InnerArchitect Presentation to Hospitality Industry Association: 10 Reasons To Hire Us For Your Event

[picapp align=”right” wrap=”true” link=”term=Target&iid=5237563″ src=”f/0/b/4/Large_Group_of_332a.jpg?adImageId=10162734&imageId=5237563″ width=”380″ height=”253″ /]If your company or association is searching for a valuable presentation on Social Media and how social networks are the new sales and marketing channels, please consider Innerarchitect.com your guide to social media strategies.

Last night we presented “Social Networks: How to Use Them in a Down Economy” to the Hospitality Industry Association of San Francisco. Our meeting outlined how LinkedIn, Facebook, and Twitter are the new sales and marketing channels. We presented tips and strategies:

  • Identify the etiquette and culture of each network
  • Identify the common and major mistakes companies make that hurt their brand within these networks
  • Describe the basic navigation of each network
  • Showcase the search functionality and importance of each network’s internal search engine
  • Provide statistics of page views, unique visits that support the growth and importance of each network
  • Compare and Contrast the old traditional sales and marketing channels to the new social media channels
  • Highlight Twitter’s prospecting-lead generation strategy via keyword search relevant to the group’s focus
  • Highlight Facebook’s CRM and rich blog like functionality
  • Outline Target, Dell, Starbucks’ case studies
  • Overview of real time Google search indexing and the mobile market
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Public Speaking Challenges: The 3 Toughest Audience Members

A child wearing a dunce cap in class, from a staged photo c.1906

So you want to be a speaker, workshop facilitator aka presenter? The benefits are exposure for your business and brand, lead generation, and networking. A public speaking platform can lead to far more business as well as a rewarding experience for you. We are public speakers, workshop facilitators, and presenters in support of our business at Inner Architect and we have experienced the challenges of public speaking first hand.

The following is a short profile of the 3 most challenging types of audience members you may encounter in your public speaking career. Take notice because if you decide to perform, you WILL run into all three of these people. For your sanity, I hope you won’t have all three types in your audience at the same time.

3 Most Challenging Audience Members

1. Dissatisfied Customer: this person is very negative, aggressive, and often verbally combative. They will make pointed remarks to tell you, and your audience, that your presentation is less than relevent, you are less than knowledgable, and they are dissatisfied with the entire experience. There is no appeasing or reasoning with this person; their purpose is selfish fulfillment of a need to lash out

2. Know it All: this person believes they know everything about the subject matter and have a burning desire to let the audience know how smart they are–to the detriment of you the speaker. They need the spotlight but they are unwilling to launch their own speaking platform. It is safer to be sitting in an audience than to stand up and become a target.

3. Disconnected: this person did not read the workshop-presentation description. They are normally complete beginners. They become increasingly frustrated with your presentation because it is not giving the “how to” beginner’s first steps.

Look For These Warning Signs

  • Do not listen, partially listen missing the gist or point, or selectively listen for what “they want to hear”
  • Abbruptly interrupt with a continuous stream of questions that goes beyond good decorum
  • Disrupt the class, workshop, presentation in a self serving selfish manner with little to no regard for fellow students
  • WILL provoke you to the point of placing you, the speaker, in the position of having to take action ie. asking them to hold questions until after presentation, asking them to listen since you answered the question, and in some cases forcing you to eject them from the class because they are ruining the attendees’ ability to participate, learn, and enjoy the material

The Zen of Presentations: Guy Kawasaki, Garr Reynolds, & The Health Brothers

FoxBusiness.com published this deansguide article 12-23-08

Guy Kawasaki’s new book “Reality Check” has many brilliant, thought provoking, and important ideas to share. One of those ideas is from Garr Reynolds and it is called the Zen of Presentations. Presentation Zen “is about restraint, simplicity, and a natural approach to presentations that is appropriate for an age in which design thinking, story-telling, and right brain thinking are crucial complements to analysis, logic, and argument.

Reynolds goes on to identify PowerPoint as a crutch rather than a tool for presentations. My feeling is that powerpoint hinders the speakers ability to connect with the audience if used incorrectly; unfortunately the majority use it incorrectly.

The following from Marty Neumeier sums up my feelings quite well:

“PowerPoint has become a full-blown epidemic. Tragically, the victims are company values such as collaboration, innovation, passion, vision, and clarity. If you want smart buy-in, give PowerPoint a rest. Substitute more engaging techniques such as stories, demonstrations, drawings, prototypes, and brainstorming exercises. If a business is a decision factory, then the presentations that inform those decisions determine their quality: garbage in, garbage out.”

