Courtesy Twitter Wiki
Do you understand how to use Twitter’s #FollowFriday hashtag event? There are many strategies involved before beginning your Twitter account and many once you have started. One of the best Twitter strategies is to participate in what is called #FollowFriday.
What is #FollowFriday?
#FollowFriday is a hastag group event that happens every Friday. The mission of #FollowFriday is to help people discover new Twitterers to follow. It is not only a rather social event but it is also a strategic tool.
Benefits of #FollowFriday
- Testimonials: by asking people to follow your follower(s) you are providing them with a testimonial
- Value: you add value to your network by making people aware of valuable resources (other Twitterers)
- Networking: by providing a #FollowFriday recognition for someone you are opening the lines of communcation for others to thank you, contact you for information, or ask you a question
#1 #FollowFriday Tip
If you want to get noticed, provide the best value for your network, and create a new stream of followers for you:
- Do NOT do this- .@deansguide .@susanhanshaw .@innerarchitect #Followfriday. This is lame and does NOT give anyone a reason to follow these people
- DO THIS: “If u want great soc media info #Followfriday .@deansguide .@susanhanshaw .@innerarchitect” Simply put, you want to write a short description about why people should follow your friends. Give them a reason and be creative. This is like writing ad copy for the very short attention span person.
DeansGuide 
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What’s with the “.” (periods) before each Twitter user name? ex: .@twitter
Why? You use additional characters…
David,
Earlier this summer, Twitter announced they were changing how @ replies were seen within the Twitter system. The change essentially means that if you use a @ reply that tweet can only be seen by your followers and not the general Twitterverse at large. I found an article by a much smarter strategist who found that by placing any character in front of the @ sign, allows your replies to be seen by your network of followers and more.
I chose the period as it is the most unassuming character to use
dean
That’s interesting! But, wouldn’t the period only be needed on the first @username?
Also, this only applies when you start a tweet with @username, no? If you start a tweet with regular text, the point is moot… all followers will see the tweet.
David,
I stand corrected! This just in from Emily Chang “emilychang Hi Dean! Twitter tip: you don’t need to do the period (.username) unless it’s the first word in your tweet. Ppl will be able to see it…”
My mistake. I assumed it was necessary throughout the process of writing your @username replies. Thanks for the help on this one!
dean