization Kaspersky Labs,an antivirus organization working with Facebook:

“the worms transform victim machines into zombie computers to form botnets.”

Son of Koobface

In today’s Washington Post, Brian Krebs a great tech writer and go-to source of information, documents the latest strain of Koobface unleashed on Facebook in “Koobface” Worm Resurfaces on Facebook.”

trend-micro-logo

Courtesy Trend Micro wiki and Trend Micro

Trend Micro discovered the new strain and is busy at work on a solution. For more information go to Trend Micro’s Malware Blog “New Variant of Koobface Worm Spreading on Facebook.” Same old story with terrible results.

Conclusion

Don’t open anything that resembles a video file, investigate the orgins of messages sent to you on Facebook, and make sure you understand the consequences if you decide to open these messages.