Introspectr: Finding Your Social Footprint

A personal search engine that keeps track of your social footprint for future reference? It’s here in Introspectr.com. Introspectr’s motto: “Stop searching, start finding. Introspectr makes it easy to find messages, documents, and links from every part of your online life.”

Introspectr Basics

  • Provide Introspectr access to your Twitter, Facebook, and Gmail accounts
  • Introspectr indexes your Twitter, Facebook, and Gmail messages along with links and attachments
  • Search with any term and the results returned are your past Twitter tweets, Facebook messages, and or emails related to your search term(s)

Copyblogger’s Brian Clark: How to Create Compelling Content That Ranks Well In Search Engines

Brian Clark the man behind Copyblogger.com one of the most compelling and successful blogs in the blogosphere is at it again. Brian is giving away a very compelling 28 page report “How to Create Compelling Content That Ranks Well In Search Engines.”  This is a comprehensive report that is a fantastic how to first step in writing online content that will get indexed and ranked high in Google.

As Brian so succinctly states: “Put simply: If your content isn’t good enough to attract good, natural links, it doesn’t matter how “optimized” that content is. Here is your link and first step to copy “optimization.”

How to Create Compelling Content That Ranks Well In Search Engines

Twitter Strategies: Beware of What You Save in Your Favorites

Twitter’s Favorites section is a fantastic repository for you to save valuable research links, commentary from people you follow, proof that your efforts are working, or as a space to hold all relevant testimonials for your product or service. With all of this value that the Favorites section has to offer there is a dark side– a very dark side.

Beware of these Favorites Problems

  • Favorites can not be hidden or locked
  • Favorites can be accessed by the public like your tweets
  • Favorites can be mined and scrutinized by your competitors
  • Favorites can, if you favorite the “right” information, give your competition hints to your future plans
  • Favorites can showcase your prospects or current customers
  • Favorites can reveal the types of research you are examining

Conclusion

Until Twitter provides privacy or a locking option for your Favorites section, beware that what you place there can be used to evaluate your efforts.

MLK: A Man Never To Be Forgotten

Malcolm X and Martin Luther King

Martin Luther King, a doctor, a pastor, a leader, a man of passionate idealism and faith. Where ever you are in the world today, try to remember what once was- a man bridging the gap of social injustice while setting an example of non violent resistance. If words are the pillars to our actions, then Dr. King built a castle to freedom.

Remember What Made Him Great

5 Blog Writing Tips To Engage Online Readers

ComputerShopper published this deansguide article 11-13-09

Blog writing is vastly different from “long” writing seen in newspapers and magazines. The idea behind blog writing is to capture a reader’s attention immediately, create succinct articles, and keep the word count under 500 words when possible.

5 Tips to Engage Online Readers

1. F Shape Theory: Jakob Nielsen, Time magazine’s King of Usability, formulated a theory describing online reading habits. Online readers, according to Nielsen, read the title first, then scan down the left side bar looking for keywords important to them. If the reader finds a keyword they scan left to right into the body of the text. If the reader does not find a keyword they scan down the left side bar and leave. The F Shape Theory

2. Bold: Utilize the Bold feature to help text stand out, pull the human readers eye to keywords and subheadings, and more readable for Google ‘bots

3. Bullets and Numbers: Online readers love bullet and numbered lists. Use these list articles as often as possible

4. Images: Pictures attract the eye and help hold the reader’s interest. Utilizing screenshots is a very effective method of teaching your readers when producing any how-to articles. Example below:

bitly002

5. Video: This adds a higher level of engagement for the reader. Youtube.com is also a very prominent social network that can drive traffic to your site. Warning: videos should be succinct like written content. Any video over 3 minutes is usually too long unless it is a training vehicle for your audience. Example of lawyer Gary Gwilliam’s compelling video about his fight to conquer alcoholism and addiction: