A Job Seeker’s Day In The World of Social Media

Chicago Sun-Times published this deansguide article 2-08-09

In my post “Job Seekers How Do You Organize Your Day?” I ask the reader to identify whether they were making 10 mistakes  in their job search. As a follow up to this article I want to outline a day in the life of a job seeker who utilizes social media for their job search efforts. No resumes are sent in the making of this day-just value.

Daily Structure for Job Seekers Utilizing Social Media

1. 8:00am Check email:

2. 8:30am Check Google Reader:  Job Seekers should have their feed reader filled with the following resources:

a.) Blogs authored by companies that are on your company target list
b.) Linkedin Q&A, where you can follow relevant information to your targeted niche
c.) Blogs authored by associations or networking blogs within your field of interest
d.) Twitter feeds from recruiters, career strategists, and your local job market news agencies

3. 9:30am Linkedin: Create a new message in the “What are you working on” tool on your home page. This tool provides exposure of your activities to your entire network:

deans-linkedin-twitter-box

4.  9:45am Linkedin: Ask or Answer a Question to demonstrate your expertise

5.  10:30am Blog:  Check your blog stats, answer any comments, monitor traffic for each blog article within the last week, check keyword and Referrers sections

6.  11:00am Write Article: Choose a subject from the research you performed in your Google Reader and email check.

7.  11:45am Lunch-Twitter: Broadcast your new article & mine for article resources

8.  12:45pm Social Media Networking: Deliver your value by leaving link(s) to your article(s) on your targeted company’s blog(s), mass media blogs, industry association sites, and influential blogs comment sections. Ex below Ryan Phillipenko left a link (in red) to his blog .

deans-comment-ex

9.  2:00pm Check Email-Twitter: Return all messages and reach out to one new contact

10. 2:30pm Research Networking: Look for offline networking meetings, events, meetups, tweetups, and charity events

11.  3:30pm Cold Calls: Call your network and offer your value. Offer to volunteer, provide free services, or offer any breaking news or resources that will help your networking partners

12.  4:00pm Twitter: Tweet your latest article, leave at least 5 new messages with valuable resource links, connect via conversation with at least 3 new people

13. 4:45pm Review Monster.com & Careerbuilder.com: stay connected to these sites

14. 5:15pm  Linkedin Answer Follow up: Look for follow up to questions that are niche specific to your job search.

15. 5:45pm  Read One Social Media Blog: Read at least one current article from social media experts Chris Brogan, Guy Kawasaki, Peter Kim, Pat Kitano, or InnerArchitect

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Job Seekers How Do You Organize Your Day?

Foxbusiness.com published this deansguide article 2-03-09

If you are currently a job seeker, how do you organize your day? Do you have a plan? What tasks make up the plan that you execute on a daily basis? Do you have enough to do so that your job of finding a job is a fulltime job?

Is This You and Your Job Search Effort?

1. You are utilizing a resume as your #1 marketing tool

2. You are not utilizing social media

3. You are utilizing social media without an understanding of the strategies

4. You are email spamming your network with requests

5. You only respond to job listings or word of mouth aka “response mode”

6. You attend networking events without doing research to understand the organization, who may attend, or what the expected etiquette demands from each event

7. You are working less than 8 hrs per day on your job search and can not imagine having enough tasks to perform to fill a full work day.

8. You do not give value first

9. You are not delivering your value first before your resume

10. You are not learning and adding new skills to your current skill set

If you recognize any, a portion, or all of this list as what you are currently doing in your job search, then it is time to consider a change. Unless what you are doing is working for you, stay tuned as I will  outline and describe a job seeker’s day in the world of social media.

Blog Your Way to Employment, Branding, and Your Differentiating Factor With Inner Architect

Susan Dean

I am very happy to announce the first of two Inner Architect workshops titled “Blogging to Employment” November 18 and 19. The workshop is a detailed basic course on how to create an employment campaign utilizing your blog as the delivery system for your message. The goal is to provide people a plan on how to create their differentiating factor in order to stand apart from the estimated 1.1 million Americans who will lose their job in 2008.

Call to Action: If you know anyone who is unemployed, and I know I do at this time, please consider informing them of this valuable workshop.

Benefits for Attendees

1. Your own Blog: We will help you register and set up your first blog

2. Employment Campaign: Learn how to action plan an employment campaign so that you can answer the age old hiring manager’s question “So Bob what have you been doing the past 6 months to find a job?”

