Do You Remember These Social Media Events?

Because it is fun and often revealing to look back into history, the following is a brief look at some interesting Social Media milestones. If you have other milestones not included in this lineup, via Mashable’s “The History of Social Media (InfoGraphic)”, give us a shout.  Here are some that stood out.

The First Email

How many people know this fact? We never thought it was this early in our evolution.

The Globe

Do you remember this social network? It was definitely a precursor of things to come in the Dot.Com meltdown.

Social Matrix: Is It Really This Big?

Conclusion

Friendster the grandfather of all social networks is still alive and well? It is interesting that few bloggers challenge the registered user statistics for all social networks. Twitter, a micro-blogging site, most likely mirrors blog attrition numbers yet nobody challenges them. Of the 190M+ registered users on Twitter, how many accounts are abandoned, run by bots, or the product of single users establishing multiple accounts? The same question for Facebook could reveal a much lower number of actual users. As we continue to see growth and adoption, what is the relevance of true registered user numbers in understanding the impact of each network? Only time will tell how far we have actually evolved.

Susan Hanshaw’s “Creating Your Plan”: Networking To A New Life

Jeffrey Gitomer’s fun video of networking basics

Action Planning is one of the most intricate and important parts of creating a new life or career. Without a plan to drive your efforts, your attempts to change your life are much more difficult to achieve. Make no mistake about the fact that in order to succeed in any transition you must first be responsible for laying the foundation: planning.

In Susan Hanshaw’s book Inner Architect: How To Build The Life You Were Designed To Live”, Phase 4 Creating Your Plan the best tool to get started is Step 15 “Outline Your Training Process.”

Marketing Through Networking

One of the fastest and most effective methods to begin meeting people in the niche you wish to build your new career or life is via real world networking events and meetings

Webgrrls International

A great example of outlining your training process can be found at the networking group Webgrrls.com. Webgrrls provides meetings and events with the following benefits:

1. Networking: you meet people in your niche
2. Introductions: you give your 1 minute “elevator” pitch a mini marketing message business plan
3. Practice: you hone your public speaking skills by participating
4. Support: members support each other’s goals and help bring ideas forward
5. Synergy: many members have synergy within their action plans and training plans

5 Steps For Identifying Your Training Process

In Susan Hanshaw’s exercise you are given a practical method of evaluating your training process:

1. Get Clarity: Define details of your service or product, develop a profile of your job description, and list your job duties
2. Identify Areas for Development: review your job duties and list specific areas for development
3. Research: find training opportunities, options for training and learning, don’t limit your path to education
4. Buy In: Choose training programs that resonate with you, that excite you, and commit your efforts 100% to that program(s)
5. Complete Training and Credentials: realize your training will require concentration and sacrifice. Focus on the rewards of training rather than your sacrifices

Webgrrl Attendees With Expertise

1. Nelly Yusupova: Founder Digitalwoman.com a successful a website development and Internet consultant practice started in March, 2004. Nelly is also the CTO for Webgrrls.com and Manhattan chapter president. Contact Nelly Yusupova at nelly@cgim.com

2. Naomi Most: Naomi is the talented producer behind LittleMovingPictures.com and a well versed programmer with experience in Python, Perl, PHP, SQL, XML, C/C++. Naomi’s company is so busy and expanding that they are looking for a wide variety of professionals from copywriters to engineers. Contact Naomi at naomi@littlemovingpictures.com

3. Beth Rogozinski: Director, Marketing Communications for devicescape.com the leader in software for secure and seamless WiFi internet access. Beth has 10+ years of experience in Public Relations, media relations, media event marketing and planning. Contact Beth for all of your enterprise or individual WiFi access needs beth@devicescape.com

4. Erin Clark: Account Manager Eastridge InfoTech a technology staffing firm in San Francisco. Erin is a vibrant and well connected human capital facilitator who matches talented technologist with their desired positions. A active member of ebig.com and thinkhdi.com, Erin is a market leader and go-to source of information. Contact Erin at eclark@eastridgeinfotech.com

