Leverage Twitter “Favorites” Like Brian Solis

Are you strategically utilizing Twitter? Would you like to identify, understand, and successfully utilize the same strategy that thought leader and social expert Brian Solis uses? If your answer is yes, then the following post will help you take the first step. This post was complimented by Brian and received 173 retweets, 75 Facebook likes, 71 Linkedin shares, and 17 Google+ +1s. Consider the following post a road map into how Brian has successfully taken one feature on Twitter and made it his own recommendation channel.

Twitter’s most underutilized, outside of lists, and most valuable opportunity is the “Favorites” feature.You all know how it works but do you understand how to strategically utilize favorites? Do you use Favorites for anything other than to “bookmark” important tweets for research and future reading?

Brian Solis is a formidable thought leader in the digital space, author, and genuinely willing participant who engages with many who seek his help. Brian’s use of the Favorites feature is the reason for this post- it’s simple and simply brilliant.

How Does Brian Solis Utilize the Twitter Favorites Feature?

Granted, the vast majority of us, me included, do not have the name recognition, authority, and influence of a Brian Solis in the digital marketing space. But that doesn’t mean we can not utilize Brian’s strategy. Brian’s strategy is to Favorite the wide array of compliments, positive references to his work, and referrals he receives on Twitter. Like many websites that provide customer referrals, in quotes, Brian is leveraging his deserved popularity with people on Twitter.

References to Brian Solis’s Expertise

An example of people’s perception of Brian’s expertise:

Referrals to Brian Solis’s Work

An example of people’s referrals to Brian’s work, books, speaking engagements

People Quote Brian Solis

In what has to be the most flattering and effective use of Favorites is the collection of people quoting you, your book, or your speaking engagements. Here are some examples of people’s reaction to Brian Solis:

3 Ideas How You Can Utilize Twitter Favorites

  1. Showcase Retweets: every time you receive a RT that is about your work, favorite (save) that tweet. People who thank you for your work including writing, speaking engagements, or opinions sought should also be Favorited. This stream will provide prospective followers with reasons to follow you
  2. Tweet Your Favorites: as you begin to build your Favorites “bank” of goodwill, start tweeting the link to this section. Promote what people are saying about you
  3. Tweet Other Users Favorites: help recognize people’s work by tweeting the link to their Favorites section as I did above with Brian Solis. This will also place you on the map as a person willing to share content and help other users. In addition, you might catch the eye of a user by promoting their work

4 Ways to Increase Clicks and Sharing of Your Content on Twitter

The numerous, vital, and long lasting benefits of social media networking for companies today place pressure on a marketing team to deliver the right message, at the right time, to the right audience, within the right social network. Combine these “must haves” with the right testing procedures for each campaign, and companies begin to realize and uncover the ROI of their social media networking. In my opinion without question, the most powerful social network for viral marketing is Twitter the micro-blogging platform. One of the simplest and most effective strategies for companies to increase more clicks and viral sharing on Twitter is through the Retweet.

Viral Sharing of Your Content: How to Get it Done

When consumers and companies begin to recognize your brand’s content via the Retweet,  try the following steps:

  • Curate Content: write a solid article and showcase it with a succinct tweet:

  • Thank You Tweet: write a tweet thanking the person-brand that RT’d your content. Do not cobble your thank you at the end of their RT of your content. Instead, honor their kindness by thanking the person-brand first:

  • Copywriting: after completing your thank you copy, describe (“adoption & measurement”) the post you are referencing. By referencing and describing your post, you help your RTing partner to remember their RT of your content easily. More important is the fact that this description may be viewed by Twitter users who may have missed your article when it was originally tweeted and subsequently RT’d

  • Link: remember to add the original shortened link at the end of your Thank You tweet. This completes the strategy by giving those Twitter users who missed your original tweet or the subsequent RT the opportunity to click through to your content

Twitter Success: Do You Have Twitter SOL?

[picapp align=”none” wrap=”false” link=”term=Marvin+Gaye&iid=2390751″ src=”4/2/8/e/Singer_Marvin_Gaye_37b5.jpg?adImageId=12951275&imageId=2390751″ width=”234″ height=”256″ /]

Do you have Twitter Sol? If you do then you are utilizing and leveraging Twitter for all it is worth. You are making friends, networking, and making a difference. If you don’t have Twitter Sol you are not being heard, you have not opened lines of communication, you are not leveraging the network, and you are not making a difference- you are just there.

