Twitter Strategies: Tell a “Tweet Tale” To Influence

Twitter hashtag events, #Winewednesday and #Followfriday, have been a mainstay in helping wineries network with their consumers and affiliates, raise awareness for their brands, and open lines of communication. The most important strategy to ensure success during these events is to understand how to write creative tweets that illustrate why you are recommending a person or brand. One such strategy is what we call a “tweet tale.”

Tweet Tale: A Short Story

What is a Tweet Tale? The object is to create a micro-story that showcases the people or brands you wish to recommend to your followers. The following example of a Tweet Tale:

This Tweet Tale is based on a question asking readers if they have visited the Bardessono Hotel a fantastic Napa Valley resort, dined at Thomas Keller’s French Laundry, enjoyed St.Supery wines, danced at Napa’s newest event facility Uptown Theater, and visited vaunted Napa art gallery Cordair Gallery.

Tell a Tale:

If you get creative your  tale  will take the reader through a wonderful micro story, recommend your favorites, and create goodwill for your brand.

4 Reasons Why Twitter Will Thrive Despite Commercialization

SocialMediaToday.com’s Robert Bacal’s “Twitter in a Corner- Facing Huge Challenges” is a smart look into Twitter’s challenge to monetize and survive into the future. Bacal points out Twitter’s initial steps into advertising and their deliberate roll out strategy. He correctly identifies Twitter’s concern with user experience and the possible alienation of users due to the advertising platform. Bacal gets most of it right but not everything.

Twitter User Experience: Bad Times Ahead?

According to Bacal:

“Can it (Twitter) hit the critical balancing point where it can maintain its user base, attract more users while using user eyeballs to generate money? It’s unlikely. There is a point where the commercial use will drive social and community users out of the space, or to competitors, and that reality, or at least possibility limits the revenue potential.

“At the same time, there is the issue of commercialization from third party sources who aren’t paying anything for the free advertising they get from simply dumping tweets into the stream. They damage the user experience for those who are not there to buy things, the majority of users, and they don’t drive any revenue at all for Twitter.”

Twitter User Experience: Counterpoint

  • Commercial Use: commercial use will begin to attract more users not drive them away from Twitter. In tandem with Foursquare, Twitter will be the “offer platform” consumers will flock to in order to find the best deals on products and services
  • Research: according to a 2006 quote from Evan Williams:
    “What we have to do is deliver to people the best and freshest most relevant information possible. We think of Twitter as it’s not a social network, but it’s an information network. It tells people what they care about as it is happening in the world.”
    Twitter remains one of the most vibrant and important resources for information on the internet and the fastest growing search engine with more monthly search queries than Yahoo and Bing- combined!
  • Choice: Bacal’s thought that user experience is damaged by people or companies “dumping tweets into the stream” that either promote or advertise something is no different than the 50 years worth of television or radio advertising we have endured. We as users understand that we can ignore the tweets that promote or advertise because the network’s value outweighs the littered stream.
  • Entertainment Value: Twitter has a plethora of celebrities, sports stars, business magnates, and other very interesting people and brands. It is the platform to learn about people and brands. No amount of commercialization will drive people away from the tidbits of gossip, insider information, and breaking news Twitter has to offer.

Twitter Strategies: Twitter_Tips’ Viral “Sharing” Strategy

Our deansguide article “Twitter Strategies: #FollowFriday to Recognize and Attract New Followers” was RT aka ReTweeted today by the powerful and important Twitter_Tips Twitter service. The results have been excellent with 195 page views from this one RT. The viral passing of this link is also impressive with the Twitter_Tips network of followers numbering 136, 050 and counting. During my due diligence in investigating where my traffic was originating, I discovered a neat trick that Twitter_Tips uses to save time and create more recognition opportunities. This is a great Twitter strategy that everyone should utilize.

Twitter Strategy: “Share”

Twitter_Tips

Above is the RT by Twitter_Tips of the deansguide article. Twitter_Tips provided this RT without the traditional “RT”and they used it for #Followfriday further showcasing our article. Here is the cool tip:

  • 1st Shortened URL: this is the http://mp/mtdNg and it is a direct link to the deansguide article
  • Share: here is the cool tip. After the word “Share” is a bit.ly link that when clicked on brings the reader directly back to Twitter with the RT already written out ready to be tweeted like so:

Twitter_Tips002

The finished product above makes it extremely simple and compelling for readers to:

  • Virally pass your article along to their network
  • No need to write a RT as it is already prepared for the reader
  • Waste time positioning links
  • Waste time deciding whether to RT or not to RT

Twitter Strategies for Entrepreneurs: Research Using Favorites

Favorites sidebar002Chicago Post-Tribune published this deansguide article 6-2-09

Twitter is one of the most robust resource for links, ebooks, pdf, and information available to any entrepreneur, job seeker, or business person today. I use Twitter for 85% of my content research for both of my blogs deansguide and innerarchitect. One of the best strategies once you have found your nuggets of information is to use the “Favorites” option on your Twitter home page.

Favorites: Location

Favorites is found on the right side bar beneath the “Direct Messages” section and above the “Search Box” area that allows Twitterers to search the site for keywords.

How Does it Work?

When you find an important link to an article that you wish to keep for future reference, you can move your cursor into the right side of the tweet message. On the far right side, invisible until you move your cursor over it, are two icons. The top icon is a star which denotes a “favorite.” By clicking on this star, you will have “saved” the tweet with the important link for future reference

Research Strategy: Favorites

Here are the uses the Favorites section provides for your research on Twitter:

  • Repository: container that holds all your coveted tweets with important content links
  • Personalize: your selections  are a valuable  library that you build
  • Recognition: take inventory to determine who provides the most value and then RT aka retweet their content as often as possible
  • Create: create a spreadsheet or list of the top 5 Twitterers who provide you the most valuable content that is contained in your Favorites “library.” Tweet the results of your “Top 5 Favorites”
  • #FollowFriday: take your top content providers from your Favorites section and recognize them by recommending them with a #followfriday tweet

Twitter Strategies For Realtors: Twitter Grader’s City Networks

Twitter Grader

Courtesy of Twittergrader.com

ComputerShopper.com published this deansguide article 5-13-09

Twitter Grader is one of the new tools that helps Realtors, entrpreneurs and companies measure their social media presence on the social network, micro-blogging sensation, Twitter.com. Twittergrader.com  is just one in dozens of open source measurement tools available to Twitter users.  What stands out about this new tool is it’s special feature: CityGrader.

What is CityGrader?

City Grader is a listing of the top 10 Cities, calculated by number of Twitter users, with dedicated Twitter users. These users are consumers, companies, entrepreneurs, and public utilities. The list of participants is endless.

Top 10 Cities

1. London
2. Los Angeles
3. Chicago
4. New York
5. San Francisco
6. Toronto, Canada
7. Seattle
8. Atlanta
9. Boston
10. Austin

Twitter Strategies: City Networks

Here are some tips on how to utilize the information provided for each city network of twitter users:

  • Networking: mine city lists within your niche. Example: Los Angeles #12  prominent Twitterer is Jeff Turner Founder of Realestateshows.com
  • Jeff Turner Twitter Grader
  • Leads: mine city lists for prominent entrepreneurs, small businesses, or firms that could use your services. Build a list from these leads for each city and trade with partners who are located in those markets
  • Research: Compile a list of the most prominent consumers, competitors, and possible networking partners in each city and research the information they “tweet” on their markets. Gain a direct understanding of each city’s conditions by reading about the experiences of those professionals in each city network

Twitter Strategies Not Just Marketing Department Tool

FoxBusiness.com published this deansguide article 4-21-09

Twitter, the micro-blogging sensation, has proven once again that Web 2.0’s architecture of participation can help an individual (Ashton Kutcher) beat a global mass media giant (CNN) at it’s own marketing game. What many entrepreneurs, small businesses, and companies fail to understand is the multiple uses social networks, like Twitter, have to offer.

Scottsdale PD Twitter Strategies: Not Just Sales and Marketing scottsdale-pd-twitter

One of the best examples of using Twitter, for something other than marketing, for the common good of many is being done by the Scottsdale, Arizona police department. Here is how Scottsdale PD uses Twitter:

  • Traffic Flow and Planning
  • Accident Reports
  • Amber Alerts
  • All Points Bulletins
  • Safety Tips
  • Breaking News
  • Announcements
  • New Department Technologies
  • Fund Raising Events
  • Tips from Citizens
  • Monitoring for Crimes within the community
  • Traffic Alerts

The uses are endless for announcements to the public. It will be interesting to see if other public utilities use Twitter in the same fashion. The ultimate plan would be to interconnect an entire city’s departments for instant notifications and communications with emergency security in mind.

Twitter: Web 2.0 Definition of Architecture of Participation

tim-oreilly

Tim O’Reilly the 2005 architect of the now famous definition of Web 2.0 foreshadowed the coming of the paradigm shift in media we are now seeing. The idea that individuals and companies could participate, collaborate, connect, and create is now in full swing–online.

Twitter: Micro Scale Example

Twitter’s social network is a solid example of an architecture of participation on a micro scale. Although it is not yet as functional as a blog, Twitter’s microblogging platform supports the architecture of participation:

  • Sharing links to resources
  • Developers creating open source tools for the Twitter community
  • Audio and Video links shared within the community
  • Collaboration between Twitterers in business, social, and political circles
  • Subculture of vernacular, semantics, and Twitter speak

O’Reilly’s mantra within his Web 2.0 definition should be the rallying cry manifesto for every entrepreneur, small business, and corporation: Creating network effects through an “architecture of participation.”

Us vs. Them

For companies like Intel, American Express, Clorox, and HP the power of microblogging, blogging and social networks produces:

  • Brand recognition
  • User participation
  • Measurement of message, products, and services
  • Viral opportunities
  • Reputation management
  • Breaking news opportunities
  • Communication and engagement with their audience
  • Crowdsourcing for new ideas

Conclusion: The Have “Nots” a Warning

For companies without a social media strategy, with no participation in social networks, and for those companies that do not publish a blog your time is coming. Your De-Evolution will take place as your competitors that are social media Web 2.0 first adopters and the second wave of adopters will fill the vacuum and void left by your lack of participation.

Worse yet, the consumer population looking for your brand online, within these social networks, will assume you don’t care about them or their concerns.

These consumers, made up of your current audience-clients and potential consumers, will hold conversations about your products and services. Some will compliment and evangelize your company-but you will never know it. Some will slam your brand, tell stories of dissatisfaction, and rant about your lack of participation-but you will never know it.