5. Gayle Uchida: Business Development Manager Gayle is a joy to meet and learn from in her work with Lighthouse-sf.com. Lighthouse For The Blind is a non profit organization focussed on education and awareness effecting the vision impaired community. Gayle has over 20 years experience in Silicon Valley as a business development executive and marketing professional. Contact Gayle at guchida@lighthouse-sf.org

Guy Kawasaki’s “Unfair Advantage” For Realtors: Create Your Writing Platform

Guy Kawasaki asks the eternal question of business owners, entrepreneurs, and corporations when he says “What is your unfair advantage?” Simply put what makes you or your business so special that your competition can not or will not compete with you.

In the real estate niche, the majority of Realtors point to the same “differentiating factors” when attempting to create a perception of a unfair advantage. Some Realtors claim their experience and customer service are “unfair advantages” over their competition. Yet the fact remains that there are thousands of Realtors with great experience and superior customer service.

“Unfair Advantage #1: Writing”

Creating a writing platform within your business is a major “unfair advantage” when you consider the number of Realtors who do not consistently utilize this strategy. Separate yourself and your business by creating all of the following tools:

1. Blog- The most powerful writing tool for your “next generation” marketing campaign, lead generation, SEO tool, and exposure is the blog. Whether you like the idea or not, blogs are here to stay. First adopters will reap the search engine optimization benefits while those Realtors that refuse to blog will be left off line in world this online. Eventually you will immerse yourself in Web 2.0 “social networking” via Digg, Reddit, delicious, stumbleupon, twitter, facebook, LinkedIn, Plaxo, friendfeed, and other social bookmarking or sharing sites

2. Freelance Contributor- Hone your writing skills first by practicing on your blog. Then contact your local newspapers, trade association, affiliates, community groups, rotaries, Kiwanis Clubs, investment clubs, church groups, and any other local organizations and offer to do a guest column

3. Newsletter- Create a newsletter for delivery EVERY OTHER week (no more-no less). Ask for permission (permission marketing) to deliver your newsletter via email to your list (those who have opted in to be on your list of course)

Tone for your newsletter is simple-valuable free information on a continuous basis asking for NOTHING in return from your readers. Write short succinct articles (2-4 paragraphs) like Top 10 lists, how to guides, tips, or resource listings

Proof This Works

You need not go any further than the following list of blogger-Realtors/affiliates for the reasons why you should be creating a writing platform within your business. Most of these people have either written or stated that blogging (writing) has changed their life and their business in such positive and profound ways.

1. Brian Brady www.mortgageratesreport.com
2. Tom Royce http://therealestatebloggers.com
3. Ardel’s www.searchingseattleblog.com/
4. Athol Kay’s http://reagentinct.com/about-page/
5. Marlow Harris http://360digest.com/
6. John Harper’s http://www.theharperteam.com/blog
7. Teresa Boardman http://www.stpaulrealestateblog.com/
8. Dustin and the gang at http://www.raincityguide.com/about/
9. Joshua Dorkin http://www.biggerpockets.com/renewsblog/contributors/
10. Kevin Boer http://3oceansrealestate.com/blog/

11. And me dean https://deansguide.wordpress.com and innerarchitect.com

The New Sales “Paradigm” In Real Estate: “The Hard Sell Is Dead”

The era of real estate hard sell tactics, cold calls, badgering email spam campaigns, and endless (Non-targeted) advertising is coming to a painfully slow end as many Realtors are beginning to painfully understand. The new paradigm shift and strategies, not tactics, are best described in Pat Kitano’s “The Hard Sell is Dead-Slideshow.”

