Social Media’s Connectivity and Evolution: Bruce Lee to The UFC

Carnac Johnny Carson

Courtesy Carnac the Magnificent Wiki

Johnny Carson’s Carnac the Magnificent could not have framed it better: “Social Media, Bruce Lee, the UFC.  .  . What’s a revolution, an institution, and a evolution.” Social Media is the revolutionary byproduct of Web 2.0 and blogging. It is a collaborative paradigm shift in communication and connectivity characterized, by Tim O’Reilly, as an “architecture of participation.” Yet what does it have in common with Mixed Martial Arts of the UFC and martial arts legend Bruce Lee? A: Connectivity and evolution.

Bruce Lee

Courtesy BruceLeeDivineWind.com

Bruce Lee and The UFC

Bruce Lee description of his fighting philosophy: “Be formless… shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle; it becomes the bottle. You put it into a teapot; it becomes the teapot. Water can flow, or it can crash. Be water, my friend…”  It was Bruce Lee’s creation of Jeet Kune Do that was the roots of Mixed Martial Arts. Jeet Kune Do relies upon multiple (mixed) styles no one more important than the other. Lee’s philosophy was that the opponent and circumstances dictated which discipline within Jeet Kune Do be used against an opponent. It is not fixed or rigidly patterned like traditional martial arts but rather it is a philosophy with guiding thoughts. Nearly 40 years later, the UFC represents the evolution of Jeet Kune Do by becoming the fastest growing sport on the planet.

Social Media and Blogging

Like Bruce Lee’s role in the creation of mixed martial arts,  blogging is the forefather or foundation on which Social Media was built. The connectivity that blogging brought to the masses is the basis for the Web 2.0 revolution that ushered in our current era where individuals have the power to create brands, mass media styled messages, and connect on a world wide basis with their targeted audience(s).

5 Things We Are Learning About Social Media

  1. Social Media was built upon blogging as a platform
  2. Social Media’s blogging platform is evolving with the explosion of micro-blogging
  3. Social Media’s evolution is based on philosophies that allow for the malleable change and growth of social networks
  4. Social Media’s evolution and continued growth relies upon adoption of social networks
  5. Social Media’s growth depends upon participation and contributions by new adopters within social networks

Wachovia Bank Update: New Twitter Strategy Matches “Connectivity” Goals

wachovia-dm-on-strategy

Direct Message to deansguide from our friends at Wachovia Bank

If you have followed the deansguide series of critiques on Twitter.com business strategies, one of the companies I outlined was Wachovia Bank: “Bank’s Twitter Strategy: Lack of Strategy Hurting Brand.” In this critique, I pointed out the following:

  1. They had no discernible strategy
  2. Their lack of strategy in following people (audience of customers) could be perceived negatively
  3. They were not being true to their Twitter Bio mission

Wachovia’s Old Strategy: Follow a minimal percentage of audience-clients on Twitter

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The results can be seen in the “follow” and “followers” categories where Wachovia was following only 11% of their audience.

Wachovia’s New-Improved Engagement Strategy

As of today March 12, 2009 Wachovia has aggressively fixed their follow strategy by following every one of their followers. By adopting this strategy, Wachovia now has created the following:

  • Open line of communications with audience via Direct Messaging
  • Created the perception that they wish to communicate with their audience
  • Provided their audience with recognition by following each person or company who follows Wachovia on Twitter
  • Demonstrated their willingness to listen to their audience
  • Quickly tap into customer conversations and solve customer services challenges that may exist
  • Demonstrate they are one of the leaders in the Banking industry in regards to social media and audience engagement on Twitter

Wachovia Bank March 12, 2006 Twitter Account

wachivia-new-strategy

McKinsey Global Survey: Web 2.0 “Spurring Change” in Corporate Management and Organization

Web 2.0 tools are “spurring change” with corporate management and organization according to respected consulting giant McKinsey’s “Building the Web 2.0 Enterprise: McKinsey Global Survey Results.” The results of this report point to interesting trends that every corporation must analyze moving forward starting today. According to McKinsey “as Web 2.0 gains traction, it could transform the way companies organize and manage themselves, leading to what some have dubbed Enterprise 2.0.”

4 Reasons for Corporations to Consider Web 2.0 Tools:

1.  Interaction: 26% have reported Web 2.0 tools have “changed interactions with customers and suppliers”

2. Roles and Functions: 33% reported that new Web 2.0 technologies have “created new roles or functions inside their organizations”

3. Corporate Structure: 33% feel that Web 2.0 tools “are changing their corporate structure”

4.  Hiring and Talent Retention: 27% report Web 2.0 tools have changed the method that their company hires and retains employees.”

See Exhibit 6 “Spurring change”  for matrix

Kidney Donor Found! Young Girl Saved Via Blogosphere & Social Media “Global Conversation”

http://thedomesticdiva.files.wordpress.com/2008/11/amazing2.jpg

Courtesy New York Presbyterian Hospital

Chicago Sun-Times newspaper published this deansguide article November 26, 2008

The evidence that we are living in one of the most amazing times in human history for communication and connectivity was again validated today. Marielle, the young girl from the Philadelphia area, who was facing certain death without an immediate kidney transplant has found a perfect donor.

Our Global Conversation

There is a global conversation being supported by bloggers, social media sites, and the many free community tools that make up our new Web 2.0 social media construct. In this case, within a 24 hour period, Marielle’s story was supported and viral spread on a world wide basis.