What makes a good presentation stick? According to the Health brothers, Chip and Dan, in their book “Made to Stick” sticky aka memorable messages share 6 common attributes:

1. Simplicity

2. Unexpectedness

3. Concreteness

4. Credibility

5. Emotions

6. Stories

Chris Brogan’s Two Tips To Public Speaking: What’s In It For Me?

FoxBusiness.com published this deansguide article 11-20-08

Do you want to learn two hugely important tips to become a better public speaker, more connected with your audience, and a method to provide your audience with an actionable next step? If the answer is yes then please read Chris Brogan’s fantastic article “Two Important Speaking Tips.”

Courtesy of (CC) Brian Solis, www.briansolis.com and bub.blicio.us.

Chris Brogan, one of this generation’s true social media superstars states: WIIFM aka “What Is In It For Me?” Before you can understand how to provide the audience with the answer to WIIFM, let’s examine one of the most common mistakes speakers make–me included.

Our Introduction Rarely Connects Us to the Audience

According to Chris: “We have a tendency to clear our autobiographical throats before we dig into educating an audience. Then, we end with no real sense of what comes next. This means we leave people excited, but with nothing to do.”

Analysis: Often times I rely upon building my credentials first before getting to WIIFM. Do you find yourself moving your own value message forward before connecting with the audience’s need to CARE about your message?

2 Tips to Help Your Public Speaking

1. WIIFM: Ask Your Audience a Question- According to Chris you want to ask your audience a question “that sounds like it came right out of their head.”

Example: If you are giving a session on the merits of blogging as a tool for job seekers in their job search you might ask:

“Do you think people REALLY believe blogging will change the process of searching for a job?”

Benefits: By asking this type of question, you are relating to the audience’s need to care and understand what is in it for me.

Second benefit is what Chris refers to as taking away their “sword”:

“This means start by making sure your audience (especially if they’re skeptics) knows that you’re on their side.

2. Takeaways: these are very important for a speaker to include in their presentation. They are the next step actions and things people can do to apply the tips-information you have provided during your presentation. As Chris states, and I can vouch for this myself, takeaways are “the whole “next steps” stuff that people seem to crave at events.”

The Takeaways you provide should be “very actionable.” When I finished my workshop on Blogging to Employment, I gave my audience a homework assignment that included research, writing their initial blog article, and formulation of a target list.

Benefit of Takeaways Keeps You Connected: you remain connected and have a solid reason to collaborate with your audience as a resource and coach for their next step actionable items.

Organizational Structure: people need and want structure and organization. By giving Takeaways and “homework” you are helping your audience to be more organized in their quest for new information and solutions.

Realtor’s Video Tool: Monkeysee.com How To Library For Exposure

Chicago Sun-Times paper the Post-Tribune published this deansguide article 10-31-08

FoxBusiness.com published this deansguide article 10-31-08

How many times have we said: “If I could only watch someone do it first, I could really get the hang of it much faster”? And when we think of the concept of learning through video tutorials we are usually looking through youtube, or another video site. We often find amateur video with a wide variety of opinions on how something should be done. Not with Monkeysee.com. Monkeysee bills itself as providing “The highest quality, most credible how-to videos on the web.”

Monkeysee.com Features

1. 17 Categories: Everything from Auto & Mechanical to Business to Sports & Leisure

2. Upload: Upload your own videos for possible inclusion, save your favorites for future use

3. Become an Expert: Submit your video to be considered for inclusion on Monkeysee.

Monkeysee.com Benefits

1. Huge Library: Great informational videos for your education

2. Opportunity: Featured Videos are on the home page for each category and become a huge opportunity for exposure: Newest, Most Viewed, Recommended, and Highest Rated

3. Expert Spotlight: Expert page is a fantastic spot to land if you can get accepted

4. Traffic: Monkeysee.com has huge traffic numbers and would provide you with networking and exposure opportunities

Realtors Branding Guide

1. Public Speaking: If you create a video that showcases your expertise, and it is chosen for inclusion, you will have the beginnings of your public speaking platform

2. Exposure: If your video is chosen you will have the opportunity to gain wide spread exposure to your message and your business. Monkeysee.com’s Alexa ranking is 24,545 worldwide and 6,736 U.S. which translates to huge traffic numbers

3. Content-Research: The site library has how to videos with rich content and resource potential for ideas and projects

5 Strategies to Branding “You”: Realtor’s Guide To Career Success

Branding "You" to be memorable

Branding

Reuters.com published this deansguide article September 2, 2008

What exactly is the definition for the word “branding”? We are talking about creating an aura, a perception, and a truth about a person, service, or product that allows people to identify and recognize them instantly.

Branding according to Whatis.techtarget.com definition

Branding “You” What Are You Waiting For?

You spend a lifetime promoting your employer, their products, and their services. You derive your substance factor from your experiences. Is it not about time you tell the world about you and why you are special?

Tips To Branding “You”

1. Recognize: You are a brand. You have recognizable qualities and you must consider yourself special in order to promote your unique qualities

2. Begin the Shift: Recognize you are worthy of brand recognition and begin to shift the emphasis to your qualities and differentiating factors that make you unique. Why are you so effective? How can you deliver value? Begin to market you as the source

3. Education to Expertise: in order to become a brand, you must be knowledgeable in your niche. Gain confidence and expertise by studying and learning about your business from mentors, online resources, workshops, seminars, and books. Building your knowledge base builds confidence in you as well as your potential clients

4. Writing Platform: create a writing platform with the goal of establishing your own blog within a 3-6 month period. The following are places to start:

a.) Submit articles to ezinearticles.com

b.) Create a newsletter

c.) Become a contributor to a blog

d.) Ask to contribute to a newsletter or local newspaper

5. Public Speaking Platform: Create a workshop or speech aimed at providing value to your audience.

a.) Ask to represent your company at local meetings or conferences. Work up to bigger venues

b.) Ask to speak at your Kiwanis Club, Rotary, or Chamber of Commerce

c.) Create a Free workshop for you affiliate partners

d.) Join a industry organization and submit your request to speak

Results

The best strategy to support your career as an entrepreneur or as an employee of a company is to create the brand of “You.” In so doing, you become recognizable to both potential clients and potential employers.

Your entrepreneurial business is positively effected when potential clients know you, like your brand (You), and understand the value you bring to the table

Your employer’s business is positively effected when customers know you, trust you as their “brand”, and understand the value you bring to the organization you are working for with the client’s best interests in mind

Networking The Right Way Part 2: #1 Method to Networking Success

In our last adventure our fragile business networker was accosted by the unseamly hardsell tactics of Superman during a networking event. Superman was the epitome of the hardsell, offer nothing, talking to much, and in general acting like the blowhard we all try to avoid.

Don’t Be A Joker!

Director Tim Burton specifically refers to this image as "the duel of the freaks".

Courtesy Jack Nicholson Wiki

#1 Method To Networking Success

“Give something that others Value, give it often, and give it WITHOUT asking for anything in return” –Jeffrey Gitomer

If you give people what they value, continuously give it to them, without asking for something in return or trying to sell them–you will have mastered the method to networking success: The Give

The Ann Tardy Story: A Case Study for Giving

Ann Tardy left a successful law practice as well as her CPA business to establish Lifemoxie.com. Ann is a powerful keynote and workshop facilitator. I attended her workshop “20 Ideas To Relentlessly Self Promote You and Your Business.

The Approach: It’s All About Giving

Shortly upon the conclusion of Ann’s workshop I met her face to face and offered:

1. To give my feedback on her presentation

2. To write an article praising her work for my blog

3. To provide her a free consultation on blogging, blog marketing, and social media networking

The Rest of The Story

After staying in contact with Ann, and many communications and networking referrals, we finally had the opportunity to meet for lunch 2 months after our initial conversation at her presentation. We were pleasantly surprised with the story Ann related to us:

“I was in New York City last week as a guest presenter at a Women Entrepreneur’s Conference. An audience member approached me after my keynote to tell me that she attended the workshop because of a review she read from a blogger. That blogger turned out to be you dean and your deansguide review. As a result of your wonderful review this woman attended and brought a friend with her.”

The Result of Giving

1. Referral-Gifts: Ann has provided our Inner Architect business with 17 amazing contacts which have led to 12 speaking engagements for author Susan Hanshaw

2. Relationship: Ann has become a trusted friend and source of business

3. Evangelist: Ann is now an “evangelist” for our company and Susan’s work. She spreads the word aka viral marketing helping people understand our work

4. Reference Point: Ann is a well respected national keynote speaker with incredible name recognition. Her willingness to validate our business mission lends added credibility to our reputation and public perception

5. Mentor: Ann is walking the path we intend to walk. Her mentorship and direction have been an integral part of our business growth and expansion