The following is a brief description and outline for Realtors to consider when formulating strategies for their blogging efforts, considering SEO tactics, and preparing an action plan for their next generation online marketing campaign.
What Is Hyper Local Content?
Hyper local content is content that describes a community’s characteristics, assets, and overall climate. It is a method of blogging that produces a wide variety of information about a community not restricted to real estate subjects.
Hyper Local Content Topic Examples
Schools; Political scene; Dining; Parks; Festivals; New businesses; Local businesses; Concerts; weather; community services; non profits, charities; local heros; historical buildings; WiFi access; coffee houses; public transportation; city planning; sports teams; where are they now segments; and the list goes on and on
How about this for hyper local content: Realtor John Harper’s brother Craig and friends jam for fun and profit
Why Is It Important?
1. Become an expert on your area
2. Perception as community go-to source of information
3. Search Engine Optimization on multiple topics provides exposure during multiple topic searches
What Does It Mean To Your Blog?
1. Never ending source of content
2. Well rounded content
3. Internal linking strategy
4. Multiple subjects provides multiple “Guest Contributors” possibilities
5. Opportunities to provide exposure to community businesses, citizens, and policies
Hyper Local Blogging “Superstars”
1. Teresa Boardman St.PaulRealestateblog.com
2. Kevin Boer 3oceansrealestate.com
3. John Harper theharperteam.com
DeansGuide 
Hey Dean,
Nice explanation on how a powerful locally-targeted blog can do wonders for your SEO campaign. Also wanted to thank you for mentioning my post the other week; that’s awesome that it got picked up by foxbusinessnews!
Awesome blues jam guys! (I’m a drummer myself but I really enjoyed the guitar solo)
Hey Paul,
I am flattered! You wrote a very compelling article I only hope I was able to compliment what you produced. I love your company as you deliver rich information in a very comprehensive and “easy to learn” manner. I am no “gear-head” nor am I a techie but you make me feel smart for reading your stuff. Thanks again and keep up the great work!
dean
Btw Paul,
Those guys are not bad for a bunch of “old guys” I was a wanna be singer with no voice but I had the hair for the job–way back in the day
dean