Events Unfolding: The Power of Citizen Journalism and Social Media

Here is a description of the events by Marielle’s mom

“It ends up friends and friends of friends posted about my search for a kidney donor to Marielle on Twitter, Facebook, web sites, and blogs–it made the news (special thanks to Courtney on Fox News!). . . and now we have more possible donors than we could have ever wished for! Thank you to EVERYONE who sent in donor forms, called, blogged, twittered, and helped spread the word. . . But WE DO NOT NEED ANY ADDITIONAL DONORS AT THIS TIME.”

“I am amazed by the power of the web and the hearts of those who helped make a difference.” –thedomesticdiva Marielle’s Mom


Networking Strategy #8: Network Outside Of Your Comfort Zone

One of the most challenging yet rewarding networking strategies you can employ is to network outside of your traditional groups, niche, or tried and true organizations. One such challenge I took on recently was to attend the Silicon Valley Association of Startup Entrepreneur meetings aka SVASE.

In my first and only SVASE meeting I met two priciples for the Venture Capital firm ONSET, a Phd working on stem cell research for Stanford, a real life journalist, and enough start up idealist to fill the entire Valley. If this were a card game, you would have to have an MBA just to sit at the table–I was woefully undermanned but game.

What is SVASE?

SVASE is the largest and fastest growing nonprofit association in Northern California dedicated exclusively to helping early stage entrepreneurs across all technology sectors build successful companies.

Network Outside Your Comfort Zone
The next SVASE meeting Digital Media: Building a Business with Social Networking. The speaker’s panel includes Patrick Chanezon, API Evangelist Google Inc; Jyri Engestrom Co-Founder, Jaiku; Konstantin Guericke, CEO of Jaxter (phone call widget for blogs) and Co-Founder of Linkedin; and Ramu Yalamanchi, CEO of hi5.
The substance factor for this panel is high in tech knowledge, start-up expertise, successful niche business development, and Valley connectivity.
SVASE Application #1
You could position yourself as the Real Estate specialist to the region (Silicon Valley) or to a particular job sector like high tech. Many Realtors in Silicon Valley have attempted to position themselves as “Your Google” Realtor. What special interest group or noteworthy organization resides in your area? Consider branding yourself to a particular group, business, niche, or company
Final Thought
At my first SVASE meeting I met two entrepreneurs who asked me to take on their marketing duties (a job offer), I met a principle of a VC firm, I connected my new entrepreneurial friends with my new VC contact, and I was introduced to the American Assoc. of Training and Development–a new networking experience. Whatever you choose make it an adventure!

Jaxtr: A Realtor’s Widget Supporting “Radical Transparency” and the “24/7 Open House”

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Jaxtr, is an amazing widget that every Realtor should consider utilizing. Jaxtr is a free service where users may link their phones (cell or land line) with their online network (web site or blog) to receive or make calls worldwide while keeping their existing phone numbers private. This is NOT a new widget but for many Realtors taking their first steps into the Web 2.0 world, it is new.

Although a huge advantage to utilizing jaxtr is hearing from people who visit your blog or website, that is just the beginning. By adding a jaxtr link to your email signature, friends (worldwide) can call you with a click of a mouse.

Ease of use is important but even more important is the fact that you now have a method of avoiding the costly mega expense of international phone charges. There is no software to buy or download. Make or receive international calls for free.

If you decide to change your work or cell number, you simply add or update your number on jaxtr. Your incoming calls are then sent to the phone of your choice. In addition, jaxtr allows you to block callers or choose on a per caller basis which callers are sent to your phone “live” and which callers are routed to your voice mail.

The following is a description on how to sign up for a free jaxtr account and begin taking advantage of this cool widget:

1. Click on the huge jaxtr-sign-up-button.jpg tab at the bottom of start page.

2. “Sign Up Free and Start Talking Now” screen then asks you to fill out basic information as well as choose a screen name and password for your jaxtr account.

jaxtr-sign-up-screen.jpg

3. “Find out if any of your friends have jaxtr links” page is an optional page which allows you to seek out friends on Yahoo, Hotmail, Gmail, AOL, or Outlook who also have a jaxtr account. If you wish to skip this process go on to the next step.

4. The “Invite” page allows you to invite friends and family to join jaxtr. You may skip this or invite as many folks to join.

5. jaxtr “Email Verification Page” has a dashboard at the top.

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6. To “Verify” your email address click on the link in red at the top left sidebar.

7. Under “Verify email address” click on the “click here” link. This will verify your email enabling
jaxtr to activate your account.

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8. Another way to verify is to proceed to your email account, open the jaxtr email, and click on the
link to verify your email. The link in the jaxtr email will then transport you back to jaxtr in order
to finish the registration process.

9. In the top left corner of your dashboard in red “Add your phone” so you can receive calls on your
phone. Click on this link.

10. Now you will be in the “Basic Information” screen. Go to the 3rd section to add the phone
number(s) you wish to receive calls on.

jaxtr-add-phone-info-box-3rd-section.jpg

11. You then will be prompted to click on the “call me” button. Jaxtr then calls your number to
verify the number and that it works properly within the system.

12. The “Congratulations” your number has been verified screen will appear; proceed by clicking on
“continue.”

13. jaxtr-home-page-finish.jpg

14. This final shot above is your home page. From here you may customize your jaxtr account, find
explore jaxtr features, and navigate your way through the tutorial sections of the site.

Jaxtr supports a Realtor’s blogging efforts by providing connectivity to you the expert. It is another cog in concepts of “radical transparency” and “24/7 Open House” that both Patrick and Kevin outline in great detail.

Remember to have fun with this new “toy” and remain open minded to the possibilities that widgets bring to our ever changing real estate landscape.