Mashable’s “Web Faceoff”: Foursquare vs. Facebook Places

Mashable.com, the leading social media news source site, has instituted Web Faceoff an “ongoing series comparing technology apps or ideas.” In this week’s Web Faceoff, Mashable asked their readers “which location-based service  do you prefer: Facebook Places or Foursquare?”

Foursquare vs. Facebook Places: The Winner is Foursquare

Mashable’s readers responded overwhelmingly in favor of Foursquare- a complete blowout!

  • 57.11% of the vote (1,611 votes), Foursquare remained the king of geolocation
  • 18.86% of respondents voted for Facebook Places
  • 7.73% (218 votes) said it was a tie between the two
  • 16.31% of you (460 votes) said that you preferred another location-based service

Visual Results: Mashable’s Poll:

Inner Architect’s Dean Guadagni Speaking at WITS July 13th

The 6th annual Wine Industry Technology Symposium returns July 13th and 14th. Billed as “Technology and Innovation Best Practices for the Wine Industry”, Inner Architect Business Director Dean Guadagni will be participating as a speaker-panelist in the day one afternoon workshop: “Embracing Social Media & Commerce: Cultivate Brand Loyalty.” The opening day activities include a Technology Showcase, CIO Round Table,  Technology Showcase and workshops:

Day One: July 13th

Afternoon Workshops

A. Embracing Social Media & Commerce: Cultivate Brand Loyalty

The session is about Cultivating Brand Loyalty and developing grassroots evangelists via social media with new and online wine lovers.

Moderator: Lisa M. de Bruin, National Account Development Specialist Hahn Family Wines

Panelists: Dean Guadagni, Business Director, Inner Architect; Judd Wallenbrock, President/General Manager Michel-Schlumberger Benchland Wine Estate; Hardy Wallace, Social Media Guru, Author, Dirty South Wine Blog, former Murphy Goode Wine County Lifestyle Correspondent.

B. Consumer Compliance: The Next Generation The Next Generation of Issues on PCI Compliance

C. Google Analytics and other Free or Low Cost Technologies

D. Apps Alley

E. Your System: “Not Guilty as Charged”

Workshop Times

The 5 workshops will be presented at both 2:30 – 3:45 and again at 4:00 – 5:15 pm (subject to attendance). For more detailed information on both day’s activities go to: http://www.wineindustrytechnologysymposium.com

Copyblogger’s Brian Clark: How to Create Compelling Content That Ranks Well In Search Engines

Brian Clark the man behind Copyblogger.com one of the most compelling and successful blogs in the blogosphere is at it again. Brian is giving away a very compelling 28 page report “How to Create Compelling Content That Ranks Well In Search Engines.”  This is a comprehensive report that is a fantastic how to first step in writing online content that will get indexed and ranked high in Google.

As Brian so succinctly states: “Put simply: If your content isn’t good enough to attract good, natural links, it doesn’t matter how “optimized” that content is. Here is your link and first step to copy “optimization.”

How to Create Compelling Content That Ranks Well In Search Engines

The Growth of Social Media By Erik Qualman: Bring This To The Boardroom I Dare You!

“The Growth of Social Media” by Erik Qualman is the latest in his über compelling series of videos on the growth and proliferation of social media throughout the world. Qualman delivers again, with an eery Fatboy Slim track accompanying, an almost mystical quality that brings viewers to one conclusion: Everything we know is changing at light speed. Enjoy!

Social Media: Revolutionary Paradigm Shift Away From Print

“Years to reach 50 million users: Radio 38 years, TV 13 years, Internet 4 years, IPOD 3 years, facebook added 100 million users in less than 9 months”   Erick Qualman

Web 2.0 Social Media is a paradigm shift of such massive proportions that it could be the biggest shift since the industrial revolution. The momentum is not slowing. Yet many naysayers try to point out that “this social media stuff” is just a fad- a passing fad. Instead blogging, microblogging, social networking, bookmarking, crowdsourcing, reviewing, and other forms of social media networks or concepts are expanding and evolving everyday.

Want some proof besides the failure of 800+ magazines in 2009, Gourmet the most recent victim, and the implosion of the print advertising business model? Don’t believe that things are changing because the delivery channel is changing? Trying to justify holding out establishing that blog, facebook business page, or Twitter account? THINK AGAIN-STOP and watch the video!

Erick Qualman, author of Socialnomics: How social media transforms the way we live and do business, is behind this eye-opening video that details how social media has changed the world. This kind of development reminds me of the music and cultural revolution of the 1960’s—a transformation that will likely have a long-term impact. Are you ready now to take social media seriously?

The Top 10 Blogs For Writers: A Blogger’s Resource Library

If you need tips on how to become a better writer, you may be acquinted with Copyblogger. If you need more resources to help your writing, the following Top 10 list is sure to provide the content you are looking to read. Michael Steltzner the author behind WritingWhitePapers.com chose his “Top 10 Blogs for Writers-The 2009/2010 Winners” awards. This list can be a content library unto itself. Congratulations to Coppyblogger the winner of this years competition.

Michael Steltzner’s Top 10 Blogs for Writers

The following is Michael’s list in his own words on why he chose each site:

Copyblogger award

  1. Copyblogger: This site is the heavyweight champion of the world four years running (and one of the top blogs on the planet)!  The brain-child of Brian Clark, his blog keeps winning because of its insightful articles.
  2. Men With Pens: James Chartrand and Harry McLeod maintain the number two slot with their inspiring content and rich community discussion.
  3. Write to Done: This blog nearly always delivers a home run with its excellent articles for all writers and is the product of top blogger Leo Babauta.
  4. Editor Unleashed: Inspired by the former Editor-in-Chief of Writer’s Digest, Maria Schneider explores writing, social media and community on her excellent blog.
  5. Freelance Writing Jobs: This site is the first stop for freelance writers seeking new work and great articles (and it remains a top winner since this contest began).  Congrats Deb Ng!
  6. Confident Writing: Joanna Young delivers rich and useful articles that will help you take your writing to the next level.
  7. Urban Muse: Susan Johnston covers a wide range of excellent topics that all writers will enjoy.
  8. WordCount: Journalist Michelle Vranizan Rafter explores the challenges freelance writers face on her excellent blog.
  9. Quips & Tips for Successful Writers: A true cornucopia of ideas for writers, Laurie Pawlik-Kienlen provides endless content and freelancing tips.
  10. Fuel Your Writing: This site will certainly fuel you! Michelle Krasniak Oxman and her huge team of contributors provide great content for writers.

20 Google Facts That Will Surprise You

FoxNews , Post Tribune, &  The Courier News published this deansguide article 9-8-09

Google is the most influential force behind the proliferation of social media. Yet many of us think we know everything or close to everything we need to know about Google. In an eye opening article by Search Engine People’s Ruud Hein “20 Things You Don’t Know About Google” you can learn something new and in most cases be very surprised at what you did not know. Here is Ruud’s list and my impressions.

20 Google Facts

1. Adwords accounts for 99% Google’s annual revenue; dg: that seems obvious but we are just warming up

2. Google’s advertising revenue in 2008 was $21 billion; dg: incredible and more than I imagined!

3. 1.35% of the US’ Adwords advertisers make up 80% of Google US ad revenue; dg: this goes beyond the 90-10 rule

4. Adwords as we know it used to be called Adwords Select. The top banner position was sold old school style through a program call Adwords Premium; dg: I did NOT know that fact

5. The first Adwords Select ad was in 2000 for live mail-order lobsters; dg: you have to start somewhere, a precursor to WebVan?

6. Google’s pricing mechanism where the winner pays the runner up’s price was devised to prevent super-inflated bid prices but the second-price auctions resulted in higher prices for Google right away; dg: brilliant strategy

7. In 2009 Google began showing ads based on their previous online activities. User patterns are segmented in 20 categories and roughly 600 subcategories; dg: this will continue to expand and be refined

8. In 2008, 80% of 80,000 typo-squatting domains in the US alone were funded through Adsense; dg: that is a bit alarming

9. Google’s query forecasting models are founded in their efforts to understand and predict Adwords pricing and click patterns; dg: again this will continue to be refined

10. Although it doesn’t like to talk about using user data, Google cross references everything. “We have temperature data, weather data, and queries data, so we can do correlation and statistical modeling.”; dg: this is part of the power and “secret sauce” that makes Google

11. In the last 10 years Google’s latency has gone from 1000ms to 200ms.

12. In the last 10 years Google has made seven major rearchitecture changes.

13. Compared to 1999 Google’s index is now 100x larger but they update it 10,000 times faster; dg: growth and speed continue to be a Google staple and it is another building block that keeps them ahead of the other search engines

14. Google cataloged its trillionth web page in 2008; dg: with one trillion cataloged web pages will any company ever challenge Google’s supremacy in the search industry?

