The numerous, vital, and long lasting benefits of social media networking for companies today place pressure on a marketing team to deliver the right message, at the right time, to the right audience, within the right social network. Combine these “must haves” with the right testing procedures for each campaign, and companies begin to realize and uncover the ROI of their social media networking. In my opinion without question, the most powerful social network for viral marketing is Twitter the micro-blogging platform. One of the simplest and most effective strategies for companies to increase more clicks and viral sharing on Twitter is through the Retweet.
Viral Sharing of Your Content: How to Get it Done
When consumers and companies begin to recognize your brand’s content via the Retweet, try the following steps:
- Curate Content: write a solid article and showcase it with a succinct tweet:
- Thank You Tweet: write a tweet thanking the person-brand that RT’d your content. Do not cobble your thank you at the end of their RT of your content. Instead, honor their kindness by thanking the person-brand first:
- Copywriting: after completing your thank you copy, describe (“adoption & measurement”) the post you are referencing. By referencing and describing your post, you help your RTing partner to remember their RT of your content easily. More important is the fact that this description may be viewed by Twitter users who may have missed your article when it was originally tweeted and subsequently RT’d
- Link: remember to add the original shortened link at the end of your Thank You tweet. This completes the strategy by giving those Twitter users who missed your original tweet or the subsequent RT the opportunity to click through to your content
Twitter is now acknowledged, by savvy marketers and companies, as a full fledged direct marketing channel. According to many reports, unlike traditional channels like television, radio, email, postal, direct mail, and the telephone, Twitter and it’s digital brethren will see an increase in marketing activity and money spent on marketing campaigns. In our work as marketing consultants, we utilize Twitter as a direct real-time communications tool to initiate one one one conversations with consumers and prospective consumers. The following strategy, and the reasons for it’s effectiveness, will help you connect more deeply with your customers and prospective consumers.
Twitter Communication: Always Have the Last Word
Anytime a customer or prospect tweets their appreciation, approval, or a recommendation for you or your business, you should always respond. This response can be a simple thank you but it must happen. The most important strategy is to make sure you have the last word in the string of communication.
6 Reasons Why it is Important to Have the Last Word
- Acknowledgment: by sending the last tweet you let people know that you received and understood their tweet
- Etiquette: by thanking people you show the Twitterverse you have manners and will properly recognize people for their effort
- Recognition: your tweet will provide the recognition that your customer/prospects are important to you
- ReTweet: by retweeting a customer/prospect’s tweet you are sharing it with your audience of followers
- Hashtags: by using the hashtags your customer/prospects use in their tweet to you, you are providing recognition of their importance to you as your tweet cirulates within hashtag streams they believe are important to them
- Top of Mind: by thanking everyone and having the last word, you stay top of mind with your customer/prospects