The “Old Way”

1. Call to Action– Realtor attempts to force prospect to make decisions that require a definite action

2. Endless Ads- Always having an advertisement, usually the exact same ad, in as many places as possible

3. Spam– Everyone is a potential client actions of email spam, twitter spam, any unwanted unqualified sales pitch

4. Lead Generation– agents purchase unqualified leads then spam or cold call in attempts to “convert”

5. Unsubstantiated Claims– agents cold call and claim expertise without substantiating, proving, or providing evidence of such stature

The “New Way”

1. Blog share your knowledge continuously for free proving your knowledge and analysis of your market

2. Social Media- leverage your knowledge by providing “real time” commentary and analysis via social media networks

3. Clients- unknowingly clients follow your blog writing and social media commentary eventually RSS subscribing to your blog

4. Let Them Come to You- clients will contact you without you attempting to reach out to them first

5. Law of Attraction prospects are attracted to your writing, honesty, personality, and analysis. They will seek you out

Misguided Referral Strategies

1. Brokers– teach the “sphere of influence” friends and family plan of networking but that has limited scaleability

2. Spamming and Hunting– once you have gone through your friends, family, and sphere of influence where do you go for your next lead?

3. Bufini, By Referral Only, and Mike Ferry– they work in the old world but all three of these expensive coaching systems lack “one key component”: They have NO social networking strategy

Buffini Lead Gen Kit: 100 items of value; 50 custom personal notes; 100 Ch By The Way foil stickers; Dry erase board; tracking website setup assistance; Daily activity tracker; Laminated dialog poster

Keys To Understand

1. Online vs Offline Referrals– It’s easier to make an online referral if you write articles and commentary explaining your analysis and take on the market than it is to attempt to cold call an unqualified “prospect” who is not expecting your contact via email or phone

2. Social Media Key to Referral Strategy– Physical networks, like Rotaries or Chamber of Commerce, are moving onto social networks like LinkedIn, Facebook, and Plaxo

3. Information Free Eratransparency in business and free information blogs and site are changing our business environment. What has not changed is the fact that a real estate transaction is often complicated and Realtors are necessary within this transaction

4. Expert Interpretationleverage your writing platform (blog-freelance articles-newsletter-social commentary) and public speaking platform as methods to “make money selling your expertise”

5. Establish Your Online Expertise– your “network” of people considering hiring you and past clients follow your blog writing, your social commentary, and your bookmarks (digg etc.) which establishes your credentials as an expert in the online world

Understand Your Readership Tool #1: Alexa.com A Free Method To Understanding Your Marketing Power

The key to online marketing through blogging is understanding how your efforts are working to bring in new leads, sales, and effective viral awareness. One of the best tools of measurement is Alexa.com and it is free!

Alexa.com

Computes traffic rankings by analyzing the Web usage of millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources. Information is sorted, sifted, anonymized, counted, and computed, in order to come up with an accurate computation of your blog or website’s traffic statistics.

Traffic Stats

1. Traffic Rank: based on 3 months of aggregated “historical” statistics it is a combined measure of page views and users (reach)

2. Reach: Reach measures the number of users. It is typically expressed as the percentage of all Internet users who visit a given site

3. Page Views: measure the number of pages viewed by your visitors. Multiple page views of the same page made by the same user on the same day are counted only once. Hits mean nothing and should not be considered accurate or even worthy of discussion

Alexa Tools

Alexa Toolbar: This tool when loaded on Firefox provides meters that measure Reach, Traffic Rank, Traffic Trend, and Related Links

Search Engine: This tool searches any input and returns numbers for any given blog or website

Traffic Graph: The most useful tool. This graphs all the stats in increments from 7days, 1month, 3months, max. It allows you to compare your site to 4 other sites traffic and then graphs it. In addition you can download a widget to your site showing your Alexa numbers.

Global Information: here if your site has accumulated enough traffic and data, Alexa will return your numbers globally and how you rank within the US.

deansguide.wordpress.com Alexa rankings as of 6/24/2008: 109,416 (up from 105k last week) in the US and 358,548 (up from 350,233 last week) overall. I receive 75.8% of my traffic from the US and the rest outside. For