For the sake of being transparent, honest, and forthright, I feel it is necessary, as the Business Director for Inner Architect, to state our Twitter.com strategy on Twitter. Over the course of the last month I have reviewed the Twitter strategies, or lack of strategy depending upon how you utilize Twitter, of the National Association of Realtors and Wachovia bank. Let’s take a look at what we are accomplishing here on Twitter:
Our Twitter.com Innerarchitect account has the following functions:
Research: Find content that matches our business goals, provides fresh perspective, and helps us build our library of value
Follow: The main focus of this account is to find content, research our industry. Consequently we are less active in following. We try to follow people specific to our industry, read, and listen more on this account.
Recognition: We will not follow everyone that follows us as that is not the focus of this account. What we will do is recognize people and companies that inspire us and provide value on a ongoing basis
Activity: We will produce less content (Tweets) on this account because our focus will be to listen to conversations and gather information
If you are a company or individual concerned with ratio of followers to those you follow, then consider deansguide as the place to be on Twitter. On deansguide, I provide value and follow most everyone to build their network numbers.
If you are interested in our company mission, information, and writing consider following or checking in with Innerarchitect. We will focus on companies interested in social media and