15. To translate one sentence Google does a million lookups in a multi-terabyte data structure.

16. To punish itself for artificial link inflation (paid links) Google penalized itself in 2009 by lowering the PageRank of it’s Japan domain from PR9 to PR5; dg: why not across the board?

17. Since January 2009 Gmail regularly beats YouTube in market share by US visits and is the 2nd most popular Google property; dg: very surprising considering Youtubes viral capabilities

18. The 3 largest traffic drivers for Gmail are Google, Facebook — and Yahoo! Mail…; dg: oh yea Yahoo helping Google is a bit like the Red Sox helping the Yankees–hard to understand

19. To encourage developer teams to move to new servers Google uses auctions where teams bid how many extra computers dedicated to their service it would take for them to move; the lowest bidding team wins.

20. In 2007 Google announced it will award $20 million to the 1st private team which builds a robot — and puts it on the moon; dg: my money is on Mark Cuban who is never shy about a challenge or the type of publicity this challenge would generate

Social Media’s Connectivity and Evolution: Bruce Lee to The UFC

Carnac Johnny Carson

Courtesy Carnac the Magnificent Wiki

Johnny Carson’s Carnac the Magnificent could not have framed it better: “Social Media, Bruce Lee, the UFC.  .  . What’s a revolution, an institution, and a evolution.” Social Media is the revolutionary byproduct of Web 2.0 and blogging. It is a collaborative paradigm shift in communication and connectivity characterized, by Tim O’Reilly, as an “architecture of participation.” Yet what does it have in common with Mixed Martial Arts of the UFC and martial arts legend Bruce Lee? A: Connectivity and evolution.

Bruce Lee

Courtesy BruceLeeDivineWind.com

Bruce Lee and The UFC

Bruce Lee description of his fighting philosophy: “Be formless… shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle; it becomes the bottle. You put it into a teapot; it becomes the teapot. Water can flow, or it can crash. Be water, my friend…”  It was Bruce Lee’s creation of Jeet Kune Do that was the roots of Mixed Martial Arts. Jeet Kune Do relies upon multiple (mixed) styles no one more important than the other. Lee’s philosophy was that the opponent and circumstances dictated which discipline within Jeet Kune Do be used against an opponent. It is not fixed or rigidly patterned like traditional martial arts but rather it is a philosophy with guiding thoughts. Nearly 40 years later, the UFC represents the evolution of Jeet Kune Do by becoming the fastest growing sport on the planet.

Social Media and Blogging

Like Bruce Lee’s role in the creation of mixed martial arts,  blogging is the forefather or foundation on which Social Media was built. The connectivity that blogging brought to the masses is the basis for the Web 2.0 revolution that ushered in our current era where individuals have the power to create brands, mass media styled messages, and connect on a world wide basis with their targeted audience(s).

5 Things We Are Learning About Social Media

  1. Social Media was built upon blogging as a platform
  2. Social Media’s blogging platform is evolving with the explosion of micro-blogging
  3. Social Media’s evolution is based on philosophies that allow for the malleable change and growth of social networks
  4. Social Media’s evolution and continued growth relies upon adoption of social networks
  5. Social Media’s growth depends upon participation and contributions by new adopters within social networks

WakeUpWalMart.com: Manage Your Reputation or Else Someone Else Will

Wakeup Walmart

Online reputation management is a growing concern for the smallest business to the largest corporations. Blogging is one of the best tools to deliver messages and challenge erroneous information about a company brand. Social media networks allow companies to create profiles and pages which also act as a delivery system. The ultimate sum total of the effort to blog and create social media profiles and pages is to populate the page 1 Google search for the company name. The following is a perfect example of why companies of all sizes should be concerned and aware of how to defend their reputation online: WakeupWalMart.com

WakeupWalMart.com

The plethora of information presented on this site is the best example of why WalMart should be concerned. The following are links to each category:

  • WalMart Facts: covering such subjects as cost to taxpayers, wages, worker injuries, worker benefits and many more issues that the site highlights
  • Take Action: a plea to write your story, start a group, or write a letter to the editor
  • Media Center: including video, pictures, and WalMart in the news

This site is a warning to all companies that you can no longer remain silent when your brand is under scrutiny. Have a online reputation management plan and execute it as soon as possible.