Guy Kawasaki’s “Reality Check”: How Not to Choke

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Guy Kawasaki

In Guy Kawasaki’s wonderful book “Reality Check” we are treated to a two, that’s right 2, page chapter titled simply “How Not to Choke.” Choking may be the worst possible word to have attached to your career, athletic performance, and any moment that is meaningful in your life. To choke is to blow it by not having the nerve, losing your cool, blanking, freezing in the moment, or any number of horrific things a mind can do when it goes on lock down at the worst possible time. H3re are Guy’s ways to avoid choking.

Three Ways to Avoid Choking:

1. Avoid Negative People: stay away from negative people because what they say about you “can lead to you becoming what people say about you.”  Guy’s advice is to simply avoid them or “create product and serve them like hell.”

2. Invoke Positive Stereotypes: Positivity can “enhance performance.” Guy notes that Silicon Valley is a fantastic place for young people to start companies and that the “wunderkind” tag is a great example of a positive stereotype.

3. Frame or Reframe Yourself: Guy quotes Dr. George Lakoff  “you can control which groups identify with and the strength of that association.”

In essence the company you keep, the attitude you exude, and the perception you create are the most powerful ways to avoid choking in any situation. If you want more great advice, check out Guy’s favorite books. For even more great information, investigate Alltop.com Guy’s latest user content resource.

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Tag Cloud Blog Experiment: Netflix Case Study

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Courtesy bigberries.com

How do bloggers measure their writing, article effectiveness, viral marketing power, and popularity with readers? Comments from readers and blog traffic can only provide a margin of insight into your effectiveness. Clive Thompson’s great New York Times article “If You Liked This, Your Sure to Love That” describes an interesting contest hosted by online movie rental company Netflix.

Netflix Offer

Netflix is offering anyone the opportunity to win a $1,000,000 prize. The challenge is to increase Netflix’s Cinematch it’s recommendation search engine. The engine suggests movie titles to consumers based on what they have chosen in the past. Netflix will pay out the cash prize to anyone who can increase their search accuracy by 10%. The leaders in this contest and their progress.

Netflix Problem

Statistical analysis and algorithms do not account for a genre of movies that have been described as quirky or unpredictable. The effect is called the “Napoleon Dynamite Problem” because it is said that this type of movie is either loved or hated by it’s viewers. Very little middle ground exists or gray area of preference.

Blogger’s Measurement Experiment: Posit for Answers

According to the article, Netflix is considering the following experiment:

“. . . hiring cinephiles to watch all 100,000 movies in the Netflix library and write up, by hand, pages of adjectives describing each movie, a cloud of tags that would offer a subjective view of what makes films similar or dissimilar. It might imbue Cinematch with more unpredictable, humanlike intelligence.”

Posit: How We May Learn

1. Bloggers set up a tag cloud for each individual blog article rather than for an entire blog’s library

2. If that can be done, the next step would be to ask readers to provide 3-5 adjectives that describe the blog article they just read.

3. Tag Cloud information would give bloggers an idea how readers perceived the value of their article and provide the following benefits:

3 Measurements Benefiting Bloggers

1. If a blog reader likes one article what other articles in your blog library would they enjoy?

2. Internal blog linking and construct could be improved if the blogger understood synergy between their articles

3. Don’t just rely on Categories as predictors for synergy between articles

Final Analysis and Acknowledgements

Netflix realizes that their best method to answers is to measure a social network: “It might imbue Cinematch with more unpredictable, humanlike intelligence.”

VijayKrishna

Thanks go to Vijay Krishna who alerted me to this information on Twitter.com: a fantastic social media site that provides 80% of my research data. You can find solid information by following Vijay on Twitter . Thanks also go to New York Times writer Clive Thompson for his insightful and wonderful piece on this challenge. Thank you Clive!

Social Media Networking Strategy #1: Be a Social Media Anthropologist

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Brian Solis Principle of “Future Works” and Social Media expert

Anthropology is the study of humanity. Within this discipline lurks the often maligned and always second guessed social anthropologist. Social anthropologist examine cultures, dissect cultures within cultures, and attempt to posit and theorize answers to why a society or people live within a structure of their making.

Brian Solis’s, no nonsense Social Media expert, article “Will the Real Social Media Expert Please Stand Up” is an in depth valuable assessment of social media systems landscape. According to Solis:

“Social media is about sociology and the understanding that with the new social tools available to us, we can more effectively observe the cultures of online communities and listen to and respond directly to people within the communities.”

Strategy to Engage

1. Stop pushing your sales pitch, thoughts, or agenda at people

2. Start listening to the conversation within a Social Media community

3. Contribute and talk to people within the Social Media community you wish to engage

4. Assess what the conversation involves, how to contribute, and what to listen to within the community

5. Give your value, contribute this value to the conversation

6. Monitor the conversation and watch for acceptance and response to your value give

7. Respect, honesty, and support will lead to trust within the community for you and your contributions

8. Become a Sociologist. Understand the group aka community. According to Solis “everything they (community) do is reflective of those they want to engage and embrace”

Networking Newsletter Gold: Gitomer and Montana’s Gift To You

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Courtesy Scarfaceinthefall.jpg wiki

“My gift to you” was one of the famous, yet subtle, lines uttered by Al Pacino aka Tony Montana in 1983’s blockbuster hit “Scarface.” It’s a story about a small time refugee who makes it big as an “entrepreneur.” Tony was a relentless worker, a non-stop marketing genius-how can you not love that globe, and he understood brand recognition.

My Gift to You

My gift to you is a link to sign up for Jeffrey Gitomer’s newsletter “Sales Caffeine” Link

http://www.gitomer.com/sales-magazine/Sales-Caffeine.html

1. It’s free

2. It’s the best networking tips and concept available

3. It includes sales strategies based on creating a “connection” first

4. Each issue has a “Self Test for Success” poll

5. Each issue includes one youtube style video tip about sales, networking, engaging, influencing the influencer and a bundle of other subjects

Today’s Main Focus is on people of influence and how they are successful. Included in this are 7 characteristics of a influencer.

Reading this newsletter will make you smarter!

Wired.com How-To Wiki Is A Blog Content Dream Tool

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Illustration by Jason Lee

One of the top concerns expressed by fledgling bloggers as they decide whether to take the plunge into the blogosphere is “How will I ever find enough to write about on my blog?” One great tool that should alleviate that problem is Wired.com fantastic and fascinating How-To Wiki. Everything from how to copy a DVD to Greening your rooftop to tapping a phone line.

Just Like a Wiki

You too can add an article of your own how to to this wiki and collaborate with Wired editors “adding to our library of projects, hacks, tricks and tips.”

1. Create an Article guidelines here

2. Propose a How-To Article here

Where To Find Additional Content Ideas

3. Search the How-To Wiki here

4. Search 500 Categories here

Don’t Miss a Thing

Sign up and register to be a wired.com member and receive their valuable newsletter

Ziff Davis Enterprises’ Joe Wilcox Of “Microsoft Watch” Fame Takes Up The Splogger Fight For deansguide

eWeek Microsoft Watch

Ziff Davis Enterprise published this deansguide article August 25, 2008

Apparently my words have not fallen on deaf ears in my ongoing fight to have countrychasehomes.com de-indexed and removed from Google Search forever. Joe Wilcox respected journalist for Ziff Davis Enterprises and the columnist for “Microsoft Watch” decided to print my article announcing my plans to attempt to have countrychasehomes removed from Google. See article here

In the meantime my last three articles on networking and the Sausalito Art Festival have been scraped and placed on the splog site-with no end in sight to their continual robbery.

Actions Taken

1. Reported splogger to their host

2. Completing DMCA form for submission to host

3. Reported splogger to Google’s Spam Department

4. Written 5 articles, 3 here on AR, 2 on deansguide denouncing splogger; one article now being run by global mass media site

5. Reported splogger to WordPress.com as a warning to other WordPress users