3. New Skill Sets: You will add to your skill sets-blogging, navigating blog software, Web 2.0 tools, and networking

Workshop 1:

Date: Tuesday November 18, 2008

Place: Silicon Valley Holiday Inn Express San Jose Airport

Time: 6:30-9:00pm

Workshop Fee: $75

Workshop 2:

Date: November 19, 2008

Place: San Rafael, CA Ace Conference Room

Time: 6:30-9:00pm

Workshop Fee: $75

Value Comparison: Blog Set-Up fees, as advertised on the internet, run from $200-$300 which only covers the registration and setup without any coaching. Blog Coaching and Training fees run from $70 to as much as $500 per hour

Class Size: We will limit classes to 20 so that each student is provided hands on personalized instruction.

Come find out why you need to establish your brand, discover your differentiating factor, and add to your skill sets the latest Web 2.0 information.

Changing Careers-Laying Your Foundation Workshop To Transition and Success

Many people in a variety of business niches are constantly searching for answers to obstacles that plague their professional development, business success, and overall happiness and well being. Susan Hanshaw’s upcoming workshop “Changing Careers: Laying Your Foundation” provides 6 Steps with a goal and a proven formula for achieving each goal.

Q: “What Do You Get In This Workshop? Why Should I Attend?”

A: “Together we will walk through 6 steps each with a goal and a proven formula for achieving each goal:

Step 1

Goal: Stop feeling stuck in a career that no longer fits

How: Become aware of your choices

Step 2

Goal: Give yourself permission to experience your ideal work life

How: Identify the beliefs that are holding you back and learn how to let go of them

Step 3

Goal: Stop second guessing your desire for change

How: Recognize how your values have changed

Step 4

Goal: Believe in your ability to successfully create a career change

How: Learn the 7 Steps to successfully create change

Step 5

Goal: Discover your passions and purpose

How: Learn how and where to look for clues

Step 6

Goal: Believe you can turn your passions into a financially rewarding career

How: Identify the various ways you can generate income from your passions

Please consider joining us for Changing Careers: Laying Your Foundation

susan hanshaw

Susan Hanshaw
Workshop Facilitator

Changing Careers:
Laying Your Foundation

Saturday, Sept 6, 2008
10am – 4pm

Quadrus Conference Center
2400 Sand Hill Road, Menlo Park, CA

“One of the most beautiful conference centers I’ve ever been to.”— Al Gore

Bay Area Business Woman Publisher Debra Costner Hails Susan Hanshaw’s “Inner Architect” As The Tool To “Build Your Life From The Inside Out”

Welcome to the new Bay Area Business Woman!

Debra Costner, Publisher

Bay Area Business Woman publisher and editor Debra Costner is a no nonsense businesswoman living her “purpose.” In one of the best book reviews to date, Ms. Costner described “Inner Architect: How To Build The Life You Were Designed To Live” as:

  • “It is not a book about living life or changing careers-it is in fact an exquisitely detailed workbook taking you through the process of a ‘personal revolution’”
  • “The many exercises, including identifying your trust issues, creating new beliefs about money, choosing to believe in yourself and trusting your instincts really hit the mark in identifying what keeps so many from finding success”
  • “Inner Architect is able to guide you through any life-altering modifications you feel compelled to make. The book could work to define a new health plan, improve personal relationships and of course develop a new business plan”

As Costner notes this book is for “. . . those who truly feel they need a change in direction, or want to examine their current situation and are ready for transformation.” As Susan advices “we are in an evolving state of becoming.” When you feel challenged by change and transition remember “When you have serious doubts, consider what regrets you might have if you don’t give your leap a full chance.”

Examples You Can Accomplish

1. Change your career direction create a purposeful path

2. Create new beliefs about money; letting go of the fear of the loss of the paycheck

3. Build the confidence to start a new exercise health plan

4. Improve your eating habits

5. Build and improve personal relationships

Susan Hanshaw’s “Creating Your Plan”: Networking To A New Life

Jeffrey Gitomer’s fun video of networking basics

Action Planning is one of the most intricate and important parts of creating a new life or career. Without a plan to drive your efforts, your attempts to change your life are much more difficult to achieve. Make no mistake about the fact that in order to succeed in any transition you must first be responsible for laying the foundation: planning.

In Susan Hanshaw’s book Inner Architect: How To Build The Life You Were Designed To Live”, Phase 4 Creating Your Plan the best tool to get started is Step 15 “Outline Your Training Process.”