Twitter Status Quo

Most people and companies do not take the time to learn all of the features, functions, and strategies the network has to offer. After a frustrating time trying to blast spam or Noise messages of sales, the final chapter is an abandoned account which creates problems:

  • Perception: that the company or person did not take the time to learn or engage on Twitter could tarnish the brand in their consumer’s eyes
  • Listening: that the company or person no longer cares about the consumer’s concerns, stories of using the brand, or problems with the product or service
  • Communication: even if the company or person listens to the network they no longer have a tool they are willing to use to engage these consumers. Instead they will allow anything and every opportunity to pass all because they established a Twitter account before creating a strategy

Twitter SOL

Strategy: Do you understand how to leverage Twitter to perform

  • Keyword searches
  • Prospecting for new clients
  • Networking
  • Monitoring your brand
  • Defending your reputation
  • Creating offers
  • Measuring ROI via keycodes
  • Broadcasting
  • Announcements
  • Creating a “viral army” of people or companies that will carry your messages forward
  • Recognizing people and companies via messages
  • Copywriting hashtag events
  • Replying directly to your prospects
  • Privately messaging
  • Follow vs. Follower ratios 1:1
  • Attract a targeted Following
  • Segment through list building

Opportunity

  • Find “Real Time” conversations
  • Monitor multiple keywords
  • Engage with prospects
  • Create alliances
  • Network with industry-niche Associations, companies, people
  • Ask for guest post on blogs
  • Set up meetings

Luck

  • Contact from prospect
  • Recognition by your industry or prospects
  • Timing of offer or communication
  • Right place at the right time
  • Engage with prospect who do not communicate via email, postal, telephone or traditional channels
  • Find employees, partners, contractors
  • Discovered by online media, mass media, different countries or cultures

Twitter Strategies: 8 Reasons To Make “Following” Widget a Blogroll

A following blogrollWhat fixes or features would you implement on Twitter if you were one of the principles? If I could fix something simple it would be to give each user control over the “blogroll” aka people you follow list that shows on the right side bar. This “following” widget shows the last 36 people or companies you have followed. What if you could choose the 36 people or companies who are displayed in this widget? This widget then becomes a true blogroll and it’s functionality becomes very important. This is what I could accomplish with this new feature:

8 Reasons to Make “Following” Widget a Functional Blogroll

  • Showcase: I could provide exposure for my most influential people-companies I follow
  • Best of Class: my following widget could be populated with the best providers of information
  • Perception: the perception of me or my company suffers in the eyes of my followers if less than appropriate or different people are showing up in my following widget aka blogroll
  • Change: provide each user the ability to change their “blogroll” daily, weekly, or monthly. This would allow me to run blogroll themes. Examples would include best of social media; social media companies, best hyper local resources, best regional information, niche information
  • Hashtags: I could feature the most prominent Twitterers from hashtags
  • RT: I could feature the most prominent RTers of my information as a recognition and thank you
  • DM Abusers: I could feature companies or people who use the DM as a spam messaging channel; This would be a warning system for users
  • Unfollowing: this could be a list of people or companies I am about to unfollow

Twitter’s Conversational Search: The Search Google and Facebook Seek to Emulate?

FoxBusiness.com published this deansguide article 3- 18-09

The new buzzword in the world of search, and a concept being posited as the downfall of Google, is “conversational search.” The idea being that searching within Twitter, Linkedin, or other social media network search engines is a more robust and valuable search strategy than utilizing Google search. The thought is that the search results on Twitter could lead the searcher to conversation(s) that provide more targeted information, possibility of immediate communication, and feedback.

The following is a retrospective look at our original Twitter case study that highlighted David Murray’s successful job search utilizing Twitter.com as his main tool. Within Dave’s strategy were 5 major tips that any job seeker can use to begin the process of delivering their value to their strategically targeted audience(s). This is a fantastic case study for the value of conversational search: injecting yourself into your desired conversation resulting in an opportunity.

The case study of David Murray written by David Meerman Scott is a powerful example of how to utilize Twitter in your employment campaign. The article “How David Murray Found a New Job via Twitter” provides 5 advanced tips that are very important to consider—if you plan to utilize this free broadcasting tool:

  1. Use Twitter: This sounds easy but the first step is to recognize that if you want to stand apart, you need to begin to utilize social media tools your competitors may not be using–yet.
  2. Create Keyword List: List all of the keywords for the company, industry, people, and niche you wish to “follow” on Twitter. An example of David’s keyword list: “Social media jobs”, “Online Community Manager”, “Blogging jobs”, “Hiring social media”, and other keywords that fit his job search criteria.
  3. Twitter Search: Twitter Search is an internal search engine that you will input your keywords into to find conversations by people who are connected to the industry, jobs, companies, and niches you wish to contact.
  4. Google Reader: David then pulled the RSS feeds of his keyword conversations into Google Reader and “made it a habit to check these first thing in the morning every day.”
  5. Introduce Yourself: David found conversations related to his job interests and he “took the liberty of introducing himself via Twitter.”

The Results: David was hired as “Assistant Webmaster, Client Services for The Bivings Group.” And as David states “Many times when inquiring about the open positions, the jobs had not been officially posted” and “How cool that on Twitter you can express interest in a job opportunity that hasn’t even been announced yet?”