Marketing Through Networking

One of the fastest and most effective methods to begin meeting people in the niche you wish to build your new career or life is via real world networking events and meetings

Webgrrls International

A great example of outlining your training process can be found at the networking group Webgrrls.com. Webgrrls provides meetings and events with the following benefits:

1. Networking: you meet people in your niche
2. Introductions: you give your 1 minute “elevator” pitch a mini marketing message business plan
3. Practice: you hone your public speaking skills by participating
4. Support: members support each other’s goals and help bring ideas forward
5. Synergy: many members have synergy within their action plans and training plans

5 Steps For Identifying Your Training Process

In Susan Hanshaw’s exercise you are given a practical method of evaluating your training process:

1. Get Clarity: Define details of your service or product, develop a profile of your job description, and list your job duties
2. Identify Areas for Development: review your job duties and list specific areas for development
3. Research: find training opportunities, options for training and learning, don’t limit your path to education
4. Buy In: Choose training programs that resonate with you, that excite you, and commit your efforts 100% to that program(s)
5. Complete Training and Credentials: realize your training will require concentration and sacrifice. Focus on the rewards of training rather than your sacrifices

Webgrrl Attendees With Expertise

1. Nelly Yusupova: Founder Digitalwoman.com a successful a website development and Internet consultant practice started in March, 2004. Nelly is also the CTO for Webgrrls.com and Manhattan chapter president. Contact Nelly Yusupova at nelly@cgim.com

2. Naomi Most: Naomi is the talented producer behind LittleMovingPictures.com and a well versed programmer with experience in Python, Perl, PHP, SQL, XML, C/C++. Naomi’s company is so busy and expanding that they are looking for a wide variety of professionals from copywriters to engineers. Contact Naomi at naomi@littlemovingpictures.com

3. Beth Rogozinski: Director, Marketing Communications for devicescape.com the leader in software for secure and seamless WiFi internet access. Beth has 10+ years of experience in Public Relations, media relations, media event marketing and planning. Contact Beth for all of your enterprise or individual WiFi access needs beth@devicescape.com

4. Erin Clark: Account Manager Eastridge InfoTech a technology staffing firm in San Francisco. Erin is a vibrant and well connected human capital facilitator who matches talented technologist with their desired positions. A active member of ebig.com and thinkhdi.com, Erin is a market leader and go-to source of information. Contact Erin at eclark@eastridgeinfotech.com

5. Gayle Uchida: Business Development Manager Gayle is a joy to meet and learn from in her work with Lighthouse-sf.com. Lighthouse For The Blind is a non profit organization focussed on education and awareness effecting the vision impaired community. Gayle has over 20 years experience in Silicon Valley as a business development executive and marketing professional. Contact Gayle at guchida@lighthouse-sf.org

9 Tips That May Change The Way You Do Marketing: Asking For “Permission” Never Has Been So Important

Valeria Maltoni, the marketing expert and subject of my last post, has a fascinating list of tips that may very well change the way you do marketing. Her tips are based on permission marketing a strategy where you ask permission before sending advertisements to prospective customers.

Permission marketing is used by some Internet marketers, email marketers, and telephone marketers. It requires that people first “opt-in”, rather than allowing people to “opt-out” only after the advertisements have been sent.

9 Tips To Consider

1. Newsletter Subscriptions: ask for permission to add people to your newsletter list. You may see a dip in the growth rate of your newsletter list but your new subscribers will be of higher quality to your business

2. Subscribe to email: Give people the chance to subscribe to your email whenever possible

3. What others purchased: Let your readers see what other people have bought, testimonials of your service, and even a poor review. By including a poor review you are demonstrating you are transparent

4. Comments: make commenting available as much as possible as often as possible on your site. If you have forum capabilities that is even better as it allows commenters to communicate directly

5. Give First: Make sure the first time a potential client hears something from you it is not a sales pitch of any kind. Add value and give something first before asking for something in return

6. Ranking Content: Create a method of allowing your readers to rank your content and vote for their favorite or most “useful” articles

7. Encourage Critiquing: encourage and foster an atmosphere where readers, peers, and clients can critique your work or present alternative ideas

8. Follow a Plan: Take everything in steps, follow a plan, and take your time building trust through permission in your marketing mission

9. Ask,Ask,Ask: One answer does not satisfy all inquiring minds. Continually ask questions so as to understand your clients. Show that you value their concerns by illustrating how your services or products can help them in their lives